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ROCHE BROS. SUPERMARKETS
SOCIAL MEDIA: PHASE 1

15 FEBRUARY 2012
SOCIAL MEDIA PLAN | PHASE 1




                                                        ①  Prioritize Sites
                                                        ②  Specify Applications
                                                        ③  Brand Sites
                                                        ④  Content Strategy
                                                        ⑤  Train Roche Bros.
                                                        ⑥  Weekly Deployment
                                                        ⑦  Social Media Consulting
                                                        ⑧  Social Media Analytics
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC.   THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION.   ROCHE BROS. SUPERMARKETS | 2
1.0 PRORITIZE SITES | SOCIAL MEDIA PLAN | PHASE 1 |


                                                     ①  Facebook
                                                                          Goal: Increase Fans
                                                     ②  Twitter
                                                                            Goal: Increase Followers
                                                     ③  YouTube
                                                                            Goal: Increase Subscribers
                                                     ④  Pinterest
                                                                            Goal: Increase Followers
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC.   THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION.   ROCHE BROS. SUPERMARKETS | 3
2.0 SPECIFY APPS | SOCIAL MEDIA PLAN | PHASE 1

                                                       ① Facebook
                                                                         WooBox: Coupon App
                                                                         Involver: YouTube App
                                                                         Involver: Signup App
                                                                         Ninva: NetworkedBlogs App
                                                       ② Management
                                                                         HootSuite
                                                       ③ Content Back-up
                                                                         Backupify
COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC.   THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION.   ROCHE BROS. SUPERMARKETS | 4
3.0 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1


                    Non-Fan
                    Page




COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC.   THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION.   ROCHE BROS. SUPERMARKETS | 5
3.1 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1


                    Fan Page




COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC.   THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION.   ROCHE BROS. SUPERMARKETS | 6
3.2 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1


                      Online
                      Shopping




COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC.    THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION.   ROCHE BROS. SUPERMARKETS | 7
3.3 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1




COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC.   THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION.   ROCHE BROS. SUPERMARKETS | 8
3.4 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1




COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC.   THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION.   ROCHE BROS. SUPERMARKETS | 9
3.5 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1




COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC.   THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION.   ROCHE BROS. SUPERMARKETS | 10
4.0 CONTENT STRATEGY | SOCIAL MEDIA PLAN | PHASE 1


                                                     ①  Archival Review
                                                     ②  Integration of Events
                                                     ③  Roche Promotions
                                                     ④  Content Development
                                                     ⑤  Posting Calendar
                                                     ⑥  Response Strategy

COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC.   THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION.   ROCHE BROS. SUPERMARKETS | 11
5.0 ROCHE BROS. TRAINING | SOCIAL MEDIA | PHASE 1

                                                       ①  Social Media Training
                                                                         ü       (1) 4 Hour Session
                                                                         ü       HootSuite Overview
                                                                         ü       Social Media Basics
                                                                         ü       Response Strategies

                                                       ②  HootSuite Kick-Start
                                                                         ü  (4) 2 Hour Sessions
                                                                         ü  HootSuite Management
                                                                         ü  HootSuite Deployment




COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC.   THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION.   ROCHE BROS. SUPERMARKETS | 12
6.0 WEEKLY DEPLOYMENT | SOCIAL MEDIA | PHASE 1

                                                      HootSuite Dashboard




COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC.   THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION.   ROCHE BROS. SUPERMARKETS | 13
6.1 WEEKLY WORKFLOW | SOCIAL MEDIA | PHASE 1

                                                      Media Library




COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC.   THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION.   ROCHE BROS. SUPERMARKETS | 14
6.2 WEEKLY WORKFLOW | SOCIAL MEDIA | PHASE 1

                                                      Monitoring, Mentions &
                                                      Responding




COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC.   THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION.   ROCHE BROS. SUPERMARKETS | 15
7.0 SOCIAL MEDIA CONSULTING | SOCIAL MEDIA | PHASE 1

                                                       ①  Strategy consulting
                                                       ②  Strategy analysis
                                                       ③  Content strategy
                                                       ④  Social media promotion
                                                       ⑤  Update Facebook coupons
                                                       ⑥  Optimize social media
                                                       ⑦  Fix technical issues
                                                       ⑧  Ongoing training
                                                       ⑨  Analytics reporting
COPYRIGHT © 2011 BERGERON CREATIVE STUDIOS, INC.   THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION.   ROCHE BROS. SUPERMARKETS | 16
8.0 SOCIAL MEDIA ANALYTICS | SOCIAL MEDIA | PHASE 1

                                                      Social Analytics




COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC.   THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION.   ROCHE BROS. SUPERMARKETS | 17
PHASE 2 & 3 | RECOMMENDATIONS


                                                   ① Phase 2
                                                                  ü        Flickr
                                                                  ü        Tumblr
                                                                  ü        Google+
                                                                  ü        Tout
                                                   ② Phase 3
                                                                  ü  Instragram
                                                                  ü  Foursquare
                                                                  ü  Foodspotting




COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC.    THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION.   ROCHE BROS. SUPERMARKETS | 18
BRANDING       151 Worcester Street      888.764.6171
INTERACTIVE    First Floor               ideas@bergeroncreative.com
SOCIAL MEDIA   North Grafton, Ma 01536   www.bergeroncreative.com

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Roche Bros. Social Media Plan

  • 1. ROCHE BROS. SUPERMARKETS SOCIAL MEDIA: PHASE 1 15 FEBRUARY 2012
  • 2. SOCIAL MEDIA PLAN | PHASE 1 ①  Prioritize Sites ②  Specify Applications ③  Brand Sites ④  Content Strategy ⑤  Train Roche Bros. ⑥  Weekly Deployment ⑦  Social Media Consulting ⑧  Social Media Analytics COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION. ROCHE BROS. SUPERMARKETS | 2
  • 3. 1.0 PRORITIZE SITES | SOCIAL MEDIA PLAN | PHASE 1 | ①  Facebook Goal: Increase Fans ②  Twitter Goal: Increase Followers ③  YouTube Goal: Increase Subscribers ④  Pinterest Goal: Increase Followers COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION. ROCHE BROS. SUPERMARKETS | 3
  • 4. 2.0 SPECIFY APPS | SOCIAL MEDIA PLAN | PHASE 1 ① Facebook WooBox: Coupon App Involver: YouTube App Involver: Signup App Ninva: NetworkedBlogs App ② Management HootSuite ③ Content Back-up Backupify COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION. ROCHE BROS. SUPERMARKETS | 4
  • 5. 3.0 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1 Non-Fan Page COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION. ROCHE BROS. SUPERMARKETS | 5
  • 6. 3.1 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1 Fan Page COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION. ROCHE BROS. SUPERMARKETS | 6
  • 7. 3.2 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1 Online Shopping COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION. ROCHE BROS. SUPERMARKETS | 7
  • 8. 3.3 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1 COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION. ROCHE BROS. SUPERMARKETS | 8
  • 9. 3.4 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1 COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION. ROCHE BROS. SUPERMARKETS | 9
  • 10. 3.5 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1 COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION. ROCHE BROS. SUPERMARKETS | 10
  • 11. 4.0 CONTENT STRATEGY | SOCIAL MEDIA PLAN | PHASE 1 ①  Archival Review ②  Integration of Events ③  Roche Promotions ④  Content Development ⑤  Posting Calendar ⑥  Response Strategy COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION. ROCHE BROS. SUPERMARKETS | 11
  • 12. 5.0 ROCHE BROS. TRAINING | SOCIAL MEDIA | PHASE 1 ①  Social Media Training ü  (1) 4 Hour Session ü  HootSuite Overview ü  Social Media Basics ü  Response Strategies ②  HootSuite Kick-Start ü  (4) 2 Hour Sessions ü  HootSuite Management ü  HootSuite Deployment COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION. ROCHE BROS. SUPERMARKETS | 12
  • 13. 6.0 WEEKLY DEPLOYMENT | SOCIAL MEDIA | PHASE 1 HootSuite Dashboard COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION. ROCHE BROS. SUPERMARKETS | 13
  • 14. 6.1 WEEKLY WORKFLOW | SOCIAL MEDIA | PHASE 1 Media Library COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION. ROCHE BROS. SUPERMARKETS | 14
  • 15. 6.2 WEEKLY WORKFLOW | SOCIAL MEDIA | PHASE 1 Monitoring, Mentions & Responding COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION. ROCHE BROS. SUPERMARKETS | 15
  • 16. 7.0 SOCIAL MEDIA CONSULTING | SOCIAL MEDIA | PHASE 1 ①  Strategy consulting ②  Strategy analysis ③  Content strategy ④  Social media promotion ⑤  Update Facebook coupons ⑥  Optimize social media ⑦  Fix technical issues ⑧  Ongoing training ⑨  Analytics reporting COPYRIGHT © 2011 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION. ROCHE BROS. SUPERMARKETS | 16
  • 17. 8.0 SOCIAL MEDIA ANALYTICS | SOCIAL MEDIA | PHASE 1 Social Analytics COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION. ROCHE BROS. SUPERMARKETS | 17
  • 18. PHASE 2 & 3 | RECOMMENDATIONS ① Phase 2 ü  Flickr ü  Tumblr ü  Google+ ü  Tout ② Phase 3 ü  Instragram ü  Foursquare ü  Foodspotting COPYRIGHT © 2012 BERGERON CREATIVE STUDIOS, INC. THE IDEAS CONTAINED IN THIS PRESENTATION CANNOT BE USED WITHOUT WRITTEN PERMISSION. ROCHE BROS. SUPERMARKETS | 18
  • 19. BRANDING 151 Worcester Street 888.764.6171 INTERACTIVE First Floor ideas@bergeroncreative.com SOCIAL MEDIA North Grafton, Ma 01536 www.bergeroncreative.com