My presentation for Tamilnadu Project Management conference 2013 themed “Deliver True Value with effective Project Management" on 22-23, June 2013 at Hotel Savera, Chennai.

1. The Booze The Black Forest The Book

2. EXPERIMENT
• Conducted on Normal human beings over the past 5 years
• Normal Human Beings as in Educated, Salaried, well dressed, English
speaking etc
• People who pay taxes, walk on pavements, follow traffic rules – Just
normal People
• Students, Working Professionals and even Adults
• The choice were expressed in show of hands or through
uncontrollable excitement on seeing the objects on the table
particularly the Black Forest
• The Numbers mentioned have been rounded off for convenient sake

3. 65%Wanted the Black Forest
35%Wanted the Whiskey

4. Not choosing the book was
not the surprising thing
NO ONE SAW THE BOOK THAT WAS THE FUN PART

5. So why did people choose
Black Forest?
Its yummy. Its seductive. ????

6. Pleasure was central
The cake gave immense pleasure to see and to eat too.
There is nothing painful in a piece of cake.
Its easy Its tasty

7. Pleasure out weighed
pain
The pleasure promised by whisky was worth the pain
Pain = the taste.

8. The book, considered to be THREAT, hence best ignored.
The book did not fall into the pleasure or pain category …
hence ignored.
If you categorize something as a threat the brain will help you
to ignore it
THREAT

9. The key findings
•Human beings love to process pleasure and reject
pain
•Its stupid to gravitate towards pain only a Masochist
will do it
•So its perfectly normal to process pleasure
•Black Forest is defined as something that gives
intense pleasure
•The pleasure Booze gives is worth the pain
•Books (language) in Threat zone hence ignored

10. What if we did the same
experiment in the
following places ???

11. Road Side

13. PRISON

14. Zoo

15. How different are we?
Are we governed more and more by our instincts and Emotions ???
Where has our intellect gone?

16. With out language you will reverse evolve

17. Language = Handling text & speech
sounds

18. •Don’t look at Language as a an activity to fill your
brain bucket with knowledge
•Language processing is not just sitting with
books all the time its about listening too.
•Focus on language because its an exclusive
activity of the Human species
•Get emotionally aroused with Language
acquisition.

19. What are benefits of Language
processing
• The Human brain is created for Language(to process words and
speech sounds)
• Thinking Brain evolved from the parts that was involved in emotions
and feelings. So we have evolved to what we are with Language let us
not go on reverse gear
• Language is a higher order activity for the Brain,
perhaps the toughest challenge for the brain to handle.
It requires many cortices to work
• The five broad skills that language gives – Listening accuracy,
Memory, Attention, Processing & Sequencing can make one a better
human being

20. Readers Brain
Non Readers Brain

21. What are the Direct benefits
Activates the following
• Sensory Cortex – Used in getting information (BASIC)
•Back Integrative Cortex – Helps make Meaning of
Information
•Front Integrative Cortex – Creating new Ideas from
these meanings
•Motor Cortex – Ideas are translated into action

22. Human brain is Plastic
We can recover our language Brain at
any point it time in our life

23. What does plastic mean?
•Brain is not clay that you can change it easily
•Its not metal that it cant be changed
•Plastic would mean with consistent work
your Brain will change

24. Learning-Induced Brain
Plasticity
Using Language to change the brain

25. How can you do it ?
• You sleep till 8 am every day
• You decide to wake up for a
morning walk at 4.30 am
• So you set your alarm
SLEEP IS PLEASURE
ALARM IS PAIN
• You use Pain to disrupt Pleasure

26. How to fail?
• Go to bed the usual time
• Wake up to the Alarm
• Mute the Alarm
• Go back to sleep
DO IT CONSISTENTLY FOR 3 WEEKS
The sound of the Alarm will put
you into deeper sleep.
The ALARM LOSES ITS position
of a disrupter of sleep

27. Failure Explained
•A new activity needs preparation
•Any new activity needs emotional arousal
•Consistently failing becomes a behavior pattern
•Your Brain, which is plastic, changes itself to
assimilate FAILURE
•The Brain defines FAILURE as a pleasurable
activity
•YOU ARE THE ONE WHO DEFINES PLEASURE
AND PAIN TO YOUR BRAIN

28. YOUR ENCOUNTER WITH SNEHA
• She is in a party and you want to talk to her
• She is leaving and you think you missed the chance
• Suddenly she walks straight at you, whispers something
in your ears
• You are excited.
(She gave you her phone number. A day, time and venue to
meet next)
The place was noisy
Yet you heard all that she whispered in your ears
You will not need to set an alarm that will alert you on the
day you are supposed to meet her.

29. Why does
meeting Sneha
not need an
Alarm?
Reason :
Intense Emotional Arousal

30. Failure Success
Emotional Arousal is the key

31. Emotional Arousal is the key
The same emotions that gets aroused for
low challenge activities need to be
activated for Language Literacy.
So have an intense LOVE or DESIRE or LUST
for something use that on LANGUGE
After all thinking Brain evolved from the
parts that was involved in emotions and
feelings.

32. Remember
IF YOU DON’T MOULD
YOUR OWN BRAIN
you lost you mind..

33. summary
• We love pleasure and Reject pain
• Language is Threat hence ignored
• Language is a higher order activity for the human
brain. Our brain has evolved with language and for
language and responds best to language
• Language separates us from other species
• Brain is Plastic hence it keeps changing.
• Taking on high challenge activity such as reading
helps sharpen the cognitive intelligences.
• Emotional Arousal is the key
• If you don’t mould your brain yourself – you have lost
your mind/