We're Beutler Ink—the social media experts you call to take your strategy to the next level. We work with global brands like Google and the National Geographic Channel to develop bespoke content for social media. We also have experience helping hospitality and fashion brands hone their social strategy to reach more people and increase sales. Want to work with us? Email hello@beutlerink.com to learn more!

1. 1 | SECTION TITLE
SOCIAL MEDIA
WHY HIRE US FOR

2. 2 | INTRO
HELLO!
WE’RE BEUTLER INK.
WE’RE THE SOCIAL MEDIA EXPERTS
YOU CALL TO TAKE YOUR STRATEGY
TO THE NEXT LEVEL

3. 3 | CASE STUDIES
The social team at Google taps us to brainstorm out-of-the-
box content ideas and to illustrate bespoke images for their
social channels.
Platforms

4. 4 | CASE STUDIES
Lionsgate Premiere, a new division of the studio focused on limited
theatrical and same-day on-demand releases, looks to us to help promote
films like Cooties and She’s Funny That Way across social media.
Platforms

5. 5 | CASE STUDIES
National Geographic Channel leans on us to create social
infographics that get their fans talking in advance of new
and returning shows.
Platforms

6. 6 | CASE STUDIES
The New York Palace had us optimize their LinkedIn
presence and teach their sales team how to generate
B2B leads on the platform.
We helped the New York Palace
employees turn their expertise and
insights into engaging blog posts
Platform

7. 7 | CASE STUDIES
The Marker Waterfront Resort—the first new hotel in Key West
in 20 years— asked us to build its brand from the ground up. We
helped the property find its brand look, voice and style on social.
Platform

8. 8 | CASE STUDIES
Fashion Bloc gave us the keys to their Instagram presence in the 10
weeks leading up to their e-commerce launch. We raised the brand’s
profile among targeted influencers & grew the account by 400%.
Platform

9. 9 | SECTION TITLE
OUR
PHILOSOPHYOUR PHILOSOPHY

10. 10 | OUR PHILOSOPHY
THE WEB HAS EVOLVED
F THINKING THE PTOLEMY MODEL
operty
of your
se.
THE NEW WORLD ORDER THE COPERNICUS MODEL
Get closer and closer to the
center of your audience’s
online universe
INSTAGRAM
NORTHWOOD
HOSPITALITY
YELP
PINTEREST
YOUTUBE
FACEBOOK
FAVORITE BLOG
NEWS SITES
BUZZFEED
TRIP ADVISOR
WIKIPEDIA
TWITTER
SEARCH
OLD WAY
The Ptolemaic Model
In the early days of the Internet, we believed
our company websites to be the center of the
customer’s universe
NEW WAY
A Search-Based Journey
Now we know search and social are the
center of our customers’ web universe

11. 11 | OUR PHILOSOPHY
THE BUYER’S JOURNEY HAS EVOLVED, TOO.
ACTIVE EVALUATION
THE NEW WORLD ORDER MOMENTS OF INSPIRATIO
LOYALTY LOOP
MOMENTS OF
INSPIRATION
MOMENT OF
COMMITMENT
INITIAL
CONSIDERATION
SET
TRIGGER
OLD WAY
The Sales Funnel
Marketers no longer control much of the
messaging throughout the buyer’s journey
NEW WAY
A Search-Based Journey
The customer is now in the driver’s seatE OLD WAY OF THINKING THE SALES FUNNEL
PROSPECT
LEAD
EXPECT
TO WIN
SALE

12. 12 | OUR PHILOSOPHY
ACTIVE EVALUATION
THE NEW WORLD ORDER MOMENTS OF INSPIRATION
LOYALTY LOOP
MOMENTS OF
INSPIRATION
MOMENT OF
COMMITMENT
INITIAL
CONSIDERATION
SET
TRIGGER
SOCIAL ALLOWS US TO CONTINUE IMPACTING
THAT CUSTOMER-DRIVEN JOURNEY
ACTIVE EVALUATION
THE NEW WORLD ORDER MOMENTS OF INSPIRATION
LOYALTY LOOP
MOMENTS OF
INSPIRATION
MOMENT OF
COMMITMENT
INITIAL
CONSIDERATION
SET
TRIGGER
Moments of inspiration (e.g., a tropical beach
photo) on social media trigger buyer journeys
(e.g., a Facebook post asking for friends’
beach vacation recommendations).

13. 13 | OUR PHILOSOPHY
ACTIVE EVALUATION
THE NEW WORLD ORDER MOMENTS OF INSPIRATION
LOYALTY LOOP
MOMENTS OF
INSPIRATION
MOMENT OF
COMMITMENT
INITIAL
CONSIDERATION
SET
TRIGGER
ACTIVE EVALUATION
THE NEW WORLD ORDER MOMENTS OF INSPIRATION
LOYALTY LOOP
MOMENTS OF
INSPIRATION
MOMENT OF
COMMITMENT
INITIAL
CONSIDERATION
SET
TRIGGER
SOCIAL ALLOWS US TO CONTINUE IMPACTING
THAT CUSTOMER-DRIVEN JOURNEY
Consistent, quality content keeps your brand
top of mind among your audience, ensuring
you’re the first brand they think of when the
search begins.

14. 14 | OUR PHILOSOPHY
WE ALIGN PURPOSE TO PLATFORM
FACEBOOK TWITTER INSTAGRAM LINKEDIN
PURPOSE 1::to::many
communication
Share message with
large audience
1::to::1 interactions
with consumers
Short life span for
content
Photo and 15 sec
video sharing
No character limit
on captions but no
hyperlinks
Connecting with
potential clients and
employees Great
website traffic driver
TYPES OF
CONTENT
Links, visuals,
engagement
questions
News, links,
interesting
information, direct
replies to consumers
High-impact visuals
and stories
Links, long-form
blogs, employee
stories
AUDIENCE Everyone from the
tech-savvy to your
grandma
Journalists, brands,
bloggers, marketers
and super-engaged
social users
Teens and millennials Professionals and
leaders in your
industry
SUCCESS
METRICS
Page Likes, likes,
comments, shares,
clicks
Followers, favorites,
retweets, @mentions
Followers, likes,
comments
Followers, likes,
comments, shares
and clicks

15. 15 | OUR PHILOSOPHY
WE DON’T JUST MEASURE WHAT WORKS,
WE FIGURE OUT WHY IT DOES.
WE USE ANALYTICS TO RE-CALIBRATE OUR EFFORTS.
COLLECT
DATA
CREATE
CONTENT
DRAW
INSIGHTS
ADJUST
STRATEGY
START

16. 16 | OUR PHILOSOPHY
WE MEASURE ROI AGAINST THE METRICS
THAT MATTER MOST TO OUR PARTNERS.
AMPLIFICATION TRAFFIC REVENUE

17. 17 | CONTACT US
WANT TO KNOW MORE?
DROP US A LINE ANYTIME!
ALL CONSULTATIONS ARE FREE.
Email
hello@beutlerink.com
Website
www.beutlerink.com
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