FIRST is an award winning digital agency based in Sydney and Auckland. Our expertise has been built upon more than 14 years experience in digital strategy, web design and build, search marketing and digital campaigns. We provide businesses with a digital roadmap and path to their online success. To learn more about FIRST and our Digital Framework visit www.first.com.au.

2. Our digital marketing framework
will provide you with a blueprint
to success
in your competitive and dynamic
marketplace.

3. Thinking is all about ensuing that before you act,
you have a sound strategy that connects with your
overall business.
Creativity is a balance between imagination and
analysis. The online creative process involves purposeful
analysis, imagination idea generation, and critical evaluation
– hence the balance.
Rating online is a complex mix of prominent
search engine rankings, industry reviews and
consumer sentiment expressed via social media.
Performing in a digital world is all about continual
innovation, measurement and ongoing
optimisation.

5. FIRST - THINK
Thinking is all about ensuring that before you act, you have a sound strategy
that connects with your overall business goals.
Research:
• international benchmarking
• competitor analysis
• audits RESEARCH
• consumer demand data
• online surveys
Strategy: STRATEGY
only employ technological solutions which
are relevant to the success of your
business. PLANNING
Planning and Project Management:
ROI and the agile approach, suited to fast-
evolving digital environment.

7. FIRST - CREATE
Creativity is a balance between imagination and analysis.
Design:
• Refreshing
• User Experience & Interface
• Information Architecture DESIGN
Development:
successful design in the digital world is only
delivered when design and developers work CONTENT
hand in hand.
Content: DEVELOPMENT
Content is key and how this is delivered in an
effective manner is imperative

9. FIRST - RATE
We are one of the first companies in Australasia to specialise in online
search. We help businesses be found online
SEO:
• keyword research
• site technology
• site architecture REPUTATION
• content production
• content distribution
SEO
Reputation:
online reputation is now a prerequisite to
achieve high Google rankings. Links and a SOCIAL MEDIA
whole lot more!
Social Media:
Its imperative you have effective social media
strategies in place.

11. FIRST - PERFORM
The ability to measure and analyse your activities allows you to optimize
opportunities and truly reap the benefit of a media budget.
Media:
• performance media channels
• search ads
• social ads MEDIA
• display exchange & DSPs
• targeting data (cookies)
Measure: CONVERT
Digital marketing is all about end to end
measurement and automated real time
bidding supported by human insight MEASURE
Convert:
The easiest way to improve your digital
marketing ROI is to increase engagement
and conversion rates

12. OUR CLIENTS

13. OUR SHOWCASE
VISIT: www.FIRST.com.au

14. OUR AWARDS
LearnX
• Best collaborative partnership 2012 Winner
• Best eLearning Design 2012 Winner
IAB
• Organic Search 2011 Winner
• Organic Search 2012 Finalist
Mobile Awards
• Education 2012 Finalist

15. OUR PEOPLE
VISIT: www.FIRST.com.au

16. OUR TOOLS
MAGENTO
eCommerce software platform - www.magentocommerce.com
SITEFINITY
Full-featured CMS - www.sitefinity.com
WORDPRESS
Integrated online solution - www.wordpress.com
GOOGLE
Google Analytics and Google Adwords Certified Partners
MARIN SOFTWARE
Online advertising management platform - www.marinsoftware.com
GREAT PROMOTIONS
Trusted competition and promotion platform - www.greatpromotions.com

17. Our digital marketing framework
will provide you with a blueprint
to success
in your competitive and dynamic
marketplace.