Beyond Teaching invites academicians and professionals to launch their own educational venture with a minimal investment and assured returns. This is a qualifying step for the larger BT Franchisee engagement.
2. BT ASSOCIATE
About Beyond Teaching
The Associate Opportunity
Benefits
Desired Associate’s profile
BT Associate’s Models
Training & Assistance
Investment
ROI
Next steps
3. OUR VISION & MISSION
Vision
We see a world where a teacher will be the first change
agent to social improvement.
Mission
To help teachers do more:
Know More Earn More Give More
4. ABOUT US
Founded by IIM Alumnus and Ph.D. from Australia
Funded by Australian Education company
Offices in Noida, Indore and Melbourne
Launched in Sep, 2011
More than 80,000 members by July, 2013
5. Anirudh Phadke
Vision to take Beyond Teaching to each teacher
More than a decade-long experience in teaching,
managing education ventures and technology
Worked with Career Launcher, Indus World School,
People one Consulting
Engineering experience of 4 years
MBA from IIM-Kozhikode
ABOUT THE CEO
6. THE ASSOCIATE OPPORTUNITY: CTET
Central Teachers Eligibility Test
Introduced by CBSE as a mandatory requirement for all
primary and secondary teachers
Nov 2012: 9 Lakh test takers
Less than 1% qualified
Teachers will keep attempting till they qualify and
every 7 years
Conducted twice a year
Scores valid for 7 years
Expected to expand to Class 9-12 teachers too
7. OPPORTUNITY SIZE FOR CTET
Number of prim school teachers*
Full-time: 36.5L
Para/ Contract: 8.5L
Number of secondary school teachers*
Full-time: 11.6L
Para/ Contract: 1.4L
City level
Number of K-12 schools
Number of teachers in your city
Number of B.Ed. colleges and students
Projected size: All teachers up to Class 12
Lack of any formal training classes
*Source: 8th All India School Education Survey (2009)
8. Partnership with India’s LARGEST Teacher Network
Low investment ( Rs. 25,000 only!)
Expected to earn good profits within the first drive
An untapped market opportunity
Conversion to BT Franchisee after successful operation
BENEFITS
9. At least 3 years' experience in Education
Well qualified, with professional qualification
Excellent communication skills
Willingness to invest in business and ability to take ownership
Ability to arrange resources for ground work
DESIRED ASSOCIATE’S PROFILE
10. One-time training included in the registration fee
Operational assistance and web-based modules
TRAINING & ASSISTANCE
11. An upfront Associate Fees for the upcoming
Jan’14 CTET examination
Rs. 25,000
BT Share on Billing amount (begins only after
Rs. 25,000 billing)
50%
BT ASSOCIATE FEE
12. PROFIT & LOSS PROJECTIONS
BT Startup Fees 25,000
INCOME ESTIMATE
Unit Price or
Cost (Rs.) Units Rs.
CTET Postal 3,000 50 150,000
CTET Test Series 1,200 100 120,000
Total Revenue 270,000
Less 25,000 towards investment recovery 25,000 25,000
Less BT Share (after 25K deduction) 50% 122,500
Cash-in-hand 122,500
Less Costs
Payout to promoters for distribution/ posters etc 500 4 2,000
Cost of conducting CTET Test Series in the city
Venue cost (if hired)- Rs. 1000 per day for 5 test days 1,000 5 5,000
Invigilation cost (1000 per day needed only for 75 +
candidates) 1,000 5 5,000
Misc costs (1,000 per day for 5 papers) 1,000 5 5,000
Total Cost 17,000
Net Profit/ Loss 105,500
13. Pack Configuration/ Components Special features Price
Paper 1 Full Pack 5 Practice Test Papers for
Paper-1 with English/ Hindi as
language choices
• Online Analysis
• Instant results
•Comparative results
Rs.1,200
Paper 2 Full Pack 5 Practice Test Papers for
Paper-2 with English/ Hindi as
language choices
Rs.1,200
Make Your Own Pack Choose any number of tests for
Paper 1 and/ or Paper 2
Rs 250 -
Rs.2,000
CTET TEST SERIES PRODUCT VARIANTS
14. CTET TEST SERIES
All tests will be in English/ Hindi only.
All tests conducted physically (paper based) will need to be taken in
the designated centre.
All test results will be made available online and sent to the student’s
email-id.
Online Analysis Sessions can be attended from home using a PC/
laptop and internet connection.
Results will be compared across India
All tests prepared by expert CTET-qualified faculty
15. CTET POSTAL
More than 1,000 pages of concise material
Delivered in 2 convenient packets
Covers all subject areas
For self-study at your own pace
Includes CTET test-series with 5 Practice tests
Online Analysis of your tests to give you detailed strong and
weak areas Rs. 3,000
16. Enroll candidates for Test Series for CTET to be held in January
2014
Conduct CTET Practice Tests in the city for enrolled candidates
Ensure distribution of CTET Collaterals/Leaflets at CTET test
centers in your city (1,000 test-takers on an average)
Assumed cost of distribution at Rs. 1,000 each for engaging 2 promoters
Cost to be borne by the Associate at actual.
Hold CTET (Jan 2014) Analysis session for interested
candidates
ASSOCIATE RESPONSIBILITIES
17. Provide training support to faculty for test analysis
Provide marketing collateral for the test date distribution, that
is, leaflets or any other material by courier at no extra cost to
BT Associate
Provide design for any brochures/ posters to cover the
colleges and schools
Provide quality web-services to all customers
BT RESPONSIBILITIES
18. A first-right of refusal for the BT Franchisee opportunity
Associate has to decide within 15 days of being offered a Franchisee
More product opportunities as a BT Franchisee
LONGER-TERM VIEW
19. This is not a business agreement, but only an offer to test the
CTET preparation market
Contract will be valid for 6 months or till the next CTET,
whichever is earlier
Contract will not be extended, but the Associate can be
converted into a BT Franchisee with mutual consent
SOME FINE POINTS
20. Make a payment of Rs. 25,000 only to BT
Start receiving marketing strategies and collaterals for CTET
Jan’14
Arrange for distribution of the CTET Pamphlets/Leaflets at the
test centers in your city
Enroll CTET aspirants for the coming & next CTET Test Series
NEXT STEPS
21. Contact us:
Beyond Teaching Services Pvt. Ltd.
218A, City Centre
M.G. Road, Indore (M.P.) - 452001
Email: partner.support@beyondteaching.com
Or Call 0731-4282617
(Mon – Fri : 10:00 am to 5:30 pm)