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Trusted.Independent.Global.
GLOBAL RELEASE
10 SEPTEMBER 2013
Ben Sowter
QS Intelligence Unit
#QSWUR
Trusted.Independent.Global.
CAREER
DEVELOPMENT
EDUCATIONAL
ACHIEVEMENT
and
INTERNATIONAL
MOBILITY
by fostering
MOTIVATED
PEOPLE
To enable
POTENTIALto achieve their
around the
Trusted.Independent.Global.
OUR AUDIENCE
3
PROSPECTIVE
STUDENTS
ACADEMICS
PROSPECTIVE
PARTNERS
SCHOLARSHIP
PROVIDERS
CURRENT
STUDENTS
EMPLOYERS
UNIVERSITY
LEADERS
GOVERNMENT
ALUMNI
Trusted.Independent.Global.
INTERNATIONAL STUDENT
GROWTH
4 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Worldwide
OECD
G20 countries
Europe
North America
Oceania
Source: OECD and UNESCO Institute for Statistics for most data on non-OECD countries.
2.1m
4.5m
Trusted.Independent.Global.
STUDENT CHALLENGES
5
INCREASING
COST
INCREASING
STUDENT
NUMBERS
INCREASING
INTERNATIONAL
STUDENT
NUMBERS
MORE
UNIVERSITIES
RECRUITING
INFORMATION
OVERLOAD!
EMPLOYER
SKILLS GAP
LACK OF
INDEPENDENT
FILTERING TOOLS
GENERIC
MARKETING
MESSAGES
Trusted.Independent.Global.
OURAPPROACH
6
WORLD
CLASS
UNIVERSITY
A UNIQUE LENS
QS the only global ranking
authority to consider it
Central to the life goals of
most prospective students
An essential inclusion in
every QS assessment
Trusted.Independent.Global.
ACADEMIC
REPUTATION
FACULTY
STUDENT
CITATIONS
PER FACULTY
EMPLOYER
REPUTATION
INT’L
STUDENTS
INT’L
FACULTY
Trusted.Independent.Global.
SURVEY MEASURES
8
DRAMATIC
SURVEY
RESPONSE
GROWTH
20
10
20
11
20
12
15,050
5,007
33,785
16,744
46,079
25,564
20
13
62,084
27,957
20
14
63,676
28,759
Trusted.Independent.Global.
ACADEMIC RESPONSES BY COUNTRY
Trusted.Independent.Global.
EMPLOYER RESPONSES BY COUNTRY
Trusted.Independent.Global.
11
THE
(2010)
LEIDEN
(2009)
ARWU
(2003)
WEBO
(2004)
MINES
PARIS
TECH
(2007)
URAP
(2010)
QS
(2004)
SCIMAGO
(2009)
GLOBAL
UNIVERSITIES
RANKING
(2009)
HEEACT/
NTU
(2007)
HIGH
PERFORMANCE
UNIVERSITIES
(2009)
CWUR
(2013)
U-
MULTIRANK
(2014)
UI
GREENMETRIC
(2010)
Trusted.Independent.Global.
Rankings have many faults and do
not adequately describe universities
and cannot show whether one
institution is better than another…
…but I am very happy when
Cambridge is rated as the top
university in the world
12
ALISON RICHARD
Former Vice-Chancellor
University of Cambridge
Trusted.Independent.Global.
RANKINGS
13
“SEXY”
SIMPLE
SIMPLISTIC
DISEASE CONSUMERIST CONTROVERSIAL EMOTIVE
BIASED
POWERFUL
DANGEROUS
INEVITABLE
USEFUL
Trusted.Independent.Global.
14
Trusted.Independent.Global.
THE “Halo EffEct” (1920)
15
GEORGE E.P. BOX
“Accidental Statistician”
1919-2013
Essentially all models
are wrong, but some
are useful
Trusted.Independent.Global.
IN NUMBERS
16
OVER
3,500
UNIVERSITIE
S
CONSIDERE
D
OVER
20m
DIRECT WEB
VISITORS
OVER
60m
TOTAL WEB
VISITORS
OVER
850
UNIVERSITIE
S RANKED
COVERED IN
500+
MAJOR
MEDIA
OUTLETS
OVER
90k
SURVEY
RESPONDEN
TS
USED BY
OVER
9
NATIONAL
GOVERNMEN
TS
RUN FOR
10
YEARS IN
2014
OVER
30
ACADEMIC
ADVISORS
LED BY
50+
YEARS
RANKING
EXPERIENCE
JUST
29
NEW
ENTRIES IN
2014
Trusted.Independent.Global.
2014-2015: TOP 20
1 MASSACHUSETTS INSTITUTE OF TECHNOLOGY (MIT) 1
2= UNIVERSITY OF CAMBRIDGE 2
2= IMPERIAL COLLEGE LONDON 3
4 HARVARD UNIVERSITY 4
5= UNIVERSITY OF OXFORD 5
5= UCL (UNIVERSITY COLLEGE LONDON) 6
7 STANFORD UNIVERSITY 7
8 CALIFORNIA INSTITUTE OF TECHNOLOGY (CALTECH) 8
9 PRINCETON UNIVERSITY 9
10 YALE UNIVERSITY 10
10 UNIVERSITY OF CHICAGO 11
12 ETH ZURICH (SWISS FEDERAL INSTITUTE OF TECHNOLOGY) 12
13 UNIVERSITY OF PENNSYLVANIA 13
14= COLUMBIA UNIVERSITY 14
14= JOHNS HOPKINS UNIVERSITY 15
16 KING'S COLLEGE LONDON (KCL) 16
17= UNIVERSITY OF EDINBURGH 17
17= ECOLE POLYTECHNIQUE FÉDÉRALE DE LAUSANNE (EPFL) 18
19 CORNELL UNIVERSITY 19
20 UNIVERSITY OF TORONTO 20
Trusted.Independent.Global.
These rankings consolidate London’s
position as the education capital of the
world. Nowhere else will you find such a
critical mass of top universities within just
a few miles of each other, all providing an
excellent education and producing
graduates who go on to be leaders in their
fields. I’m proud to say that London
universities are at the forefront of teaching
and research
18 BORIS JOHNSON
Mayor of London
Trusted.Independent.Global.
ARWU
QS
WEBO
THE
THE WEBO QS ARWU
COMMON IN TOP 200
COMMON IN TOP 400
44/100 104/200 165/300 235/400ALL 4 >
OVERLAP
Trusted.Independent.Global.
The list is the origin of
culture…
How does one attempt to
grasp the incomprehensible?
Through lists.
20 UMBERTO ECO
Essayist, Philosopher & Novelist
Trusted.Independent.Global.
21
Trusted.Independent.Global.
22
A
ROSE
TINTED
VIEW?
Trusted.Independent.Global.
Trusted.Independent.Global.
QS
10,118
THE
16,592
WEBO
26,111
ARWU
49,132
16 SEPTEMBER 2014
Trusted.Independent.Global.
Trusted.Independent.Global.
FASTEST CLIMBERS 2009-2014
1 MASSACHUSETTS INSTITUTE OF TECHNOLOGY (MIT) 89%
2 SUNGKYUNKWAN UNIVERSITY 61%
3 ECOLE POLYTECHNIQUE FÉDÉRALE DE LAUSANNE (EPFL) 60%
4 STANFORD UNIVERSITY 56%
5 LUDWIG-MAXIMILIANS-UNIVERSITÄT MÜNCHEN 47%
6 NANYANG TECHNOLOGICAL UNIVERSITY (NTU) 47%
7 KOREA UNIVERSITY 45%
8 ZHEJIANG UNIVERSITY 42%
9 QUEEN MARY, UNIVERSITY OF LONDON (QMUL) 40%
10 ETH ZURICH (SWISS FEDERAL INSTITUTE OF TECHNOLOGY) 40%
Trusted.Independent.Global.
FIRST INGREDIENT
27
GOVERNANCE
SUSTAINED
CONSISTENT
APOLITICAL AGILE TRANSPARENT
FINANCIAL
LEADERSHIP
PERFORMANCE
DRIVEN
MISSION LED
Trusted.Independent.Global.
SECOND INGREDIENT
28
FOCUS
ALL THINGS
TO ALL
PEOPLE?
PRIORITISE
SPENDING
INCREASED
GRAVITY
SUSTAINABLE
NETWORK
LEVERAGE
UNIQUE
RECOGNITION
TECHNOLOGY
ELEPHANT
TASK
Trusted.Independent.Global.
THIRD INGREDIENT
29
BRANDING
CONCISE
CONSISTENT
SIMPLE DISTINCTIVE STRIKING SPECIFIC
GLOBAL
HONEST
Trusted.Independent.Global.
FOURTH INGREDIENT
30
COLLABORATE
INDUSTRY
INTER-
NATIONAL
TOP DOWN? BOTTOM UP?
IN FOR A
PENNY?
ABOVE AND
BELOW
DIVERSITY
HARD WORK
Trusted.Independent.Global.
FIFTH INGREDIENT
31
PATIENCE
TRUST YOUR
INSTINCT
NO QUICK
FIXES
LARGE
OPERATION
RANKINGS
LAG
OTHERS
WORKING
TOO
FOR THE
STUDENTS
SNOWBALL
EFFECT
RECOGNISE
SUCCESS
Trusted.Independent.Global.
DEVELOPMENT AREAS
COMPILATION
PRESENTATION
EMPLOYER
COMPONENT
LANGUAGE
ADJUSTED
VERSION
FIELD
NORMAL-
ISATION
PERSONALISED
WEIGHTINGS
ENHANCED
FILTERS
STATS
PROFILES
COLLABOR-
ATION
INTEGRATED
COMMENTING
Trusted.Independent.Global.
33
Trusted.Independent.Global.
ALL NEW FACT FILES
Trusted.Independent.Global.
APPLE VS. ANDROID
Trusted.Independent.Global.
36
Trusted.Independent.Global.
ALL NEW COUNTRY REPORTS
Out next week on www.iu.qs.com
Trusted.Independent.Global.
Trusted.Independent.Global.
39
Trusted.Independent.Global.
FACULTY LEVEL NORMALISATION
 Overcomes oddities of field based normalisation
 Corrects for medical bias
 Presents language challenge
 12 months of engagement, modelling and
feedback
 Advisory Board
 Broader test groups
 Community at large
 Potential introduction for 2015
 Applies only to bibliometric indicators
Trusted.Independent.Global.
41
Trusted.Independent.Global.
42
Trusted.Independent.Global.
43
Trusted.Independent.Global.
44
Trusted.Independent.Global.
45
www.reimagine-education.com
Trusted.Independent.Global.
THANK YOU46
topuniversities.com
iu.qs.com
jason@qs.com
ben@qs.com
intelligenceunit@qs.com
facebook.com/
universityrankings
@bensowter
@worlduniranking
linkedin.com/in/bensowter

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QS World University Rankings 2014/2015

Editor's Notes

  1. Ladies and gentlemen… [insert appropriate introduction] International university rankings have been around almost a decade and are amongst the most anticipated media releases in international higher education. Since their inception in 2003, the number of students studying outside their home country has increased by over a million and the ways in which they communicate and research study decisions bears little resemblance now to what it did then. To put things in perspective, Facebook was launched in 2004, YouTube in 2005 and Twitter in 2006. These are now central tools, amongst others, being used by institutions to get their messages to prospective international students. From the students’ perspective, they are beset on all sides by information from institutions trying to attract them to their university whilst what they need is an independent voice a picture on the offered opportunity that is not compiled by the organisation offering, and in some cases profiting from, that opportunity. Rankings go some way to assist that, and despite their limitations, they are a significant force for performance improvement in higher education world wide, but they are limited. Limited by the global availability of data which needs to be there for the majority of institutions in order to compile a ranking. This makes it impossible to use many good measures of student experience or facilities and inevitably results in international university rankings placing a particularly heavy emphasis on research. For a prospective international student today, this makes them interesting, but insufficient.
  2. QS Stars participants are now based in 24 countries around the world and over 100 institutions are now taking part including King’s College London, KTH Royal Institute of Technology in Sweden, Queensland University of Technology, Tec de Monterrey and many others. In Taiwan, National Chengchi University is the first QS Stars participant.
  3. Also mean’s that around 10% of international students are studying at the world’s top 0.5% of universities
  4. Yet league tables will typically leave much of what makes a university great, invisible beneath the surface – rather than invalidating the league table concept this calls out for a multiplication in the number and variety of models
  5. Also mean’s that around 10% of international students are studying at the world’s top 0.5% of universities
  6. Also mean’s that around 10% of international students are studying at the world’s top 0.5% of universities
  7. The perceived truth of the results rather than the academic rigour of the methodology is the principal lens for validity of a ranking
  8. LET’S FACE IT… Those institutions that value rankings tend to care about them for two key puproses… those presenting a rose tinted view (or those in which they perform the best)…
  9. …and those valued by a particular target audience
  10. Rankings are gloriously simple and this what makes them widely appealing, controversial and print friendly. They represent a fixed moment in time and a limited lens on institutional performance. They are essential for developing a broad view but limited when a finer tuned perspective is required. Ultimately they fail in a number of key ways: Performance in rankings is only in the context of the performance of others – if an institution genuinely improves it only ascends in the rankings if it does so at a faster pace than those adjacent to it Many sensible measures of institutional quality cannot be included since the cooperation of all institutions in gathering the needful data cannot be assured Comprehensive universities generally are at an advantage as, in some cases, are larger ones The differing typologies of institutions are difficult to capture and portray A complementary detailed view for the institutions willing to present a more detailed picture of their qualities is a, perhaps natural, next step.
  11. Thank you and for more information on QS Stars, please contact the QS Intelligence Unit directly, or Mandy Mok in our Singapore office.