2. In this launch plan we are going to Introduce our Product. This is what our presentation
includes:
Branding
Segmentation, targeting and positioning
Marketing mix
 Marketing communications Launch plan (12 months)
Marketing budget & sales forecast

3. Range of Different Logo’s

4. Logo – This is our We have used a different
Unique logo for our way of branding our
brand. company with their name.
Eye
Catching
Bold outstanding
Feel Fresh Our Slogan brand name

5. What does Shave-Bien stand for?

6. Aim
• To become a leading number 1 brand for Travellers
Objectives
• To Gain 3% of our market share (180,000) 2013
• To Breakeven at 37,594 Unit in 1st Year
• To generate a Profit of £593,200 in the 1st Year
• Focus on sales
• To develop advertising ideas which aim to increase
awareness
• Increase brand knowledge
• To effectively and efficiently complete advertising campaign
during a 12 month period with a budget of £150,000

7. Contribution per unit: £3.99
Break-Even quantity: 37,594 units
Break-Even revenue: £187,594
Revenue: £898,200
Profit: £568,200
Market Share: 3%
Selling Price: £4.99
Fixed costs: £150,000
Variable costs: £1
In order to met our expectations is crucial to adopt some pricing strategies:
1. Market-oriented pricing;
2. Price penetration;
3. Psychological pricing.

8. £150,000 Marketing Budget
Spent £135,000
Target 180,000 Units
200,000
180,000
160,000
140,000
120,000
100,000
80,000
60,000
40,000
20,000
0
Jan Feb Mar April May Jun Jul Aug Sept Oct Nov Dec

9. Clearly identified market and customers
Male: Aged between 20-35
Travellers in UK only
The target audience for our product are travellers, in terms of social
grouping they are likely to be male, aged 20-35.
The main reason we target males is because most female tend to wax
instead of shaving.
So we have higher chance of making more profit if we focus on male.
There are 60,000.000 travellers in the UK only.
The population of people age 20-35 are 12,730.000.
6,237.700 out of 12,730.000 are male.
And the total male travellers are 5,925.815.

10. Our product is very similar to all our competitors ( Gillette,Wilkinson) in
terms of quality. The difference is that our buyers have the opportunity to
buy a quality product at a cheaper price. We are going to be selling our
product for £4.99 which think it’s a very reasonable price .

11. • Portable
• Refillable
• Low Cost
• Reusable

12. Specific – Our aim is to make a minimum profit of £593,200
Measureable – Set a goal of how many units should be sold
within a mouth to track the progress.
Attainable – To gain 3% of the market share
Realistic – Have a realistic target of sales
Time – We should sell 180,000 units in 12 months

13. A Marketing Mix consists of these 4 P’s:
Product
Price
Place
Promotion

14. Our product is a solution to many people out there who are really busy and can’t
afford to waste time on putting a shaving product before having a shave. This
product combines a shaver with shaving products in one product making it simple
and quick for people to have a shave, saving their precious time to go through the
whole process of putting the shaving product on and then having a shave. It allows
people to simply grab the all-in-one shaver and enjoy shaving like never before by
saving time and putting in less effort. Furthermore, consumers can also stop
worrying about buying and storing different shaving products as the shaver will
have it already included, instead of buying various shaving products they will only
have to buy refills of the shaving product inside the shaver.
It targets between people who go on holidays, instead of packing all the shaving
products needed they will only need to pack the all-in-one shaver and maybe few
refills.

15. We are looking forward to sell the product at £4.99 which is a very
reasonable price, affordable for everyone. Pricing is an important factor
of the marketing as it’s the value of the product and amount which the
customer is paying for the product.
Penetration pricing has various benefits such as more customers
coming to buy the product, the more expensive the less demand is
going to be, therefore the price should be set at fair level which will be
reasonable for customers and which would increase the demand.

16. Distribution of Products
50000
45000
40000
35000
30000
25000
20000
15000
10000
5000
0
Asda Tesco Boots Airports Travel Shops

17. We are looking at many different ways of Promoting our new Product.
Advertising
 Using the Internet
 Printed – Billboard and Magazines
 Television
 Seasonal Advertisement
 Social Sites

18. January February March April May June July August September October November December
Internet Ad
Website
TV Advert
Billboard
Magazines
YouTube Ad
Valentines
Christmas

19. £5000 - 5 Magazines
£6000 -YouTube Video
£4000 - Ad banners
£90000 - Television Advertisement
£2000 - Branding
£16000 - Billboards
£8000 - Valentines and Christmas Special
£4000 - Website Design
£0 – Social Websites
Total - £135,000