Photography by Brandi wants to launch a new program called Furry Friend Photography to focus on pet photography. This would allow them to establish policies tailored for pet photoshoots, such as offering house calls and unique packaging to encourage more spending. The program would leverage Brandi's existing partnerships and be marketed through local pet businesses to become the flagship pet photography offering in the area. Maintaining a similar look to the parent brand would preserve customer familiarity while introducing a refreshed logo to signify the specialized pet photography services.

1. Photography by Brandi presents
FURRY FRIEND PHOTOGRAPHY

2. THE PROBLEM:
People feel differently when
interacting with and ordering
pet photos.
Compared to a child, most
people want to spend less
money, and will be less willing
to put forth effort into bringing
their pet to the studio.

3. THE BIG IDEA
Furry Friend Photography
would represent a new
program available from
Photography by Brandi.
Program, rather than its own
independent business.
Offers clients fresh, new way
to interact with pet photos
and photography sessions in
an economically profitable
way.

4. WHY A SEPARATE PROGRAM?
A separate program would
allow Brandi to establish
certain policies and
regulations exclusive to the
pets of Photography by
Brandi
Maintaining the Photography
by Brandi name preserves
loyalty and familiarity.

5. POTENTIAL POLICIES
Off-site visits, “house calls”
Unique packaging plans
which nudge customers in
the direction of spending
more money and purchasing
things they otherwise might
not have.

6. MARKETING
The new program could give
a more specific feel to
business with which
Photography by Brandi is
already partnered.
Helping Paws would be
extended and marketed in a
broader way, making it the
absolute flagship of the Furry
Friends brand.

7. MARKETING
More pet hospitals, adoption
centers, and responsible
kennels would be capable of
having business cards or
portraits in their offices

8. LOGO OPTIONS
01 02 03

9. LOGO CONCEPTS
Similar enough to maintain familiarity
Different enough to make clients understand they are getting a
different service
Fresh look

10. LOGO CONCEPTS
Large corporations spend
hundreds of millions of dollars
searching for a perfect logo
Re-branding is generally
considered to be a good
idea, even for programs
within a company

11. SIMILAR IDEAS

12. SIMILAR IDEAS

13. OTHER QUESTIONS
Should we hire a specified
pet photographer?
The most unique part of the
entire Photography by Brandi
experience is the style of
photography. Acquiring another
photographer would likely
diminish this overarching style
and yield in poor results.

14. OTHER QUESTIONS
How will the new program
be presented on the
internet?
Facebook and the blog have
been set up successfully; the
new program should continue
to adhere to that same entity.

15. RECAP:
Furry Friend Photography will
be a subsidiary of the
Photography by Brandi
organization.

16. RECAP:
Furry Friend Photography will
be all about the pets—a
unique experience beginning
with the session and ending
with the ordering session.

17. RECAP:
Furry Friend Photography will
enter into unique partnerships
and marketing ventures with
other local pet-related
businesses and entities.

18. THE END!
Questions?