PROTRADE FINANCIAL Creative Presentation for Brand and Website Strategy BRAND STRATEGY >> FIRM PROFILE Protrade is a direct access trading broker-dealer built upon the extensive experience of a full-service trading firm. Unlike traditional direct access trading firms, Protrade offers its customers a team of top traders with an impressive background in the financial markets, including a daily presence on the New York Stock Exchange. Protrade is committed to technology and innovation by developing and offering sophisticated trading platforms and algorithms designed to meet the needs of active investors. Protrade strategic partnerships with financial educators will allow customers to attend informative online and live events to assist them in achieving their financial goals. BRAND STRATEGY >> GOALS & OBJECTIVES The immediate goal within the first 3 months is to capture as many past relationships to Protrade as possible. The goal is to convert between 200 and 300 customers. During this initial three-month phase, Protrade would like to introduce 50-75 new active retail customers to their new website. Active means customers that do 100+ trades per month. At the end of 6 months, Protrade would like to have 150-200 new retail relationships. And by the end of the first year, the goal is to have 500 relationships. These relationships would be split; 80% active retail and 20% institutional customers. However, it would desirable to have the customer mix more heavily tilted to the institutional side as those customers tend to be more self sufficient and more successful. BRAND Concept >> NO Bull >> Creative Brief The direct access trading category tends to make a lot of claims that emphasize technology-only solutions. Active investors can see right through these claims. The objective of this brand promise is to offer relevant insight and tools to these seasoned traders that they can’t get anywhere else. This promise is supported by the positioning statement that would always accompany the Protrade logotype, Informed Investors Win. This statement, combined with the strength of positive associations to the Bull symbol, reinforce to prospects and customers alike that Protrade will give them the competitive edge to make more money. In both off- and online advertising and promotions, the positioning statement will be extended into a memorable headline that reinforces the Protrade brand, Informed Investors Win. That’s No Bull. That’s Protrade. Imagery will depict the experienced Protrade team in action. The colors blue and gray give the firm a feel of stability, while the black adds a contemporary edge to the brand.

1. PROTRADE FINANCIAL
CREATIVE PRESENTATION FOR BRAND AND WEBSITE STRATEGY

2. CONTENTS
Protrade Financial » Brand Strategy 19 Online Rectangle Ad Website Concept » Envy
2 Firm Profile 20 Sales Collateral
28 Home Page
3 Goals & Objectives 21 Print Ad
29 Institutions Home
4 Target Audiences Protrade Financial » Website strategy 30 Strategies & Platforms
5 SWOT Analysis 22 User Goals & Tasks 31 Protrade Standard Platform
Brand Concept » No Bull 32 Account Features
Website Concept » No Bull
6 Creative Brief Protrade Financial » Website Architecture
23 Home Page
7 Identity
24 Institutions Home 33 Home Page
8 Stationery System 25 Strategies & Platforms 34 About Section
9 Online Banner Ad 26 Protrade Standard Platform 35 Help Section
10 Online Skyscraper Ad
27 Account Features 36 Press Center Section
11 Online Rectangle Ad
12 Sales Collateral Brand Concept » Envy 37 Careers Section
13 Print Ad 14 Creative Brief 38 Institution Section
15 Identity 39 Individual Investors Section
Brand Concept » Envy
16 Stationery System 40 Financial Professionals Section
14 Creative Brief
17 Online Banner Ad 41 Strategies & Platforms Section
15 Identity
18 Online Skyscraper Ad
16 Stationery System 42 Disclosure Section
19 Online Rectangle Ad
17 Online Banner Ad 20 Sales Collateral
18 Online Skyscraper Ad
21 Print Ad
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION . POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 2

3. BRAND STRATEGY >> FIRM PROFILE
Protrade is a direct access trading broker-dealer built upon the extensive
experience of a full-service trading firm. Unlike traditional direct access trading
firms, Protrade offers its customers a team of top traders with an impressive
background in the financial markets, including a daily presence on the New
York Stock Exchange.
Protrade is committed to technology and innovation by developing and offering
sophisticated trading platforms and algorithms designed to meet the needs of
active investors.
Protrade strategic partnerships with financial educators will allow customers to
attend informative online and live events to assist them in achieving their
financial goals.
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION . POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 3

4. BRAND STRATEGY >> GOALS & OBJECTIVES
The immediate goal within the first 3 months is to capture as many past
relationships to Protrade as possible. The goal is to convert between
200 and 300 customers.
During this initial three-month phase, Protrade would like to introduce
50-75 new active retail customers to their new website. Active means
customers that do 100+ trades per month.
At the end of 6 months, Protrade would like to have 150-200 new retail
relationships. And by the end of the first year, the goal is to have 500
relationships. These relationships would be split; 80% active retail and
20% institutional customers. However, it would desirable to have the
customer mix more heavily tilted to the institutional side as those customers
tend to be more self sufficient and more successful.
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION . POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 4

5. BRAND STRATEGY >> TARGET AUDIENCES
Institutions
• Hedge Funds
• Proprietary Trading Groups
• Brokers
Financial Professionals
• Registered Investment Advisors (RIA)
• Commodity Trading Advisors (CTA)
Financial Professionals
• High net-worth individuals
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION . POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 5

6. BRAND STRATEGY >> SWOT ANALYSIS
Strengths Opportunities
• Only online trading firm with roots/presence • Online firms are going away from floor presence
on the floor to all online
• Provide 3 levels of service • Hedge funds are growing
• Aligned with educational firms (webinars, seminars) • Active traders, retired high net-worth baby boomers
• Software (Omni Pro) + developing exclusive • Awareness of electronic trading
algorithms • World events, better to have “floor” knowledge in
times of crisis
Weaknesses • Regulatory changes
• New to the game (Meridian)
• Staffing/growing challenges Threats
• Trend has been to go totally electronic/online, • World events
eliminate human involvement • Stock market collapse
• Available 7am-7pm Monday-Friday; other sites • Regulatory changes
are 24/7/365
• Commission rate war
• No 3rd party ratings, e.g., Barron’s, Kiplinger’s, etc.
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION . POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 6

7. BRAND CONCEPT >> NO BULL >> CREATIVE BRIEF
The direct access trading category tends to make a lot of claims that emphasize
technology-only solutions. Active investors can see right through these claims.
The objective of this brand promise is to offer relevant insight and tools to these
seasoned traders that they can’t get anywhere else.
This promise is supported by the positioning statement that would always
accompany the Protrade logotype, Informed Investors Win. This statement,
combined with the strength of positive associations to the Bull symbol, reinforce
to prospects and customers alike that Protrade will give them the competitive edge
to make more money.
In both off- and online advertising and promotions, the positioning statement
will be extended into a memorable headline that reinforces the Protrade brand,
Informed Investors Win. That’s No Bull. That’s Protrade. Imagery will depict the
experienced Protrade team in action. The colors blue and gray give the firm a feel
of stability, while the black adds a contemporary edge to the brand.
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION . POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 7

8. BRAND CONCEPT >> NO BULL >> IDENTITY
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION . POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 8

9. BRAND CONCEPT >> NO BULL >> STATIONARY SYSTEM
I N F O R M E D I N V E S TO R S W I N
Protrade Financial
A Division of Meridian Equity Partners
40 Broad Street, 4th Floor
New York, NY 10004
P: 212.359.0030
I N F O R M E D I N V E S TO R S W I N F: 212.785.0041
www.protradefinancial.com
George Muniz Protrade Financial
Senior Managing Partner A Division of Meridian Equity Partners
gmuniz@protradefinancial.com 40 Broad Street, 4th Floor
New York, NY 10004
P: 212.359.0030
F: 212.785.0041
www.protradefinancial.com
I N F O R M E D I N V E S TO R S W I N
Protrade Financial
A Division of Meridian Equity Partners
40 Broad Street, 4th Floor
New York, NY 10004
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION . POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 9

10. BRAND CONCEPT >> NO BULL >> ONLINE BANNER AD
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION . POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 10

11. BRAND CONCEPT >> NO BULL >> ONLINE SKYSCRAPER AD
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION . POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 11

12. BRAND CONCEPT >> NO BULL >> ONLINE RECTANGLE AD
INFORMED
INVESTORS WIN.
THAT’S NO BULL.
THAT’S PROTRADE.
www.ProtradeFinancial.com
INFORMED INVESTORS WIN
A Division of Meridian Equity Partners
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION . POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 12

13. BRAND CONCEPT >> NO BULL >> SALES COLLATERAL
www.ProtradeFinancial.com
www.ProtradeFinancial.com
INSTITUTIONS
» Direct Access
Trading
Considering that there are so many
technical aspects related to direct
access trading, it is easy for some
investors to view tools as the
solution for simplifying and mak-
INFORMED INVESTORS
ing sense of the complex world of
trading.
But the simple truth about manag-
ing trades is that while
WIN.
tools are integral to doing our jobs,
they can’t be allowed to overcom-
pensate for market volatility.
There are no substitutes for human
insight and market floor experi-
ence, and a non-balanced, techni-
cally-focused approach leads to
unbalanced portfolio performance.
But the simple truth about manag-
ing trades is that while
tools are integral to doing our jobs,
they can’t be allowed to overcom-
pensate for market volatility.
There are no substitutes for human
insight and market floor experi-
ence, and a non-balanced, techni-
cally-focused approach leads to
unbalanced portfolio performanc
I N F O R M E D I N V E S TO R S W I N
George Muniz Protrade Financial
Senior Managing Partner A Division of Meridian Equity Partners
gmuniz@protradefinancial.com 40 Broad Street, 4th Floor
New York, NY 10004
P: 212.359.0030
F: 212.785.0041
www.protradefinancial.com
A Division of Meridian Equity Partners
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION . POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 13

14. BRAND CONCEPT >> NO BULL >> PRINT AD
www.ProtradeFinancial.com
INFORMED INVESTORS
WIN.
» Direct Access Trading
» Traders on the Floor
» Educational Events
Considering that there are so many technical tools are integral to doing our jobs, they can’t
aspects related to direct access trading, it is be allowed to overcompensate for market
Protrade Financial
easy for some investors to view tools as the volatility. There are no substitutes for human 40 Broad Street, 4th Floor
solution for simplifying and making sense of insight and market floor experience, and a New York, NY 10004
the complex world of trading. But the simple non-balanced, technically-focused approach
P: 212.359.0030
truth about managing trades is that while leads to unbalanced portfolio performance.
F: 212.785.0041
A Division of Meridian Equity Partners
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION . POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 14

15. BRAND CONCEPT >> ENVY >> CREATIVE BRIEF
The direct access category has very much become a category. Many of these direct
access companies offer very similar tool sets to traders, which negates strategic
advantage and forces them to compete on commission and transaction rates.
Active traders are more discerning and want the competitive edge. That’s the
objective of this brand promise.
This promise is supported by the positioning statement that would always accompany
the Protrade logotype, Knowledge Creates Opportunity. This statement, combined with
the positive direction of the triangular shape, reinforces to prospects and customers
alike that Protrade will give them the competitive edge to make more money.
In both off- and online advertising and promotions, the brand promise will be
emphasized with a memorable headline and graphic combination. The headline,
They’ll See green. You’ll Be in the Green, with the image of an euphoric Protrade
customer depicted literally in green with a gold glow, clearly communicates they
will be the envy of colleagues and competitors. The colors green and gold give the
firm a regal feel, while the black adds a contemporary edge to the brand.
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION . POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 15

16. BRAND CONCEPT >> ENVY >> IDENTITY
COPYRIGHT © 2011 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION . POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 16

17. BRAND CONCEPT >> ENVY >> STATIONARY SYSTEM
KNOWLEDGE
CREATES
OPPORTUNITY
A D I V I S I O N O F M E R I D I A N E Q U I T Y P A R T -­ P: 212.359.0030
F: 212.785.0041
40 Broad Street
New York, NY
10004
KNOWLEDGE
CREATES
OPPORTUNITY
P: 212.359.0030
F: 212.785.0041
40 Broad Street
New York, NY
10004
A D I V I S I O N O F M E R I D I A N E Q U I T Y P A R T -­
KNOWLEDGE
CREATES
OPPORTUNITY
40 Broad Street
New York, NY
10004
A D I V I S I O N O F M E R I D I A N E Q U I T Y P A R T -­
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION . POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 17

18. BRAND CONCEPT >> ENVY >> ONLINE BANNER AD
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION . POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 18

19. BRAND CONCEPT >> ENVY >> ONLINE SKYSCRAPER AD
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION . POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 19

20. BRAND CONCEPT >> ENVY >> ONLINE RECTANGLE AD
INFORMED THEY’LL SEE
INVESTORS WIN. GREEN.
THAT’S NO BULL.
YOU’LL BE IN
THAT’S PROTRADE.
THE GREEN.
www. ProtradeFinancial.com w.ProtradeFinancial.com
ww
KNOWLEDGE
CREATES
OPPORTUNITY
informedinvestorswin
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION . POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 20

21. BRAND CONCEPT >> ENVY >> SALES COLLATERAL
INSTITUTIONS
THEY’LL SEE GREEN. .
» Direct Access Trading
Considering that there are so
OU’LL BE IN THE GREEN
many technical aspects related to
direct access trading, it is easy for
Y
some investors to view tools as the
solution for simplifying and mak-­
ing sense of the complex world of
trading.
But the simple truth about man-­
aging trades is that while tools
are integral to doing our jobs, they
can’t be allowed to overcompen-­
sate for market volatility. There
are no substitutes for human in-­
and a non-­balanced, technically-­
focused approach leads to unbal-­
anced portfolio performance.
it is easy for some investors to
view tools as the solution for sim-­
plifying and making sense of the
complex world of trading.
But the simple truth about man-­
aging trades is that while tools
are integral to doing our jobs, they
can’t be allowed to overcompen-­
sate for market volatility. There
are no substitutes for human in-­
and a non-­balanced, technically-­
focused approach leads to unbal-­
anced portfolio performance.
KNOWLEDGE
CREATES
OPPORTUNITY
George Muniz
Senior Managing Partner P: 212.359.0030
F: 212.785.0041
40 Broad Street
Fourth Floor
New York, NY
10004
A D I V I S I O N O F M E R I D I A N E Q U I T Y P A R T -­
trad eFin anc ial.c om
EQU ITY PAR TNE RS | www.Pro
A DIV ISIO N OF ME RID IAN
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION . POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 21

22. BRAND CONCEPT >> ENVY >> PRINT AD
www.ProtradeFinancial.com
THEY’LL SEE GREEN.
YOU’LL BE IN THE GREEN.
» Direct Access Trading Considering that there are so are integral to doing our jobs,
» Traders on the Floor many technical aspects related they can’t be allowed to over-­
» Educational Events to direct access trading, it is compensate for market volatil-­
KNOWLEDGE easy for some investors to view ity. There are no substitutes
CREATES
OPPORTUNITY tools as the solution for simpli-­ for human insight and market
fying and making sense of the
complex world of trading. But balanced, technically-­focused
P: 212.359.0030 the simple truth about manag-­ approach leads to unbalanced
F: 212.785.0041
40 Broad Street
ing trades is that while tools portfolio performance.
Fourth Floor
New York, NY 10004 A D I V I S I O N O F M E R I D I A N E Q U I T Y PA R T N E R S
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION . POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 22

23. WEBSITE STRATEGY >> USER GOALS & TASKS
Retail/Personal Trader Institutional – Hedge Funds Active Trader
Goal: Goal: Goal:
• Establish online account • Establish online account • Establish online account
• Learn more about trading and/or Tasks: Tasks:
online trading
• Demo software • Establish relationship with
Tasks: • Check rate schedule broker/trader
• View costs for software license, • Check out Protrade organization • Demo software
commissions • Check rate schedule
• Inquiry
• Training – webinars • Check out Protrade organization
• Create account
• Newsletter – Info • Inquiry
• Download software
• Demo Software • Create account
• Download software
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION . POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 23

24. WEBSITE CONCEPT >> NO BULL >> HOME PAGE
| |
» Institutions » Individuals » Financial Professionals
INFORMED INVESTORS WIN
ABOUT US | HELP | PRESS CENTER | CAREERS | CONTACT
INSTITUTIONS INDIVIDUALS FINANCIAL PROFESSIONALS
Review our range of customized Discover a wealth of market insight Find the comprehensive product
products and services designed to and product information on funds, information, daily performance data
meet the needs of institutional managed accounts and alternative and market insight you need to
investors and their consultants. investments to facilitate your support your practice and your clients.
investment decisions.
» Get Started » Get Started
» Get Started
PRIVACY POLICY | DISCLOSURE | SITE MAP | TERMS & CONDITIONS | COPYRIGHT
Protrade Financial | A Division of Meridian Equity Partners
© Protrade Financial. All rights reserved | Integrated Marketing Solutions by Emaginex, Inc.
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION . POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 24

25. WEBSITE CONCEPT >> NO BULL >> INSTITUTIONS HOME
| |
» Institutions » Individuals » Financial Professionals
INFORMED INVESTORS WIN
ABOUT US | HELP | PRESS CENTER | CAREERS | CONTACT
GET STARTED
ABOUT PROTRADE
STRATEGIES & PLATFORMS
OPEN ACCOUNT
CONTACT US
ACCOUNT FEATURES
» Commissions » On-­line events » Live events
Protrade offers a flexible Protrade offers a flexible Protrade offers a flexible
commission structure. commission structure. commission structure.
Choose between per trade Choose between per trade Choose between per trade
or per share plans. We or per share plans. We or per share plans. We
customize our commission customize our commission customize our commission
structure to save you the structure to save you the structure to save you the
most money. most money. most money.
PRIVACY POLICY | DISCLOSURE | SITE MAP | TERMS & CONDITIONS | COPYRIGHT
Protrade Financial | A Division of Meridian Equity Partners
© Protrade Financial. All rights reserved | Integrated Marketing Solutions by Emaginex, Inc.
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION . POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 25

26. WEBSITE CONCEPT >> NO BULL >> STRATEGIES & PLATFORMS
| |
» Institutions » Individuals » Financial Professionals
INFORMED INVESTORS WIN
ABOUT US | HELP | PRESS CENTER | CAREERS | CONTACT
GET STARTED VIEW DEMO DOWNLOAD
Protrade offers a variety Protrade offers a variety Protrade offers a variety
ABOUT PROTRADE of software to fit your of software to fit your of software to fit your
STRATEGIES & PLATFORMS needs. Click through the needs. Click through the needs. Click through the
screenshots to see what screenshots to see what screenshots to see what
» Strategies each package offers. each package offers. each package offers.
» Protrade View Then download and Then download and Then download and
» Protrade Standard demo the software that demo the software that demo the software that
is right for you. is right for you. is right for you.
» Protrade Platinum
» Algorithms
OPEN ACCOUNT
PROTRADE VIEW
CONTACT US
ACCOUNT FEATURES
PROTRADE STANDARD
PRIVACY POLICY | DISCLOSURE | SITE MAP | TERMS & CONDITIONS | COPYRIGHT
Protrade Financial | A Division of Meridian Equity Partners
© Protrade Financial. All rights reserved | Integrated Marketing Solutions by Emaginex, Inc.
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION . POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 26

27. WEBSITE CONCEPT >> NO BULL >> STANDARD PLATFORM
| |
» Institutions » Individuals » Financial Professionals
INFORMED INVESTORS WIN
ABOUT US | HELP | PRESS CENTER | CAREERS | CONTACT
GET STARTED DOWNLOAD REGISTRATION
Please register to download the software you wish to try out.
ABOUT PROTRADE
STRATEGIES & PLATFORMS
» Strategies
» Protrade View
» Protrade Standard
» Protrade Platinum PROTRADE STANDARD
» Algorithms
OPEN ACCOUNT
CONTACT US
ACCOUNT FEATURES
PRIVACY POLICY | DISCLOSURE | SITE MAP | TERMS & CONDITIONS | COPYRIGHT
Protrade Financial | A Division of Meridian Equity Partners
© Protrade Financial. All rights reserved | Integrated Marketing Solutions by Emaginex, Inc.
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION . POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 27

28. WEBSITE CONCEPT >> NO BULL >> ACCOUNT FEATURES
| |
» Institutions » Individuals » Financial Professionals
INFORMED INVESTORS WIN
ABOUT US | HELP | PRESS CENTER | CAREERS | CONTACT
GET STARTED CHOOSE YOUR PREFERRED COMMISSION PLAN
Protrade offers a flexible commission structure. Choose between per trade or per
ABOUT PROTRADE share plans. We customize our commission structure to save you the most money.
STRATEGIES & PLATFORMS
OPEN ACCOUNT
CONTACT US
ACCOUNT FEATURES
» Commissions
» On-­line events
» Live events
PRIVACY POLICY | DISCLOSURE | SITE MAP | TERMS & CONDITIONS | COPYRIGHT
Protrade Financial | A Division of Meridian Equity Partners
© Protrade Financial. All rights reserved | Integrated Marketing Solutions by Emaginex, Inc.
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION . POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 28

29. WEBSITE CONCEPT >> ENVY>> HOME PAGE
» Institutions » Individuals » Financial Professionals
KNOWLEDGE CREATES OPPORTUNITY About Help Press Center Careers Contact
INSTITUTIONS INDIVIDUALS FINANCIAL PROFESSIONALS
Review our range of customized Discover a wealth of market insight Find the comprehensive product
products and services designed to and product information on funds, information, daily performance data
meet the needs of institutional managed accounts and alternative and market insight you need to
investors and their consultants. investments to facilitate your support your practice and your clients.
» Get Started investment decisions. » Get Started
» Get Started
Privacy Policy Disclosure Site Map Terms & Conditions Copyright
Protrade Financial | A Division of Meridian Equity Partners
© Protrade Financial. All rights reserved | Integrated Marketing Solutions by Emaginex, Inc.
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION . POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 29

30. WEBSITE CONCEPT >> ENVY>> INSTITUTIONS HOME
» Institutions » Individuals » Financial Professionals
KNOWLEDGE CREATES OPPORTUNITY About Help Press Center Careers Contact
GET STARTED
STRATEGIES & PLATFORMS
OPEN ACCOUNT
ACCOUNT FEATURES
» Commissions » On-­line events » Live events
Protrade offers a Protrade offers a Protrade offers a
flexible flexible flexible
commission commission commission
structure. Choose structure. Choose structure. Choose
between per trade or per share between per trade or per share between per trade or per share
plans. We customize our plans. We customize our plans. We customize our
commission structure to save commission structure to save commission structure to save
you the most money. you the most money. you the most money.
Privacy Policy Disclosure Site Map Terms & Conditions Copyright
Protrade Financial | A Division of Meridian Equity Partners
© Protrade Financial. All rights reserved | Integrated Marketing Solutions by Emaginex, Inc.
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION . POTRADE FINANCIAL | 2012 BRAND & WEBSITE STRATEGY | 30

31. WEBSITE CONCEPT >> ENVY >> STRATEGIES & PLATFORMS
» Institutions » Individuals » Financial Professionals
KNOWLEDGE CREATES OPPORTUNITY About Help Press Center Careers Contact
GET STARTED VIEW DEMO DOWNLOAD
Protrade offers a variety of Protrade offers a variety of Protrade offers a variety of
ABOUT PROTRADE different software to fit your different software to fit your different software to fit your
needs. Click through the needs. Click through the needs. Click through the
STRATEGIES & PLATFORMS
screenshots to see what each screenshots to see what each screenshots to see what each
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