The document discusses printing, print media, and newspapers. It defines printing as reproducing text and images using ink and a printing press. Print media refers to publications like books, newspapers, and magazines that are printed on paper. Newspapers are collections of printed pages that report news and events, and their production takes several hours. The document also outlines types of newspapers, limitations of newspapers, challenges newspapers face, the Philippine print media landscape, top Philippine newspapers, and factors that have contributed to declining newspaper readership in the Philippines.
2. Printing
a process of reproducing text and images, typically
with ink on paper using a printing press.
3. Print Media
lightweight, portable, disposable publications printed
on paper and are circulated as physical copies in forms
of books, newspapers, magazines and newsletters.
4. Newspapers
A collection of printed pages folded together.
Their content is mostly public affairs and events
information reporting with some entertainment.
Preparation of newspaper can take hours.
5. Types of Newspaper
Daily Newspapers
Weekly newspapers
National Newspapers
Special-Audience Newspapers
6.
7. Limitations of a Newspaper
Poor reproduction
Short life span
Lack of selectivity
Clutter
8. The Future for Newspapers
Competition form other media
Circulation
Cross-Media buys
Attracting & Retaining Readers
9.
10.
11. Philippine Print Media
Philippine Print Media is classified into
broadsheets, tabloids, business, weekly magazines and
monthly magazines.
12. Top 10 Philippine Newspapers(2009)
Philippine Daily Inquirer
Philippine Star
Manila Times
Manila Bulletin
Sun Star Cebu
Filipino Express
Cebu Daily News
Freeman
Sun Star Manila
Today
13. Philippine Newspaper Readership
Newspaper readership in the Philippines has declined
considerably.
Factors that contributed to the decline in
readership:
Non-existent reading habit
TV and the Internet
Online News
Poverty
Shift of Consumer Preference