1. CORPORATE PRESENTATION
BLUE SEQUOIA CONSULTING, INC.

2. BLUE SEQUOIA CONSULTING, INC.
CONTENT
▸ who are we?
▸ what do we do?
▸ what is an immersion ?
▸ to do what?
▸ how does it work?
▸ why San Francisco?
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© 2016 BLUE SEQUOIA CONSULTING - MILL VALLEY, CA, USA

3. BLUE SEQUOIA CONSULTING, INC.
WHO ARE WE?
▸ Blue Sequoia Consulting, Inc. is a boutique management consulting firm
created in 2012 by Benoît Spendov
▸ it is the result of 25 years of operational and consulting experience and
puts an emphasis on tailor-made projects and flexibility rather than the
“one-size-fits-all”
▸ Based in San Francisco, in the technological innovation hub, Blue Sequoia
Consulting assist companies in their change and performance quest
▸ Agile organization, relying on a network of per-need/on-demand
contributing experts, we offer high added-value solutions, without high
overhead costs
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© 2016 BLUE SEQUOIA CONSULTING - MILL VALLEY, CA, USA

4. BLUE SEQUOIA CONSULTING, INC.
WHAT DO WE DO?
▸ we act on the 3 crucial points:
▸ vision and strategy
▸ performance breakthrough
▸ project management
▸ Generalists, we do not specialize in a specific field, industry,
or organization size. Our Know-how is strongly felt through
our “Know-how-to-be". And therefore attracts customers
with whom we share affinities rather than technicalities.
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© 2016 BLUE SEQUOIA CONSULTING - MILL VALLEY, CA, USA

5. BLUE SEQUOIA CONSULTING, INC.
WHAT DO WE DO?
▸ we offer the following services:
▸ Change and Performance Management
▸ Supply Chain performance Management
▸ Growth Management for Mature businesses
▸ Growth foundation for Start-ups
▸ In support of these services, we create Immersion trips™
and Blitztrips for Startup™
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© 2016 BLUE SEQUOIA CONSULTING - MILL VALLEY, CA, USA

6. BLUE SEQUOIA CONSULTING, INC.
WHAT IS AN IMMERSION?
▸ an immersion is an opportunity to get out of one’s daily
environnement in order to dive in another universe.
▸ it’s a discovery, intense and time-concentrated, of what is
different, made differently, and that can inspire, even be
transferred in one’s own world, activity, etc…
▸ it triggers a thinking process that can lead to change, a
new project, a new way of doing things.
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© 2016 BLUE SEQUOIA CONSULTING - MILL VALLEY, CA, USA

7. BLUE SEQUOIA CONSULTING, INC.
TO DO WHAT?
▸ stop running even towards a very precise goal
▸ discover other
▸ ways of doing
▸ concepts
▸ people
▸ re-evaluate one’s target
▸ in San Francisco, because major disruptions happen there.
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© 2016 BLUE SEQUOIA CONSULTING - MILL VALLEY, CA, USA

8. BLUE SEQUOIA CONSULTING, INC.
HOW DOES IT WORK?
▸ in an intra or inter-organizational mode
▸ with a limited group-size, in order to allow the
conversations quality and the visits and meetings interest,
▸ a mix of meetings with experts, company or organization
visits following pre-determined themes matching
participants needs, and brainstorming sessions
▸ to stimulate thoughts, emotions and gut-feelings
▸ tailor-made for each client.
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© 2016 BLUE SEQUOIA CONSULTING - MILL VALLEY, CA, USA

9. BLUE SEQUOIA CONSULTING, INC.
PROGRAM ILLUSTRATION: RETAIL/INNOVATION/FOOD/RESTAURANTS/CLOTHING/START-UP
When Saturday Sunday Monday Tuesday Wednesday Thursday Friday
Where San Francisco San Francisco San Francisco/
Silicon Valley
San Francisco Napa/North Bay San Francisco San Francisco
AM
Briefing
Glide
Church
Sharing
Economy
expert
90 mn
Transfer to
Silicon Valley
90mn
Work session
Getable
San Francisco
90mn
Work session
Transfer to Napa
Valley
90mn
Winery visit
Napa
Work
Session
Timbuk2
San Francisco
90mn
Debriefing
Hotel
180mn
Exploration
+Lunch in
Presidio :
Off The Grid
PM
Arrival
Google
Mountain View
120mn
Impossible
Foods
Redwood City
60mn
Eatsa
San Francisco
(lunch + observation)
Flightcar
San Francisco
90mn
BurgerFi
Napa
(lunch and
meeting)
Whole Foods
Market
Mill Valley
60mn
Sushirrito
(lunch +
observation)
Pressed
Juicery
San Francisco
60mn
Transfer to
hotel and
check-in
City
discovery
eve Dinner Dinner Dinner Cadillac Bar
Dinner-Bay
Cruise
Academy of
Science
© 2016 BLUE SEQUOIA CONSULTING - MILL VALLEY, CA, USA

10. BLUE SEQUOIA CONSULTING, INC.
WHAT IS A BLITZTRIP FOR STARTUPS?
▸ a BlitzTrip for Startups is a “public” immersion program in the
heart of the Silicon Valley eco-system.
▸ it’s a discovery, intense and time-concentrated, of this eco-
system, mixing meetings with Start-ups founders, Specialized
Corporate and Immigration lawyers, VC’s/Investors, support
companies, Incubator, Experts, and hands-on workshops on
Traction, Funding, Hiring, Pitching, etc…, Hosted in a Co-
working space ready to host the future start-ups.
▸ it is designed to bring vision and decision-making tools to take
foreign founders and their start-ups a big step further.
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© 2016 BLUE SEQUOIA CONSULTING - MILL VALLEY, CA, USA

11. BLUE SEQUOIA CONSULTING, INC.
TO DO WHAT?
▸ gain time
▸ understand how to do it in San Francisco or in the country of
origin
▸ through learning
▸ through networking with Key players and Peers
▸ build a growth plan
▸ in San Francisco, because it is the heart of the Start-up Eco-
system
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© 2016 BLUE SEQUOIA CONSULTING - MILL VALLEY, CA, USA

12. BLUE SEQUOIA CONSULTING, INC.
HOW DOES IT WORK?
▸ inter-organizational mode: 12-20 participants/start-ups
▸ Bootcamp mode, highly densified program
▸ a mix of meetings with experts, company or organization
visits, lawyers, VCs, etc, and hands-on workshops to learn
quickly and implement fast
▸ over 8 to 14 days
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© 2016 BLUE SEQUOIA CONSULTING - MILL VALLEY, CA, USA

13. BLUE SEQUOIA CONSULTING, INC.
PROGRAM ILLUSTRATION
Week
1
Saturday Sunday Monday Tuesday Wednesday Thursday Friday
Where San Francisco San Francisco
San Francisco/
Silicon Valley
San Francisco
San Francisco/
Silicon Valley
San Francisco San Francisco
AM
Briefing/
Blue
Sequoia
Glide Church
Co-working
space
presentation
+
Understand
Silicon Valley
Co-working space
San Francisco
Workshop 1
Expert 1
Valuation
San Francisco
Workshop 2
Expert 2
Financing/
Funding
San Francisco or Palo
Alto
Workshop 3
Expert 3
Pitch creation
San Francisco
VC meeting
VC
San Francisco
Palo Alto
Exploration
+Lunch in
Presidio : Off
The Grid
PM
Arrival
How to
create/move
your startup
and prepare it
for VCs
Lawyer
Palo Alto
Eatsa
San Francisco
(lunch +
observation)
Meeting with
Startup 1
San Francisco
International Tax
San Francisco
(lunch and
meeting)
Meeting with
Startup 2
San Francisco
Sushirrito (lunch
+ observation)
Workshop 2
Make your startup
attractive
San Francisco
Improve
your model/
build your
plan
Subgroups
San Francisco
Transfer to
lodging and
check-in
City
discovery
eve Free time Free time Free time Free time Academy of Science Free time
© 2016 BLUE SEQUOIA CONSULTING - MILL VALLEY, CA, USA

14. BLUE SEQUOIA CONSULTING, INC.
PROGRAM ILLUSTRATION
Week 2 Saturday Sunday Monday Tuesday Wednesday
Where
San Francisco/Silicon
Valley
San Francisco
AM
Workshop 4
Expert 4
Go to market
San Francisco
Workshop 5
Expert 5
Legal immigration
San Francisco
Departure
PM
Meeting with Startup
3
San Francisco
Workshop 6
Expert 6
Running a business
in SF/SV
San Francisco
Optional: Private
meetings, One on
One, etc…
eve Free time Free time
© 2016 BLUE SEQUOIA CONSULTING - MILL VALLEY, CA, USA

15. BLUE SEQUOIA CONSULTING, INC.
WHY SAN FRANCISCO ?
▸ Cultural melting-pot and technological innovation hub (HP,
Apple, Google, Oracle, Facebook, LinkedIn, Viadeo, Intel,
Salesforce, Adobe, Intuit, Twitter, Dolby,Tesla, Über, Airbnb,…),
▸ The San Francisco Bay Area has been the birth place of major
industrial, commercial and financial groups (Chevron, The Gap,
Levi-Strauss, Wells Fargo, Charles Schwab,..)
▸ and has created a university and financial eco-system which
allows start-ups to bloom and the continuous development of
the pioneer spirit.
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© 2016 BLUE SEQUOIA CONSULTING - MILL VALLEY, CA, USA

16. BLUE SEQUOIA CONSULTING, INC.
CONTACT US
▸ bspendov@bluesequoiagroup.com
▸ + 1 415 367 5322
© 2016 BLUE SEQUOIA CONSULTING - MILL VALLEY, CA, USA