Tell your story presentation 25.9.12
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The document provides information from a presentation by the East of England Communications Team on supporting grant recipients with communications and publicity. It outlines the team's role in raising awareness of funding initiatives and maximizing local impact. Survey results showed most recipients use websites to inform people of projects and social media use is common. The presentation covers how the region communicates, the importance of using the BIG logo correctly, generating local publicity, and developing a communications plan to tell your story.
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Tell your story presentation 25.9.12
- 1. Tell your story: PR on a shoestring East of England Communications Team 26/09/2012
- 2. Welcome and agenda Sara Betsworth Head of Region #BIGlf
- 3. BIG Funding Officers Richard Drape and Michelle Drummond A Summary of Support
- 4. Your regional comms team Our remit: To support successful development and delivery of BIG’s funding initiatives locally To raise awareness and maximise impact our funding locally
- 5. You said: Survey Monkey results: •100% of respondents use websites above all other methods to inform people about your projects •58% of you tweet •8% blog •41% use events •word of mouth is still a popular method
- 6. How we communicate in the region: a snapshot •Being out and about – funding fairs, workshops and briefing events •Engaging with local media •Publications and website – case studies, feature articles, and social media •Public affairs – keeping MPs, Local Authorities and regional stakeholders in the loop •Engaging with regional stakeholders – project visits, launches and VCS groups.
- 7. The power of being social Listen, learn and share Twitter: @BIGEofE Facebook: Big Lottery Fund – East of England BIG’s blog: http://www.biglotteryfun d.org.uk/community-uk? fromsearch=-uk
- 8. Supporting you along the journey In print: Grant acknowledgement requirements Online: BIG website - grant holder section: http://www.biglotteryfund.org.uk/index/grant-uk Over the phone: 01223 449027/449034 In person: Invite us to your events, tweet us, tell us about your successes!
- 9. Online support from BIG http://www.biglotteryfund.org.uk/index/grant-uk Advice & support: •Publicity guidelines •How to order merchandise for events etc (T shirts, Balloons, banners, bunting) •How to use the BIG logo (and advice on styles)
- 10. BIG Branding: use of the logo •Tells the public where lottery money is spent •Encourages others to apply •It’s a condition of your grant!
- 11. Where should I use the logo? Any form of promotional or publicity materials: •Press releases •Leaflets •Posters •Brochures/annual reports •Websites •Stationery/letterheads •Job averts/ on vehicles etc •Twitter/facebook
- 12. Logo – hard and fast rules! •Only recipients may use it •Do not alter in any way •Standard logo preferred •Size at least 12mm •Available in pink or blue •Available on website
- 13. BIG Logo
- 14. Generating local publicity •All grants awarded are made public (press release, BIG and DCMS website) •BIG sets embargo date •National and regional media alerted •Then it’s up to you! But today should help ...
- 16. Where to start: •Have a Comms plan: key messages, audience, methods you will use •Know your local media and how they reach audiences: print/broadcast/ TV/online? •Press releases/leaflets/blogs •Social Media
- 17. #BIGlf
Notes de l'éditeur
- The beneficiary logo has been designed to tell the public that you have received Lottery money Only recipients may use it The logo is one piece of artwork Elements may not be altered in anyway! There are two versions of the beneficiary logo: standard and high-impact Standard logo preferred Use the high-impact logo if space is limited or where the public has less time to register the mark SIZE : We have a minimum size to make sure our logo is clear and easy to read Standard logo: make sure crossed fingers symbol is at least 12mm High Impact: make sure crossed fingers symbol is at least 14mm COLOUR: Two full colour options: pink and blue You cannot change to one of your corporate colours You can also use our black or reversed-out logo