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How & Why To Become a Power Editor
Power User
Who Am I?
@benharper87
Co-founder
Datify
ben@datify.co.uk
@datifyuk | www.datify.co.uk | 01733 896391
Who Are Datify?
We’re a data driven
digital marketing agency
with specialisms in social
& search

@datifyuk | www.datify.co.uk | 01733 896391
What is Power Editor?
Power Editor is
Facebook’s own
bulk editing tool

@datifyuk | www.datify.co.uk | 01733 896391
Why Use It?
Power Editor gives
more advanced
options, and saves
time

@datifyuk | www.datify.co.uk | 01733 896391
What Can Be Achieved?

@datifyuk | www.datify.co.uk | 01733 896391
The Power Of Power Editor
-312% decrease in fan
acquisition costs
month on month
- Paid content
impressions reduced
in cost by 125%
@datifyuk | www.datify.co.uk | 01733 896391
Top 5 Tips To Get The Best Results

@datifyuk | www.datify.co.uk | 01733 896391
Bidding Strategy
customise your
maximum bids when in
ocpm bidding mode –
this allows you to
optimise for your
goals
@datifyuk | www.datify.co.uk | 01733 896391
Bulk Editing
Duplicate & amend ads
quickly to allow you
to create multiple test
campaigns, saving time
and creating an
optimisation
environment
@datifyuk | www.datify.co.uk | 01733 896391
Advanced Audiences
Make use of advanced
audiences to create more
advanced targeting sets
and reduce wastage
- Custom Audiences
- Lookalike Audiences
- Partner Categories (US)
@datifyuk | www.datify.co.uk | 01733 896391
Placement
Customise where your
adverts are placed to
optimise for where you
are seeing the best
results in terms of cpc
and cpa
@datifyuk | www.datify.co.uk | 01733 896391
Data Extraction
Nike

UK Facebook

40.00%

Percentage of Audience

35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%
13-18

19-24

25-34

35-44

45-54

55-64

65+

Age Groups

@datifyuk | www.datify.co.uk | 01733 896391

Querying power
editor on the
‘Potential audience’
field allows you to
gain competitive
insight
How To Start

@datifyuk | www.datify.co.uk | 01733 896391
Test & Learn
Power Editor can be
accessed from the
Ads Manager section
of Facebook – dive in
and have a play in
creating campaigns
@datifyuk | www.datify.co.uk | 01733 896391
Find Out More!
Get in touch on the below
details & also download
our free ebook by visiting:
http://bit.ly/19hdSxZ

@datifyuk | www.datify.co.uk | 01733 896391

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Biddable World: How & Why To Become a Power Editor Power User

  • 1. How & Why To Become a Power Editor Power User
  • 3. Who Are Datify? We’re a data driven digital marketing agency with specialisms in social & search @datifyuk | www.datify.co.uk | 01733 896391
  • 4. What is Power Editor? Power Editor is Facebook’s own bulk editing tool @datifyuk | www.datify.co.uk | 01733 896391
  • 5. Why Use It? Power Editor gives more advanced options, and saves time @datifyuk | www.datify.co.uk | 01733 896391
  • 6. What Can Be Achieved? @datifyuk | www.datify.co.uk | 01733 896391
  • 7. The Power Of Power Editor -312% decrease in fan acquisition costs month on month - Paid content impressions reduced in cost by 125% @datifyuk | www.datify.co.uk | 01733 896391
  • 8. Top 5 Tips To Get The Best Results @datifyuk | www.datify.co.uk | 01733 896391
  • 9. Bidding Strategy customise your maximum bids when in ocpm bidding mode – this allows you to optimise for your goals @datifyuk | www.datify.co.uk | 01733 896391
  • 10. Bulk Editing Duplicate & amend ads quickly to allow you to create multiple test campaigns, saving time and creating an optimisation environment @datifyuk | www.datify.co.uk | 01733 896391
  • 11. Advanced Audiences Make use of advanced audiences to create more advanced targeting sets and reduce wastage - Custom Audiences - Lookalike Audiences - Partner Categories (US) @datifyuk | www.datify.co.uk | 01733 896391
  • 12. Placement Customise where your adverts are placed to optimise for where you are seeing the best results in terms of cpc and cpa @datifyuk | www.datify.co.uk | 01733 896391
  • 13. Data Extraction Nike UK Facebook 40.00% Percentage of Audience 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age Groups @datifyuk | www.datify.co.uk | 01733 896391 Querying power editor on the ‘Potential audience’ field allows you to gain competitive insight
  • 14. How To Start @datifyuk | www.datify.co.uk | 01733 896391
  • 15. Test & Learn Power Editor can be accessed from the Ads Manager section of Facebook – dive in and have a play in creating campaigns @datifyuk | www.datify.co.uk | 01733 896391
  • 16. Find Out More! Get in touch on the below details & also download our free ebook by visiting: http://bit.ly/19hdSxZ @datifyuk | www.datify.co.uk | 01733 896391