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Point Of Sale CWF
01: Investigation and Clarification of Problems
Comprehensive, organised range of sources of information including relevant
practical investigations, taking into account current trends, available
technologies and the needs of the client. Perceptive analysis of information.
Comprehensive specification, well reasoned and based on research and
investigation.
 Point of sale initial investigation.
 LINKS FM/ Identification of Problems
 Situation & Brief
 Task Analysis
 Initial Specification
 Research Plan
 Gantt Chart
POINTS OF SALE
WHEN ROAMING HIGH STREET'S AND TOWNS, I CAME
ACROSS MANY POINTS OF SALES IN SHOPS. ALL OF
WHICH WERE UNIQUE IN THEIR OWN WAY TO
REPRESENT THE PRODUCTS BEING SOLD… HERE ARE
IMAGES OF WHAT I SAW AND EXPLANATIONS TO
WHAT THE POINTS OF SALE SHOW.
Above shows a shop window showing
what products are available inside this
shop to purchase.
The window displays a large amount of
products for various ages and market
groups so this arrangement of a point of
sale will attract a wide amount of
customers.
Here is a picture of a point of sale outside a
stationary store. Images and tittles are in bold
and there are eye catching colours/themes to
attract customer awareness and to draw
customers to enter shop and see products.
The advertisement displaying a Printer will be
mainly aimed at those who just need a printer
and do not nessacarlily have any experience in
printing. This is because the printer is advertised
in a way where the customer will just go in and
buy one thinking this would be a good price to
pay for a printer.
Below can be seen an image of a
Newspaper Rack outside an off-licence
shop. This point of sale allows customer
to see headlines in news and makes
customer want to buy paper once
interesting or highlighted stories has
caught customers attention.
This point of sale is good for security as
well since the casing around the papers
stops people from stealing the papers
easily.
POINTS OF
SALE
Above is an example of a poor
point of sale I came across in the
high-street. It is a not very clear
point of sale on furniture; prices
are confusing and not attractive.
This will not attract customers to
this shop.
To the left are three examples of
average points of sale. They each
display there products in a
vertical way but each of these
points of sales show many
products shoved together as if
there all average products and
none of the products on display
stand out among the others.
POINTS OF SALE
This is a point of sale in a technology shop. The point
if sale is displaying phones. This point of sale is good
because the products are at eye view and easily seen.
This point of sale is in a shop window. The point of
sale includes shoes and displays he shoes in a
vertical manor.
Drinks here are placed in
brands and are easily
accessible to customers.
This point of sale also cools the drink so it benefits
the product being sold and becomes a more
interactive point of sale.
This point of sale is a lot like the furniture
one on the previous slide. This point of
sale doesn’t clearly tell the customer what
the product is, how much it is or why it
should be bought.
Simple yet effective point of sale. It displays the
product so customer can see as well as telling the
customer there are more of these including different
colours.
Logical…
• To give customers access to product and being able to try out product on sale.
• Footfall (product is placed where most people will see it).
• Product will be available to purchase by customers – Many of the product for
multiple customers.
• Point of sale will stand out when placed next to other points of sale.
Illogical…
• Lack of information for customer to understand product and what is trying to be sold.
• Product and point of sale are positioned in a place which is not clearly visible or does not
stand out to customers walking past.
• Lack of direct access to product by customer will not allow customer to test and evaluate
product meaning they may not be as interested in the product now as they may have been
once you showed them a picture of it etc…
Needs…
• To be eye catching on sale and in the point of sale itself.
• Include relative information about the product e.g, brand name, features of product, price.
• USP, Needs to be a Unique Selling Point when compared with other selling points in shops.
• In the point of sale, only reveal a taster of the product and not so much of the product that the
customer spends time using it than buying it (Apple store, Film Trailers).
• To be secure and safe; out of reach of possible theft or damage to product.
Keep…
• Make sure there’s a large amount of product shown in point of sale for a possible
large amount of customers.
• Large Availability of products in stock for maximum customer purchases.
• Point of sale briefing product and most important details of product e.g. tittle and
price.
• Point of sale is in view of customer.
• Point of sale represents a common theme in product on sale.
• Parts of point of sale which communicate to customer.
• Customer friendly supervision of product on sale.
Scrap…
• Parts of point of sale which don’t represent or co-operate with product on
sale.
• Aspects of point of sale which aren’t interactive to customer.
• Aspects of point of sale which put off customer from product.
• Point of sale which is out of customer’s sight.
• Points of sale which have nothing to do with product being advertised.
• Points of sale which do not communicate to the customer.
• Point of sale which is not attractive.
• Poor point of sale management from representatives of product. (people
showing off product badly or in a not attractive way).
Form…
• Does the point of sale make the product look good?
The point of sale must make the product stand out and look fresh among other
points of sales.
• Does the product satisfy customers in its aesthetics?
The looks of the point of sale must be satisfactory to the customers view.
• Does the product/point of sale stand out among other products/points of sale?
Is the point of sale an individual point of sale… Does it stand out and is not like
any other points of sales for all the right reasons?
• Does the point of sale attract customers to purchase the product?
Point of sale must encourage customer to buy product and not just be entertained
by point of sale.
Function…
• Does the point of sale work well with the product?
Product must work well together with point of sale to attract more customers.
• Does point of sale present product in as successful manor?
Point of sale must present product in such a way that it is more likely to be
purchased.
• Does the point of sale possibly interest customer in the product even if they may
not buy product there and then?
Point of sale may make customer aware of the positive qualities and aspects of
the product and make the customer want to purchase the product another time…
Or even give an interest to the customer of the product for the first time!
• Does the point of sale represent everything which the product will be able to do
and achieve?
Point of sale can over exaggerate goodness of product but NOT in a way which
makes customer think product does more than what the point of sale says.
X Factor…
• Does my point of sale ultimately win over more customers than other points of sales in the shop?
My point of sale must attract more customers than other points of sales in the shop.
• Does my point of sale prove the product being advertised is far better a reason to be purchased over another
brands product?
My point of sale must prove to the customer that the product on sale is better than the other products and really
gain the customers favour of the product.
• Does my point of sale make other points of sale’s look not as interesting when compared with mine?
My point of sale must be something new and never seen before in a shop… For example it could be more than
one just a shelf/unit and could be a dispenser unit, pile or large shape made of the product.
• Does my point of sale reach out to the customer telling them that they need the product?
My point of sale must encourage the customer that they will not have a complete basket until they leave the
store unless they buy the product… Have a psychological effect that the customer knows they need the product
after the point of sale tells them.
• Does my point of sale prove to the customer that the product is the one to buy?
My point of sale must state reasons why the product is better than others and give factors or aspiring information
about the product to make the product even more attractive.
THE COMPANY I AM GOING TO BE WORKING AROUND IS LYNX. AFTER RESEARCHING THE COMPANY
PRODUCTS, DISPLAYS AND POINTS OF SALES, IT OCCURS TO ME THAT THEIR MAIN POINT OF SALE IS THROUGH
T.V COMMERCIALS, BILLBOARDS AND SOCIAL NETWORKING ADVERTISEMENTS.
THIS ALONE CAN ONLY ATTRACT AND INTEREST A LIMITED NUMBER OF CUSTOMERS, AND ALONG WITH THE FACT
THAT THEIR PRODUCTS ARE CARELESSLY PLACED NEXT TO OTHER LOWER LEVELLED OR LOWER RANGED
PRODUCTS, THIS DOES NOT FULFIL THE MAIN PURPOSE WHICH IS SET OUT FOR THE PRODUCT THROUGH THE
POINT OF SALE ON T.V. TO SOLVE THIS, THE POINT OF SALE MUST BE VISIBLE THROUGHOUT THE SHOP AND
NEEDS TO BE INTERACTIVE TO THE CUSTOMER.
Situation & Brief
Design a new point of sale display unit for a male grooming company. The unit
must display at least one product from their range and must clearly identify the
brand.
My point of sale must be attractive to the customer. It must represent the
brand clearly and present the product in an attractive way. My point of sale
must also be interactive to the customer so the customer is then drawn further
to the product.
Task Analysis (Brainstorm)
Initial Specification
MY INITIAL SPECIFICATION IS MY PERSONAL BRIEF AND ARE THE FOUNDATIONS ON WHICH I
WILL BASE MY POINT OF SALE AS I CREATE IT. WHEN I START TO CREATE MY POINT OF SALE I WILL
REFER BACK TO MY INITIAL SPECIFICATION TO SEE IF MY POINT OF SALE RELATES TO WHAT I HAVE
SAID I INITIALLY WANT MY POINT OF SALE TO BE LIKE. I HAVE USED A.C.C.E.S.S F.M IN MY INITIAL
SPECIFICATION TO COVER ALL ASPECTS OF MY POINT OF SALE AND WHAT I WANT IT TO BE LIKE.
Aesthetics
My point of sale needs to look like the brand LYNX so customers know the point of sale is advertising LYNX. The style of the point of sale should represent my chosen brand and all figures, finishes
and colours must relate to the brand as well as the product on sale. My point of sale must also be attractive through its aesthetics and catch the attention of customers who walk past.
Cost
The cost of my point of sale will be determined by the materials used, the manufacture process and the quality of the product. My point of sale must also be sustainable in its environment and last
long. My point of sale will have a price tag at about £50 to £150, this is an estimate though so the price may be higher or lower depending on what materials I will use and the other aspects of the
manufacturing process. My point of sale must also portray the price of the product on the point of sale in an effective and easily seen way like in opposite colours to the main colours of the point of
sale.
Customer
My point of sale will be aimed at male customers in the age range of 12 to 18 years old. LYNX products are aimed at male teens so my point of sale must relate directly to this target audience. I
must also take into account the fact that when I try to make my point of sale interactive (Ergonomics and Anthropometrics of the point of sale) It must be comfortable to use and work well with the
customer.
Environment
My point of sale must suit the environment it is placed in but more importantly it must stand out amongst other points of sales and products. My point of sale must also have good stability in its
environment and will last long once placed in its environment. Finally, my point of sale must not be an obstacle to people walking past or trying to purchase the product.
Size
My point of sale must be of an acceptable size depending on where it is placed in shops. The point of sale must have a footfall and be large enough to hold a number of the products being
advertised for example… 15 to 30 units. My point of sale must also be at eye level and be visible to all ages of customers which will be included in my target market. In the size of my point of sale I
must also take into account the fact that the size of my point of sale will also judge the cost of it. The more units it holds, the more expensive it will be as well so I must make sure it isn’t going to
cost too much to make especially if its going to be potentially larger than other points of sales.
Safety
To ensure my point of sale is safe to all users and customers it must include some essential things. My point of sale must not have any sharp edges other wise people might damage themselves
on the point of sale. The point of sale must tightly secure the products being advertised so they do not fall off the point of sale and be damaged. The point of sale must also secure the product so
that there is no chance of theft.
Function
My point of sale’s main function Is obvious… to sell and advertise the product and my chosen brand. My point of sale must also be attractive to pull customers to the product being advertised and
the point of sale itself. In the production of my point of sale I will also try to include some sought of interactive aspect to my point of sale as well so then the point of sale will be more interesting and
stand out among other points of sales… Especially if my point of sale can do this by engaging in the customers interests.
Materials
My point of sale will use low cost materials because this way the point of sale will be cheaper and will eventually suit my chosen brand better. The joining methods I use in my point of sale will also
be low cost methods to reduce the overall price of the point of sale. The manufacturing process my point of sale will be made on will be of low cost as well because there will be many in all ranges
of shops so having an expensive point of sale will only lower the amount of points of sales which will be produced. Finally, my point of sale must be made of suitable materials and joints but also
materials and joints which are acceptable in terms of the price my point of sale will cost me. The materials and joining methods can’t be expensive if the point of sale will be mass produced and
used in many shops.
MARKET RESEARCH
Old Spice
The male grooming company ‘Old Spice’
sell products which are aimed at young to
middle-age men.
There advertisements all involve a
muscular man advertising the product and
telling the customer you can be like him if
you purchase the product.
MARKET RESEARCH IS ESSENTIAL FOR ME TO KNOW
HOW TO MAKE A HIGH QUALITY POINT OF SALE AND
KNOW WHAT OTHER COMPANIES ARE CURRENTLY
OUT THERE AND HOW THEIR POINTS OF SALE WORK.
WITH MY RESEARCH I CAN LEARN HOW TO CREATE
MY OWN POINT OF SALE WHICH WILL EFFECTIVELY
RIVAL AMONG THESE.
Fish (Soho London) is a
grooming company which
make products for both men
and woman. Their products
are specifically made for the
hair industry but they make
any hair products under that
genre e.g., hair gel, hair wax,
hair spray. Fish (like Old Spice) use
certain famous people or
celebrities to advertise their
product as a point of sale. Fish
use Robert Pattison to show
off their hair products to try
and attract more customers to
aspire their hair to be like his.
MARKET RESEARCH
L’Oreal Men Expert are a male
grooming company which tailor their
products to customers which are
middle aged and starting to feel the
annoyance of aging. Their points of
sale include famous celebrities like
Pierce Brosan. The target audience of
this company are men aged 40 to late
50’s.
L’Oreal Men Expert
When L’Oreal Men Expert points of sale
are seen, they include pictures of how the
customer would apply and use the
product. The points of sale help the
customer understand the product in more
detail and understand how to use the
product as well.
Mr Natty
Like L’Oreal Men Expert, Mr Natty
products are also aimed at middle
aged men and above.
Their iconic old western look appeals
to men and the fact that most of the
products are related to facial hair,
really appeals to the facially proud
gentleman.
All of Mr Natty’s products are
encased in a similar silver pot and all
have bold writing on with iconic
colours and memorable fonts. This
makes sure customers know what
they see when they see a Mr Natty
product.
Hackett
The clothing company Hackett is
mainly aimed at young gentleman
and sell clothing products in a very
high class range.
Their products are always very
smart and tidy and worn for
certain occasions. This companies
products will be purchased mainly
by young wealthy men. The target
audience for Hackett clothing will
also be people who see it
appropriate and normal to be
wearing smart/ smart casual
clothes on a daily basis.
MARKET RESEARCH
THE LAST BRAND I DID MARKET RESARCH ON IS ALSO THE
BRAND I AM BASING MY POINT OF SALE ON. LYNX ARE A
MALE GROOMING COMPANY WHICH SELL A WIDE AMOUNT
OF PRODUCTS TO APPLY TO ANY OF THE MALE GROOMING
NEEDS. LYNX ARE ICONIC IN THEIR ADVERTISEMENTS AND
ATTRACT MANY CUSTOMERS… I WILL MAKE A POINT OF SALE
TO FOLLOW UP ON THIS EXPECTATION.
In LYNX advertising, it always follows the same theme… a young male
who (with aid of LYNX products) attracts a large female audience with
effortless application of products such as LYNX deodorant.
LYNX try to make the audience feel as if they could be like the young male
in the advert who attracts many woman if they only try a LYNX product.
The main problem LYNX have with their points of sale is that
they do not relate to the T.V commercials or social networking
advertisements at all.
When I make my point of sale I will make sure that I introduce
and relate the concepts of the advertisements into my point of
sale to bring the point of the LYNX advertising forward and
attract a large amount of customers.
Gannt Chart/Research Prep
Week 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Investigation and Clarification
of Problems
Development of Design
Proposal
Making/Modeling
Evaluation and Testing
Communication and
Presentation
Primary Research Preparation
Questionnaire…
For this piece of research I will gather information and data of the public’s opinions of points of
sales, there positive features and the points of sales which do not attract the public or do not
express the product in an attractive way. After this I will be able to make a conclusion on what
makes point of sales attractive to customers and I will be able to apply what I learn to my own point
of sale
Environmental Snapshot…
I will take a picture of a LYNX point of sale in its environment for this piece of research and I will
then analyse the photo on aspects of how good or bad the point of sale is in terms of placing,
attractiveness, visibility, does the point of sale fit in with the environment and other aspects. I will
then be able to use the information I learn from this piece of research to decide how I will make my
point of sale work well in its environment.
Keep & Scrap…
This piece of research will be about taking a look at current points of sales on the market,
preferably ones on male grooming products and thinking about how these point of sales could be
improved and what should be scrapped from the point and what should be kept to the point to
make the point of sale better and more suiting to its environment or attractive among its target
audience. By looking at other points of sales I can look towards how I should go along with making
my point of sale better than the ones I have researched as well as maybe thinking about things
which I should not include in my point of sale for negative reasons.
Market Research…
For this research I will take a deeper look into my chosen brand and learn about their current
points of sales, their products, their designs, their ways of marketing the products etc… To create
a successful point of sale which is attractive to its target audience and sells products effectively, I
will need to know all the above so my market research is definitely crucial in the initiation and
placing of my point of sale as well as the manufacturing process.
Competitive Products…
In this research I will find out what makes current points of sales competitive and try to apply
those aspects to my point of sale. I want to make a point of sale which is competitive towards
other products of sale and will stand out among other points of sale. My point of sale must also
sell more than other points of sale so I will make sure my point of sale is very competitive.
Secondary Research Preparation
ACCESS FM of Secondary Products
In this research I will look at secondary products and analyse them using ACCESS FM. I
will then be able to understand what is good in present secondary products and why and
apply my new found knowledge to my own point of sale.
Mood Board
My mood board will be a representation of what my ending point of sale will look like,
include and represent. This mood board will be a collection of images and graphics I think
show clearly what I want to include in my point of sale in terms of materials, colours and
finishes as well as other things in relation to my point of sale including functionality and
how it will address the products as well as what products it will advertise. By looking back
and studying my mood board I will be able to make a judgement as to how my point of
sale fulfils what I set it out to do and does my point of sale show and represent what is
shown in my mood board in relation to my chosen brand.
Customer Profiling
Like my mood board, I will examine things my target market are interested in including
pictures and graphics and come to a conclusion of what my target market will be looking
for in my point of sale. My customer profiling will also identify what customers will be
expecting of my point of sale and how my point of sale must be a certain way to attract the
target customers.
Questionnaire
FOR THIS RESEARCH I WILL GO OUT AND ASK MY TARGET
MARKET AND POSSIBLE CUSTOMERS WHO WILL PURCHASE
FROM MY POINT OF SALE WHAT THEY FIND GOOD AND BAD
ABOUT CURRENT POINTS OF SALES AND I WILL ASK THE
PUBLIC A FEW QUESTIONS SO I CAN UNDERSTAND
EVENTUALLY WHAT MY TARGET MARKET WILL BE LOOKING
FOR IN MY POINT OF SALE AND HOW I CAN MAKE MY
POINT OF SALE ATTRACT MY TARGET MARKET.
I will ask the public and people I know in the age range of
12 to 18 years old the questions in my questionnaire. The
people I ask the questions to must be male since that is
who my target market are. I hope to gain a varied amount
of answers from this research and then be able to see what
answers were most popular in the questionnaire… I will ask
30 people the questions in my questionnaire in my chosen
target audience and target age range.
Questionnaire Analysis
What do you think is the most eye
catching feature in a point of sale?
Colours Used (7)
Style (2)
Interaction
Capabilities (8)
Representation
of Product (12)
HERE ARE THE RESULTS OF MY QUESTIONNAIRE WHICH I ASKED TO THE PUBLIC
AND PEOPLE I KNEW IN MY TARGET MARKET. IN EACH QUESTION I HAVE A LARGE
AMOUNT OF RESULTS BUT OVERALL EACH QUESTIONS ANSWERS SHOW OBVIOUS
CORRELATION AS TO WHICH ANSWER WAS MOST FAVOURABLE AMONG THE
ANSWERS GIVEN IN THE QUESTIONNAIRE. I HAVE DISPLAYED THE RESULTS OF MY
QUESTIONNAIRE IN GRAPHS SO THE RESULTS ARE EASIER TO SEE AND INTERPRET. I
HAVE ALSO ANNOTATED EACH GRAPH AND TALKED ABOUT WHY SOME ANSWERS
WERE PICKED MORE THAN OTHERS, AND HOW THE RESULTS FROM MY
QUESTIONNAIRE WILL GUIDE ME IN THE DECISION MAKING OF MY OWN POINT OF
SALE.
This was the first question in my questionnaire. I asked my target
audience this so that I can understand what it is about current points of
sales which attract them to it. The most common answer from this
question in the results was ‘Representation Of Product’. Since my target
market find this is the most eye catching feature in current points of
sales out there, I will have to make sure my point of sale displays its
product effectively to the audience. I will also have to make sure my
point of sale includes good interactive qualities since that answer was
the second most favourable.
What do you think is the ideal size of a point of sale?
Chest Height (11)
Eye Level (12)
Head Height (6)
Above Head Height
(0)
The second question I asked was about size. The results of this
question were obviously quite close with both ‘Chest Height’
and ‘Eye Level’ with similar votes. I will make sure my point of
sale is between chest height and eye level because that is were
my target market think the ideal size of a point of sale aimed at
them should be. I have taken out the ‘Pie Slice’ of votes for
‘Above Head Height’ on the graph because it had no votes.
Obviously my target market will not be interested in points of
sales of this particular size.
Is it important that the point of sale is
interactive?
Yes (16)
No (0)
Sometimes (13)
The third question I asked was probably the most important
question I asked my target audience. I wanted to find out if
making my point of sale interactive would make it more
popular and attractive and ultimately more people would
purchase products from it. When I asked people this question
the majority said yes and closely to follow, the second most
popular result was ’Sometimes’. I now know that if I want to be
making a point of sale which will attract the majority of
customers among its other competitors in the market, my point
of sale MUST be Interactive!
Will a point of sale normally make you want to
purchase the advertised product on the first
sighting?
Yes (1)
No (19)
Sometimes (9)
The fourth question I asked was about the effect of points of sales on the actual
purchasing of the product being advertised. When I asked this question most people
responded with ‘No’ and ‘Sometimes’… When asked people why they picked that
as an answer, most responded saying that they would have to go home first and
think about buying the product and research it a bit more. Asking this question to
people made me realise how much some points of sales display a product way too
much and put on display to much detail about the product when the majority of
people I asked sad that it would not interest them or they would have to think about
it privately and then come to a decision… When I make my point of sale I will have
to make sure my point of sale does not put to much on display and is simple and
effective so instead of scaring away customers to make a decision in their own time
about my product, it will be made there and then… to purchase the advertised
product in my point of sale!
Questionnaire Analysis
THE FINAL QUESTION I ASKED IN MY QUESTIONNAIRE WAS ABOUT HOW MUCH TIME CUSTOMERS AVERAGELY SPEND AT A POINT OF SALE. I ASKED THIS QUESTION
BECAUSE I WANTED TO FIND OUT IF THERE WAS A DIFFERENCE IN THE AMOUNT OF TIME SPENT AT POINTS OF SALES BETWEEN INTERACTIVE POINTS AND NON-
INTERACTIVE POINTS OF SALES. WHEN I ASKED THIS QUESTION TO MY TARGET AUDIENCE I GAVE EXAMPLES OF STORES WITH INTERACTIVE POINTS OF SALES SUCH AS THE
APPLE STORE, CARPHONE WAREHOUSE AND HMV AS AN EXAMPLE OF THE TYPES OF INTERACTIVE POINTS OF SALES THERE ARE ON THE MARKET. AND I GAVE EXAMPLES
OF STORES WITH NON-INTERACTIVE POINTS OF SALES IN SUCH AS PRIMARK, WHSMITH AND COSTA COFFEE SO THAT THEY COULD FIND IT EASIER TO ANSWER THE
QUESTION. OVERALL, THE RESULTS OF THIS QUESTION IN MY QUESTIONNAIRE WERE THE MOST INTERESTING BECAUSE THE OUTCOME WAS COMPLETELY DIFFERENT TO
WHAT I THOUGHT MIGHT BE THE OUT COME. FOR BOTH INTERACTIVE AND NON-INTERACTIVE POINTS OF SALES I RANGED THE POSSIBLE TIME LIMITS FROM AS LITTLE AS 3
MINUTES RIGHT UP TO A STAGGERING 40 MINUTES BECAUSE I THOUGHT FOR INTERACTIVE POINTS OF SALES, A MUCH LARGER AMOUNT OF PEOPLE SPENT TIME AT THEM,
POSSIBLY TRYING OUT THE PRODUCTS AND HAVING A GO WITH THEM. BUT REALLY, WHEN I FINISHED MY QUESTIONNAIRE, I LOOKED AT THE RESULTS AND WHAT I
INITIALLY THOUGHT WOULD HAPPEN, THE OPPOSITE HAD HAPPENED… PEOPLE SPEND LITTLE TIME AT INTERACTIVE POINTS OF SALES AS WELL AS THEY DO TO NON-
INTERACTIVE POINTS OF SALES IN MY TARGET MARKET…
10
15
4
24
5
3-10mins
11-20mins
21-30mins
31-40mins
Non-Interactive Points Of
Sale (External Ring)
Interactive Points Of Sale
(Internal Ring)
How long will you spend at a point of sale if
you are interested in the advertised product?
As can be seen in this graph which represents the
results of the last question in my questionnaire,
there is a common correlation between the results
of ‘3-10mins’ and ‘11-20mins’ by which they are the
options with the highest frequency. There is no
indication of a ’31-40mins’ section in the chart
because there was no votes for this option in both
cases so the pie slice has been removed.
The general result of this question in my
questionnaire tells me that despite a point of sale
being exuberant and authentic in its interactive
qualities, people in my target audience group will
still spend the same amount of time there than they
would at a simple clothing point of sale. In the
manufacturing of my point of sale I will make sure
my point is interactive but only for the benefit of
making customers want to buy the product.
MY QUESTIONNAIRE HAS REALLY HELPED ME
GAIN A MORE IN DEPTH UNDERSTANDING OF
MY TARGET AUDIENCE AND WHAT THEY WILL
BE LOOKING FOR IN MY POINT OF SALE AS
WELL AS HOW I CAN GET THE MOST OUT OF
MY POINT OF SALE. I WILL APPLY WHAT I
HAVE LEARNT HERE IN MY QUESTIONNAIRE
TO MY POINT OF SALE TO MAKE IT MORE
DIRECT TO MY TARGET AUDIENCE AND
POPULAR TO MALE 12-18 YEAR OLDS.
Environmental Snapshot
HERE I HAVE TAKEN A PICTURE OF A LYNX POINT OF SALE IN A SHOP AND THE ENVIRONMENT OF WHICH IT STANDS IN. I HAVE
ANNOTATED THE PICTURE AND ASSESSED WHAT IS GOOD AND BAD ABOUT THE POINT OF SALE AND THE ENVIRONMENT IT
STANDS IN. IN THIS PIECE OF RESEARCH I HAVE ANALYSED A CURRENT POINT OF SALE ON THE BRAND I AM MAKING MY POINT
OF SALE ON… THEN I WILL BE ABLE TO MAKE THE JUDGEMENT TO DECIDE WHAT I WILL HAVE TO INCLUDE IN MY POINT OF SALE
AND WHAT I WILL HAVE TO REMOVE TO MAKE MY POINT OF SALE LIKE CURRENT LYNX POINTS OF SALES BUT EVEN BETTER AND
MORE COMPETITIVE.
The panorama picture below shows an aisle of
male grooming products in the shop Tesco. As
highlighted is the LYNX section. All male grooming
products have been equally distributed among the
shelves in groupings of brands. The male
grooming products from each brand cover the
same areas… Hair, body, facial hair, deodorant
and fragrance.
The problem with this LYNX point of sale is that the
products are carelessly displayed among any other
mediocre brand. Despite good arrangement and
product organization, a customer cannot exactly make
out which products are which since they are all placed
together as one. This makes the point of sale less
attractive and shows me that the environment for this
point of sale is not important since people will just walk
past the aisles and pick anything randomly.
A positive thing about this point of sales
environment is that the walking space next to the
point is broad so many customers can look at
the points at one time. When I was there taking
the pictures I noticed that there would be several
people interested in different products all on the
aisles at once and because of the open space, it
made getting to the points much easier. Also, the
point of sales are not in the customers way and
are all parallel to the walking space, also making
browsing and looking easier as customers walk
on by.
The point of sale is also quite difficult to find in its
environment and since there are many aisles in this
part of the shop all identical to each other, the LYNX
section especially will be not easy to find. The LYNX
section of this point of sale is actually the largest
brand covering these aisles in terms of product space
but that doesn’t always mean it will attract more
customers… for example, the Oral health products to
the right of the picture cover a very small amount of
space but since they are at the end of the aisle as
customers walk past, they are easier to see and more
attractive than a whole load of LYNX products on
one aisle so this point of sale makes better use of the
environment than the LYNX and other male grooming
product ones.
Things to take forth to my point of sale in terms of
environment…
• Keep point of sale easily reached in
environment.
• Make sure point of sale is easily seen in
environment.
• Make sure the environment works well
around my point, and my point in the
environment.
Things to not include in my point of sale in
terms of environment…
• Point of sale placed aside other branded
products.
• Point of sale not easily recognised in
environment.
• Point of sale cannot be an obstacle to
either potential customers or just passers
by.
Keep & Scrap
FOR MY KEEP & SCRAP PIECE OF RESEARCH I LOOKED AT OTHER POINTS OF SALES CURRENTLY ON THE MARKET WHICH ARE
AIMED AT MY TARGET AUDIENCE AS WELL AS OTHER POINTS OF SALES WHICH ADVERTISE MALE GROOMING PRODUCTS. I
HAVE LOOKED AT TWO INDIVIDUAL POINTS OF SALES WHICH ARE OF CURRENT MALE GROOMING PRODUCTS AND I HAVE
ANALYSED THEM AS TO WHAT I WOULD KEEP OR SCRAP ABOUT THE POINTS OF SALES IF I WERE TO IMPROVE THEM OR
MAKE A POINT OF SALE IN THIS ENVIRONMENT AND OF THESE BRANDS . THIS WILL HELP ME TO UNDERSTAND WHAT MY
POINT MUST ESSENTIALLY INCLUDE AND EXCLUDE TO BE A UNIQUE POINT OF SALE.
Initial thoughts of Point of Sale…
This point of sale clearly represents male grooming products
from the deodorant aspect. The products are placed in small
cardboard cases in brands and are displayed in groups of
similar colours among the products within the brands.
The point of sale clearly shows assorted range of branded
products on sale. The point of sale also shows prices clearly
and what deals are on offer in a different colour (yellow). The
point of sale does not show any of the products to be better
than any others (equality of all products) and the point of sale
is at chest level so customers must draw themselves to see
the products and the products are not nesacarily in the face of
the customer.
Things I would Keep…
• Matching colours of units and cardboard trays.
• Easy to read price labels.
• Easy to pick up products.
• Large amount of products available at all times
(extended stock behind in-front stock)
Things I would Scrap…
• Too many products on point seem to overwhelm
customer.
• Organization of products (could be in alphabetical
order).
• Gaps in point of sale not being replaced by more
stock.
Initial thoughts of Point of Sale…
Once again, point displays many products at
once and displays wide range of products and
brands. There are many of one product at the
top of the point of sale representing an offer
within the point. Hanging hooks on left of picture
to hold products are eye catching and easy to
use as well as attracting customers to them.
Point of sale does show empty boxes were units
have not been replaced and point also shows
products which are not among this specific
category. Point of sale has good footfall and as
well as previous point of sale, it displays the
products in brands and men's shaving products
only.
Things I would Keep…
• Hanging decorations of products on side of shelves.
• Clear recognition of what products are on offer
among the products.
• Easy to read price labels.
• Many products maintained by point so will not go out
of stock of products easily.
Things I would Scrap…
• Products are facing all directions and not displayed
well.
• Empty boxes representing sold out units.
• Many price tags placed closely together may confuse
the customer.
• Random placement of products on point of sale.
• Products are squashed in-between shelves so will
not be seen easily( (shelves have plastic cases which
hang over products sometimes covering up brands
displayed so looking from head height downwards,
products are all layered and nothing nessacarily
sticks out to the customers eyes.
Market Research
LYNX have always used basic colours and themes in their
products. They are all Black with any other side colour. This
has always been the LYNX theme for all LYNX products and
points of sales. For my point of sale to be known to be
displaying LYNX products to the customers, it must include
these basic elements which make LYNX products to be so
widely known. I will have to apply the simple yet effective
colour combinations and shapes of the LYNX products to my
point of sale so any passer by will be able to say… That’s a
LYNX point of sale!
LYNX have always been known for there wild and wacky advertisements and
their contagious aromas to do with their placement in the anti-persparent and
deodorant industry, but now over time to the present day LYNX have expanded
their products into almost all forms of male grooming! In in a way this is a
benefit to me since it gives me more possibilities as to what my point of sale
could potentially be based upon in the LYNX marketing industry and gives me
more options for the design and placement for my point of sale… But there is
one thing I should really remember. If I make my point of sale around LYNX
deodorant, these products are already very popular so it would be easy to
appeal to my audience… And on the other hand, there are currently no points of
sales for new products recently introduced by LYNX so could that be an
opportunity for me to introduce a point of sale to this section of the market?
Besides some LYNX iconic slogans e.g, ‘Spray more, get more’ and ‘The LYNX
effect’ we can see that LYNX are always out to set you in the mind frame that
using LYNX products will seriously turn your world upside down. After taking a
closer look at the back of some products by the brand and reading through the
wording, LYNX actually just use symbols and pictures to illustrate the common
LYNX themes. Also, all LYNX products on the market involve these two images…
One of a man applying the product, and one of a man attracting endless female
attention through the product. To make my point of sale simple yet effective, I
could just make my point of sale revolving around one of these themes of the
brand. That way, customers will remember the catchy parts of my point and the
brand and also customers will not be overwhelmed by my point of sale.
Not only are LYNX completely unique in their advertising, but also their
packaging ideas and casings of products. The most popular and commonly
known is the ‘Twist top cap’ on all deodorant canisters sold by the brand. This
method of accessing the internal contents of the product is ideal, suitable and
makes unwanted leaking of the contents almost impossible! Since this packaging
design is so unique from the brand, I thought that I could apply this to my point
of sale possibly. If I could create a point of sale which advertised the product
through one of the products being advertised (e.g, advertising cans through a
larger can) by applying what the LYNX products already include in terms of
functionality, I would then be creating an interactive point of sale directly
involved with the product on sale.
In LYNX products, the common theme tends to be women and the magnitude of the attraction process if the customer uses
LYNX products. Although, this part of the advertising of LYNX products is only shown through the T.V and Internet and when
I went out and took these pictures, there was no relation between what I had seen advertised before, and what I had seen
physically in the shops. If I want to make my point of sale something which is new to everyone and never seen before, I
could take both sides of LYNX advertising and combine them to make a point of sale which interactively displays ‘The LYNX
Effect’. This has not been done yet so If I decide to do this in my point of sale it will be something bran new and will
definitely appeal to my target audience since the reason LYNX customers by LYNX products in the first place… Is because
they believe they LYNX effect could happen to them one day.
FOR THIS FOLDER I HAVE ALREADY DONE A LITTLE PRIVATE RESEARCH ON MY BRAND AND THE ADVERTISING TECHNIQUES USED BY
LYNX, BUT THIS IS NOT ENOUGH RESEARCH ON MY BRAND TO FULLY ALLOW ME TO CREATE AN EFFECTIVE POINT OF SALE ON LYNX. IN
THIS RESEARCH I HAVE TAKEN A CLOSER LOOK AT LYNX REPRESENTAION TECHNIQUES IN SHOPS, HOW LYNX DISPLAY THEIR PRODUCTS
IN SHOPS, ANY COMMON THEMES USED BY LYNX AND I HAVE ALSO TRIED TO TAKE A STEP BACK FROM JUST CONCENTRATTING ON
LYNX POINTS OF SALES AND HAVE LOOKED INTO ACTUAL LYNX PRODUCTS AND WHAT MAKES THEM WHAT THEY ARE… THIS WILL GIVE
ME SOMETHING TO BASE MY POINT OF SALE AROUND TO MAKE IT REPRESENT LYNX FULLY. THIS RESEARCH WILL BE MY KEYSTONE TO
HELP ME UNDERSTAND HOW TO MAKE MY POINT OF SALE REPRESENT LYNX BRANDING.
Competitive Products
One of the male grooming brands I could have picked initially to do my
point of sale on was Old Spice. Like LYNX they are a very iconic brand with
basic colours and themes which always catches the customers eye. Old
Spice will be one of the competitive products in my market because they
are quite similar to LYNX despite being aimed at an older target audience.
Nivea for Men are another male grooming company currently in the
market and sell a wide range of products like LYNX do currently. Both
LYNX and Nivea for Men sell products available to all of the male
grooming needs and uses. This company also use a common two colour
theme as LYNX do, they use silver and blue or white and blue.
With companies always wanting to make their products known and purchased in
the male grooming industry, some ideas are normally copied or either used and
changed if the idea being used will boost the sales potential of the product. With
LYNX and their iconic twist cap design on their deodorant cans, other brands are
starting to develop other ideas or methods of using their products to rival LYNX’s
successful and popular idea.
Points of Sales which are used in advertising among the male grooming brands
are always displayed by the T.V and there are no major points of sales in shops
advertising their products. If I want to make my point of sale competitive I need
to use the weaknesses of other male grooming products and look at gaps in the
market so once I place my point of sale in shops, it will be the most modern,
eye catching and competitive point of sales seen by customers. The other
brand shown in this picture is of SURE MEN . This brand aim their products at
far more older males than my LYNX point of sale will be targeting, this is fine
since are target audiences will then not clash. The only thing which is a problem
is that with both LYNX and SURE MEN always developing new versions and
new aspects of their product's… This company could develop a product too
similar to one of LYNX. This increases the competition among these brands on
the development of their products,.
Another competitive brand out their in both products and advertising to LYNX is Fish
SOHO London. Fish concentrate mainly on hair styling products but with the same
target audience as me (young males) as well as making products for young women, Fish
are a strong competitor. They mainly use few colours in their designs and always have
their products represented by people using them. My point of sale must show off a
LYNX product in a way that makes LYNX products look better on the customer than
brands like Fish who have the same target audience.
For Competitive Products, I have looked at other branded
products in the male grooming department and looked
at how these products force strong competition on
current LYNX products. I have stepped aside of looking
at points of sales for this and concentrated on looking at
the products them selves. I need to know exactly what
other male grooming products look like in them selves
and how they compete with LYNX products so I can learn
how to apply this competition of the products into my
point of sale and also make my point of sale relate to the
LYNX industry. For my coursework I will not be creating
a LYNX product, only a Point of Sale for LYNX products…
I can only do this correctly if I know my brands products
inside out and what frets other brands products pose to
LYNX products so I can make my point of sale
competitive in its environment and around its
surrounding competitors.
Through looking at competitive products and brands which I have
shown here, I now know what it is that makes their products
competitive and what I need to do to make my point of sale
competitive in its environment around these brands. Key things to
remember when I create my point of sale which I have learnt from
this research are…
• For my point of sale to be unique and competitive it should be
based on an already present idea from LYNX but should be
more in the customers face/eye level to keep customers and
not lose them to competitive brands.
• My point of sale must combine LYNX advertising and what
makes LYNX products what they are so that it can be
competitive and relate all aspects of LYNX branding together.
ACCESS FM of Secondary Products
FOR ACCESS FM OF SECONDARY PRODUCTS I HAVE TURNED MY ATTENTION AWAY FROM JUST MALE GROOMING PRODUCTS AND
BRANDS AND I HAVE LOOKED AT POINTS OF SALES WHICH ARE AIMED AT MY TARGET AUDIENCE WHICH IS 12-18 YEAR OLD YOUNG
MEN. I HAVE LOOKED AT WHAT MAKES THESE PRODUCTS COMPETITIVE AND ATTRACTIVE AND WHAT MAKES THEM A GOOD POINT
OF SALE AS WELL AS HOW THEY ATTRACT MY TARGET AUDIENCE. BOTH THESE POINTS OF SALES ARE VERY SUCCESSFUL IN THEIR
ENVIRONMENT AND ARE GOOD EXAMPLES OF WHAT A GOOD POINT OF SALE SHOULD LOOK LIKE AND BE IF AIMED AT THIS
INDIVIDUAL TARGET AUDIENCE. I WILL USE WHAT I LEARN FROM THIS AND APPLY TO IT TO MY OWN POINT OF SALE TO MAKE IT A
TARGETABLE POINT TO THE CUSTOMER AND MAKE IT A SUCCESSFUL POINT OF SALE IN ITS ENVIRONMENT.
The above picture is of a laptop and computer point of sale. The point of sale is
very interactive and allows the customers to try the product before they but it.
This is an example of a good point of sale aimed at my target audience.
Aesthetics: Basic colours used (blue and white), screens on laptops are open and
attractive and the point of sale is in the customers eyes at eye level. Point of sale is
easy to see and is attractive to the customer.
Cost: The cost of this point of sale will be in the middle range at about £200 to £400.
This is because the point of sale is displaying more expensive products than just
things like chocolate bars and the point of sale is taking a wide space up so the
companies will pay this shop more to have more shelf size to advertise their products.
Customer: The customer of this point of sale will be anyone wanting to purchase a
new laptop, printer or hardware for their laptop. I think this point of sale is aimed at
business men and women because of the in depth breakdown of what the laptop
does and how it will benefit these people but I have put the picture on here because
many young guys buy computers and laptops frequently these days for things like
work, university, college, gamin and social networking.
Environment: This point of sale is in the shop Tesco and right near the cashier as
customers walk by. This point of sale is placed well in its environment because people
will see the lap tops as they purchase products at the cashier but also people can
walk past and have a go on the products as they browse the shop.
Size: The size of this point of sale is very wide covering 3 sets of
shelves, 4 vertical shelves showing products and the point of sale is at
eyelevel. This means the point of sale is always seen by the customer.
This size is good for the point of sale because there are many products
being advertised and shown at once so space is needed.
Safety: This point of sale is away and at the side of the shop so is not
a hazard as customers walk past. There are no sharp edges on this
point and all products are placed on the point so that they do not fall off
threaten the safety of the products on display.
Function: This point of sale is used so that customers can try out the
laptops and products. This gives the point of sale good functionality.
The point of sale also represents clearly what each product does, what
it can be used for and how it can be used effectively. Although, this
point of sale could possibly demonstrate the use of the cases on the
bottom shelf and the printers since they are just boxed away and on
the lowest out of sight shelf.
Materials: This point of sale uses steel shelves which have high
resistance and good strength since there is a lot of weight being placed
on the shelves. The point uses card and paper to represent prices and
deals. The point of sale also has holes in the back wall so that amount
of shelves on the point can be altered at any given time.
The picture below is of a point of sale by the company
Nintendo. It is displaying the wide assortment of their games
available for their console the Nintendo DS.
Aesthetics: Point uses same colours as brand (White and Black)
and is very tidy since all units are stacked in order and look
attractive.
Cost: The cost of this point of sale will be far less than the
previous one since it is made up of 8 shelves made of budget
plastic materials and it takes up far less space than the other one.
The price of this point of sale will be around £80 - £120.
Customer: the customer of this product will be the lower band of
my target audience and will be aimed at possibly 12-14 year olds.
Environment: This point of sale is in the technology section of the
shop Tesco’s and is placed along with other competitive branded
products in the gaming range such as PlayStation and Xbox.
Size: The size of this point of sale is also far smaller than the
other one. It only takes up about one 1.5 metres in width but
this point of sale is very tall. This is a benefit since this point
of sale has used its size to the advantage to spread out the
products and have enough space to place them in categories
e.g, number 1 sold, most popular and chart.
Safety: This point of sale is safe since it is at the side of the
walking space to the customers and the shelves are closely
placed on the point that they will not scratch someone as
they walk past. The only problem with this point is that the
products fall off easily and could possibly fall and either hit a
young child who is looking at the products or fall and damage
the products. For this reason, the safety of this point of sale is
not that good.
Function: This point of sale does not have much function
besides showing an organised arrangement of products. This
point of sale would have been more function able if say the
games on sale were advertised on a T.V screen above the
point of sale.
Materials: This point of sale is made up of high impact
polypropylene and PMMA (acrylic). It uses white card to label
prices and the brand the products are from as well.
Mood Board
Stand Out?
Customer Profiling
MY TARGET AUDIENCE ARE 12-18 YEAR OLD MALES. IN MY CUSTOMER PROFILING PIECE OF RESEARCH I HAVE ANALYSED
MY TARGET AUDIENCE IN MORE DEPTH AND LEARNT MORE ABOUT WHAT EXACTLY MY TARGET AUDIENCE ARE
INTERESTED IN AND LOOKING FOR IN POINTS OF SALES. I HAVE CONSTRUCTED A MOOD BOARD INCLUDING IMAGES
WHICH SHOW A GENERAL VIEW OF LIKES AND THINGS FAVOURABLE BY MY TARGET AUDIENCE AND I HAVE ALSO
DISPLAYED OTHER ASPECTS WHICH MY TARGET AUDIENCE WILL SHOW. OVERALL, THIS HAS GIVEN ME A PROFILE OF MY
CUSTOMER SO I KNOW EXACTLY HOW TO MAKE MY POINT OF SALE ATTRACT MY TARGET AUDIENCE, HOW TO MAKE MY
POINT OF SALE AIMED AT MY TARGET AUDIENCE AND WHAT EXACTLY IS IT THAT I NEED TO DO TO MAKE MY POINT OF
SALE FULFIL ITS PURPOSE OF MAKING 12-18 YEAR OLDS WANT TO BUY THE CHOSEN LYNX PRODUCT WHICH IS
REPRESENTED BY MY POINT OF SALE.
My customers will be
interested in modern
forms of gaming from
the likes of Xbox, PS3
and computers.
My young male
customers will be
interested in women if
they will be purchasing
off of my point of sale,
especially since my point
of sale is based on LYNX
and there main
advertising theme is
about men attracting
women.
My customers will be
using social networks
regularly so I will try to
add a feature to my point
of sale which
My customer will enjoy
socialising and keeping
up to date with life and
what's new. They will
use forms of
telecommunications
such as phones,
BlackBerrys and email.
My customer will be
interested in cars and
vehicles, especially
since the top band of
my target age group
will be starting to drive.
My customer will be
interested in fast food
and snacks. They won’t
nesacarily be able to
cook yet so will be
living off these
methods of quick food
when out and about.
My customer will listen
to music regularly and be
interested in music.
My customer will be in
part time education at
either school, 6th form,
or college as well as
possibly owning a small
job on the side e.g.
Saturday job minimum
wage
My customer will be
interested in drinks
such as energy drinks
and will be always
having a buzz on at life.
My customer will enjoy
partying with friends
and living life loud
generally.
My customer will be
interested in different
types of activities
including sport, music,
art and drama. Out
side education and part
time work they may
take part in enrichment
programmes like
football, dancing or
music lessons.
My customer will
always like being out
with friends and trying
to make time to relax
and enjoy life away
from coursework and
other forms of life's
stresses.
As this chart shows, my customer will be interested in
many things and will be drawn to many possibilities
which my point of sale could potentially show. The ideal
customer wanting to purchase from my point of sale will
be someone around my own age and interested I things
which I am interested in. This is a advantage for me in
the customer profiling and its relation with how I will go
across making my point of sale directed at my target
audience because basically, I am the same age and are
part of my target audience.
Looking for bright colours among
the dark themes of LYNX branding.
Wanting to possibly test product
by smell or appliance.
CUSTOMER EXPECTATIONS OF MY POINT
Should be able to clearly differentiate
between current points of sales and
my LYNX point of sale.
Be able to clearly see advertised
product.
My point of sale should be
interactive to the customer.
Research Summary
MY RESEARCH SUMMARY IS AN OVERVIEW OF MY PRIMARY AND SECONDARY RESEARCH. I HAVE DESCRIBED
WHAT I HAVE LEARNT THROUGH MY RESEARCH AS WELL AS WHAT THINGS I MUST REMEMBER TO INCLUDE IN
THE DESIGNING AND BUILDING OF MY POINT OF SALE. I HAVE ALSO USED MY RESEARCH SUMMARY TO
SUMMARISE HOW MY RESEARCH HAS BEEN USEFUL AND MAYBE SOMETIMES NOT SO USEFUL TOWARDS THE
CREATION OF MY OWN POINT OF SALE.
Further Specification
MY FURTHER SPECIFICATION, A LIKE MY RESEARCH SUMMARY IS AN ANALYSIS OF WHAT I HAVE FOUND OUT THROUGH
MY PRIMARY AND SECONDARY RESEARCH AND HOW IT WILL INFLUENCE MY POINT OF SALE. HERE I HAVE ANALYSED
WHAT MUST BE INCLUDED IN MY POINT OF SALE BECAUSE MY TARGET AUDIENCE HAVE SAID IT IS ESSENTIAL AND
NECESSARY TO BE INCLUDED IN A LYNX POINT OF SALE. MY FURTHER SPECIFICATION ALSO REPRESENTS AN OUTLINE OF
WHAT MY POINT OF SALE WILL LOOK LIKE AND BE LIKE WHEN I EVENTUALLY FINNISH CREATING IT.
My point of sale will be black in colour – Through my market
research I learnt that LYNX make all their products and points of sales
black
My point of sale will be able to hold at least 10 units on sale – In my
Keep & Scrap I learnt that some points of sales do not display enough
units so they are sold quickly and not re-stocked for other customers.
My point of sale will be interactive to the customer – In the third
question in my questionnaire which I asked to my target audience, the
most common response was that my target audience think it is
important that my point of sale is interactive.
My point of sale will use its display of the product on sale and its
interaction capabilities to be eye catching and attractive – In the
first question I asked in my questionnaire, the most popular answers to
this question were Interaction capabilities and representation of the
product.
My point of sale will not overly display the product and give to
much away about the product – In the fourth question I asked in my
questionnaire, my target audience never buy products advertised on
points of sales on the first sight so there will be no point in using my
point of sale to over display the product… It must be kept simple.
My point of sale will be at chest height to the customer – In the
second question I asked in my questionnaire, I learnt that the majority
of my target audience think LYNX points of sales should be at chest
height.
My point of sale must be easily reached in its environment – In my
Environmental Snapshot piece of research I looked at a male
grooming point of sale in its environment and the height of the product
is what stands out to the customers walking past.
My point of sale must be clearly visible in its environment – In
my Environmental Snapshot research, I learnt that the points of sales
representing male grooming products were clearly visible to the
customers.
My point of sale will be made of cheap
materials such as Cardboard and PMMA
– I learnt in my research that points of sales
are normally made of low cost materials
because so many of them are made.
My point of sale will represent common themes represented
by LYNX as well as slogans – LYNX advertise their products by
using certain phrases and images to attract customers. I will use
these themes in my own point of sale.
My point of sale will be cheap in cost at about £50-£150
– My research showed me that points of sales in this
industry do not cost the shops much to buy.
My point of sale will be aimed at 12-18 year old males –
This group of people are my target audience so my point of
sale must be aimed at and for these people only.
My point of sale will be sturdy, will not fall over and will
be safe in its environment and not a walking hazard – In
my ACCESS FM of Secondary Products research I learnt that
the best points of sales are safe and not a nuisance to
passers by.
My point of sale will allow the customer to test the grooming
product on display – Through my customer profiling piece of
research I learnt that the younger sector of my target audience
will be wanting to test the products before purchasing.
My point of sale should relate to social networks either
through QR codes or website links – In my Customer
Profiling research I learnt that my customers will be using
social networking sites such as Facebook and Twitter so my
point of sale should work with the whole networking
experience.
My point of sale will be sustainable in its environment
and we be easily recycled – My point of sale will be cheap
and will have to be a sustainable point of sale to work well in
its environment as well as for the environment.
My point of sale will be constructed of simple joining methods such as
nuts and bolts or Super Glue – My point of sale must be made of cheap
materials as well as be easily set up by shop owners who are using it so using
simple joining methods will benefit the user.
02: Development of Design Proposal
Comprehensive, Imaginative and feasible ideas. Excellent development of a
sophisticated/elegant solution achieved by exploring and experimenting with different
proportions, material combinations and the functions of materials , methods of production,
construction and modelling. Full explanation of all decisions made. Comprehensive and
detailed plan of making, including relevant quality control checks, in order to achieve a high
quality outcome in the stated time.
 50 design ideas
 3 developments of ideas (incorporating sketching, 3d rendering,
sketch models, material swatches, mass manufacturing
techniques, construction techniques, construction and safety).
 Final design & decisions
 Cutting list
 Working drawing
 Flow chart with qc and qa
50 Design Ideas
20 Improvements of Design Ideas
20 Improvements of Design Ideas
20 Improvements of Design Ideas
3 Design Concepts
3 Design Concepts
3 Design Concepts
3 Design Concepts
3 Design Concepts
3 Design Concepts
3 Design Concepts
3 Design Concepts
3 Design Concepts
Chosen Concept Development Process
Attributes to be Developed
 Materials
 Construction
 Manufacture
 Usability
 Aesthetics
 Components
Chosen Concept Development
Here is the design I have chosen to develop and eventually create for my point of
sale in the style of LYNX. I will develop it concentrating on one section at a time to
ensure I cover all aspects of my design. First of which, the top/lid.
Firstly, I looked at White Oak as a possible material for the lid of my
design and how easy it is to work with in the workshop if I were to use it in
my design. I found that the Oak does not hold layers of paint very as well
as the fact that paint hides the attractive grain on the oak so painting it is
not ideal.
Besides that I found that it can be worked with to a good level (when
sanding, chiselling and drilling) but I am not to sure whether this material
would be suitable for my design when looking at sustainability and
modern looking designs since wood is very retro and old fashioned.…
Using a small section of Oak wood, I
look into manufacturing this material,
first of which applying paint…
I painted a section of the wood black in
colour since the lid of my point will be
black. The paint aesthetic did not look to
good since the wood grain could still be
seen even after more paint layers are
added and the paint was easily rubbed
off by just working with the material.
I rounded off the edges of
the sample wood with a
sand belt machine. This
was to test how easy it is
to work with. It was
easily sanded and gave a
nice smooth finish.
I then tried applying the
lettering of the ‘TWIST’
wording on to it using a
hammer and chisel. It
was easy to carve in the
letter ‘T’ and it gave an
attractive finish.
I also tried drilling
through it and again, it
works well with these
ways of manufacturing.
I then painted the
‘T’ with a green
paint and brushed
the edges and
surface with a cloth
to remove any
excess paint applied.
Chosen Concept Development
Both of these joints are good ways of
joining woods so if I use an oak top
and poles they will be effective in the
construction process. I did find that
from a model perspective the dowel
joint would work better since the
head of the screw does not go flush
on the butt joint and gives a poor
aesthetic.
After looking at White Oak as a
material and how it would be joint
together if I were to use it in my design,
it came to my attention that this
material was becoming far less likely to
be used in my design… I wouldn’t be
able to paint it black, it would not look
modern and the customer would have to
go to a lot of effort to set up the point of
sale using these joints.
Will White Oak wood be a good
material to use as the top of my
design?
After this process of trying out White Oak through
manufacture I have decided that I have tested it, but
it is not the right material I should use in my design. I
need to look at more modern materials so now after
looking at my concept I am going back to the
drawing board and going to try out acrylic plastic.
White Oak Wood is a great material and proved itself when I tested
it but there were more down falls than positives with this material. It
costs a lot especially since I will need a large sheet of it if I used it
for the lid, it is quite heavy and my design needs to be quite light
and modern and the wood makes my design look like something
from the middle ages which is NOT the style I am looking for!
Chosen Concept Development
Acrylic Plastic Sheet seems to be the
most ideal material for my designs lid.
Here I have looked into it as a
material and how it copes with work
and manufacture and how I will solve
problems with the material If I come
across any… Acrylic has poor scratch
and shatter resistance so I have
looked at how to solve these issues as
well.
Chosen Concept Development
I am definitely using acrylic sheet plastic for the lid
now, so here I begin to look again at the lid of my
design in my original concept and start developing it.
My original design here from my
concept would be made of acrylic
and with possible vinyl lettering…
Here I have kept the same design but
made the design to include not one but
three layers of acrylic since I am now
aware of the easy fracturing of Acrylic, this
will hopefully add stability to the lid.
Clear Acrylic
Black Acrylic (With cut out lettering)
Green Acrylic
I then decided to add drill holes through each
layer of the acrylic at the same width to allow
the poles to be slotted through later.
Using aluminium squares or acrylic squares I will place in-between
each layer to make the design more modern and give a smooth
aesthetic.
After all these steps the lid of my design will
hopefully look like this. I wanted to develop
the lid to make it more sustainable and
more modern looking… here I have fulfilled
that.
Chosen Concept Development
Manufacturing the Lid…
To cut out the plastic sheets, all three of them (Black,
Green and Transparent acrylic) they need to all be the
same size. They could be cut out using hand tools or a
laser cutter…
I’ve already experienced
previously with my Acrylic
research that it snaps easily when
being worked with manually so
this may not be the best way to
work with it.
58cm
30cm
TechSoft 2D Design Template
Here I have created a
template I would use for
each cutting of acrylic sheet
in the process using CAM.
I will then use wet and dry paper to scrape
on the edges of the acrylic firstly with no
water, then with water to rid of any lines on
the edges and to make the acrylic look and
feel nice to the user.
Chosen Concept Development
For the separators of the layers of acrylic I have looked into the material aluminium. This
material has average strength to weight capacity's but it looks amazing once polished.
I’ve decided I will need 8 aluminium separators. 4
between one layer and another 4 between the
next layer. This will space out the layers and also
reinforce the acrylic stopping it from snapping as
easy.
I will cut the separators out of aluminium sheet at about
5mm thick with a jigsaw. I will coat the jigsaw with tape
underneath to prevent scratching to the surface of the
aluminium from the bottom of the saw. Each cut square
will be 3cm by 3cm.
Once the separators have been cut, I will
drill an equal sized hole through each
piece to allow the poles to join everything
together. The holes will be made with a
drill bit which has a diamond coated tip so
that it can pierce the metal easily.
1.8cm
Each hole will be made 1.8cm wide so
that a wide enough and strong enough
pole can fit through the lid to support it
and its weight.
I will then finish off the separators by
polishing them with a mop drill
attachment or metal polish and a cloth.
This will give the aluminium a smooth
attractive aesthetic.
When it comes to joining the aluminium
squares to the acrylic sheets of my lid, I
could use two adhesives… Epoxy Resins
such as JB Weld or Hot glue.
Hot glue is good but the change in
temperature of aluminium will not keep good
contact with this adhesive, so I have decided
I will use an epoxy resin. This will also give a
clear and almost invisible joint.
After I have attached it all with the resin, I will hold it
all in place using G clamps at each corner for a
couple of hours until the resin has set completely.
Chosen Concept Development
Now I have looked at the lid of my
design, the manufacture process,
materials and construction features
needed, I now look towards how I will
apply the text to the top of the lid.
I originally decided that the text will be cut out of the
black acrylic layer using the laser cutter. I have kept
this idea but now looked at the font of the writing, the
colour and adding another layer of text to what I will
already cut out.
Three possible font ideas which replicate the
original ‘TWIST’ text on the LYNX ‘TWIST’ range
which I could use. ‘Raavi’, ‘Arial’ and ‘Estrangelo
Edessa’. Each of which look very similar to the
original text, but out of the three I have picked
Estrangelo Edessa. It looks most like the original
text.
(Raavi)
(Arial)
(Estrangelo Edessa)
I decided I would use the laser cutter to add
the text on to the green acrylic because I
will already be using a laser cutter to cut
the acrylic into equal sizes so it would
make the manufacturing process much
shorter.
Above is the plan of the black acrylic sheet with the lettering in red
since the programme will know to cut these sections out on the
laser cutter.
Above is the plan of the green acrylic sheet which will have the
lettering slightly smaller but will be engraved so it can be seen
through the gaps in the sheet above. As can be seen, the writing
is coloured Orange here so when I use the laser cutter, the
machine will know to engrave this part and not cut it out.
Chosen Concept Development
Now I have touched on the lid of my design and
all components of it which I need to consider, I
now look to the poles of my concept which will
support the lid.
When I develop the poles of the lid of my design, I
may alter the lid since changes may be made so
that as a whole the components work better
together.
Here I look to the materials I could
possibly use in my design as the poles
which hold the lid. I look into Aluminium
and Stainless Steel.
Both of these materials have a great
aesthetic when polished and
worked with.
They are strong and durable materials.
They both have good chemical
resistance, resistance to
scratches, marks and oxidation.Aluminium has a far better strength to
weight ratio than stainless steel.
Aluminium Is cheaper and lighter.
Aluminium can be recycled
Steel is stronger and more dense.
Stainless steel does not oxidise as
fast as aluminium.
Stainless steel cannot be joined to
acrylic or aluminium as easily as
aluminium can be.
Chosen Concept Development
Steel cannot be cut or worked
with as easily as aluminium can
be.
Steel cannot be fused as
easily as aluminium can be
to other materials.
Steel can be used to
reinforce materials for
extra strength and
rigidity.
Here I have created a board of pro’s and
con’s between the two materials if I were to
use them In my design. After carefully
considering the features of the materials
which will affect my design, I have come to
the conclusion that the most ideal material
the poles should be made out of aluminium.
This material is cheap, easy to work with,
durable and once finished, will look
aesthetically pleasing in my modern point of
sale design.
Chosen Concept Development
The poles must be at least 1.8cm wide at a maximum. Obviously it
can be smaller by a few millimetres since it can be a tight fit but
there must be room for the adhesive/joining method.
Now I have chosen to use aluminium
poles in my design, I look into how I will
join them to the lid of my design.
I have also decided that not only
must the aluminium poles be at
least 1.8cm thick, but they must
also have an inner ring depth of at
least a further 4mm so the join
will be strong enough to hold the
lid and the poles will be strong
enough to withstand the weight of
the lid.
I’ve also decided that the poles
need to be at least 50cm long
because they will be going
through all layers of the lid and
the base for extra stability.
I have looked into MIG Welding and joining the aluminium
poles to the aluminium separators I mentioned earlier. This
method would fuse both parts of aluminium and would
create an incredibly strong bond.
This would also be a good way of joining the
poles to the lid since the acrylic sheets will be
stuck with an adhesive to the separators so
all in all, the lid would securely sit in the
aluminium poles.
50cm
Chosen Concept Development
Ergonomics &
Anthropometrics
≤50cm
Here I have looked at the lid of my design and the
corresponding poles and how it relates to the customer
when they would use it and see it in its environment.
As can be seen here, I have put the lid and poles on top
of a box just to show how it would sit in a shop and in its
environment. When I make the base of the design it will
sit on top of a desk or box anyway for increased height.
As can be seen, the point will be at waist level so the customer can see the
unique writing on top of the lid. Also, this is so that the customer can
access the products with their hands and interact with the point of sale
under the lid once I have developed this part of my design.
Ergonomics of my design are important for making the
design work well with my target audience. I need to
consider how the customer will work with and interact with
my point of sale as well as how easy my point of sale is to
understand, use and interact with.
Lid/Poles after 1st Stage Development
Clear Acrylic
Black Acrylic
Green Acrylic
Aluminium Poles
Smooth edges
and sides
Aluminium hoops on top
of final layer of acrylic
Bottom hoops welded to poles
(via MIG fused joint)
Acrylic joined to separator
surface with JB weld
Laser cut letters on Black
acrylic layer and Engraved
letters on Green acrylic layer.
≤50cm
This is an up to date render of
what my design would look like
now I have developed it. It will
look a lot more aesthetically
pleasing once I create it since I
cannot display all the intricate
features of its design using this
form of CAM.
1st Specification Checkpoint
Aesthetics
My point of sale needs to look like the brand LYNX so customers know the point of sale is advertising LYNX. The style
of the point of sale should represent my chosen brand and all figures, finishes and colours must relate to the brand as
well as the product on sale. My point of sale must also be attractive through its aesthetics and catch the attention of
customers who walk past.
Cost
The cost of my point of sale will be determined by the materials used, the manufacture process and the quality of the
product. My point of sale must also be sustainable in its environment and last long. My point of sale will have a price
tag at about £50 to £150, this is an estimate though so the price may be higher or lower depending on what materials I
will use and the other aspects of the manufacturing process. My point of sale must also portray the price of the product
on the point of sale in an effective and easily seen way like in opposite colours to the main colours of the point of sale.
Customer
My point of sale will be aimed at male customers in the age range of 12 to 18 years old. LYNX products are aimed at
male teens so my point of sale must relate directly to this target audience. I must also take into account the fact that
when I try to make my point of sale interactive (Ergonomics and Anthropometrics of the point of sale) It must be
comfortable to use and work well with the customer.
Environment
My point of sale must suit the environment it is placed in but more importantly it must stand out amongst other points of
sales and products. My point of sale must also have good stability in its environment and will last long once placed in
its environment. Finally, my point of sale must not be an obstacle to people walking past or trying to purchase the
product.
Size
My point of sale must be of an acceptable size depending on where it is placed in shops. The point of sale must have a
footfall and be large enough to hold a number of the products being advertised for example… 15 to 30 units. My point
of sale must also be at eye level and be visible to all ages of customers which will be included in my target market. In
the size of my point of sale I must also take into account the fact that the size of my point of sale will also judge the cost
of it. The more units it holds, the more expensive it will be as well so I must make sure it isn’t going to cost too much to
make especially if its going to be potentially larger than other points of sales.
Safety
To ensure my point of sale is safe to all users and customers it must include some essential things. My point of sale
must not have any sharp edges other wise people might damage themselves on the point of sale. The point of sale
must tightly secure the products being advertised so they do not fall off the point of sale and be damaged. The point of
sale must also secure the product so that there is no chance of theft.
Function
My point of sale’s main function Is obvious… to sell and advertise the product and my chosen brand. My point of sale
must also be attractive to pull customers to the product being advertised and the point of sale itself. In the production of
my point of sale I will also try to include some sought of interactive aspect to my point of sale as well so then the point
of sale will be more interesting and stand out among other points of sales… Especially if my point of sale can do this by
engaging in the customers interests.
Materials
My point of sale will use low cost materials because this way the point of sale will be cheaper and will eventually suit
my chosen brand better. The joining methods I use in my point of sale will also be low cost methods to reduce the
overall price of the point of sale. The manufacturing process my point of sale will be made on will be of low cost as well
because there will be many in all ranges of shops so having an expensive point of sale will only lower the amount of
points of sales which will be produced. Finally, my point of sale must be made of suitable materials and joints but also
materials and joints which are acceptable in terms of the price my point of sale will cost me. The materials and joining
methods can’t be expensive if the point of sale will be mass produced and used in many shops.
Initial Specification
On my developed design so far, I have made it represent
LYNX ‘Twist’ range and it is obviously displaying LYNX
products. Through aesthetics I just need to make sure I look
at finishes and colours through my further development to
continue to make it look like LYNX.
I have looked already at costs of materials and how this affects
the point of sales manufacture process. I need to now look at
the pricing of my point of sale in total AFTER manufacture and
development and look into how I will display the price of the
product on the point.
I have looked at Ergonomics and Anthropometrics of my design so
far (The Lid and Poles) so I could continue doing this but for other
aspects of my design when I move onto developing other aspects
of the design. Importantly, I do need to remember who my point of
sale is aimed at since I need to make my point of sale unique to my
target audience.
I have already looked at what materials will be best suited
for the point of sale in the environment and how its size
and interesting layering of the lid will make it stand out. I
just need to make sure my point of sale isn’t so big that it is
an obstacle in its environment.
I have looked at measurements of the different parts of my point of
sale so I now have an idea of how big my point of sale will be. I have
decided I will not give my point of sale a foot fall and I want to make
my point of sale large enough to hold other products. This will
increase the practicality of the point as well as the function through
its size.
I have looked at safety already on the lid of my design, I have
made sure it has no sharp edges and that the lid is connected
securely to the poles of my design. When I continue developing
my design in terms of safety in particularly, I will now look at how
my point of sale will hold the products securely it will sell.
The function part of my design is the part I will concentrate
on next. I haven’t touched on much function so far so this
will be what I will focus on in the next development stage.
Functions will include holding the product, advertising the
product and interacting to the customer.
I've considered all aspects of the materials section for my first
development stage. I have also looked at costs of materials, joining
methods of materials and the cost of materials in relation to the
manufacture process of my point of sale. All I can do now is continue
doing my development process with this careful consideration towards
the materials I look into and use.
Now I am going to start my second
stage of development. For this part I am
going to look at the functionality of my
point of sale in its design and the middle
part of it. This is the part I have made
which will interact with the customer,
hold the products and generally make
the point of sale interesting to look at
and use.
Here I have made a draw up of what the middle section
looks like so far just at a bare minimum of components. I
will look at each part of this and develop it all one part at a
time.
My original idea for the interactive part of my design was based around the
family games when pieces of plastic would be moved to allow small balls to fall
through holes. Also inspiration was taken from classic pinball machines and
original wood and metallic ball games. I am going to develop this part of my
design to be like these family and interactive games.
Initial Thoughts
I first look into acrylic (PMMA) tubes. I have found
out that I need a tube of about 40cm in length and
possibly with a 10cm diameter so that it can fit on
the base and just sit underneath the lid of my design
whilst centred in the middle of the base.
40cm
10cm
The inner tube will be
about 0.5cm so I can place
the components inside it.
After I have got the tube of PMMA I will manufacture
it to the size I need using a ban saw. Using a ruler I
will measure the correct amount of tubing I need and
start to smooth the edges using wet and dry paper.
I have decided to pick acrylic because it is the
easiest material to cut in my design and its also
very cheap to order in. When it comes to stability
it also holds other weights well and will be ideal
for the function part of my design.
Now I have decided on what material I will use as the tube, I went across
making a model of this part of my design as well as how It would work. I
used my initial idea of moving panels which allow balls to fall through holes
to be collected by customers to test the fragrance/product. The model is not
to scale but the principles of how it works and what components it uses are
the same as they will be in my final design.
Cutting components out of
foam encapsulated card.
Putting the
pieces
together.
Finished design…
Chosen Concept Development (Stage 2)
As shown in the video above, the paddles work quite well, the only
thing which lets it down is that they do not move as freely in this
model when compared with how they will when I make the real
ones out of acrylic plastic. The customer simply moves the paddles
from left to right to lower the balls through the levels (I am only
placing them through the top and not through the lip currently as a
demonstration of how the paddles work in there entirety).
Interaction Video
My design looked and worked just how I imagined
it would, the only thing was, I had to now look into
some problems I had encountered as well as some
improvements I would make to the initial design.
When I looked at how I would install the
paddles on my design I came across two
different ways of putting them on. The first
was inserting the circle plate then attaching
the handle on and the second idea was
inserting a paddle with a pre-joint handle on.
After testing both ideas I found that it was
much easier to insert a paddle with a pre-
joint handle on into the tube than try and
join my own one on whilst keeping the
circle from falling to the bottom of the tube.
I decided my second idea was best when
trying the paddles in my design and I
will benefit when I make my final design
doing it this way since it would be easier
to make and increase its ease of use to
the customer testing it.
Something else I came across when
making the design was the fact that
when I put in the paddles, they
wouldn’t keep straight and would
not be aligned…
I tried to look outside the box to solve
this problem since in my original idea
the circles had no paddle handles and
would be part of the tube and inside it
at the same time.
I then came up with the idea of
using a pole the same diameter
as the hole in the paddles to fit
through them all which would
align them and keep them place.
I decided that, like the poles supporting the lid of my
design, this pole would be made up of aluminium and
shall be polished to finish it. It will be wide enough to
keep the pieces in place, and not so small that the
pieces cannot be turned.
Chosen Concept Development (Stage 2)
In my model of this part of my design I had
made it for small balls to be placed in it and later
I will be talking of the balls themselves and how
I will make them, but I did realise here that I
needed a method of getting them inside the
tubes cavity sections…
I came up with making a ‘lip’ for the centre front of the top of the
cylinder which would have a hole behind it allowing the balls to
be able to be gravity fed through.
To make this part on my final design I would laser cut out the
shape shown in the picture above and then strip heat it at both
the shown lines so it becomes three dimensional. Then after
filing and maintenance I would just need to apply it where
needed using an adhesive such as tensol cement.
As for the slots in the tube where the paddles will
be placed, I found the most efficient and easiest
way of cutting these out was by a saw, in
particular the bansaw again.
I will mark each slot
out using a pen or
pencil as guidelines for
the cutting process.
Like work with acrylic I have
already done, before placing in
the paddles I will smooth the
slots with a file and wet & dry
paper.
Chosen Concept Development (Stage 2)
After looking back over my original concept, my model and my sketches
of what I think it will look like, I have come to the decision that the
amount of paddles and equally amount of slots in the tube will be 4. This
leaves enough equal room between the levels to allow the balls to move
around on as well as give enough space for me to make a hopper
mechanism at the top to store the balls and an exit method at the bottom
to receive the balls.
I have also decided that within
the four paddles they will have
different designs on to make the
activity part more interesting
when allowing the balls to fall
through…
In terms of the designs of the paddles,
they may change once I try out again all of
this developing. If I do change the paddles
it will only be changed for development
process’s only and the purpose of trying to
make my design work better.
Chosen Concept Development (Stage 2)
Here is an up to date drawing of what the tube part of
my design will look like now after these development
stages. I now look into making a hopper to hold the balls
for the top chamber of the tube on the next slide.
I have made a few minor changes
like adding three holes in the
bottom of the tube to allow the balls
to be collected by the customer.
Now I have looked at all these
things in this development stage, I
look to the last thing I must consider
in the function of my point of sale…
How the balls will be thread through
to the tube from the top of the tube.
I now look into certain devices
like gravity fed hoppers on
paintball guns and the injection
moulder as inspiration as to how
I will go across making my own.
Chosen Concept Development (Stage 2)
When making the hopper and possibly the hardest part of
my design to make and build, I had to look into how hoppers
work, how gravity effects them and how I can create my
own designed one and have it working in my point of sale.
For this, I started to sketch and brainstorm some ideas…
This is the hopper mechanism I
came up with and is the one I
will use in my design. I now
look to how I will make it as well
as how I will make it work…
Chosen Concept Development (Stage 2)
I first create the three parts in my design out
of cardboard to test this idea. One paddle
with a handle and holes in it and one paddle
with a slot in it as well as the piece from the
gap in the circle as the button.
In the final design these will also be made up
of acrylic plastic like the rest of the tube and
the dimensions will be the same as the other
paddles. The holes will still be about 2.5cm’s
in diameter but the model I have built is not
to scale so will look slightly smaller.
After looking at how the parts will fit together and work
I realised that like the other paddles, the handle will
only rotate 90° clockwise and anti-clockwise so if balls
were sitting in the other 3 holes, they would not be
able to be retrieved. I then decided it will only have 5
holes positioned like the above on the paddle.
As for the second paddle underneath this one, it will have a button which slots into it also
made of acrylic and I will use a small spring to add tension so when someone press's the
button on the side lining the holes up on both paddles to release the balls held in the holes,
the button will be spring readied to be put back. I will try to attach a small acrylic block or
screw on the bottom of the button to stop it from being removed or falling out of the tube.
As can be seen here
on the left is a quick
build of what it should
look like and how it
should work. The only
thing that is missing is
the spring for the
switch/button and the
addition of something
which will attach to
the switch to stop it
from falling outside
the tube.
Chosen Concept Development (Stage 2)
Step 1: Insert balls into lip of tube at front
on edge.
Step 2: Move top paddle left and right at 90°
to get balls to sit in inlays in paddle.
Step 3: Once moving paddles to align balls
to hole in button, push button to allow balls
to fall through then let go of the switch.
Step 4: Now continue to try and get the balls
to the bottom of the tube using the
remaining 3 paddles.
Chosen Concept Development (Stage 2)
Here I have created a model using CAM of the
hopper in the tube like the original card
model I made, although this one is more
detailed and easier to understand.
As can be shown as I have already talked about, this slot in the
acrylic tube will be slightly larger than the other slots since it
contains more sheets of acrylic, possibly 6 sheets. 5 stuck together
to make the bottom platform and button, and one for the top paddle.
The top paddle has the
same diameter as the tubes
cavity, but the larger one I
will make underneath has
the same diameter as the
full width of the tube since it
sits on the edge of the cut
but then once in has the
same diameter as the piece
above it. The bottom piece
will be fixed and I will join it
to the cut in the tube with
tensol cement.
All of the pieces shown (in
green, yellow and red) are to
be cut by the laser cutter
since the cuts will be more
accurate this way. Also, it
cannot be seen here but
were the red switch is, there
will be a spring behind it
connected to the cut of the
same disc of acrylic adding
tension to the push of the
button by the customer. I will
also try to make the switch
remain inside the tubes cavity
by attaching a piece of acrylic
to the bottom of the button or
by inserting a screw into it.
Chosen Concept Development (Stage 2)
Now the tube part of my design is complete, I look to the final
part of the function side of my development. The game I have
made which will enable the customer to test the products on
sale as well as interact with the point of sale uses gravity and
moving paddles to allow balls to fall through the paddles to
allow the customer to retrieve the balls. Here I look at how I will
make the balls and how they will also be interactive to the
customer.
I will make 25 balls to be held in the hopper of
the tube. Each ball with give the customer a
message or ‘fortune’ a lot like a fortune cookie
corresponding to a certain event which might
happen to them that night.
This completes the whole idea of the ‘LYNX
Effect’ into my very own point of sale.
Each ball must have a 2.5cm diameter so it can fall
through the gaps in the paddles. I came across 2
materials which I considered making the balls out
of… Cedar and White Oak, both of these woods
hold moisture well so would hold the smell of the
product I’m doing effectively to allow the customer
to test it.
Using wood is a great idea for my point of
sale, the problem is that this material is too
expensive and would be more likely to be in
a Hackett point of sale, not a LYNX one
since they are a more budget company. For
these reasons I look towards other methods
of making the balls…
My point of sale so far uses very cheap, easy to work with and reliable materials, to keep this
trend I shouldn’t use woods and should keep to materials such as acrylic sheet. I had another
idea to make the balls by vacuum forming semi-circles out of two different sheets of acrylic
then joining them together with a slip of paper inside which will tell the customer something
which could happen to them and the slip of paper will smell like LYNX Twist.
I will make the mould out of MDF and use
it for both halves of the balls but with two
different coloured sheets of acrylic. Black
and green.
I will make the two ball halves click together like
balls containing toys from vending machines
and gum ball machines. This way the content is
secured once the ball is being dropped down the
layers in the tube ready to be available to the
customer.
Inside the balls there will be messages as
well as the address to the LYNX website so
the customer can be led there. The message
will also smell of the Twist fragrance so the
customer can test the fragrance.
Chosen Concept Development (Stage 2)
Inside the balls, there will be messages
trying to incorporate the idea of the ‘LYNX
Effect’ to the customer. They will say some
ridiculous things but this adds an aspect of
fun and enabling something to determine
your dating life as a gimmick.
I will use this design for the slips of paper in
the balls and I will print the messages on the
back of this paper.
www.Lynxeffect.com
Scary movie tonight, don’t hide
behind her!
Without this fragrance, your not
going to get with her…
Her Dad’s coming for dinner tonight,
be prepared to act smart casual!
Be sure to grab some deodorant on the
way out… No girl is going to want to
put their hand round that!
The above are four examples of messages
which will be included in the balls for my
design. Each message will not only say
something telling the customer about a
possible experience, but will also smell of
LYNX Twist. To do this I will spray the pieces
of paper with LYNX Twist deodorant.
As for my point of sale to hold the products in the
LYNX ‘Twist’ range, I initially was going to make it
hold the deodorant spray, but now I have decided that
I will make it hold the deodorant and the shower gel
from the same product line. So here I look at how my
point of sale will hold the products it is displaying on
sale.
My initial method of holding the cans was on
two steps made of possibly acrylic sheet
stacked and reinforced with aluminium poles as
shown in this 3D rendering of my original
concept.
I changed it to two vacuum
formed moulds of the same shape
I will cut out of MDF. I will vacuum
form both of these shapes out of
Acrylic sheet and there will be a
cavity in both moulds to allow the
products to sit firmly inside the
gaps.
As for the new shape of the product
holders, they are now much thinner
and closer to the base as well as
rounded and closed around the tube
part. This gives it a more modern
and slick feel and aesthetic which is
what I wanted to get in my point of
sale.
I made this decision because I have already been using stacked
acrylic for the lid and the whole tube function is made of acrylic... I
wanted to make a part of the design which stands out to advertise the
product as well as display it in a way which makes the customer try it
and test the game part in the tube.
Now I have developed the function side of my
design including the tube, balls and product
holders, I carry out another specification check and
up to date design of what it looks like after the
development stages.
Chosen Concept Development (Stage 2)
Function parts after development stage 2
( Tube, Hopper and Product Holders)
10cm
40cm
8cm
8cm
8cm
8cm
20cm
20cm
8cm
This is the next up to date 3D render of
my development stage 2. It shows the
tube, hopper and product holders as they
will look like in the final design. I have
tried to keep the measurements accurate
and similar to my developed lid and my
original concept of this idea so when I
come to my final design after all my
development, it will all fit together and
make sense.
Vacuum formed product
holders out of green
acrylic.
Hopper inside tube. Tube
is also cut in half here
length ways to show
interior of paddles and
mechanism.
10cm
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Point Of Sale CWF

  • 2. 01: Investigation and Clarification of Problems Comprehensive, organised range of sources of information including relevant practical investigations, taking into account current trends, available technologies and the needs of the client. Perceptive analysis of information. Comprehensive specification, well reasoned and based on research and investigation.  Point of sale initial investigation.  LINKS FM/ Identification of Problems  Situation & Brief  Task Analysis  Initial Specification  Research Plan  Gantt Chart
  • 3. POINTS OF SALE WHEN ROAMING HIGH STREET'S AND TOWNS, I CAME ACROSS MANY POINTS OF SALES IN SHOPS. ALL OF WHICH WERE UNIQUE IN THEIR OWN WAY TO REPRESENT THE PRODUCTS BEING SOLD… HERE ARE IMAGES OF WHAT I SAW AND EXPLANATIONS TO WHAT THE POINTS OF SALE SHOW. Above shows a shop window showing what products are available inside this shop to purchase. The window displays a large amount of products for various ages and market groups so this arrangement of a point of sale will attract a wide amount of customers. Here is a picture of a point of sale outside a stationary store. Images and tittles are in bold and there are eye catching colours/themes to attract customer awareness and to draw customers to enter shop and see products. The advertisement displaying a Printer will be mainly aimed at those who just need a printer and do not nessacarlily have any experience in printing. This is because the printer is advertised in a way where the customer will just go in and buy one thinking this would be a good price to pay for a printer. Below can be seen an image of a Newspaper Rack outside an off-licence shop. This point of sale allows customer to see headlines in news and makes customer want to buy paper once interesting or highlighted stories has caught customers attention. This point of sale is good for security as well since the casing around the papers stops people from stealing the papers easily.
  • 4. POINTS OF SALE Above is an example of a poor point of sale I came across in the high-street. It is a not very clear point of sale on furniture; prices are confusing and not attractive. This will not attract customers to this shop. To the left are three examples of average points of sale. They each display there products in a vertical way but each of these points of sales show many products shoved together as if there all average products and none of the products on display stand out among the others.
  • 5. POINTS OF SALE This is a point of sale in a technology shop. The point if sale is displaying phones. This point of sale is good because the products are at eye view and easily seen. This point of sale is in a shop window. The point of sale includes shoes and displays he shoes in a vertical manor. Drinks here are placed in brands and are easily accessible to customers. This point of sale also cools the drink so it benefits the product being sold and becomes a more interactive point of sale. This point of sale is a lot like the furniture one on the previous slide. This point of sale doesn’t clearly tell the customer what the product is, how much it is or why it should be bought. Simple yet effective point of sale. It displays the product so customer can see as well as telling the customer there are more of these including different colours.
  • 6. Logical… • To give customers access to product and being able to try out product on sale. • Footfall (product is placed where most people will see it). • Product will be available to purchase by customers – Many of the product for multiple customers. • Point of sale will stand out when placed next to other points of sale. Illogical… • Lack of information for customer to understand product and what is trying to be sold. • Product and point of sale are positioned in a place which is not clearly visible or does not stand out to customers walking past. • Lack of direct access to product by customer will not allow customer to test and evaluate product meaning they may not be as interested in the product now as they may have been once you showed them a picture of it etc… Needs… • To be eye catching on sale and in the point of sale itself. • Include relative information about the product e.g, brand name, features of product, price. • USP, Needs to be a Unique Selling Point when compared with other selling points in shops. • In the point of sale, only reveal a taster of the product and not so much of the product that the customer spends time using it than buying it (Apple store, Film Trailers). • To be secure and safe; out of reach of possible theft or damage to product. Keep… • Make sure there’s a large amount of product shown in point of sale for a possible large amount of customers. • Large Availability of products in stock for maximum customer purchases. • Point of sale briefing product and most important details of product e.g. tittle and price. • Point of sale is in view of customer. • Point of sale represents a common theme in product on sale. • Parts of point of sale which communicate to customer. • Customer friendly supervision of product on sale. Scrap… • Parts of point of sale which don’t represent or co-operate with product on sale. • Aspects of point of sale which aren’t interactive to customer. • Aspects of point of sale which put off customer from product. • Point of sale which is out of customer’s sight. • Points of sale which have nothing to do with product being advertised. • Points of sale which do not communicate to the customer. • Point of sale which is not attractive. • Poor point of sale management from representatives of product. (people showing off product badly or in a not attractive way). Form… • Does the point of sale make the product look good? The point of sale must make the product stand out and look fresh among other points of sales. • Does the product satisfy customers in its aesthetics? The looks of the point of sale must be satisfactory to the customers view. • Does the product/point of sale stand out among other products/points of sale? Is the point of sale an individual point of sale… Does it stand out and is not like any other points of sales for all the right reasons? • Does the point of sale attract customers to purchase the product? Point of sale must encourage customer to buy product and not just be entertained by point of sale. Function… • Does the point of sale work well with the product? Product must work well together with point of sale to attract more customers. • Does point of sale present product in as successful manor? Point of sale must present product in such a way that it is more likely to be purchased. • Does the point of sale possibly interest customer in the product even if they may not buy product there and then? Point of sale may make customer aware of the positive qualities and aspects of the product and make the customer want to purchase the product another time… Or even give an interest to the customer of the product for the first time! • Does the point of sale represent everything which the product will be able to do and achieve? Point of sale can over exaggerate goodness of product but NOT in a way which makes customer think product does more than what the point of sale says. X Factor… • Does my point of sale ultimately win over more customers than other points of sales in the shop? My point of sale must attract more customers than other points of sales in the shop. • Does my point of sale prove the product being advertised is far better a reason to be purchased over another brands product? My point of sale must prove to the customer that the product on sale is better than the other products and really gain the customers favour of the product. • Does my point of sale make other points of sale’s look not as interesting when compared with mine? My point of sale must be something new and never seen before in a shop… For example it could be more than one just a shelf/unit and could be a dispenser unit, pile or large shape made of the product. • Does my point of sale reach out to the customer telling them that they need the product? My point of sale must encourage the customer that they will not have a complete basket until they leave the store unless they buy the product… Have a psychological effect that the customer knows they need the product after the point of sale tells them. • Does my point of sale prove to the customer that the product is the one to buy? My point of sale must state reasons why the product is better than others and give factors or aspiring information about the product to make the product even more attractive.
  • 7. THE COMPANY I AM GOING TO BE WORKING AROUND IS LYNX. AFTER RESEARCHING THE COMPANY PRODUCTS, DISPLAYS AND POINTS OF SALES, IT OCCURS TO ME THAT THEIR MAIN POINT OF SALE IS THROUGH T.V COMMERCIALS, BILLBOARDS AND SOCIAL NETWORKING ADVERTISEMENTS. THIS ALONE CAN ONLY ATTRACT AND INTEREST A LIMITED NUMBER OF CUSTOMERS, AND ALONG WITH THE FACT THAT THEIR PRODUCTS ARE CARELESSLY PLACED NEXT TO OTHER LOWER LEVELLED OR LOWER RANGED PRODUCTS, THIS DOES NOT FULFIL THE MAIN PURPOSE WHICH IS SET OUT FOR THE PRODUCT THROUGH THE POINT OF SALE ON T.V. TO SOLVE THIS, THE POINT OF SALE MUST BE VISIBLE THROUGHOUT THE SHOP AND NEEDS TO BE INTERACTIVE TO THE CUSTOMER. Situation & Brief Design a new point of sale display unit for a male grooming company. The unit must display at least one product from their range and must clearly identify the brand. My point of sale must be attractive to the customer. It must represent the brand clearly and present the product in an attractive way. My point of sale must also be interactive to the customer so the customer is then drawn further to the product.
  • 9. Initial Specification MY INITIAL SPECIFICATION IS MY PERSONAL BRIEF AND ARE THE FOUNDATIONS ON WHICH I WILL BASE MY POINT OF SALE AS I CREATE IT. WHEN I START TO CREATE MY POINT OF SALE I WILL REFER BACK TO MY INITIAL SPECIFICATION TO SEE IF MY POINT OF SALE RELATES TO WHAT I HAVE SAID I INITIALLY WANT MY POINT OF SALE TO BE LIKE. I HAVE USED A.C.C.E.S.S F.M IN MY INITIAL SPECIFICATION TO COVER ALL ASPECTS OF MY POINT OF SALE AND WHAT I WANT IT TO BE LIKE. Aesthetics My point of sale needs to look like the brand LYNX so customers know the point of sale is advertising LYNX. The style of the point of sale should represent my chosen brand and all figures, finishes and colours must relate to the brand as well as the product on sale. My point of sale must also be attractive through its aesthetics and catch the attention of customers who walk past. Cost The cost of my point of sale will be determined by the materials used, the manufacture process and the quality of the product. My point of sale must also be sustainable in its environment and last long. My point of sale will have a price tag at about £50 to £150, this is an estimate though so the price may be higher or lower depending on what materials I will use and the other aspects of the manufacturing process. My point of sale must also portray the price of the product on the point of sale in an effective and easily seen way like in opposite colours to the main colours of the point of sale. Customer My point of sale will be aimed at male customers in the age range of 12 to 18 years old. LYNX products are aimed at male teens so my point of sale must relate directly to this target audience. I must also take into account the fact that when I try to make my point of sale interactive (Ergonomics and Anthropometrics of the point of sale) It must be comfortable to use and work well with the customer. Environment My point of sale must suit the environment it is placed in but more importantly it must stand out amongst other points of sales and products. My point of sale must also have good stability in its environment and will last long once placed in its environment. Finally, my point of sale must not be an obstacle to people walking past or trying to purchase the product. Size My point of sale must be of an acceptable size depending on where it is placed in shops. The point of sale must have a footfall and be large enough to hold a number of the products being advertised for example… 15 to 30 units. My point of sale must also be at eye level and be visible to all ages of customers which will be included in my target market. In the size of my point of sale I must also take into account the fact that the size of my point of sale will also judge the cost of it. The more units it holds, the more expensive it will be as well so I must make sure it isn’t going to cost too much to make especially if its going to be potentially larger than other points of sales. Safety To ensure my point of sale is safe to all users and customers it must include some essential things. My point of sale must not have any sharp edges other wise people might damage themselves on the point of sale. The point of sale must tightly secure the products being advertised so they do not fall off the point of sale and be damaged. The point of sale must also secure the product so that there is no chance of theft. Function My point of sale’s main function Is obvious… to sell and advertise the product and my chosen brand. My point of sale must also be attractive to pull customers to the product being advertised and the point of sale itself. In the production of my point of sale I will also try to include some sought of interactive aspect to my point of sale as well so then the point of sale will be more interesting and stand out among other points of sales… Especially if my point of sale can do this by engaging in the customers interests. Materials My point of sale will use low cost materials because this way the point of sale will be cheaper and will eventually suit my chosen brand better. The joining methods I use in my point of sale will also be low cost methods to reduce the overall price of the point of sale. The manufacturing process my point of sale will be made on will be of low cost as well because there will be many in all ranges of shops so having an expensive point of sale will only lower the amount of points of sales which will be produced. Finally, my point of sale must be made of suitable materials and joints but also materials and joints which are acceptable in terms of the price my point of sale will cost me. The materials and joining methods can’t be expensive if the point of sale will be mass produced and used in many shops.
  • 10. MARKET RESEARCH Old Spice The male grooming company ‘Old Spice’ sell products which are aimed at young to middle-age men. There advertisements all involve a muscular man advertising the product and telling the customer you can be like him if you purchase the product. MARKET RESEARCH IS ESSENTIAL FOR ME TO KNOW HOW TO MAKE A HIGH QUALITY POINT OF SALE AND KNOW WHAT OTHER COMPANIES ARE CURRENTLY OUT THERE AND HOW THEIR POINTS OF SALE WORK. WITH MY RESEARCH I CAN LEARN HOW TO CREATE MY OWN POINT OF SALE WHICH WILL EFFECTIVELY RIVAL AMONG THESE. Fish (Soho London) is a grooming company which make products for both men and woman. Their products are specifically made for the hair industry but they make any hair products under that genre e.g., hair gel, hair wax, hair spray. Fish (like Old Spice) use certain famous people or celebrities to advertise their product as a point of sale. Fish use Robert Pattison to show off their hair products to try and attract more customers to aspire their hair to be like his.
  • 11. MARKET RESEARCH L’Oreal Men Expert are a male grooming company which tailor their products to customers which are middle aged and starting to feel the annoyance of aging. Their points of sale include famous celebrities like Pierce Brosan. The target audience of this company are men aged 40 to late 50’s. L’Oreal Men Expert When L’Oreal Men Expert points of sale are seen, they include pictures of how the customer would apply and use the product. The points of sale help the customer understand the product in more detail and understand how to use the product as well. Mr Natty Like L’Oreal Men Expert, Mr Natty products are also aimed at middle aged men and above. Their iconic old western look appeals to men and the fact that most of the products are related to facial hair, really appeals to the facially proud gentleman. All of Mr Natty’s products are encased in a similar silver pot and all have bold writing on with iconic colours and memorable fonts. This makes sure customers know what they see when they see a Mr Natty product. Hackett The clothing company Hackett is mainly aimed at young gentleman and sell clothing products in a very high class range. Their products are always very smart and tidy and worn for certain occasions. This companies products will be purchased mainly by young wealthy men. The target audience for Hackett clothing will also be people who see it appropriate and normal to be wearing smart/ smart casual clothes on a daily basis.
  • 12. MARKET RESEARCH THE LAST BRAND I DID MARKET RESARCH ON IS ALSO THE BRAND I AM BASING MY POINT OF SALE ON. LYNX ARE A MALE GROOMING COMPANY WHICH SELL A WIDE AMOUNT OF PRODUCTS TO APPLY TO ANY OF THE MALE GROOMING NEEDS. LYNX ARE ICONIC IN THEIR ADVERTISEMENTS AND ATTRACT MANY CUSTOMERS… I WILL MAKE A POINT OF SALE TO FOLLOW UP ON THIS EXPECTATION. In LYNX advertising, it always follows the same theme… a young male who (with aid of LYNX products) attracts a large female audience with effortless application of products such as LYNX deodorant. LYNX try to make the audience feel as if they could be like the young male in the advert who attracts many woman if they only try a LYNX product. The main problem LYNX have with their points of sale is that they do not relate to the T.V commercials or social networking advertisements at all. When I make my point of sale I will make sure that I introduce and relate the concepts of the advertisements into my point of sale to bring the point of the LYNX advertising forward and attract a large amount of customers.
  • 13. Gannt Chart/Research Prep Week 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Investigation and Clarification of Problems Development of Design Proposal Making/Modeling Evaluation and Testing Communication and Presentation Primary Research Preparation Questionnaire… For this piece of research I will gather information and data of the public’s opinions of points of sales, there positive features and the points of sales which do not attract the public or do not express the product in an attractive way. After this I will be able to make a conclusion on what makes point of sales attractive to customers and I will be able to apply what I learn to my own point of sale Environmental Snapshot… I will take a picture of a LYNX point of sale in its environment for this piece of research and I will then analyse the photo on aspects of how good or bad the point of sale is in terms of placing, attractiveness, visibility, does the point of sale fit in with the environment and other aspects. I will then be able to use the information I learn from this piece of research to decide how I will make my point of sale work well in its environment. Keep & Scrap… This piece of research will be about taking a look at current points of sales on the market, preferably ones on male grooming products and thinking about how these point of sales could be improved and what should be scrapped from the point and what should be kept to the point to make the point of sale better and more suiting to its environment or attractive among its target audience. By looking at other points of sales I can look towards how I should go along with making my point of sale better than the ones I have researched as well as maybe thinking about things which I should not include in my point of sale for negative reasons. Market Research… For this research I will take a deeper look into my chosen brand and learn about their current points of sales, their products, their designs, their ways of marketing the products etc… To create a successful point of sale which is attractive to its target audience and sells products effectively, I will need to know all the above so my market research is definitely crucial in the initiation and placing of my point of sale as well as the manufacturing process. Competitive Products… In this research I will find out what makes current points of sales competitive and try to apply those aspects to my point of sale. I want to make a point of sale which is competitive towards other products of sale and will stand out among other points of sale. My point of sale must also sell more than other points of sale so I will make sure my point of sale is very competitive. Secondary Research Preparation ACCESS FM of Secondary Products In this research I will look at secondary products and analyse them using ACCESS FM. I will then be able to understand what is good in present secondary products and why and apply my new found knowledge to my own point of sale. Mood Board My mood board will be a representation of what my ending point of sale will look like, include and represent. This mood board will be a collection of images and graphics I think show clearly what I want to include in my point of sale in terms of materials, colours and finishes as well as other things in relation to my point of sale including functionality and how it will address the products as well as what products it will advertise. By looking back and studying my mood board I will be able to make a judgement as to how my point of sale fulfils what I set it out to do and does my point of sale show and represent what is shown in my mood board in relation to my chosen brand. Customer Profiling Like my mood board, I will examine things my target market are interested in including pictures and graphics and come to a conclusion of what my target market will be looking for in my point of sale. My customer profiling will also identify what customers will be expecting of my point of sale and how my point of sale must be a certain way to attract the target customers.
  • 14. Questionnaire FOR THIS RESEARCH I WILL GO OUT AND ASK MY TARGET MARKET AND POSSIBLE CUSTOMERS WHO WILL PURCHASE FROM MY POINT OF SALE WHAT THEY FIND GOOD AND BAD ABOUT CURRENT POINTS OF SALES AND I WILL ASK THE PUBLIC A FEW QUESTIONS SO I CAN UNDERSTAND EVENTUALLY WHAT MY TARGET MARKET WILL BE LOOKING FOR IN MY POINT OF SALE AND HOW I CAN MAKE MY POINT OF SALE ATTRACT MY TARGET MARKET. I will ask the public and people I know in the age range of 12 to 18 years old the questions in my questionnaire. The people I ask the questions to must be male since that is who my target market are. I hope to gain a varied amount of answers from this research and then be able to see what answers were most popular in the questionnaire… I will ask 30 people the questions in my questionnaire in my chosen target audience and target age range.
  • 15. Questionnaire Analysis What do you think is the most eye catching feature in a point of sale? Colours Used (7) Style (2) Interaction Capabilities (8) Representation of Product (12) HERE ARE THE RESULTS OF MY QUESTIONNAIRE WHICH I ASKED TO THE PUBLIC AND PEOPLE I KNEW IN MY TARGET MARKET. IN EACH QUESTION I HAVE A LARGE AMOUNT OF RESULTS BUT OVERALL EACH QUESTIONS ANSWERS SHOW OBVIOUS CORRELATION AS TO WHICH ANSWER WAS MOST FAVOURABLE AMONG THE ANSWERS GIVEN IN THE QUESTIONNAIRE. I HAVE DISPLAYED THE RESULTS OF MY QUESTIONNAIRE IN GRAPHS SO THE RESULTS ARE EASIER TO SEE AND INTERPRET. I HAVE ALSO ANNOTATED EACH GRAPH AND TALKED ABOUT WHY SOME ANSWERS WERE PICKED MORE THAN OTHERS, AND HOW THE RESULTS FROM MY QUESTIONNAIRE WILL GUIDE ME IN THE DECISION MAKING OF MY OWN POINT OF SALE. This was the first question in my questionnaire. I asked my target audience this so that I can understand what it is about current points of sales which attract them to it. The most common answer from this question in the results was ‘Representation Of Product’. Since my target market find this is the most eye catching feature in current points of sales out there, I will have to make sure my point of sale displays its product effectively to the audience. I will also have to make sure my point of sale includes good interactive qualities since that answer was the second most favourable. What do you think is the ideal size of a point of sale? Chest Height (11) Eye Level (12) Head Height (6) Above Head Height (0) The second question I asked was about size. The results of this question were obviously quite close with both ‘Chest Height’ and ‘Eye Level’ with similar votes. I will make sure my point of sale is between chest height and eye level because that is were my target market think the ideal size of a point of sale aimed at them should be. I have taken out the ‘Pie Slice’ of votes for ‘Above Head Height’ on the graph because it had no votes. Obviously my target market will not be interested in points of sales of this particular size. Is it important that the point of sale is interactive? Yes (16) No (0) Sometimes (13) The third question I asked was probably the most important question I asked my target audience. I wanted to find out if making my point of sale interactive would make it more popular and attractive and ultimately more people would purchase products from it. When I asked people this question the majority said yes and closely to follow, the second most popular result was ’Sometimes’. I now know that if I want to be making a point of sale which will attract the majority of customers among its other competitors in the market, my point of sale MUST be Interactive! Will a point of sale normally make you want to purchase the advertised product on the first sighting? Yes (1) No (19) Sometimes (9) The fourth question I asked was about the effect of points of sales on the actual purchasing of the product being advertised. When I asked this question most people responded with ‘No’ and ‘Sometimes’… When asked people why they picked that as an answer, most responded saying that they would have to go home first and think about buying the product and research it a bit more. Asking this question to people made me realise how much some points of sales display a product way too much and put on display to much detail about the product when the majority of people I asked sad that it would not interest them or they would have to think about it privately and then come to a decision… When I make my point of sale I will have to make sure my point of sale does not put to much on display and is simple and effective so instead of scaring away customers to make a decision in their own time about my product, it will be made there and then… to purchase the advertised product in my point of sale!
  • 16. Questionnaire Analysis THE FINAL QUESTION I ASKED IN MY QUESTIONNAIRE WAS ABOUT HOW MUCH TIME CUSTOMERS AVERAGELY SPEND AT A POINT OF SALE. I ASKED THIS QUESTION BECAUSE I WANTED TO FIND OUT IF THERE WAS A DIFFERENCE IN THE AMOUNT OF TIME SPENT AT POINTS OF SALES BETWEEN INTERACTIVE POINTS AND NON- INTERACTIVE POINTS OF SALES. WHEN I ASKED THIS QUESTION TO MY TARGET AUDIENCE I GAVE EXAMPLES OF STORES WITH INTERACTIVE POINTS OF SALES SUCH AS THE APPLE STORE, CARPHONE WAREHOUSE AND HMV AS AN EXAMPLE OF THE TYPES OF INTERACTIVE POINTS OF SALES THERE ARE ON THE MARKET. AND I GAVE EXAMPLES OF STORES WITH NON-INTERACTIVE POINTS OF SALES IN SUCH AS PRIMARK, WHSMITH AND COSTA COFFEE SO THAT THEY COULD FIND IT EASIER TO ANSWER THE QUESTION. OVERALL, THE RESULTS OF THIS QUESTION IN MY QUESTIONNAIRE WERE THE MOST INTERESTING BECAUSE THE OUTCOME WAS COMPLETELY DIFFERENT TO WHAT I THOUGHT MIGHT BE THE OUT COME. FOR BOTH INTERACTIVE AND NON-INTERACTIVE POINTS OF SALES I RANGED THE POSSIBLE TIME LIMITS FROM AS LITTLE AS 3 MINUTES RIGHT UP TO A STAGGERING 40 MINUTES BECAUSE I THOUGHT FOR INTERACTIVE POINTS OF SALES, A MUCH LARGER AMOUNT OF PEOPLE SPENT TIME AT THEM, POSSIBLY TRYING OUT THE PRODUCTS AND HAVING A GO WITH THEM. BUT REALLY, WHEN I FINISHED MY QUESTIONNAIRE, I LOOKED AT THE RESULTS AND WHAT I INITIALLY THOUGHT WOULD HAPPEN, THE OPPOSITE HAD HAPPENED… PEOPLE SPEND LITTLE TIME AT INTERACTIVE POINTS OF SALES AS WELL AS THEY DO TO NON- INTERACTIVE POINTS OF SALES IN MY TARGET MARKET… 10 15 4 24 5 3-10mins 11-20mins 21-30mins 31-40mins Non-Interactive Points Of Sale (External Ring) Interactive Points Of Sale (Internal Ring) How long will you spend at a point of sale if you are interested in the advertised product? As can be seen in this graph which represents the results of the last question in my questionnaire, there is a common correlation between the results of ‘3-10mins’ and ‘11-20mins’ by which they are the options with the highest frequency. There is no indication of a ’31-40mins’ section in the chart because there was no votes for this option in both cases so the pie slice has been removed. The general result of this question in my questionnaire tells me that despite a point of sale being exuberant and authentic in its interactive qualities, people in my target audience group will still spend the same amount of time there than they would at a simple clothing point of sale. In the manufacturing of my point of sale I will make sure my point is interactive but only for the benefit of making customers want to buy the product. MY QUESTIONNAIRE HAS REALLY HELPED ME GAIN A MORE IN DEPTH UNDERSTANDING OF MY TARGET AUDIENCE AND WHAT THEY WILL BE LOOKING FOR IN MY POINT OF SALE AS WELL AS HOW I CAN GET THE MOST OUT OF MY POINT OF SALE. I WILL APPLY WHAT I HAVE LEARNT HERE IN MY QUESTIONNAIRE TO MY POINT OF SALE TO MAKE IT MORE DIRECT TO MY TARGET AUDIENCE AND POPULAR TO MALE 12-18 YEAR OLDS.
  • 17. Environmental Snapshot HERE I HAVE TAKEN A PICTURE OF A LYNX POINT OF SALE IN A SHOP AND THE ENVIRONMENT OF WHICH IT STANDS IN. I HAVE ANNOTATED THE PICTURE AND ASSESSED WHAT IS GOOD AND BAD ABOUT THE POINT OF SALE AND THE ENVIRONMENT IT STANDS IN. IN THIS PIECE OF RESEARCH I HAVE ANALYSED A CURRENT POINT OF SALE ON THE BRAND I AM MAKING MY POINT OF SALE ON… THEN I WILL BE ABLE TO MAKE THE JUDGEMENT TO DECIDE WHAT I WILL HAVE TO INCLUDE IN MY POINT OF SALE AND WHAT I WILL HAVE TO REMOVE TO MAKE MY POINT OF SALE LIKE CURRENT LYNX POINTS OF SALES BUT EVEN BETTER AND MORE COMPETITIVE. The panorama picture below shows an aisle of male grooming products in the shop Tesco. As highlighted is the LYNX section. All male grooming products have been equally distributed among the shelves in groupings of brands. The male grooming products from each brand cover the same areas… Hair, body, facial hair, deodorant and fragrance. The problem with this LYNX point of sale is that the products are carelessly displayed among any other mediocre brand. Despite good arrangement and product organization, a customer cannot exactly make out which products are which since they are all placed together as one. This makes the point of sale less attractive and shows me that the environment for this point of sale is not important since people will just walk past the aisles and pick anything randomly. A positive thing about this point of sales environment is that the walking space next to the point is broad so many customers can look at the points at one time. When I was there taking the pictures I noticed that there would be several people interested in different products all on the aisles at once and because of the open space, it made getting to the points much easier. Also, the point of sales are not in the customers way and are all parallel to the walking space, also making browsing and looking easier as customers walk on by. The point of sale is also quite difficult to find in its environment and since there are many aisles in this part of the shop all identical to each other, the LYNX section especially will be not easy to find. The LYNX section of this point of sale is actually the largest brand covering these aisles in terms of product space but that doesn’t always mean it will attract more customers… for example, the Oral health products to the right of the picture cover a very small amount of space but since they are at the end of the aisle as customers walk past, they are easier to see and more attractive than a whole load of LYNX products on one aisle so this point of sale makes better use of the environment than the LYNX and other male grooming product ones. Things to take forth to my point of sale in terms of environment… • Keep point of sale easily reached in environment. • Make sure point of sale is easily seen in environment. • Make sure the environment works well around my point, and my point in the environment. Things to not include in my point of sale in terms of environment… • Point of sale placed aside other branded products. • Point of sale not easily recognised in environment. • Point of sale cannot be an obstacle to either potential customers or just passers by.
  • 18. Keep & Scrap FOR MY KEEP & SCRAP PIECE OF RESEARCH I LOOKED AT OTHER POINTS OF SALES CURRENTLY ON THE MARKET WHICH ARE AIMED AT MY TARGET AUDIENCE AS WELL AS OTHER POINTS OF SALES WHICH ADVERTISE MALE GROOMING PRODUCTS. I HAVE LOOKED AT TWO INDIVIDUAL POINTS OF SALES WHICH ARE OF CURRENT MALE GROOMING PRODUCTS AND I HAVE ANALYSED THEM AS TO WHAT I WOULD KEEP OR SCRAP ABOUT THE POINTS OF SALES IF I WERE TO IMPROVE THEM OR MAKE A POINT OF SALE IN THIS ENVIRONMENT AND OF THESE BRANDS . THIS WILL HELP ME TO UNDERSTAND WHAT MY POINT MUST ESSENTIALLY INCLUDE AND EXCLUDE TO BE A UNIQUE POINT OF SALE. Initial thoughts of Point of Sale… This point of sale clearly represents male grooming products from the deodorant aspect. The products are placed in small cardboard cases in brands and are displayed in groups of similar colours among the products within the brands. The point of sale clearly shows assorted range of branded products on sale. The point of sale also shows prices clearly and what deals are on offer in a different colour (yellow). The point of sale does not show any of the products to be better than any others (equality of all products) and the point of sale is at chest level so customers must draw themselves to see the products and the products are not nesacarily in the face of the customer. Things I would Keep… • Matching colours of units and cardboard trays. • Easy to read price labels. • Easy to pick up products. • Large amount of products available at all times (extended stock behind in-front stock) Things I would Scrap… • Too many products on point seem to overwhelm customer. • Organization of products (could be in alphabetical order). • Gaps in point of sale not being replaced by more stock. Initial thoughts of Point of Sale… Once again, point displays many products at once and displays wide range of products and brands. There are many of one product at the top of the point of sale representing an offer within the point. Hanging hooks on left of picture to hold products are eye catching and easy to use as well as attracting customers to them. Point of sale does show empty boxes were units have not been replaced and point also shows products which are not among this specific category. Point of sale has good footfall and as well as previous point of sale, it displays the products in brands and men's shaving products only. Things I would Keep… • Hanging decorations of products on side of shelves. • Clear recognition of what products are on offer among the products. • Easy to read price labels. • Many products maintained by point so will not go out of stock of products easily. Things I would Scrap… • Products are facing all directions and not displayed well. • Empty boxes representing sold out units. • Many price tags placed closely together may confuse the customer. • Random placement of products on point of sale. • Products are squashed in-between shelves so will not be seen easily( (shelves have plastic cases which hang over products sometimes covering up brands displayed so looking from head height downwards, products are all layered and nothing nessacarily sticks out to the customers eyes.
  • 19. Market Research LYNX have always used basic colours and themes in their products. They are all Black with any other side colour. This has always been the LYNX theme for all LYNX products and points of sales. For my point of sale to be known to be displaying LYNX products to the customers, it must include these basic elements which make LYNX products to be so widely known. I will have to apply the simple yet effective colour combinations and shapes of the LYNX products to my point of sale so any passer by will be able to say… That’s a LYNX point of sale! LYNX have always been known for there wild and wacky advertisements and their contagious aromas to do with their placement in the anti-persparent and deodorant industry, but now over time to the present day LYNX have expanded their products into almost all forms of male grooming! In in a way this is a benefit to me since it gives me more possibilities as to what my point of sale could potentially be based upon in the LYNX marketing industry and gives me more options for the design and placement for my point of sale… But there is one thing I should really remember. If I make my point of sale around LYNX deodorant, these products are already very popular so it would be easy to appeal to my audience… And on the other hand, there are currently no points of sales for new products recently introduced by LYNX so could that be an opportunity for me to introduce a point of sale to this section of the market? Besides some LYNX iconic slogans e.g, ‘Spray more, get more’ and ‘The LYNX effect’ we can see that LYNX are always out to set you in the mind frame that using LYNX products will seriously turn your world upside down. After taking a closer look at the back of some products by the brand and reading through the wording, LYNX actually just use symbols and pictures to illustrate the common LYNX themes. Also, all LYNX products on the market involve these two images… One of a man applying the product, and one of a man attracting endless female attention through the product. To make my point of sale simple yet effective, I could just make my point of sale revolving around one of these themes of the brand. That way, customers will remember the catchy parts of my point and the brand and also customers will not be overwhelmed by my point of sale. Not only are LYNX completely unique in their advertising, but also their packaging ideas and casings of products. The most popular and commonly known is the ‘Twist top cap’ on all deodorant canisters sold by the brand. This method of accessing the internal contents of the product is ideal, suitable and makes unwanted leaking of the contents almost impossible! Since this packaging design is so unique from the brand, I thought that I could apply this to my point of sale possibly. If I could create a point of sale which advertised the product through one of the products being advertised (e.g, advertising cans through a larger can) by applying what the LYNX products already include in terms of functionality, I would then be creating an interactive point of sale directly involved with the product on sale. In LYNX products, the common theme tends to be women and the magnitude of the attraction process if the customer uses LYNX products. Although, this part of the advertising of LYNX products is only shown through the T.V and Internet and when I went out and took these pictures, there was no relation between what I had seen advertised before, and what I had seen physically in the shops. If I want to make my point of sale something which is new to everyone and never seen before, I could take both sides of LYNX advertising and combine them to make a point of sale which interactively displays ‘The LYNX Effect’. This has not been done yet so If I decide to do this in my point of sale it will be something bran new and will definitely appeal to my target audience since the reason LYNX customers by LYNX products in the first place… Is because they believe they LYNX effect could happen to them one day. FOR THIS FOLDER I HAVE ALREADY DONE A LITTLE PRIVATE RESEARCH ON MY BRAND AND THE ADVERTISING TECHNIQUES USED BY LYNX, BUT THIS IS NOT ENOUGH RESEARCH ON MY BRAND TO FULLY ALLOW ME TO CREATE AN EFFECTIVE POINT OF SALE ON LYNX. IN THIS RESEARCH I HAVE TAKEN A CLOSER LOOK AT LYNX REPRESENTAION TECHNIQUES IN SHOPS, HOW LYNX DISPLAY THEIR PRODUCTS IN SHOPS, ANY COMMON THEMES USED BY LYNX AND I HAVE ALSO TRIED TO TAKE A STEP BACK FROM JUST CONCENTRATTING ON LYNX POINTS OF SALES AND HAVE LOOKED INTO ACTUAL LYNX PRODUCTS AND WHAT MAKES THEM WHAT THEY ARE… THIS WILL GIVE ME SOMETHING TO BASE MY POINT OF SALE AROUND TO MAKE IT REPRESENT LYNX FULLY. THIS RESEARCH WILL BE MY KEYSTONE TO HELP ME UNDERSTAND HOW TO MAKE MY POINT OF SALE REPRESENT LYNX BRANDING.
  • 20. Competitive Products One of the male grooming brands I could have picked initially to do my point of sale on was Old Spice. Like LYNX they are a very iconic brand with basic colours and themes which always catches the customers eye. Old Spice will be one of the competitive products in my market because they are quite similar to LYNX despite being aimed at an older target audience. Nivea for Men are another male grooming company currently in the market and sell a wide range of products like LYNX do currently. Both LYNX and Nivea for Men sell products available to all of the male grooming needs and uses. This company also use a common two colour theme as LYNX do, they use silver and blue or white and blue. With companies always wanting to make their products known and purchased in the male grooming industry, some ideas are normally copied or either used and changed if the idea being used will boost the sales potential of the product. With LYNX and their iconic twist cap design on their deodorant cans, other brands are starting to develop other ideas or methods of using their products to rival LYNX’s successful and popular idea. Points of Sales which are used in advertising among the male grooming brands are always displayed by the T.V and there are no major points of sales in shops advertising their products. If I want to make my point of sale competitive I need to use the weaknesses of other male grooming products and look at gaps in the market so once I place my point of sale in shops, it will be the most modern, eye catching and competitive point of sales seen by customers. The other brand shown in this picture is of SURE MEN . This brand aim their products at far more older males than my LYNX point of sale will be targeting, this is fine since are target audiences will then not clash. The only thing which is a problem is that with both LYNX and SURE MEN always developing new versions and new aspects of their product's… This company could develop a product too similar to one of LYNX. This increases the competition among these brands on the development of their products,. Another competitive brand out their in both products and advertising to LYNX is Fish SOHO London. Fish concentrate mainly on hair styling products but with the same target audience as me (young males) as well as making products for young women, Fish are a strong competitor. They mainly use few colours in their designs and always have their products represented by people using them. My point of sale must show off a LYNX product in a way that makes LYNX products look better on the customer than brands like Fish who have the same target audience. For Competitive Products, I have looked at other branded products in the male grooming department and looked at how these products force strong competition on current LYNX products. I have stepped aside of looking at points of sales for this and concentrated on looking at the products them selves. I need to know exactly what other male grooming products look like in them selves and how they compete with LYNX products so I can learn how to apply this competition of the products into my point of sale and also make my point of sale relate to the LYNX industry. For my coursework I will not be creating a LYNX product, only a Point of Sale for LYNX products… I can only do this correctly if I know my brands products inside out and what frets other brands products pose to LYNX products so I can make my point of sale competitive in its environment and around its surrounding competitors. Through looking at competitive products and brands which I have shown here, I now know what it is that makes their products competitive and what I need to do to make my point of sale competitive in its environment around these brands. Key things to remember when I create my point of sale which I have learnt from this research are… • For my point of sale to be unique and competitive it should be based on an already present idea from LYNX but should be more in the customers face/eye level to keep customers and not lose them to competitive brands. • My point of sale must combine LYNX advertising and what makes LYNX products what they are so that it can be competitive and relate all aspects of LYNX branding together.
  • 21. ACCESS FM of Secondary Products FOR ACCESS FM OF SECONDARY PRODUCTS I HAVE TURNED MY ATTENTION AWAY FROM JUST MALE GROOMING PRODUCTS AND BRANDS AND I HAVE LOOKED AT POINTS OF SALES WHICH ARE AIMED AT MY TARGET AUDIENCE WHICH IS 12-18 YEAR OLD YOUNG MEN. I HAVE LOOKED AT WHAT MAKES THESE PRODUCTS COMPETITIVE AND ATTRACTIVE AND WHAT MAKES THEM A GOOD POINT OF SALE AS WELL AS HOW THEY ATTRACT MY TARGET AUDIENCE. BOTH THESE POINTS OF SALES ARE VERY SUCCESSFUL IN THEIR ENVIRONMENT AND ARE GOOD EXAMPLES OF WHAT A GOOD POINT OF SALE SHOULD LOOK LIKE AND BE IF AIMED AT THIS INDIVIDUAL TARGET AUDIENCE. I WILL USE WHAT I LEARN FROM THIS AND APPLY TO IT TO MY OWN POINT OF SALE TO MAKE IT A TARGETABLE POINT TO THE CUSTOMER AND MAKE IT A SUCCESSFUL POINT OF SALE IN ITS ENVIRONMENT. The above picture is of a laptop and computer point of sale. The point of sale is very interactive and allows the customers to try the product before they but it. This is an example of a good point of sale aimed at my target audience. Aesthetics: Basic colours used (blue and white), screens on laptops are open and attractive and the point of sale is in the customers eyes at eye level. Point of sale is easy to see and is attractive to the customer. Cost: The cost of this point of sale will be in the middle range at about £200 to £400. This is because the point of sale is displaying more expensive products than just things like chocolate bars and the point of sale is taking a wide space up so the companies will pay this shop more to have more shelf size to advertise their products. Customer: The customer of this point of sale will be anyone wanting to purchase a new laptop, printer or hardware for their laptop. I think this point of sale is aimed at business men and women because of the in depth breakdown of what the laptop does and how it will benefit these people but I have put the picture on here because many young guys buy computers and laptops frequently these days for things like work, university, college, gamin and social networking. Environment: This point of sale is in the shop Tesco and right near the cashier as customers walk by. This point of sale is placed well in its environment because people will see the lap tops as they purchase products at the cashier but also people can walk past and have a go on the products as they browse the shop. Size: The size of this point of sale is very wide covering 3 sets of shelves, 4 vertical shelves showing products and the point of sale is at eyelevel. This means the point of sale is always seen by the customer. This size is good for the point of sale because there are many products being advertised and shown at once so space is needed. Safety: This point of sale is away and at the side of the shop so is not a hazard as customers walk past. There are no sharp edges on this point and all products are placed on the point so that they do not fall off threaten the safety of the products on display. Function: This point of sale is used so that customers can try out the laptops and products. This gives the point of sale good functionality. The point of sale also represents clearly what each product does, what it can be used for and how it can be used effectively. Although, this point of sale could possibly demonstrate the use of the cases on the bottom shelf and the printers since they are just boxed away and on the lowest out of sight shelf. Materials: This point of sale uses steel shelves which have high resistance and good strength since there is a lot of weight being placed on the shelves. The point uses card and paper to represent prices and deals. The point of sale also has holes in the back wall so that amount of shelves on the point can be altered at any given time. The picture below is of a point of sale by the company Nintendo. It is displaying the wide assortment of their games available for their console the Nintendo DS. Aesthetics: Point uses same colours as brand (White and Black) and is very tidy since all units are stacked in order and look attractive. Cost: The cost of this point of sale will be far less than the previous one since it is made up of 8 shelves made of budget plastic materials and it takes up far less space than the other one. The price of this point of sale will be around £80 - £120. Customer: the customer of this product will be the lower band of my target audience and will be aimed at possibly 12-14 year olds. Environment: This point of sale is in the technology section of the shop Tesco’s and is placed along with other competitive branded products in the gaming range such as PlayStation and Xbox. Size: The size of this point of sale is also far smaller than the other one. It only takes up about one 1.5 metres in width but this point of sale is very tall. This is a benefit since this point of sale has used its size to the advantage to spread out the products and have enough space to place them in categories e.g, number 1 sold, most popular and chart. Safety: This point of sale is safe since it is at the side of the walking space to the customers and the shelves are closely placed on the point that they will not scratch someone as they walk past. The only problem with this point is that the products fall off easily and could possibly fall and either hit a young child who is looking at the products or fall and damage the products. For this reason, the safety of this point of sale is not that good. Function: This point of sale does not have much function besides showing an organised arrangement of products. This point of sale would have been more function able if say the games on sale were advertised on a T.V screen above the point of sale. Materials: This point of sale is made up of high impact polypropylene and PMMA (acrylic). It uses white card to label prices and the brand the products are from as well.
  • 23. Customer Profiling MY TARGET AUDIENCE ARE 12-18 YEAR OLD MALES. IN MY CUSTOMER PROFILING PIECE OF RESEARCH I HAVE ANALYSED MY TARGET AUDIENCE IN MORE DEPTH AND LEARNT MORE ABOUT WHAT EXACTLY MY TARGET AUDIENCE ARE INTERESTED IN AND LOOKING FOR IN POINTS OF SALES. I HAVE CONSTRUCTED A MOOD BOARD INCLUDING IMAGES WHICH SHOW A GENERAL VIEW OF LIKES AND THINGS FAVOURABLE BY MY TARGET AUDIENCE AND I HAVE ALSO DISPLAYED OTHER ASPECTS WHICH MY TARGET AUDIENCE WILL SHOW. OVERALL, THIS HAS GIVEN ME A PROFILE OF MY CUSTOMER SO I KNOW EXACTLY HOW TO MAKE MY POINT OF SALE ATTRACT MY TARGET AUDIENCE, HOW TO MAKE MY POINT OF SALE AIMED AT MY TARGET AUDIENCE AND WHAT EXACTLY IS IT THAT I NEED TO DO TO MAKE MY POINT OF SALE FULFIL ITS PURPOSE OF MAKING 12-18 YEAR OLDS WANT TO BUY THE CHOSEN LYNX PRODUCT WHICH IS REPRESENTED BY MY POINT OF SALE. My customers will be interested in modern forms of gaming from the likes of Xbox, PS3 and computers. My young male customers will be interested in women if they will be purchasing off of my point of sale, especially since my point of sale is based on LYNX and there main advertising theme is about men attracting women. My customers will be using social networks regularly so I will try to add a feature to my point of sale which My customer will enjoy socialising and keeping up to date with life and what's new. They will use forms of telecommunications such as phones, BlackBerrys and email. My customer will be interested in cars and vehicles, especially since the top band of my target age group will be starting to drive. My customer will be interested in fast food and snacks. They won’t nesacarily be able to cook yet so will be living off these methods of quick food when out and about. My customer will listen to music regularly and be interested in music. My customer will be in part time education at either school, 6th form, or college as well as possibly owning a small job on the side e.g. Saturday job minimum wage My customer will be interested in drinks such as energy drinks and will be always having a buzz on at life. My customer will enjoy partying with friends and living life loud generally. My customer will be interested in different types of activities including sport, music, art and drama. Out side education and part time work they may take part in enrichment programmes like football, dancing or music lessons. My customer will always like being out with friends and trying to make time to relax and enjoy life away from coursework and other forms of life's stresses. As this chart shows, my customer will be interested in many things and will be drawn to many possibilities which my point of sale could potentially show. The ideal customer wanting to purchase from my point of sale will be someone around my own age and interested I things which I am interested in. This is a advantage for me in the customer profiling and its relation with how I will go across making my point of sale directed at my target audience because basically, I am the same age and are part of my target audience. Looking for bright colours among the dark themes of LYNX branding. Wanting to possibly test product by smell or appliance. CUSTOMER EXPECTATIONS OF MY POINT Should be able to clearly differentiate between current points of sales and my LYNX point of sale. Be able to clearly see advertised product. My point of sale should be interactive to the customer.
  • 24. Research Summary MY RESEARCH SUMMARY IS AN OVERVIEW OF MY PRIMARY AND SECONDARY RESEARCH. I HAVE DESCRIBED WHAT I HAVE LEARNT THROUGH MY RESEARCH AS WELL AS WHAT THINGS I MUST REMEMBER TO INCLUDE IN THE DESIGNING AND BUILDING OF MY POINT OF SALE. I HAVE ALSO USED MY RESEARCH SUMMARY TO SUMMARISE HOW MY RESEARCH HAS BEEN USEFUL AND MAYBE SOMETIMES NOT SO USEFUL TOWARDS THE CREATION OF MY OWN POINT OF SALE.
  • 25. Further Specification MY FURTHER SPECIFICATION, A LIKE MY RESEARCH SUMMARY IS AN ANALYSIS OF WHAT I HAVE FOUND OUT THROUGH MY PRIMARY AND SECONDARY RESEARCH AND HOW IT WILL INFLUENCE MY POINT OF SALE. HERE I HAVE ANALYSED WHAT MUST BE INCLUDED IN MY POINT OF SALE BECAUSE MY TARGET AUDIENCE HAVE SAID IT IS ESSENTIAL AND NECESSARY TO BE INCLUDED IN A LYNX POINT OF SALE. MY FURTHER SPECIFICATION ALSO REPRESENTS AN OUTLINE OF WHAT MY POINT OF SALE WILL LOOK LIKE AND BE LIKE WHEN I EVENTUALLY FINNISH CREATING IT. My point of sale will be black in colour – Through my market research I learnt that LYNX make all their products and points of sales black My point of sale will be able to hold at least 10 units on sale – In my Keep & Scrap I learnt that some points of sales do not display enough units so they are sold quickly and not re-stocked for other customers. My point of sale will be interactive to the customer – In the third question in my questionnaire which I asked to my target audience, the most common response was that my target audience think it is important that my point of sale is interactive. My point of sale will use its display of the product on sale and its interaction capabilities to be eye catching and attractive – In the first question I asked in my questionnaire, the most popular answers to this question were Interaction capabilities and representation of the product. My point of sale will not overly display the product and give to much away about the product – In the fourth question I asked in my questionnaire, my target audience never buy products advertised on points of sales on the first sight so there will be no point in using my point of sale to over display the product… It must be kept simple. My point of sale will be at chest height to the customer – In the second question I asked in my questionnaire, I learnt that the majority of my target audience think LYNX points of sales should be at chest height. My point of sale must be easily reached in its environment – In my Environmental Snapshot piece of research I looked at a male grooming point of sale in its environment and the height of the product is what stands out to the customers walking past. My point of sale must be clearly visible in its environment – In my Environmental Snapshot research, I learnt that the points of sales representing male grooming products were clearly visible to the customers. My point of sale will be made of cheap materials such as Cardboard and PMMA – I learnt in my research that points of sales are normally made of low cost materials because so many of them are made. My point of sale will represent common themes represented by LYNX as well as slogans – LYNX advertise their products by using certain phrases and images to attract customers. I will use these themes in my own point of sale. My point of sale will be cheap in cost at about £50-£150 – My research showed me that points of sales in this industry do not cost the shops much to buy. My point of sale will be aimed at 12-18 year old males – This group of people are my target audience so my point of sale must be aimed at and for these people only. My point of sale will be sturdy, will not fall over and will be safe in its environment and not a walking hazard – In my ACCESS FM of Secondary Products research I learnt that the best points of sales are safe and not a nuisance to passers by. My point of sale will allow the customer to test the grooming product on display – Through my customer profiling piece of research I learnt that the younger sector of my target audience will be wanting to test the products before purchasing. My point of sale should relate to social networks either through QR codes or website links – In my Customer Profiling research I learnt that my customers will be using social networking sites such as Facebook and Twitter so my point of sale should work with the whole networking experience. My point of sale will be sustainable in its environment and we be easily recycled – My point of sale will be cheap and will have to be a sustainable point of sale to work well in its environment as well as for the environment. My point of sale will be constructed of simple joining methods such as nuts and bolts or Super Glue – My point of sale must be made of cheap materials as well as be easily set up by shop owners who are using it so using simple joining methods will benefit the user.
  • 26. 02: Development of Design Proposal Comprehensive, Imaginative and feasible ideas. Excellent development of a sophisticated/elegant solution achieved by exploring and experimenting with different proportions, material combinations and the functions of materials , methods of production, construction and modelling. Full explanation of all decisions made. Comprehensive and detailed plan of making, including relevant quality control checks, in order to achieve a high quality outcome in the stated time.  50 design ideas  3 developments of ideas (incorporating sketching, 3d rendering, sketch models, material swatches, mass manufacturing techniques, construction techniques, construction and safety).  Final design & decisions  Cutting list  Working drawing  Flow chart with qc and qa
  • 28. 20 Improvements of Design Ideas
  • 29. 20 Improvements of Design Ideas
  • 30. 20 Improvements of Design Ideas
  • 40. Chosen Concept Development Process Attributes to be Developed  Materials  Construction  Manufacture  Usability  Aesthetics  Components
  • 41. Chosen Concept Development Here is the design I have chosen to develop and eventually create for my point of sale in the style of LYNX. I will develop it concentrating on one section at a time to ensure I cover all aspects of my design. First of which, the top/lid. Firstly, I looked at White Oak as a possible material for the lid of my design and how easy it is to work with in the workshop if I were to use it in my design. I found that the Oak does not hold layers of paint very as well as the fact that paint hides the attractive grain on the oak so painting it is not ideal. Besides that I found that it can be worked with to a good level (when sanding, chiselling and drilling) but I am not to sure whether this material would be suitable for my design when looking at sustainability and modern looking designs since wood is very retro and old fashioned.… Using a small section of Oak wood, I look into manufacturing this material, first of which applying paint… I painted a section of the wood black in colour since the lid of my point will be black. The paint aesthetic did not look to good since the wood grain could still be seen even after more paint layers are added and the paint was easily rubbed off by just working with the material. I rounded off the edges of the sample wood with a sand belt machine. This was to test how easy it is to work with. It was easily sanded and gave a nice smooth finish. I then tried applying the lettering of the ‘TWIST’ wording on to it using a hammer and chisel. It was easy to carve in the letter ‘T’ and it gave an attractive finish. I also tried drilling through it and again, it works well with these ways of manufacturing. I then painted the ‘T’ with a green paint and brushed the edges and surface with a cloth to remove any excess paint applied.
  • 42. Chosen Concept Development Both of these joints are good ways of joining woods so if I use an oak top and poles they will be effective in the construction process. I did find that from a model perspective the dowel joint would work better since the head of the screw does not go flush on the butt joint and gives a poor aesthetic. After looking at White Oak as a material and how it would be joint together if I were to use it in my design, it came to my attention that this material was becoming far less likely to be used in my design… I wouldn’t be able to paint it black, it would not look modern and the customer would have to go to a lot of effort to set up the point of sale using these joints. Will White Oak wood be a good material to use as the top of my design? After this process of trying out White Oak through manufacture I have decided that I have tested it, but it is not the right material I should use in my design. I need to look at more modern materials so now after looking at my concept I am going back to the drawing board and going to try out acrylic plastic. White Oak Wood is a great material and proved itself when I tested it but there were more down falls than positives with this material. It costs a lot especially since I will need a large sheet of it if I used it for the lid, it is quite heavy and my design needs to be quite light and modern and the wood makes my design look like something from the middle ages which is NOT the style I am looking for!
  • 43. Chosen Concept Development Acrylic Plastic Sheet seems to be the most ideal material for my designs lid. Here I have looked into it as a material and how it copes with work and manufacture and how I will solve problems with the material If I come across any… Acrylic has poor scratch and shatter resistance so I have looked at how to solve these issues as well.
  • 44. Chosen Concept Development I am definitely using acrylic sheet plastic for the lid now, so here I begin to look again at the lid of my design in my original concept and start developing it. My original design here from my concept would be made of acrylic and with possible vinyl lettering… Here I have kept the same design but made the design to include not one but three layers of acrylic since I am now aware of the easy fracturing of Acrylic, this will hopefully add stability to the lid. Clear Acrylic Black Acrylic (With cut out lettering) Green Acrylic I then decided to add drill holes through each layer of the acrylic at the same width to allow the poles to be slotted through later. Using aluminium squares or acrylic squares I will place in-between each layer to make the design more modern and give a smooth aesthetic. After all these steps the lid of my design will hopefully look like this. I wanted to develop the lid to make it more sustainable and more modern looking… here I have fulfilled that.
  • 45. Chosen Concept Development Manufacturing the Lid… To cut out the plastic sheets, all three of them (Black, Green and Transparent acrylic) they need to all be the same size. They could be cut out using hand tools or a laser cutter… I’ve already experienced previously with my Acrylic research that it snaps easily when being worked with manually so this may not be the best way to work with it. 58cm 30cm TechSoft 2D Design Template Here I have created a template I would use for each cutting of acrylic sheet in the process using CAM. I will then use wet and dry paper to scrape on the edges of the acrylic firstly with no water, then with water to rid of any lines on the edges and to make the acrylic look and feel nice to the user.
  • 46. Chosen Concept Development For the separators of the layers of acrylic I have looked into the material aluminium. This material has average strength to weight capacity's but it looks amazing once polished. I’ve decided I will need 8 aluminium separators. 4 between one layer and another 4 between the next layer. This will space out the layers and also reinforce the acrylic stopping it from snapping as easy. I will cut the separators out of aluminium sheet at about 5mm thick with a jigsaw. I will coat the jigsaw with tape underneath to prevent scratching to the surface of the aluminium from the bottom of the saw. Each cut square will be 3cm by 3cm. Once the separators have been cut, I will drill an equal sized hole through each piece to allow the poles to join everything together. The holes will be made with a drill bit which has a diamond coated tip so that it can pierce the metal easily. 1.8cm Each hole will be made 1.8cm wide so that a wide enough and strong enough pole can fit through the lid to support it and its weight. I will then finish off the separators by polishing them with a mop drill attachment or metal polish and a cloth. This will give the aluminium a smooth attractive aesthetic. When it comes to joining the aluminium squares to the acrylic sheets of my lid, I could use two adhesives… Epoxy Resins such as JB Weld or Hot glue. Hot glue is good but the change in temperature of aluminium will not keep good contact with this adhesive, so I have decided I will use an epoxy resin. This will also give a clear and almost invisible joint. After I have attached it all with the resin, I will hold it all in place using G clamps at each corner for a couple of hours until the resin has set completely.
  • 47. Chosen Concept Development Now I have looked at the lid of my design, the manufacture process, materials and construction features needed, I now look towards how I will apply the text to the top of the lid. I originally decided that the text will be cut out of the black acrylic layer using the laser cutter. I have kept this idea but now looked at the font of the writing, the colour and adding another layer of text to what I will already cut out. Three possible font ideas which replicate the original ‘TWIST’ text on the LYNX ‘TWIST’ range which I could use. ‘Raavi’, ‘Arial’ and ‘Estrangelo Edessa’. Each of which look very similar to the original text, but out of the three I have picked Estrangelo Edessa. It looks most like the original text. (Raavi) (Arial) (Estrangelo Edessa) I decided I would use the laser cutter to add the text on to the green acrylic because I will already be using a laser cutter to cut the acrylic into equal sizes so it would make the manufacturing process much shorter. Above is the plan of the black acrylic sheet with the lettering in red since the programme will know to cut these sections out on the laser cutter. Above is the plan of the green acrylic sheet which will have the lettering slightly smaller but will be engraved so it can be seen through the gaps in the sheet above. As can be seen, the writing is coloured Orange here so when I use the laser cutter, the machine will know to engrave this part and not cut it out.
  • 48. Chosen Concept Development Now I have touched on the lid of my design and all components of it which I need to consider, I now look to the poles of my concept which will support the lid. When I develop the poles of the lid of my design, I may alter the lid since changes may be made so that as a whole the components work better together.
  • 49. Here I look to the materials I could possibly use in my design as the poles which hold the lid. I look into Aluminium and Stainless Steel. Both of these materials have a great aesthetic when polished and worked with. They are strong and durable materials. They both have good chemical resistance, resistance to scratches, marks and oxidation.Aluminium has a far better strength to weight ratio than stainless steel. Aluminium Is cheaper and lighter. Aluminium can be recycled Steel is stronger and more dense. Stainless steel does not oxidise as fast as aluminium. Stainless steel cannot be joined to acrylic or aluminium as easily as aluminium can be. Chosen Concept Development Steel cannot be cut or worked with as easily as aluminium can be. Steel cannot be fused as easily as aluminium can be to other materials. Steel can be used to reinforce materials for extra strength and rigidity. Here I have created a board of pro’s and con’s between the two materials if I were to use them In my design. After carefully considering the features of the materials which will affect my design, I have come to the conclusion that the most ideal material the poles should be made out of aluminium. This material is cheap, easy to work with, durable and once finished, will look aesthetically pleasing in my modern point of sale design.
  • 50. Chosen Concept Development The poles must be at least 1.8cm wide at a maximum. Obviously it can be smaller by a few millimetres since it can be a tight fit but there must be room for the adhesive/joining method. Now I have chosen to use aluminium poles in my design, I look into how I will join them to the lid of my design. I have also decided that not only must the aluminium poles be at least 1.8cm thick, but they must also have an inner ring depth of at least a further 4mm so the join will be strong enough to hold the lid and the poles will be strong enough to withstand the weight of the lid. I’ve also decided that the poles need to be at least 50cm long because they will be going through all layers of the lid and the base for extra stability. I have looked into MIG Welding and joining the aluminium poles to the aluminium separators I mentioned earlier. This method would fuse both parts of aluminium and would create an incredibly strong bond. This would also be a good way of joining the poles to the lid since the acrylic sheets will be stuck with an adhesive to the separators so all in all, the lid would securely sit in the aluminium poles. 50cm
  • 51. Chosen Concept Development Ergonomics & Anthropometrics ≤50cm Here I have looked at the lid of my design and the corresponding poles and how it relates to the customer when they would use it and see it in its environment. As can be seen here, I have put the lid and poles on top of a box just to show how it would sit in a shop and in its environment. When I make the base of the design it will sit on top of a desk or box anyway for increased height. As can be seen, the point will be at waist level so the customer can see the unique writing on top of the lid. Also, this is so that the customer can access the products with their hands and interact with the point of sale under the lid once I have developed this part of my design. Ergonomics of my design are important for making the design work well with my target audience. I need to consider how the customer will work with and interact with my point of sale as well as how easy my point of sale is to understand, use and interact with.
  • 52. Lid/Poles after 1st Stage Development Clear Acrylic Black Acrylic Green Acrylic Aluminium Poles Smooth edges and sides Aluminium hoops on top of final layer of acrylic Bottom hoops welded to poles (via MIG fused joint) Acrylic joined to separator surface with JB weld Laser cut letters on Black acrylic layer and Engraved letters on Green acrylic layer. ≤50cm This is an up to date render of what my design would look like now I have developed it. It will look a lot more aesthetically pleasing once I create it since I cannot display all the intricate features of its design using this form of CAM.
  • 53. 1st Specification Checkpoint Aesthetics My point of sale needs to look like the brand LYNX so customers know the point of sale is advertising LYNX. The style of the point of sale should represent my chosen brand and all figures, finishes and colours must relate to the brand as well as the product on sale. My point of sale must also be attractive through its aesthetics and catch the attention of customers who walk past. Cost The cost of my point of sale will be determined by the materials used, the manufacture process and the quality of the product. My point of sale must also be sustainable in its environment and last long. My point of sale will have a price tag at about £50 to £150, this is an estimate though so the price may be higher or lower depending on what materials I will use and the other aspects of the manufacturing process. My point of sale must also portray the price of the product on the point of sale in an effective and easily seen way like in opposite colours to the main colours of the point of sale. Customer My point of sale will be aimed at male customers in the age range of 12 to 18 years old. LYNX products are aimed at male teens so my point of sale must relate directly to this target audience. I must also take into account the fact that when I try to make my point of sale interactive (Ergonomics and Anthropometrics of the point of sale) It must be comfortable to use and work well with the customer. Environment My point of sale must suit the environment it is placed in but more importantly it must stand out amongst other points of sales and products. My point of sale must also have good stability in its environment and will last long once placed in its environment. Finally, my point of sale must not be an obstacle to people walking past or trying to purchase the product. Size My point of sale must be of an acceptable size depending on where it is placed in shops. The point of sale must have a footfall and be large enough to hold a number of the products being advertised for example… 15 to 30 units. My point of sale must also be at eye level and be visible to all ages of customers which will be included in my target market. In the size of my point of sale I must also take into account the fact that the size of my point of sale will also judge the cost of it. The more units it holds, the more expensive it will be as well so I must make sure it isn’t going to cost too much to make especially if its going to be potentially larger than other points of sales. Safety To ensure my point of sale is safe to all users and customers it must include some essential things. My point of sale must not have any sharp edges other wise people might damage themselves on the point of sale. The point of sale must tightly secure the products being advertised so they do not fall off the point of sale and be damaged. The point of sale must also secure the product so that there is no chance of theft. Function My point of sale’s main function Is obvious… to sell and advertise the product and my chosen brand. My point of sale must also be attractive to pull customers to the product being advertised and the point of sale itself. In the production of my point of sale I will also try to include some sought of interactive aspect to my point of sale as well so then the point of sale will be more interesting and stand out among other points of sales… Especially if my point of sale can do this by engaging in the customers interests. Materials My point of sale will use low cost materials because this way the point of sale will be cheaper and will eventually suit my chosen brand better. The joining methods I use in my point of sale will also be low cost methods to reduce the overall price of the point of sale. The manufacturing process my point of sale will be made on will be of low cost as well because there will be many in all ranges of shops so having an expensive point of sale will only lower the amount of points of sales which will be produced. Finally, my point of sale must be made of suitable materials and joints but also materials and joints which are acceptable in terms of the price my point of sale will cost me. The materials and joining methods can’t be expensive if the point of sale will be mass produced and used in many shops. Initial Specification On my developed design so far, I have made it represent LYNX ‘Twist’ range and it is obviously displaying LYNX products. Through aesthetics I just need to make sure I look at finishes and colours through my further development to continue to make it look like LYNX. I have looked already at costs of materials and how this affects the point of sales manufacture process. I need to now look at the pricing of my point of sale in total AFTER manufacture and development and look into how I will display the price of the product on the point. I have looked at Ergonomics and Anthropometrics of my design so far (The Lid and Poles) so I could continue doing this but for other aspects of my design when I move onto developing other aspects of the design. Importantly, I do need to remember who my point of sale is aimed at since I need to make my point of sale unique to my target audience. I have already looked at what materials will be best suited for the point of sale in the environment and how its size and interesting layering of the lid will make it stand out. I just need to make sure my point of sale isn’t so big that it is an obstacle in its environment. I have looked at measurements of the different parts of my point of sale so I now have an idea of how big my point of sale will be. I have decided I will not give my point of sale a foot fall and I want to make my point of sale large enough to hold other products. This will increase the practicality of the point as well as the function through its size. I have looked at safety already on the lid of my design, I have made sure it has no sharp edges and that the lid is connected securely to the poles of my design. When I continue developing my design in terms of safety in particularly, I will now look at how my point of sale will hold the products securely it will sell. The function part of my design is the part I will concentrate on next. I haven’t touched on much function so far so this will be what I will focus on in the next development stage. Functions will include holding the product, advertising the product and interacting to the customer. I've considered all aspects of the materials section for my first development stage. I have also looked at costs of materials, joining methods of materials and the cost of materials in relation to the manufacture process of my point of sale. All I can do now is continue doing my development process with this careful consideration towards the materials I look into and use.
  • 54. Now I am going to start my second stage of development. For this part I am going to look at the functionality of my point of sale in its design and the middle part of it. This is the part I have made which will interact with the customer, hold the products and generally make the point of sale interesting to look at and use. Here I have made a draw up of what the middle section looks like so far just at a bare minimum of components. I will look at each part of this and develop it all one part at a time.
  • 55. My original idea for the interactive part of my design was based around the family games when pieces of plastic would be moved to allow small balls to fall through holes. Also inspiration was taken from classic pinball machines and original wood and metallic ball games. I am going to develop this part of my design to be like these family and interactive games. Initial Thoughts I first look into acrylic (PMMA) tubes. I have found out that I need a tube of about 40cm in length and possibly with a 10cm diameter so that it can fit on the base and just sit underneath the lid of my design whilst centred in the middle of the base. 40cm 10cm The inner tube will be about 0.5cm so I can place the components inside it. After I have got the tube of PMMA I will manufacture it to the size I need using a ban saw. Using a ruler I will measure the correct amount of tubing I need and start to smooth the edges using wet and dry paper. I have decided to pick acrylic because it is the easiest material to cut in my design and its also very cheap to order in. When it comes to stability it also holds other weights well and will be ideal for the function part of my design.
  • 56. Now I have decided on what material I will use as the tube, I went across making a model of this part of my design as well as how It would work. I used my initial idea of moving panels which allow balls to fall through holes to be collected by customers to test the fragrance/product. The model is not to scale but the principles of how it works and what components it uses are the same as they will be in my final design. Cutting components out of foam encapsulated card. Putting the pieces together. Finished design… Chosen Concept Development (Stage 2)
  • 57. As shown in the video above, the paddles work quite well, the only thing which lets it down is that they do not move as freely in this model when compared with how they will when I make the real ones out of acrylic plastic. The customer simply moves the paddles from left to right to lower the balls through the levels (I am only placing them through the top and not through the lip currently as a demonstration of how the paddles work in there entirety). Interaction Video
  • 58. My design looked and worked just how I imagined it would, the only thing was, I had to now look into some problems I had encountered as well as some improvements I would make to the initial design. When I looked at how I would install the paddles on my design I came across two different ways of putting them on. The first was inserting the circle plate then attaching the handle on and the second idea was inserting a paddle with a pre-joint handle on. After testing both ideas I found that it was much easier to insert a paddle with a pre- joint handle on into the tube than try and join my own one on whilst keeping the circle from falling to the bottom of the tube. I decided my second idea was best when trying the paddles in my design and I will benefit when I make my final design doing it this way since it would be easier to make and increase its ease of use to the customer testing it. Something else I came across when making the design was the fact that when I put in the paddles, they wouldn’t keep straight and would not be aligned… I tried to look outside the box to solve this problem since in my original idea the circles had no paddle handles and would be part of the tube and inside it at the same time. I then came up with the idea of using a pole the same diameter as the hole in the paddles to fit through them all which would align them and keep them place. I decided that, like the poles supporting the lid of my design, this pole would be made up of aluminium and shall be polished to finish it. It will be wide enough to keep the pieces in place, and not so small that the pieces cannot be turned. Chosen Concept Development (Stage 2)
  • 59. In my model of this part of my design I had made it for small balls to be placed in it and later I will be talking of the balls themselves and how I will make them, but I did realise here that I needed a method of getting them inside the tubes cavity sections… I came up with making a ‘lip’ for the centre front of the top of the cylinder which would have a hole behind it allowing the balls to be able to be gravity fed through. To make this part on my final design I would laser cut out the shape shown in the picture above and then strip heat it at both the shown lines so it becomes three dimensional. Then after filing and maintenance I would just need to apply it where needed using an adhesive such as tensol cement. As for the slots in the tube where the paddles will be placed, I found the most efficient and easiest way of cutting these out was by a saw, in particular the bansaw again. I will mark each slot out using a pen or pencil as guidelines for the cutting process. Like work with acrylic I have already done, before placing in the paddles I will smooth the slots with a file and wet & dry paper. Chosen Concept Development (Stage 2)
  • 60. After looking back over my original concept, my model and my sketches of what I think it will look like, I have come to the decision that the amount of paddles and equally amount of slots in the tube will be 4. This leaves enough equal room between the levels to allow the balls to move around on as well as give enough space for me to make a hopper mechanism at the top to store the balls and an exit method at the bottom to receive the balls. I have also decided that within the four paddles they will have different designs on to make the activity part more interesting when allowing the balls to fall through… In terms of the designs of the paddles, they may change once I try out again all of this developing. If I do change the paddles it will only be changed for development process’s only and the purpose of trying to make my design work better. Chosen Concept Development (Stage 2)
  • 61. Here is an up to date drawing of what the tube part of my design will look like now after these development stages. I now look into making a hopper to hold the balls for the top chamber of the tube on the next slide. I have made a few minor changes like adding three holes in the bottom of the tube to allow the balls to be collected by the customer. Now I have looked at all these things in this development stage, I look to the last thing I must consider in the function of my point of sale… How the balls will be thread through to the tube from the top of the tube. I now look into certain devices like gravity fed hoppers on paintball guns and the injection moulder as inspiration as to how I will go across making my own. Chosen Concept Development (Stage 2)
  • 62. When making the hopper and possibly the hardest part of my design to make and build, I had to look into how hoppers work, how gravity effects them and how I can create my own designed one and have it working in my point of sale. For this, I started to sketch and brainstorm some ideas… This is the hopper mechanism I came up with and is the one I will use in my design. I now look to how I will make it as well as how I will make it work… Chosen Concept Development (Stage 2)
  • 63. I first create the three parts in my design out of cardboard to test this idea. One paddle with a handle and holes in it and one paddle with a slot in it as well as the piece from the gap in the circle as the button. In the final design these will also be made up of acrylic plastic like the rest of the tube and the dimensions will be the same as the other paddles. The holes will still be about 2.5cm’s in diameter but the model I have built is not to scale so will look slightly smaller. After looking at how the parts will fit together and work I realised that like the other paddles, the handle will only rotate 90° clockwise and anti-clockwise so if balls were sitting in the other 3 holes, they would not be able to be retrieved. I then decided it will only have 5 holes positioned like the above on the paddle. As for the second paddle underneath this one, it will have a button which slots into it also made of acrylic and I will use a small spring to add tension so when someone press's the button on the side lining the holes up on both paddles to release the balls held in the holes, the button will be spring readied to be put back. I will try to attach a small acrylic block or screw on the bottom of the button to stop it from being removed or falling out of the tube. As can be seen here on the left is a quick build of what it should look like and how it should work. The only thing that is missing is the spring for the switch/button and the addition of something which will attach to the switch to stop it from falling outside the tube. Chosen Concept Development (Stage 2)
  • 64. Step 1: Insert balls into lip of tube at front on edge. Step 2: Move top paddle left and right at 90° to get balls to sit in inlays in paddle. Step 3: Once moving paddles to align balls to hole in button, push button to allow balls to fall through then let go of the switch. Step 4: Now continue to try and get the balls to the bottom of the tube using the remaining 3 paddles. Chosen Concept Development (Stage 2)
  • 65. Here I have created a model using CAM of the hopper in the tube like the original card model I made, although this one is more detailed and easier to understand. As can be shown as I have already talked about, this slot in the acrylic tube will be slightly larger than the other slots since it contains more sheets of acrylic, possibly 6 sheets. 5 stuck together to make the bottom platform and button, and one for the top paddle. The top paddle has the same diameter as the tubes cavity, but the larger one I will make underneath has the same diameter as the full width of the tube since it sits on the edge of the cut but then once in has the same diameter as the piece above it. The bottom piece will be fixed and I will join it to the cut in the tube with tensol cement. All of the pieces shown (in green, yellow and red) are to be cut by the laser cutter since the cuts will be more accurate this way. Also, it cannot be seen here but were the red switch is, there will be a spring behind it connected to the cut of the same disc of acrylic adding tension to the push of the button by the customer. I will also try to make the switch remain inside the tubes cavity by attaching a piece of acrylic to the bottom of the button or by inserting a screw into it. Chosen Concept Development (Stage 2)
  • 66. Now the tube part of my design is complete, I look to the final part of the function side of my development. The game I have made which will enable the customer to test the products on sale as well as interact with the point of sale uses gravity and moving paddles to allow balls to fall through the paddles to allow the customer to retrieve the balls. Here I look at how I will make the balls and how they will also be interactive to the customer. I will make 25 balls to be held in the hopper of the tube. Each ball with give the customer a message or ‘fortune’ a lot like a fortune cookie corresponding to a certain event which might happen to them that night. This completes the whole idea of the ‘LYNX Effect’ into my very own point of sale. Each ball must have a 2.5cm diameter so it can fall through the gaps in the paddles. I came across 2 materials which I considered making the balls out of… Cedar and White Oak, both of these woods hold moisture well so would hold the smell of the product I’m doing effectively to allow the customer to test it. Using wood is a great idea for my point of sale, the problem is that this material is too expensive and would be more likely to be in a Hackett point of sale, not a LYNX one since they are a more budget company. For these reasons I look towards other methods of making the balls… My point of sale so far uses very cheap, easy to work with and reliable materials, to keep this trend I shouldn’t use woods and should keep to materials such as acrylic sheet. I had another idea to make the balls by vacuum forming semi-circles out of two different sheets of acrylic then joining them together with a slip of paper inside which will tell the customer something which could happen to them and the slip of paper will smell like LYNX Twist. I will make the mould out of MDF and use it for both halves of the balls but with two different coloured sheets of acrylic. Black and green. I will make the two ball halves click together like balls containing toys from vending machines and gum ball machines. This way the content is secured once the ball is being dropped down the layers in the tube ready to be available to the customer. Inside the balls there will be messages as well as the address to the LYNX website so the customer can be led there. The message will also smell of the Twist fragrance so the customer can test the fragrance. Chosen Concept Development (Stage 2)
  • 67. Inside the balls, there will be messages trying to incorporate the idea of the ‘LYNX Effect’ to the customer. They will say some ridiculous things but this adds an aspect of fun and enabling something to determine your dating life as a gimmick. I will use this design for the slips of paper in the balls and I will print the messages on the back of this paper. www.Lynxeffect.com Scary movie tonight, don’t hide behind her! Without this fragrance, your not going to get with her… Her Dad’s coming for dinner tonight, be prepared to act smart casual! Be sure to grab some deodorant on the way out… No girl is going to want to put their hand round that! The above are four examples of messages which will be included in the balls for my design. Each message will not only say something telling the customer about a possible experience, but will also smell of LYNX Twist. To do this I will spray the pieces of paper with LYNX Twist deodorant. As for my point of sale to hold the products in the LYNX ‘Twist’ range, I initially was going to make it hold the deodorant spray, but now I have decided that I will make it hold the deodorant and the shower gel from the same product line. So here I look at how my point of sale will hold the products it is displaying on sale. My initial method of holding the cans was on two steps made of possibly acrylic sheet stacked and reinforced with aluminium poles as shown in this 3D rendering of my original concept. I changed it to two vacuum formed moulds of the same shape I will cut out of MDF. I will vacuum form both of these shapes out of Acrylic sheet and there will be a cavity in both moulds to allow the products to sit firmly inside the gaps. As for the new shape of the product holders, they are now much thinner and closer to the base as well as rounded and closed around the tube part. This gives it a more modern and slick feel and aesthetic which is what I wanted to get in my point of sale. I made this decision because I have already been using stacked acrylic for the lid and the whole tube function is made of acrylic... I wanted to make a part of the design which stands out to advertise the product as well as display it in a way which makes the customer try it and test the game part in the tube. Now I have developed the function side of my design including the tube, balls and product holders, I carry out another specification check and up to date design of what it looks like after the development stages. Chosen Concept Development (Stage 2)
  • 68. Function parts after development stage 2 ( Tube, Hopper and Product Holders) 10cm 40cm 8cm 8cm 8cm 8cm 20cm 20cm 8cm This is the next up to date 3D render of my development stage 2. It shows the tube, hopper and product holders as they will look like in the final design. I have tried to keep the measurements accurate and similar to my developed lid and my original concept of this idea so when I come to my final design after all my development, it will all fit together and make sense. Vacuum formed product holders out of green acrylic. Hopper inside tube. Tube is also cut in half here length ways to show interior of paddles and mechanism. 10cm