Task 2ii log of the tools and features used for the creative media project
Btec level 3 ass 2 u4 5 and 62
1. Assignment brief
Qualification BTEC National in Creative Media Production
Unit number and title
4 – Creative Media Production Management Project
5 – Working to a brief in the Creative Media industries
62 – Digital Video Production for Interactive Media
Start date
Deadline
Assessor name
Assignment title Assignment 2
The purpose of this assignment is to:
Introduce learners to the production and use of digital video material for an interactive media product. Learners will investigate
how video is used in interactive media products and will examine the technology used to produce and manipulate digital video
sequences. Learners will plan and create a video sequence and prepare it for use within an interactive media product.
This assignment also aims to take the learner through the whole process of working to a brief from initial negotiations, through the
process of developing and realising ideas in liaison with the client to final self‐evaluation on completion of the work. Also by
working within pairs it will provide the opportunity to manage the production both individually and as a team.
Scenario
Your tender has been successful! You now have to produce planning documentation for the digital video sequence and liaise with
your client throughout the process to ensure the client is happy with the designs you are preparing.
Important note
All correspondence with your client from this point forward must be fully documented in a communication log which will be
incorporated in to your blog. Examples of communication could include SMS, email, video conferencing, face to face
communication You will need to have regular formal meetings with your client with fully documented agendas and minutes of the
meetings.
*All Evidence for the assignment needs to be embedded in your U62/U5/U4 blog
Tasks Grading Criteria Mapping
Task 1
Specifically you will require the following for the management and shooting of the advert:
1. A project schedule (ILP with Milestones set at regular intervals) which outlines the different stages
of the project and includes some Client Meetings and production meetings;
2. A Gantt chart (spread sheet) or Microsoft Project, which shows the timescale and all major stages
(including contingency time (slack time)) of the project up to the completion of the project (to be
shown to the client).
3. A risk assessment should be completed showing back up plans and any health and safety issues to
ensure the project is completed on time.
Contributes to Unit 4 P3/
M3/ D3
Contributes to Unit 62
P3/M3/D3
Contributes to Unit 5, P2/
M2/D2
Contributes to Unit 5
P3/M3/D3
Task 2a
In order to have an understanding of your target audience, competitors, where your product would be
situated in the market place etc you need to do a broad range of the following:
Identify the target audience, look at other colleges in the area, age groups etc.
Research an idea: audience research, eg age, gender, socio‐economic grouping, lifestyle, location;
audience figures, eg RAJAR, BARB, ABC, CAA, ELSPA, ChartTrack, MCV;
Contributes to Unit 4 P1/
M1/ D1
