There are myriad ways to deliver information but the standard PowerPoint presentation is still the most common. But they are mostly poorly realised. Hopefully, this very short deck will give some hints and tips on what to do, and what not to do.
This is a short guide to writing a good presentation. Remember that a presentation is only as strong as the content it is presenting….
We have to give lots of presentations. Worse, the people that we give them to, see a lot of presentations. Our job is to keep them interesting…
The first thing to understand is what the presentation is for. This will inform how you build the presentation and present it.
If it is to inform, it needs clear information, laid out clearly and with a good structure. Say what you are going to say. Say it. Say that you said it.
If it is to engage, then the content needs to be much more… engaging! Be snappy. Speak with enthusiasm. Make eye contact. Ask questions as well as inviting them.
A difficult business challenge requires a motivated team. If you are presenting to motivate, ensure you understand the scale of the issue and what everyone needs to do to achieve the goal.
A combination of engaging and motivating. Inspiring is the hardest thing to do in presentation. But if you truly believe in your topic and message, you can inspire.
Remember that sometimes what you think is a presentation actually isn’t a presentation at all. It might be a performance review or similar. In which case, it is a question of reading through content.
So follow these simple rules and you will go a good way to writing great presentations capable of informing, engaging, motivating, inspiring!
Simple to say, hard to do. The way people process information is through images more quickly than words. The right image can shortcut to the heart of the matter and remain in peoples minds longer than the words do…
If you have a lot of text give a hand out. At the end. Simple.
Never use a presentation template that does not have high contract between the text and the background. Always test it on the projector as well as your screen.
Don’t present without having run through first. An hour rehearsing will make it all look easy.
Though there are new kinds of presentation tools, a good presentation will follow a formula. You audience is not looking for revolution in presentation technique. Simple done well is AWLAYS best.
Basically, pitch at the level of your audience. Never talk down to them. Appreciate their intelligence and make the most of it.
Don’t go off topic. Or you will come a cropper.
Robert Johnson made a pact with the devil to perfect the Blues Guitar. You don’t need to go that far but don’t ever present something you don’t know. It will be obvious.
Conciseness is always a virtue. Don’t talk for the sake of it. Cut to the chase, deal with the issues and finish.
Finally a note on builds. Unless you work in finance and you need a maths degree to unclutter your slide, don’t.
And bullet points. Useful, but can clutter your slide. If you need to use them, try to put as few points on one slide as possible.