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- 1. 3D Retail Group Berkley Kilgore Brad Fisher CEO & Founder Co-founder
- 2. 3D Retail Group Retail Advertising (External Market) Revolutionizing advertising experience Overcoming hassles faced by retailers (robberies, high physical inventory costs) The Creative Concept Transform physical products to 3D display holograms Stunning visual experience for customers Lean Startup (Internal Organization) Understanding customer needs Iterative product/service releases
- 3. TEAM Berkley Kilgore (Founder & CEO) Brad Fisher (Co-founder) Other key member: Erin Kowalski (Sales & Marketing Head), Gregory Dorvil (Technology, Research & Social Media Head
- 4. MARKET OPPORTUNITY $3 billion in 2013 to $10 billion by 2018 Malls 1st market – Baltimore/DC metro area Automobile stores Primary focus group Museums Jewelers Bottom-Up approach to target the market
- 5. PRODUCTS AND SERVICES Shoe Physical Product Shoe Holograph 2 Shoe Holograph 1 Mobile Device Holograph Transforming the world of product advertising
- 6. BUSINESS MODEL VIABLE BUSINESS MODEL • Unique offering in the market • Agile product development process • Need based product/service for jewelers, art exhibitions, luxury retailers SUCCESS INDICATORS • Minimum 60% customer retention Year-on-Year • 3 offices in span of 5 years • Turn profitable by end of year 2 CHANNELS: Cold calls, Product demos, Social Media TARGET CUSTOMERS: Jewelers, Museums, Malls, Automobile stores PRODUCT: Multiple packages TARGET MARKET: Greater Baltimore/DC area TRACTION: Iterative product/service development model to match customer needs, widen target customer base, increasing number of scan/customer
- 7. STRATEGIC PARTNERSHIPS & CUSTOMERS Potential Partnership opportunities • Hardware providers such as scanners, holoboxes, online display • 3rd party advertisers • Glimm Screen Partner Program, Netherlands • • • • • Potential Customers Jewelers (Primary) Automobile stores Malls Corporate events Luxury boutique shops
- 8. COMPETITION COMPETITOR PATH 3DRG’s DIFFERENTIATED PATH • No current competitors the segment of retail advertising space • Dwelling in to unchartered territory in retail advertising space • 3D holographic product displays •Potential competitors: • Direct Dimension • Exact Metrology (These companies are in to 3D scanning and modeling, however, not targeted at retail advertising) • Bundled approach (product + services) • Bottom-up rather than Top-down go to market strategy • First mover advantage in target market 3DRG is storming on a path never conquered by competitors before!!
- 9. BARRIERS TO ENTRY As 3D scanning, modeling & holographic technology is in growth face, the capital cost of acquiring products from suppliers is high Nascent technology As technology is new, there are chances that technological swings make harder for interested player to enter market Patents could make it tough for competitors to enter market, however, onl y for a limited period High capital cost 3D Retail Advertising space Consumer acceptance Patents Consumer acceptance is the biggest factor for competitors to enter this market
- 10. FINANCIAL OVERVIEW • Total Current Investment – $785 (Prize money received by winning Start up Maryland ‘Pitch across Maryland’ competition) • Revenue, break even point &profitability projections • Revenue CAGR – 25% Projection 2014 2015 2016 2017 2018 Revenues $(‘000) 175 219 286 387 535 Profits $ (‘000) (4.85) 27.88 63.20 116.09 196.04 Note: CAGR – Compounded Annual Growth Rate
- 11. USE OF PROCEEDS • Past proceeds – Reward money in to website development • Future proceeds 1. Capital investments • Hardware supplies (scanners, holoboxes, display units) • Office space 2. Operational expenditures (Working Capital) • Salaries • Impact driven promotional and technological awareness campaigns • Product demo workshops 3. Expansion • Greater Baltimore region • Major cities: NY, LA, DC
- 12. CAPITAL REQUEST Raise type: Convertible Promissory Notes – Lower capital gains tax benefit for investors as it is considered ‘qualified small business stock’ – Win-win situation for both 3DRG and investors – Convertible equity overcomes shortcomings and risks of convertible debt investment such as complex and expensive licensing process Minimum Investment amount: $25,000 /investor Total raise amount: $200,000
- 13. TERM SHEET Name of the company: 3DRG Type of security: Convertible Promissory Notes Financing amount: Up to $200,000 Interest rate: 8% per annum Maturity: Principal and unpaid accrued interest on the Notes will be due and payable 24 months from the date of the Note Purchase Agreement Security Interest: The Notes will be a general unsecuredobligation of the Company. Amendment & Waiver: The Note Purchase Agreement and the Notes may be amended, or any term thereof waived, upon the written consent of the Company and the Requisite Holders.
- 14. CONTACT INFORMATION Call or Fax us (240)375-2585 Email us BerkleyKilgore@gmail.com
Notes de l'éditeur
- Retail Advertising (External Market)3DRG is revolutionizing the experience of retail advertising. Jewel robberies are on the increase all over the world, physical inventory cost, insurance costs and physical product advertising is getting expensive day by day. To overcome the real world problems of retailers and advertisers, 3DRG has come up with a concept which is indeed unique in the market and at nascent stage.The Creative ConceptTraditional advertising concept involves physical product display and customer handling/touching products before purchase. While this has its own advantages, more and more business owners are faced with recurring problems of high inventory cost, insurance costs due to breakage/damaged products by physical handling. By 3D scanning and modeling the physical product and converting it in to 3D holographic displays, customers are in for a treat of absolutely amazing product visuals.Lean Startup (Internal Organization)We, at 3DRG believe in the Lean Startup (Eric Ries). Our product/service development cycle would be iterative which would help gauge customer needs and come up with a final product/service which is unbelievably simple and effective to use for our customers. Moreover, this approach also helps us to limit our production cost and market risk unlike where full blown product/service is launched altogether, which has high failure rate.
- Jewelers are our primary focus group where robberies, theft and high insurance costs are imminent and also human lives are involved. We are aware that the global market size is expected to grow to $10 billion by 2018, however, that’s not on what we are focusing right now. We are more interested in using BOTTOM-UP approach starting with Jewelers and climbing up the ladder with Museums, Automobile stores and Malls.
- Ourpackages come with variation: Base, Intermediate, PremiumEach of these package include following products/software:1. Products:Next Engine 3D Scanner, 24/7 Media Holobox, Unity Web Player2. Software:Dropbox
- PRODUCT: We intend to introduce multiple packages with variation in number of 3d scanning and display devices to be used on customer websiteTRACTION: We aim to build momentum by broadening our target customers and geographical presence and keeping up our customer retention ratio in between 60-80% by creating clear benefits awareness and promotional demosAGILE PRODUCT DEVELOPMENT PROCESS: It is process where a company creates a product through iterative steps. Not only that, it is a process where the development time is short and thus, development process is quick which delivers the final product, better and faster