Mapping the economic impact of marine adventure tourism in Gansbaai, South Africa

1. Mapping the economic impact of
marine adventure tourism in
Gansbaai, South Africa
11th International Conference on Responsible Tourism in
Destinations
CTICC, Cape Town
14 April 2015
Heidi van der Watt
Better Tourism Africa

7. International Marine Volunteer Centre

13. Great White
House
Dyer Island
Cruise
Marine
Dynamics
Birkenhead
Volunteer
Centre
Dyer Island
Conservation
Trust
African
Penguin and
Seabird
Santuary
Great White
House
Dyer Island
CruiseS
Marine
Dynamics
African
Penguin and
Seabird
Santuary

14. Process
 Extracting administrative data
 Staff interviews
 Supplier interviews
 Volunteer expenditure diaries
 Guest survey

15. Outputs
Collective impact on local economy
Comparative marketing spend and reach
Conservation contribution

16. Collective economic impact
 Employment impact: direct jobs, dependents
 Human resource expenditure: salaries, skills
development/training
 Household income related to employment and business
opportunities
 Procurement – local, provincial, national
 Preferential procurement from black-owned companies
 Marketing expenditure (incl trade show booths, directly
related, tourism association subscription fees)
 Maintenance & construction expenditure
 Capital formation
 Guest expenditure in local economy

17. Collective conservation/ CSI impact
 Conservation expenditure (sponsored M and PhD
students, research equipment, vessel launch fees,
protective gear, conference fees, rescue of
seabirds/mammals, environmental education)
 Corporate Social Investment (contribution to
teacher salaries, donations, directorships of
charitable institutions)

18. Collective marketing impact

19. heidi@bettertourismafrica.org +27 83 2632269
THANK YOU