BigTuna Interactive Texas State Mass Comm Presentation
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BigTuna Interactive presented on website optimization during the 2014 Texas State Mass Comm week. Learn about the most famous landing page optimization campaign executed from Optimizely.
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BigTuna Interactive Texas State Mass Comm Presentation
- 1. Texas State University Mass Comm Week Submitted by BigTuna Interactive May 21, 2014
- 4. Network = Net worth Advertising Community Involvement
- 7. MLB A little about us...
- 8. www.bigtunainteractive.com Phone: 858.952.0837 | e-mail: adam@bigtunainteractive.com
- 9. Clients and Projects www.bigtunainteractive.com Phone: 858.952.0837 | e-mail: adam@bigtunainteractive.com
- 10. Strategy / Microsite DEV EMC Drupal DEV Mary’s Gone Crackers www.bigtunainteractive.com Phone: 858.952.0837 | e-mail: adam@bigtunainteractive.com Design + Dev Formerly Iomega Drupal DEV Americas Power Drupal DEV RBN Energy New site + performance Leucadia Wastewater District (gov) Full Optimizations CommUSA Drupal DEV Terabit Systems Full Optimizations Texas Renaissance Festival Featured Drupal Clients
- 11. Featured SEO & Optimization projects Drupal Development SoyConnection Performance Optimization Texas Renaissance Festival Microsite and Social Apps LANDesk Internal Systems Brickman ValleyCrest Design / Dev / On Page Optimization Anderson New Site Launch + Performance MGM Resorts International Drupal SEO Consultation Aria Las Vegas Full Optimizations Western Growers Shopify Dev Dan & Dave
- 13. On website optimization... www.bigtunainteractive.com Phone: 858.952.0837 | e-mail: adam@bigtunainteractive.com
- 14. Website Optimization Let’s make your site better Understanding Conversion Rate Optimization Search Engine Optimization
- 15. Who does this apply to? Creative Technicians Specialists Strategists • Designers • Developers www.bigtunainteractive.com Phone: 858.952.0837 | e-mail: adam@bigtunainteractive.com • Account Managers / Coordinators • Marketing Directors / Coordinators • Media Planners • Inbound Marketing Specialists {Writers} • PPC / SEO / Email Marketing
- 16. $$ Price Buy me www.bigtunainteractive.com Phone: 858.952.0837 | e-mail: adam@bigtunainteractive.com Example webpage Hero graphic Title Copy
- 17. What if you knew... www.bigtunainteractive.com Phone: 858.952.0837 | e-mail: adam@bigtunainteractive.com
- 18. Shouldn’t you know this already? www.bigtunainteractive.com Phone: 858.952.0837 | e-mail: adam@bigtunainteractive.com
- 19. Eliminate guesses www.bigtunainteractive.com Phone: 858.952.0837 | e-mail: adam@bigtunainteractive.com
- 20. Eliminate redesigns www.bigtunainteractive.com Phone: 858.952.0837 | e-mail: adam@bigtunainteractive.com
- 21. Project Approach Discovery & Strategy Qualitative Research tool stack: • Fast feedback • Non-biased
- 22. Project Approach Discovery & Strategy Quantitative research tool stack:
- 23. Featured Tactic: Heat Tracking Crazy Egg Resource url: http://www.quicksprout.com/blog
- 24. Featured Tactic: Landing Page Optimization Optimizely Original: 8.26% conversion rate
- 25. Featured Tactic: Landing Page Optimization Optimizely
- 27. Winner! Winning: 11.6% conversion rate +40.6% improvement +2,880,000 more email addresses +$60,000,000 in donations Resource url: http://blog.optimizely.com/2010/11/29/ how-obama-raised-60-million-by-running- a-simple-experiment/
- 29. Remarkable impact Across the board, best-in-class companies use Optimizely to drive revenue and results. 46% more subscriptions 28% lift in social shares 43% more online orders 21% more adds-to-cart 69% Increase in lead gen 24% more trial sign-ups CRO impact
- 30. Personalization Opportunities Student Targeting Opportunities New or repeat visitor Student’s location Keyword search term Come from this url.. Are in any of these custom segments (Example: 19 Year old Men from San Antonio) Have any of these cookies... Ad Source (AdWords campaign vs. Facebook ad) Device Time of day / Weekday vs Weekend Weather parameters Time on site Resource url: https://learn.optimizely.com
- 31. Who does this apply to? Creative Technicians Specialists Strategists • Designers • Developers www.bigtunainteractive.com Phone: 858.952.0837 | e-mail: adam@bigtunainteractive.com • Account Managers / Coordinators • Marketing Directors / Coordinators • Media Planners • Inbound Marketing Specialists {Writers} • PPC / SEO / Email Marketing
- 32. Conversion Rate Optimization Resources Resource url: https://learn.optimizely.com Inbound.org moz.com
- 33. Analytics Resource url: http://analytics.blogspot.com http://www.kaushik.net/avinash
- 34. SEO Oh the times are changing... www.bigtunainteractive.com Phone: 858.952.0837 | e-mail: adam@bigtunainteractive.com
- 35. www.bigtunainteractive.com Phone: 858.952.0837 | e-mail: adam@bigtunainteractive.com
- 36. SEO
- 37. SEO: Technical Page speed - fast sites Core meta information Schema.org
- 38. Learn code Resource url: code.org codeacademy.com w3schools.com/html
- 39. SEO Resources Resource url: moz.com google.com/webmasters contentmarketinginstitute.com
- 40. What to do next... 1. Start your own site: wordpress.com or tumblr 2. Hook up Google Analytics 3. Learn about Optimizely - become Optimizely certified 4. Keep up with your reading 5. Sign up for LinkedIn 6. Optimize and prophesize!
- 41. Wrapping up...
- 42. Say hi We’re just up the street Contact information: Phone: 858.952.0837 Web: http://www.bigtunainteractive.com Address: 504 Congress Avenue, #G20 Austin, TX 78701 ! ! ! www.bigtunainteractive.com Phone: 858.952.0837 | e-mail: adam@bigtunainteractive.com
- 43. Thank you! See you soon! P.S. Like us at facebook.com/bigtuna.interactive