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The Emotional Rescue of
Engineering Education
Dave Goldberg
Big Beacon
deg@bigbeacon.org

© David E. Goldberg 2014
Stories

© David E. Goldberg 2011
Surprising
journey

© David E. Goldberg 2011
Genetic
algorithms
Culture	
  sculp+ng	
  

Anything But Engineers

© David E. Goldberg 2011

www.bigbeacon.org
Reflection

© David E. Goldberg 2011
Prompt: Engineering education today is not…

© David E. Goldberg 2011
Debrief

© David E. Goldberg 2011
Would like to suggest three things:

© David E. Goldberg 2011
1. We are reforming the wrong stuff.

© David E. Goldberg 2011
2. Using assumptions appropriate for bygone times,

© David E. Goldberg 2011
3. Using change methods too weak to succeed.

© David E. Goldberg 2011
1.  We are reforming the wrong stuff,
2.  Using assumptions appropriate for bygone times,
3.  Using change methods too weak to succeed.

© David E. Goldberg 2011
© David E. Goldberg 2011
Assumption: Need to be more rational & quantitative
for education reform to succeed.

© David E. Goldberg 2011
Subtext: Pedagogical & educational efforts need to
compete with research for time, funding, and prestige.

© David E. Goldberg 2011
What’s the right stuff?

© David E. Goldberg 2011
Story: The Power of Initiative

© David E. Goldberg 2011
Illinois Foundry for Innovation in Engineering Education
www.ifoundry.illinois.edu

© David E. Goldberg 2011
© David E. Goldberg 2011
Franklin W. Olin College of Engineering

© David E. Goldberg 2011
The “Olin Effect”

© David E. Goldberg 2011
Illinois	
  Engineering	
  
Freshman	
  Experience	
  
(iEFX)	
  

iLaunch	
  

iCommunity	
  

ENG100++	
  2	
  
Hands-­‐on	
  
Projects	
  

iExpo	
  

ENG100++	
  
Missing	
  
Basics	
  

iCheckpoint	
  
1-hour course + zero-credit iCommunity

© David E. Goldberg 2011
© David E. Goldberg 2011
Great launch then…

© David E. Goldberg 2011
bumps, confusion & complaining

© David E. Goldberg 2011
© David E. Goldberg 2011
© David E. Goldberg 2011
“Weren’t sure you
were serious about us
doing what we wanted
to do, but then realized
you were, and it was
very cool.”

© David E. Goldberg 2011
Then, students started to take initiative
without permission.

© David E. Goldberg 2011
“Sure I made the right career choice.”

© David E. Goldberg 2011
“Making me more confident in my decision to be an engineer.”

© David E. Goldberg 2011
“I’m definitely more entrepreneurial.”

© David E. Goldberg 2011
“Just an overall all-rounded engineer, not just a
technician. A human, not just a problem solver.”

© David E. Goldberg 2011
The Olin effect
at Illinois!

© David E. Goldberg 2011
But how?

© David E. Goldberg 2011
How did such a small effort have
such a big effect on initiative?

© David E. Goldberg 2011
Story: Aching to Lead in Singapore

© David E. Goldberg 2011
Singaporean Students Don’t Do X

© David E. Goldberg 2011
© David E. Goldberg 2011
© David E. Goldberg 2011
How do you learn the courage to be present as a leader?

© David E. Goldberg 2011
How do we learn courage?

© David E. Goldberg 2011
1.  We are reforming the wrong stuff,
2.  Using assumptions appropriate for bygone times,
3.  Using change methods too weak to succeed.

© David E. Goldberg 2011
Story: Universities date back to 11th century.

© David E. Goldberg 2011
Founded1088

© David E. Goldberg 2011
9-10 century consensus

© David E. Goldberg 2011
University as an assembly of experts

© David E. Goldberg 2011
Expertise is being challenged in 2 ways

© David E. Goldberg 2011
Challenge #1: EdTech

© David E. Goldberg 2011
MOOCs
© David E. Goldberg 2011
Massive open online courses

© David E. Goldberg 2011
© David E. Goldberg 2011
Challenge #2: KidEnterprise

© David E. Goldberg 2011
Story: Are universities necessary for research?

© David E. Goldberg 2011
© David E. Goldberg 2011
Friday, 30 January 2013

© David E. Goldberg 2011
Post WW2 professor was

© David E. Goldberg 2011

©	
  David	
  E.	
  Goldberg	
  and	
  Mark	
  Somerville	
  2013	
  
Please	
  do	
  not	
  reproduce	
  or	
  distribute	
  without	
  permission.	
  
From @jackandraka!
@deg511 Working on changing education, too!‪!
<link> !

© David E. Goldberg 2011
© David E. Goldberg 2011
Pancreatic
cancer
hRp://kalatas.com.au/wp-­‐content/uploads/2013/03/Screen-­‐Shot-­‐2013-­‐03-­‐02-­‐at-­‐12.22.39-­‐
AM-­‐275x300.png	
  

© David E. Goldberg 2011
Mid

th
20

© David E. Goldberg 2011

Century
© David E. Goldberg 2011
© David E. Goldberg 2011
168 times faster
26,000 times less expensive,
400 times more sensitive,
5 minutes to run 	
  

© David E. Goldberg 2011
© David E. Goldberg 2011
What did he need from the professor?

© David E. Goldberg 2011
Lab space

© David E. Goldberg 2011
Any 14-year old with
laptop an read papers
experts read. Can get
funding experts get.
Can hire help from
guru.com.

© David E. Goldberg 2011
Jack is not alone.

© David E. Goldberg 2011
Returns to research expertise are diminishing.

© David E. Goldberg 2011
The current revolution isn’t about teaching.

© David E. Goldberg 2011
Idea of university is being challenged.

© David E. Goldberg 2011
What is an expert?

© David E. Goldberg 2011
“I know.”
© David E. Goldberg 2011
What is a university?

© David E. Goldberg 2011
“No, I k

now.”
“No, I know.”

“No, I know.”

“I know.”

“No, I know.”

“No, I know.”

”No, I know.”
“No, I know.”
“No, I know.”
© David E. Goldberg 2011

“No, I know.”

“No

ow.”
, I kn
How do we balance the portfolio?

© David E. Goldberg 2011
????
“I know”
© David E. Goldberg 2011
What is the opposite of expertise?

© David E. Goldberg 2011
Story: A difficulty of “knowing.”

© David E. Goldberg 2011
Rewind to September 2010

© David E. Goldberg 2011
Georgetown University Leadership
Coaching Certificate Program

© David E. Goldberg 2011
© David E. Goldberg 2011
Stuck

© David E. Goldberg 2011
Love

© David E. Goldberg 2011
Breakthrough

© David E. Goldberg 2011
Learned how hard it is to really trust another person.

© David E. Goldberg 2011
How do you learn the courage to be present as a leader?

© David E. Goldberg 2011
You learn courage from those who
1.  Have courage to check their egos,
2.  Trust you before you trust yourself,
3.  Are open to your exploration & learning.

© David E. Goldberg 2011
Unleashing reaction

© David E. Goldberg 2011
Unleashing = Trust + Courage + Initiative -> Learning to learn

© David E. Goldberg 2011
Hard lessons
for an
engineer &
professor.

© David E. Goldberg 2011
All key change
variables of
transformation
are emotional.

© David E. Goldberg 2011
© David E. Goldberg 2011
© David E. Goldberg 2011
“I trust”
“I know”
© David E. Goldberg 2011
Unleash

© David E. Goldberg 2011
© David E. Goldberg 2011
“We control”

© David E. Goldberg 2011
“We tru

st.”

“We trust.”

“We trust”

“We trust”

“We trust.”

“We trust.”

“We trust.”
“We Trust.”
“We trust.”
© David E. Goldberg 2011

“We trust.”

“W

ust.”
e tr
1.  We are reforming the wrong stuff,
2.  Using assumptions appropriate for bygone times,
3.  Using change methods too weak to succeed.

© David E. Goldberg 2011
At level of individuals, variables are emotional.

© David E. Goldberg 2011
At systems/organization level variables are cultural.

© David E. Goldberg 2011
Need to move from fear & control to love & trust.

© David E. Goldberg 2011
Trying to use existing bureaucracies
to reform themselves.

© David E. Goldberg 2011
It hasn’t worked.

© David E. Goldberg 2011
It won’t work.

© David E. Goldberg 2011
When in human history have we made big moves?

© David E. Goldberg 2011
The Salt Movement of 1930

© David E. Goldberg 2011
© David E. Goldberg 2011
The Montgomery Bus Boycott of 1955

© David E. Goldberg 2011
hRp://www.montgomeryboycoR.com/photos/rParksArrest.jpg	
  

© David E. Goldberg 2011
It takes a social movement to bring transformation.

© David E. Goldberg 2011
The Big Beacon Movement of 2012

© David E. Goldberg 2011
© David E. Goldberg 2011
Problems: Changes huge & have system
that delights in failure of candidates.

© David E. Goldberg 2011
© David E. Goldberg 2011
Global
movement

© David E. Goldberg 2011
5 Pillars
to transform
higher
education
by
collaboratively
disrupting the
status quo.

© David E. Goldberg 2011
Coming 2014

© David E. Goldberg 2011
5 Technologies of Trust
• 
• 
• 
• 
• 

Wholemindedness
Values-based design
Coaching
Culture crafting & sculpting
Changing the way we change
Wholemindedness: 6 Minds of WNE
Analy+cal	
  
mind	
  
Mind	
  
mind	
  

Design	
  
mind	
  

Six	
  Minds	
  
of	
  the	
  
Whole	
  New	
  
Engineer	
  
Linguis+c	
  
mind	
  

People	
  
mind	
  
Body	
  
mind	
  
Values-Based Design: 5 Pillars of the Big Beacon
• 
• 
• 
• 
• 

Joy
Trust
Courage
Connection
Openness
Culture	
  sculp+ng	
  

Anything But Engineers

© David E. Goldberg 2011

www.bigbeacon.org
Modern leadership
coaching traces its
origins to Chilean
engineer, Fernando
Flores, & his PhD
thesis: Management
and Communication
in the Office of the
Future, 1982

© David E. Goldberg 2011
Changing how we
change: Cannot
assume that simple
orders in a hierarchy
will do the trick

© David E. Goldberg 2011
Good exemplars growing: Different objects of
change, assumptions, & process of change essential

© David E. Goldberg 2011
1.  We are reforming the wrong stuff,
2.  Using assumptions appropriate for bygone times,
3.  Using change methods too weak to succeed.

© David E. Goldberg 2011
1-3 Takeaways

© David E. Goldberg 2011
Email: deg@bigbeacon.org
Web: www.bigbeacon.org
Linkedin: www.linkedin.com/in/deg511
Twitter: @deg511, @bigbeacon

© David E. Goldberg 2014
Join Sunday breakfast for interactive session
to collaboratively disrupt the status quo.

© David E. Goldberg 2011
The Emotional Rescue of
Engineering Education
Dave Goldberg
ThreeJoy Associates, Inc.
deg@bigbeacon.org

© David E. Goldberg 2014

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Emotional Rescue of Engineering Education - EWB2014