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Is your site affected by Penguin?
What is Penguin?
Penguin is an algorithmic
filter rolled out by Google
to clean up search results
and improve the quality of
results for users.
@datifyuk | www.datify.co.uk | 01733 865094
How Would I know?
If Penguin is affecting your site, you will
be seeing a dip in rankings, and your
organic traffic will have notably dropped

@datifyuk | www.datify.co.uk | 01733 865094
Here’s Some Real Life Signs You
may Have Penguin

@datifyuk | www.datify.co.uk | 01733 865094
350

Search Visibility

300

Search Visibility Index

250
200
150
100
50
0

@datifyuk | www.datify.co.uk | 01733 865094
Organic Traffic
40,000
35,000
30,000
25,000
20,000
15,000
10,000
5,000
0

@datifyuk | www.datify.co.uk | 01733 865094
The Usual Causes

@datifyuk | www.datify.co.uk | 01733 865094
Anchor Text Ratio
90

1,025

Brand
Commercial

1,567

@datifyuk | www.datify.co.uk | 01733 865094

White Noise
Link Position
1,400

1,250

1,200
1,000
800
540

600

403

400

165

200

133

Image

Blog Comment

98

93

Author Signature

Banner

0
Short Paragraph
Of Text

Blog Post or
Forum Thread

Group Of Links

@datifyuk | www.datify.co.uk | 01733 865094
Links By Site Page Rank
1,200

1,105

1,000

800
650
600
340

400
184

200

129

135

81

52

5

0

1

Seven

Eight

Nine

0
N/A

Zero

One

Two

Three

Four

@datifyuk | www.datify.co.uk | 01733 865094

Five

Six
Links By Website Type
700

649
576

600

522

521

500
400
300
200

126

125

100

91

52

15

5

Social
Network

Search
Engine

0
Blog

Web
Directory

Ecommerce

Forum

News Site

Article
Directory

@datifyuk | www.datify.co.uk | 01733 865094

Personal
Site

Wiki
Diagnose & Fix The Problem

@datifyuk | www.datify.co.uk | 01733 865094
Handy Tools
Tools such as Majestic SEO, Cognitive,
and Search metrics are very useful for
helping you to diagnose penguin

@datifyuk | www.datify.co.uk | 01733 865094
The Cure
The cure is to delve into your links to
analyse the links with the most risk to
your sites health. From this you will
need to undertake a link removal
campaign, and disavow bad links in
webmaster tools.
@datifyuk | www.datify.co.uk | 01733 865094
We Can Help
We provide penalty removal services
including all of the above to see you
through to a successful conclusion –
just get in touch to find out how we
can help!
@datifyuk | www.datify.co.uk | 01733 865094
So What Are You Waiting For?

@datifyuk | www.datify.co.uk | 01733 865094
www.datify.co.uk
info@datify.co.uk
@datifyuk
01733 865094

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Is Your Site Affected By Penguin?