Marketing Ecosystem

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This document discusses an organization's marketing ecosystem and provides the website www.BigDogInnovations.com repeated multiple times. The high-level message is about an organization's marketing approach and ecosystem, with a focus on the website www.BigDogInnovations.com as a key part of that ecosystem.

Your Organization’s Marketing Ecosystem...

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Your online community isn’t an island. It is the online manifestation of your mission and one of the best opportunities you have to help your organization succeed. In this webinar we look at how you can fully integrate your community into your marketing initiatives in a way that strengthens all of your efforts. In this presentation, we illustrate how properly constructed direct marketing with strong calls to action, “open" communities, consistent social media efforts and a robust content calendar can all work together to make your community, and you, more successful.

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This presentation describes the changes taking place in the marketing ecosystem due to the growth of digital marketing in general and of programmatic advertising in particular. It walks through the ecosystem from both an advertiser/goods producer and a publisher/content producer perspective and presents tips for optimum monetization in different business models. Roland Siebelink is Head of Quality & Productivity at Rocket Fuel and a former winner of the Silicon Valley Founder Showcase. Before Rocket Fuel he was CEO of TopicMarks (acquired by Tagged), Global Head of Strategy at Swiss Life and CEO of Avalu.

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FOR AN EXPLANATION OF THESE SLIDES, VISIT: http://bigdoginnovations.com/missionm3b-file-4-the-four-cornerstones-of-marketing-3-0 Big Dog Innovations is on a mission (MISSION M3B) to get each part of the MARKETING 3.0 BLUEPRINT (the ROADMAP to the new world of marketing) into the hands of elite marketing executives - worldwide - who are highly desirous of innovating their marketing models. FILE #3: "Let's Clear Up The Confusion Right Off The Bat" delivers a detailed explanation of the "change" that exists in the marketing world today - providing the clarity needed to progress your organization through the complete "Marketing 3.0" transformation. To access and/or subscribe to all past and future content files in this series, visit http://www.bigdoginnovations.com/missionm3b

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Voice-of-Customer Marketing is enabling businesses to achieve unprecedented results in their marketing efforts... This presentation provides insightful information and easy-to-follow diagrams of: -- Voice-of-customer marketing channels -- How voice-of-customer marketing channels drive your organization's overall integrated cross-media marketing plan -- How your entire integrated cross-media marketing plan can be measured to accurately determine your organizations return on investment (ROI) across the entire sales and marketing enterprise

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