The document summarizes the evaluation of a media magazine product. It discusses conventions used such as the banner, cover layout, date and barcode. It also challenges conventions with a plain cream background. The magazine represents teenage girls aged 14-18 with interests in pop music. Images and text are used to attract this target audience. The magazine would be distributed by IPC due to their similar target audiences. The audience is described as teenage girls aged 15-22 interested in fashion, celebrities and music. Captions are used to attract readers and content was selected from research on successful magazines. The creator learned skills in editing photos, layouts, planning and representing audiences.

1. Evaluation of media magazine. Bhavik Patel.

2. In what ways does my media product use, develop or challengeforms and conventions of real media products? One convention I have used is the banner on the top of the page, known as an eyebrow quotes “see inside on how to get toned for the new year”. This banner exploits the contents of the magazine, it makes it look like an established magazine, similar to other well known magazines. A very popular convention I have used is on my front cover, its called ‘left-side third’ where majority of the important information is placed on the left hand side of the magazine so if the magazine was placed horizontally, the vital information is visible so it makes the magazine more attractive. One of the simplest and most important conventions that I have used is the date, issue number and the barcode. The reason this is used and its important is merely to show regularity. Its important to show regularity so the magazine seems professional and that its a multi-platform consumption. I challenged conventions by simply having a plain cream background, this is a challenge because other magazines have coloured backgrounds . However I thought if I use a white background it will bring out the contents on the page more and also would make the model of the magazine look more direct and attractive. Another convention is the shadow used in my models picture, the reason I have left the shadow is because it shows the models shape and adds character. Another convention I have used is the colour scheme, there is a theme that I have kept throughout the magazine of black, pink and grey. This is a good idea because it gives a sense of professionalism, as you would see from well established magazines they keep colour schemes to make the magazine more appealing and attractive.

4. Who would be the audience for your media product? My target audience is the teenage girl region of around 15-22. It is aimed at females who are into fashion and celebrity information and youthful, tasteful music. The audience I had aimed my magazine at had started of being 12-17, however I then after further study had realized that the age group I had targeted was too narrow. Therefore I changed it to 15-22 because that is also a more mature and sophisticated age group however there is still relevance to pop and latest music and fashion. Young fashionable and classy teens and females in there early 20’s will be interested in my magazine. People of many stereotypes will enjoy the magazine provided, from girls that wear jeans and t-shirts to girls that wear dresses, will feel like the magazine appeals to them. More than a few of the audience entertained by the magazine would aspire to be like the people shown in the magazine and this is because there is diversity within the magazine as it appeals to people involved with fashion, music and also information on events that have been taking place with celebrity life and status. My magazine addresses the audience that aspire to be like the celebrities featured in this magazine because it has a lot of relevance to there ambitions and dreams. The relevance is because they can see what the life they want to live is like and can also indulge on the latest fashion tips prescribed by celebrities. The demographics for the people it would be aimed at would be for the middle class or working class people rather, because the fashion would be all budget for the mass population. Another thing is that the magazine would be aimed at the young females trying to push for success in area’s similar to which are displayed in the magazine

5. How did I attract/address my audience? The specific techniques I had used to attract my audience were simple techniques that are used, for example having captions and small previews of what’s to come in the magazine. On my magazine I have various captions like ‘complete make-up guide inside…’ this attracts and addresses my audience all together because it appeals to my target audience. It appeals to it because the target audience that my magazine is aimed at should be interested in ‘make-up guides’ due to my research. And it also attracts them because they are interested in the contents then they would want to buy the magazine to see the ‘make-up guides’ and information inside. I selected content by looking on the internet and seeing what I thought made a magazine look good and make it important. Therefore I looked at well established magazines and low quality magazines to find what was lacking, in the end I didn’t find a certain answer to tell me how to improve my magazine. However I did find that pictures and layout is significant, I also realized that your content of your magazine is important. I got my information for my double page spread from the internet and some magazines and sources that provided information relevant to the boy band ‘the Wanted’.