1. Website Essentials
Jeani Nugent
Beyond Indigo Project Manager
jeani@beyondindigo.com
877-244-9322 x320
www.BeyondIndigoPets.com

2. From Overwhelming to Manageable
Creating a website for your veterinary
practice can feel like an overwhelming and
time consuming decision
www.BeyondIndigoPets.com

3. From Overwhelming to Manageable
Creating a website for your veterinary
practice can feel like an overwhelming and
time consuming decision
Beyond Indigo works hard
to simplify the process and
make it more manageable
www.BeyondIndigoPets.com

4. Breaking It Down
Phase 1
Website ~ Custom vs Template
Design ~ Responsive vs. Static
Tools (Links, Staff Updater)
Pictures
Content
www.BeyondIndigoPets.com

5. Template = Renting an Apartment
 Fixed and static layout
 Limited color palette
 Limited font choices
 Image choices restricted
 Pre-determined size/scope
 May use canned content
 Content area limited
 Brand identity lost
www.BeyondIndigoPets.com

6. Custom = Building a House
 Designed from scratch
 Custom matched colors
 Ability to license a font
 More image possibilities
 Open-ended size/scope
 Unique written content
 Content area adaptable
 Brand identity consistent
www.BeyondIndigoPets.com

7. DESIGN: Static vs. Responsive
Website is unable to adjust to various devices
Have to scroll from side to side
Requires
multiple URL’s
Not liked by
Google
Analytics
www.BeyondIndigoPets.com

8. DESIGN: Static vs. Responsive
Same URL for all devices
Preferred by Google Analytics
Shows you are
technologically
ahead of your
competitors
www.BeyondIndigoPets.com

9. DESIGN: Tools
Staff Updater
Links
Light a Candle
Coupons &
Promotions
eNewsletter

Blog
Grief Library
www.BeyondIndigoPets.com

10. DESIGN: Personal Photos
Facility Tour
Let visitors take a photo tour of your facility
Page Photos
Staff Photos
…even the
furry ones
Showing you
caring for
pets
www.BeyondIndigoPets.com

11. Content
Needs to be original
copyscape.com

USA Today vs.
Journal Writing
Bullet Points
Update regularly to
keep information
current
www.BeyondIndigoPets.com

12. Breaking It Down
Phase 1
Website ~ Custom vs Template
Design ~ Responsive vs. Static
Tools (Links, Staff Updater)
Pictures
Content
www.BeyondIndigoPets.com

13. Breaking It Down
Phase 1
Website ~ Custom vs Template
Design ~ Responsive vs. Static
Tools (Links, Staff Updater)
Pictures
Content
Phase 2
ORM
Ongoing SEO
Social Media
www.BeyondIndigoPets.com

14. Search Engine Optimization
Keywords
Meta tags
Content
Backlinks
Social Media
Product Images
www.BeyondIndigoPets.com

15. ORM…What People Are Saying About Your
 Managing your Online Reputation
 Claiming your name on review sites
 Ask customers to
review your
practice
 Address any
issues
that are reported
www.BeyondIndigoPets.com

16. Social Media
Help increase SEO presence
Consistent posting = people checking in
often
Provide useful
information via posts,
videos, and links
www.BeyondIndigoPets.com

17. Questions?
www.BeyondIndigoPets.com
www.facebook.com/BeyondIndigoPets
Melissa Neff, Marketing and Sales Manager
melissa@beyondindigo.com
877-244-9322 ext 100
www.BeyondIndigoPets.com