iScanGo is a digital marketing and consumer loyalty solution. It allows you to reward your consumers for spending in store or online. You can send special offers straight into your customers pockets and use detailed analytics to tailor who you send to, and what you send based on their activity. You also customise your loyalty scheme with our online portal, to which you are in control of every aspect of the look and feel of your scheme. Your customers earn points or stamps, but digitally, and you reward them for spending or visiting. 72% or all adults own and use a smartphone, so naturally you should be talking to them on their phone. This replaces the stamp card or swipe card and brings customer loyalty into the future. These loyalty approaches are very expensive to maintain. iScanGo isn’t.
Email me at ben.thompson@iscango.com for a demo or just a chat about how this can work for you. I'm the BDM at iScanGo.
2. What is iScanGo?
• iScanGo is a cloud-based, digital loyalty and online marketing solution
• Low-cost mobile customer reward solution with no additional in-house IT infrastructure required
• Geo-location push promo / messaging capability
• White-label branding capable of working in sync with any existing
membership and loyalty programs
• Delivers multiple reward mechanics on-line and offline
• Real-time capture and reporting of customer data and sophisticated reporting and analytics
• Intelligent marketing tools for customer engagement and sales conversion including integrated mobile games
& scratch cards
• Online account management
3. iScanGo Solution Architecture
• We operate with a cloud services technology model including:
• The iScanGo App: Our Consumer app is developed across all major mobile platforms
• Scalable iScanGo MiScanGo iCore Back-Office: Powerful, regulatory
compliant, secure and scalable technology from Omega, supporting a typical 30,000
Requests Per Second with <40Ms response time
• Full User Lifecycle Management, including but not limited to:
• Registration, Age & Address verification
• User Search and Status etc.
• Campaign Management
• Refer-a-Friend Capability
• Platform integration API’s
• 24/7/365 technical support
4. Why Work With Mobile?
• Better Availability
• People always carry their phone
• Card proliferation / loss
• Easier customer acquisition
• 72% of UK Adults have smartphone
• 45% download Apps at least once / month
• 80% of users are accessing the Internet
via smartphones
• Slashes infrastructure cost
• No need for cards, scanners, wastage
• Low, controlled operational costs
• Operates complementary to existing
investment and strategy
• Personalised opt-in mobile messaging &
easy campaign management
• Instant “Push” of relevant offers
• Geo location “Push”
• Multi-Channel communications - not email
reliant
Consumer Adoption & Utilisation Execution Flexibility
5. Sample Consumer Journey
Origin: Customer is aware of the loyalty app via promotional and marketing methods in outlet or online – and they
download the App from relevant App Store
Customer downloads
the loyalty app
Staff or iScanGo
promotional material shows
benefits of loyalty App if not
downloaded already
Customer has their sign-up validated
via email/text
***
Sign-up process entering personal
data or scanning existing member
card
Customer concludes
purchase & scans
code to capture
purchase info & collect
reward points. Simple
for consumer and saves
time at checkout for all.
iBeacons and other
methods also available
Customer will
be notified via
their app,
showing their
balance
REDEEM
View detailed analytics of
stats/rewards etc online
on MiScanGo portal
Customer
receives a
special offer
notification
to mobile.
You then tailor your rewards and marketing to
further engage your customers
6. Engagement Through Gamification
• Customisable online/in-app sales conversion tools :
• Instant digital scratch cards and mobile games
• “Scratch to win your purchase/play game to gain discount on your next
purchase”
• Convert existing competitions to mobile through the loyalty App
• Driven outcomes:
• Brand and product promotion
• Online customer acquisition
• Lapsed customer reactivation
• Online basket re-marketing
• Customer survey/response tools
• Stock clearance
Engaging Your “Offline” Customers Online
7. You Are In Control…
• Setup your individual outlets and
locations
• Customise your app graphics & styling
• Manage your own loyalty scheme reward
system
• Control additional modules, features and
functionality for your consumers
• Setup and execute your bespoke
campaigns and offers
• View consumer reports and analytics
• Access consumer data and control the
communications based on preferences
Setup & Manage Your Own Scheme Through The
MiScanGo Portal :
8. Register your interest
Please send us an email to ben.thompson@iscango.com, and we’ll contact you when
we launch
FIRST OF ALL, THANK YOU FOR
READING