Presentation for Collective Intelligence conference at MIT, 4/19-20/2012, File name: Collective intelligence 2012-shneiderman-v2 Covers policy issues for social media research, mention of our work and intro to NodeXL

1. Managing the Social Dynamics
of Collective Intelligence
Ben Shneiderman ben@cs.umd.edu
Twitter: @benbendc
Founding Director (1983-2000), Human-Computer Interaction Lab
Professor, Department of Computer Science
Member, Institute for Advanced Computer Studies

2. Apply social media to transform society
• Improve medical care, health/wellness
• Promote energy & water conservation
• Prevent disasters & terrorism
• Increase community safety
• Improve education
• Facilitate good government
• Resolve conflicts

3. Challenges
• Malicious attacks
• Privacy violations
• Not trusted
• Fails to be universal
• Unreliable when needed
• Misuse by
• Terrrorists & criminals
• Promoters of racial hatred
• Political oppressers

4. Early Steps
Informal Gathering
College Park, MD, April 2009
Article: Science March 2009
BEN SHNEIDERMAN
http://iparticipate.wikispaces.com

5. NSF Workshops: Academics, Industry, Gov’t
Jenny Preece (PI), Peter Pirolli & Ben Shneiderman (Co-PIs)
www.tmsp.umd.edu

6. Cyberinfrastructure for Social Action on National Priorities
- Scientific Foundations
- Advancing Design of
Social Participation Systems
- Visions of What is Possible With Sharable
Socio-technical Infrastructure
- Participating in Health 2.0
- Educational Priorities for
Technology Mediated Social Participation
- Engaging the Public in Open Government:
Social Media Technology and
Policy for Government Transparency

7. Aspen Institute: Networks and Citizenship

8. Summer Social Webshop: August 23-26, 2011

9. Summer Social Webshop: August 23-26, 2011

10. Collective Intelligence 2012

11. Collective Intelligence 2012

12. International Efforts
Community Informatics
Research Network

13. UN Millennium Development Goals
To be achieved by 2015 and hunger
• Eradicate extreme poverty
• Achieve universal primary education
• Promote gender equality and empower women
• Reduce child mortality
• Improve maternal health
• Combat HIV/AIDS, malaria and other diseases
• Ensure environmental sustainability
• Develop a global partnership for development

14. Vision: Social Participation
1) National Priorities
• Disaster response, community safety
• Health, energy, education, e-government
• Environmental awareness, biodiversity
2) Deep Science
• How do social media networks evolve?
• How can participation be increased?
3) Extreme Technology
• Scalable, reliable, universal, manageable
• Protect privacy, stop attacks, resolve conflicts

15. 911.gov: Internet & mobile devices
Sending SMS
message to
911,
• Residents report information
includes your
phone number,
location and
time
• Professionals disseminate instructions
• Resident-to-Resident assistance
Professionals in control
while working with
empowered residents
Shneiderman & Preece, Science (Feb. 16, 2007)
www.cs.umd.edu/hcil/911gov

16. 911.gov: Internet & mobile devices
Sending SMS
message to
911,
• Residents report information
includes your
phone number,
location and
time
• Professionals disseminate instructions
• Resident-to-Resident assistance
Professionals in control
while working with
empowered residents
Shneiderman & Preece, Science (Feb. 16, 2007)
www.cs.umd.edu/hcil/911gov

17. Reporting: Community Safety
watchjeffersoncounty.net
 nationofneighbors.net

18. Biodiversity: Encyclopedia of Life
eol.org

19. From Reader to Leader:
Motivating Technology-Mediated Social Participation
All
Users Reader Contributor Collaborator
` Leader
Preece & Shneiderman, AIS Trans. Human-Computer Interaction1 (1), 2009
aisel.aisnet.org/thci/vol1/iss1/5/

20. NodeXL:
Network Overview for Discovery & Exploration in Excel
www.codeplex.com/nodexl

21. NodeXL: Import Dialogs
www.codeplex.com/nodexl

22. Tweets at #WIN09 Conference: 2 groups

23. Twitter discussion of #GOP
Red: Republicans, anti-Obama,
mention Fox
Blue: Democrats, pro-Obama,
mention CNN
Green: non-affiliated
Node size is number of followers
Politico is major bridging group

24. WWW2010 Twitter Community

25. WWW2011 Twitter Community: Grouped

26. #Healthcare Tweets
www.codeplex.com/nodexl/

27. Twitter networks: #SOTU

28. Twitter networks: #ci2012 (10:30am)

29. Twitter networks: #ci2012 (3:15pm)

30. CHI2010 Twitter Community
www.codeplex.com/nodexl/

31. Figure 7.11. : Lobbying Coalition Network connecting organizations (vertices) that have jointly filed
comments on US Federal Communications Commission policies (edges). Vertex Size represents
number of filings and color represents Eigenvector Centrality (pink = higher). Darker edges connect
organizations with many joint filings. Vertices were originally positioned using Fruchterman-
Rheingold and hand-positioned to respect clusters identified by NodeXL’s Find Clusters algorithm.

32. No Location Philadelphia
Patent
Tech
Navy SBIR (federal)
PA DCED (state)
Related patent
2: Federal agency
Pharmaceutical/Medical 3: Enterprise
Pittsburgh Metro 5: Inventors
9: Universities
10: PA DCED
11/12: Phil/Pitt metro cnty
13-15: Semi-rural/rural cnty
17: Foreign countries
19: Other states
Westinghouse Electric

33. No Location Philadelphia
Innovation Clusters: People, Locations, Companies
Patent
Tech
Navy SBIR (federal)
PA DCED (state)
Related patent
2: Federal agency
Pharmaceutical/Medical 3: Enterprise
Pittsburgh Metro 5: Inventors
9: Universities
10: PA DCED
11/12: Phil/Pitt metro cnty
13-15: Semi-rural/rural cnty
17: Foreign countries
19: Other states
Westinghouse Electric

34. Analyzing Social Media Networks with NodeXL
I. Getting Started with Analyzing Social Media Networks
1. Introduction to Social Media and Social Networks
2. Social media: New Technologies of Collaboration
3. Social Network Analysis
II. NodeXL Tutorial: Learning by Doing
4. Layout, Visual Design & Labeling
5. Calculating & Visualizing Network Metrics
6. Preparing Data & Filtering
7. Clustering &Grouping
III Social Media Network Analysis Case Studies
8. Email
9. Threaded Networks
10. Twitter
11. Facebook
12. WWW
13. Flickr
14. YouTube
15. Wiki Networks
http://www.elsevier.com/wps/find/bookdescription.cws_home/723354/description

35. Leaders Matter: Community Safety Groups
25 communities, 5-72 registered members
Active leaders were necessary for growth and survival
Sopan, Rey, et al. HCIL Tech Report

36. Conference Monitoring & Intervention
3000+ tweets with #Ttw12 from 447 unique IDs
Sopan, Rey, et al. HCIL Tech Report

37. Social Discovery: Create Capacity & Seek Solutions
Social Create Seek
Discover Capacity Solutions
y
Assemble Ask questions
Initiate thesauri Offer challenge
Requests Collate catalogs Desire
Aggregate info collaboration
Curate collections Seek experts
Tag/taxonomize Give answers
Provide Comment/annotat Respond to
Respons e challenge
es Rank/rate/review Discuss
Summarize alternatives Offer
advice
Information Services & Use 31 (2011)

38. 29th Annual Symposium
May 22-23, 2012
www.cs.umd.edu/hcil

39. Vision: Social Participation
1) National Priorities
• Disaster response, community safety
• Health, energy, education, e-government
• Environmental awareness, biodiversity
2) Deep Science
• How do social media networks evolve?
• How can participation be increased?
3) Extreme Technology
• Scalable, reliable, universal, manageable
• Protect privacy, stop attacks, resolve conflicts

40. Let’s get to work!
• Do great research!!!!  Inspirational
• Government
• National Initiative for Social Participation
• Develop Federal & Local applications
• Universities
• Add courses & degree programs
• Help Federal & Local governments
• Industry
• Offer researchers access to data
• Develop infrastructure and analysis tools