Presentation with case studies on using social media for nonprofit communications, brand management, and fundraising. Case studies of the American Red Cross and the Isabella Stewart Gardner Museum. Presented at Philanthropy Day Cape Cod 2010 by Beth Dunn of HubSpot.
9. Organizations that
combine SEO
with social media
Source: Data from over 1,500 organizations - http://hub.tm/BlogROI
Have 97% more websites
linking to them.
11. Organizations that
combine a blog
with social media
Source: Data from over 2,000 organizations- http://bit.ly/a6SrWh
12. Organizations that
combine a blog
with social media
Source: Data from over 2,000 organizations- http://bit.ly/a6SrWh
Have 79% more Twitter followers
34. Objectives
Improve Program Design
Expand Program Offerings
Measure Program Effectiveness
Increase Membership
Increase Donors
Increased Donations per Member
Develop Your Board
42. Case Study #1
People Members and Friends of the Organization
Objectives Improve brand image
(Damage control)
43. Case Study #1
People Members and Friends of the Organization
Objectives Improve brand image
(Damage control)
Relationships“We listen to you.”
44. Case Study #1
People Members and Friends of the Organization
Objectives Improve brand image
(Damage control)
Relationships“We listen to you.”
Tools Google Alerts, Search
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53. Case Study #1
People Members and Friends of the Organization
Objectives Improve brand image
(Damage control)
Relationships“We listen to you.”
Tools Google Alerts, Search
54. Case Study #1
People Members and Friends of the Organization
Objectives Improve brand image
(Damage control)
Relationships“We listen to you.”
Tools Google Alerts, Search
Result Improved brand image, increased donations
Better process, sustainable basis for trust
58. Case Study #2
People Young Professionals
Objectives Increase Membership
Relationships“We offer programming you care about.”
59. Case Study #2
People Young Professionals
Objectives Increase Membership
Relationships“We offer programming you care about.”
Tools Facebook, Twitter, Blogs, Yelp
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75. Case Study #2
People Young Professionals
Objectives Increase Membership
Relationships“We offer programming you care about.”
Tools Facebook, Twitter, Blogs, Yelp
76. Case Study #2
People Young Professionals
Objectives Increase Membership
Relationships“We offer programming you care about.”
Tools Facebook, Twitter, Blogs, Yelp
Results Increase membership
Improved brand image
Improved communications