1. www.BeyondIndigoPets.com
While we wait for the
webinar to begin…
If you cannot hear me speaking…
• Type me a message in the chat window
(lower right hand portion of the screen)
• If you are using your phone, be sure you
enter the audio code
2. www.BeyondIndigoPets.com
Upcoming Veterinary Webinars: They’re FREE!
Sign up at beyondingopets.com
Making Print Materials Work for you
July 9, 2014 – 11:00-11:30am CST
As you begin your digital marketing journey, you are probably looking more at ways to
connect and engage with your clients online. But did you know that you can use
traditional marketing approaches to supplement your digital marketing? In this free, 30
minute webinar by Beyond Indigo, you'll learn how to incorporate business cards,
signs, brochures, and more into your digital marketing strategy!
3. www.BeyondIndigoPets.com
BeeFree Cloud-Based Software
www.beefree.beyondindigopets.com/webinars.html
Beyond Indigo is excited to announce the launch
of BeeFree, a new division of Beyond Indigo that
offers cloud-based software for veterinary
professionals.
This system has been used in Australia for the
past seven years.
All information is available in real time
Can be used on any Internet-connected
device.
http://beefree.beyondindigopets.com/
8. www.BeyondIndigoPets.com
Why do you need current reviews?
Online Reviews
Upwards of 85% of consumers
research businesses and
products online
Ipsos Open Thinking
Exchange survey: 84% of
consumers aged 18-34 influenced
by online reviews
Caring.com survey: 550% more
inquiries!!
12. www.BeyondIndigoPets.com
How Should I Ask Clients for Reviews?
Approach your clients as someone needing
their help and partnership.
Goal is to generate more reviews
Ask 10-20 clients per week
Receptionists – Flag appointments with positive
clients
Email campaigns
Avoid surveys
Let’s look at a scenario example…
13. www.BeyondIndigoPets.com
Asking For Reviews Scenarios
Trixie Woo is looking
great and I think the
plan we made will
have the Flop Bot
under control nicely!
Is there anything else
with which I can help
you today?
15. www.BeyondIndigoPets.com
Asking For Reviews Scenarios
Great! Then I’d like to
ask for your help. Our
hospital has been
working to make sure
we are offering the best
possible care for pets.
Do you spend time
online?
16. www.BeyondIndigoPets.com
Asking For Reviews Scenarios
Yes, I’m on Facebook all the time!
Great – What I’d like to have you do is to
write an online review for us. Here are
some instructions on how to get to our
website review page. Online reviews help
others find our website and help others
find the veterinary clinic that will best fit
their pet’s needs.
OR…
17. www.BeyondIndigoPets.com
Asking For Reviews Scenarios
No, I just don’t feel
comfortable on a computer.
I can certainly understand
that! I don’t have much time to
be on the computer either! If
you do find you are online in
the future, please consider
leaving us a review.
18. www.BeyondIndigoPets.com
Asking For Reviews Scenarios
No matter which way
the conversation
goes…
I really appreciate you
doing this for us.
Please be sure you let
us know if there is
anything we can do
better – we want to
make sure we are
constantly improving
and meeting needs.
19. www.BeyondIndigoPets.com
Asking For Reviews Scenarios
You would use a similar process to create a
scenario for a technician or receptionist:
Look for a lead in question to ask
Make your request
Have a plan of escape
21. www.BeyondIndigoPets.com
Strategies for Getting Started
Start asking in person
Start asking via email
Consider offering an incentive – keep it small
and indirect
Monitor new reviews
Respond to new reviews
23. www.BeyondIndigoPets.com
How can Beyond Indigo help?
Claiming, updating, tracking, and
responding to reviews can be very time
consuming.
Beyond Indigo offers several types of
supportive programs
ORM Programs
Review Monitoring
Contact us for more information!