Recommandé
Contenu connexe
Similaire à Irdeto Corporate Presentation
Similaire à Irdeto Corporate Presentation (20)
Irdeto Corporate Presentation
- 1. Irdeto Corporate Overview Richard Slot Senior Recruiter Talent Community EMEA Hoofddorp, The Netherlands 07-07-2010 Classification: Confidential
- 2. About us Founded in 1969 by Ir. Pieter den Toonder 1000 employees, over 500 customers Dual headquarters: Amsterdam and Beijing 25 offices around the world Part of Naspers, multinational media company 10.000 employees, USD $3.7B revenue in FY10 Protect and enable digital assets Content : video, games, maps, eBooks Software: applications, APIs, Oss Platforms : devices, servers Over 1 billion software instances protected
- 3. Part of a Strong and Stable Multinational Media Company 3.95 million subscribers, 60% of Naspers revenue (US $2.2B in FY10) --- secured by Irdeto US $3.7B revenue in FY10 Double digit annual growth, staff tripled since 2005
- 4. Irdeto’s Worldwide Presence Headquarters 1,000 employees in 25 offices, approximately half in Research & Development
- 7. Enterprises
- 8. Other industriesIrdeto’sCloakware solution for lifecycle security Irdeto’s pay-TV solutions for next-gen services 5
- 10. Connectivity
- 11. DisintermediationLast millennium New millennium Operator Radio stations News-papers Broadcast, broadband, mobile
- 12. Raised Consumer Expectations 7 Compelling content relevant to me Easy to consume on devices of my choice Connected to my social network
- 13. Irdeto, Enabling the Connected Day 8 Protecting and enabling the digital assets that create connected experiences for businesses and consumers all over the world.
- 17. Basic video chat
- 19. HD IPTV
- 22. Tele-presence
- 23. Large file sharingTime 2005 2000 2010 2015
- 26. New businessmodelsTraditional media Advertiser Consumer New media
- 27. MEDIA 3.0 MEDIA 1.0 Another View of the Media Evolution MEDIA 2.0 Content is king. Content distributors own the consumer Convenience and flexibility are key. More options and access for consumers The consumer is in the center. Everything tailored to one’s preference, habits, social network…
- 28. Irdeto Solving Key Problems “How do we protect the monetization and ROI of our – and others’ – digital assets from creation, distribution to usage?” “How do we, as pay-media operators, equip ourselves in this new market to remain relevant and competitive to consumers?” Lifecycle security with Irdeto’sCloakware solution Irdeto’s pay-TV solutions for next-gen services
- 31. Videocon – Differentiated Satellite Pay-TV Objective – Add pay-TV services to augment device sales in a highly competitive market Requirement – Flexibility to adapt to market trends, low TCO Solution – Irdeto SmartStart solution (CA, middleware, BSS) with differentiated services and tailored experience Satellite Bundled device plus TV service Interactive services, 10+ languages Easy billing options
- 32. MultiChoice Africa – Next-gen Pay TV Objective – Build on strong brand and market leadership, create next-gen STB platform Requirement – Fast customization, future-ready solution Solution – Irdeto renewable CA, flexible middleware, full-featured BSS, powerful content management Satellite & Broadband
- 34. 4 dedicated channels (also in HD)
- 35. 24/7 coverage, 13th Feb – 1st Mar
- 36. Integrated with pay TV – service on every box in home
- 38. Viasat – From Satellite to Online TV Objective – Offer on demand and catch-up TV via Internet to existing satellite and new customers Requirement – Flexible content management: Different user profiles, payments (free, rentable, packaged), geo-restriction, languages, currencies Solution – Irdeto content management: Search, top 10, full description, intelligent category tags, banner ads, payment gateway WMDRM, Silverlight, PlayReady Support Internet Satellite Irdeto Content Management
- 39. Astro – Differentiated Satellite Pay-TV Objective – Offer VOD and catch-up TV to STBs, PCs and mobile devices to extend brand, reduce churn Requirement – Acquire content from live and production sources, manage a large content library, secure the content, provide the consumer experience, service Astro subscribers and non-Astro subscribers via PPV, launch online service with World Cup (June 2010) Solution – Irdeto content management: A “Media Hub” to acquire, manage, secure, publish, distribute and monetize content on different consumer platforms. IP-connected STB/TV Silverlight , PlayReady DRM support with Smoothstream Broadband & Mobile Irdeto Content Management SMS
- 40. Telenor – Integrated Quad Play Objective – Offer centralized billing and customer care for voice, data and content services Requirement – Ease of configuration and integration, pay-TV expertise Solution – Irdeto BSS with 360o customer view, support for multi-currency, taxation / languages, pay-TV services Irdeto BSS Broadcast, Broadband, Mobile
- 41. Sony – “Media Go” Service Hollywood Objective – Grow Media Go service, delivering premium content to Sony and other devices Requirement – Best content protection to meet Hollywood robustness rules Solution – Cloakware technology protecting Marlin DRM on PCs and Sony devices Internet Protected by Cloakware
- 42. NetFlix – Content via Internet to Any Device Objective: Deliver content via Internet to any device, any time, any where Retain current subscribers Attract on-line subscribers Reduce delivery costs Requirement – Flexibility to support any device of a consumer’s choice Solution – Cloakware technology protecting content consumed on any device Internet iPhone, iPad PS3, Wii Protected by Cloakware "It's possible that within a few years, nearly all Internet-connected consumer electronics devices will include Netflix.“ Reed Hastings, CEO, Netflix
- 43. Adobe – Secure Content Delivery via Flash Objective – Enable online content delivery and monetization on different platforms Requirement – Flexibility to support any device of choice Solution – Adobe Flash Access supported by Irdeto’s content management solution Control Publish Internet Flash Access DRM License Irdeto Content Management
- 44. CLOAKWARE PASSWORD AUTHORITY (CPA) For Privileged Administrators in Enterprises and Governments 25
- 46. THANK YOU! 27 WWW.IRDETO.COM ALL CONTENTS COPYRIGHT 2009 IRDETO ACCESS B.V.
Notes de l'éditeur
- This is how Irdeto fits into our parent companies, Naspers and MIH. <from Naspers web site>Company Profile / About Naspers Business overviewNaspers is a leading multinational media group, incorporated in 1915 as a public limited liability company and listed on the Johannesburg Stock Exchange (JSE) in September 1994. The company also has an ADR listing on the London Stock Exchange (LSE).Over the past two decades the group has evolved from a traditional print media business in one country, to a broad-based e-media company in multiple markets.The group’s principal operations are in internet platforms (focusing on commerce, communities, content, communication and games), pay-television and the provision of related technologies and print media (including publishing, distribution and printing of magazines, newspapers and books). Most of Naspers’s businesses hold leading market positions.The group’s most significant operations are located in South Africa and elsewhere in sub-Saharan Africa, China, Russia, Eastern Europe, the Netherlands, India, Brazil and Thailand. Mission and StrategyNaspers operates platforms that link users to media, e-commerce, advertising, content and means of communication. The strategy is to provide entertainment, trading opportunities, information and the ability to participate to users wherever they are. The group’s expertise lies in the following: • packaging content and creating communities• building brand names around them• running platforms that distribute media products, support e-commerce and sell advertising.Naspers manages paying subscribers, concentrates on the media, trading and communication needs of individual users and also develops and sells useful media technologies. Through its various operations, the group wants to be useful to the communities it serves and use its expertise to that end.
- Irdeto continues to realize significant growth through revenue and acquisitions. In fact, the company has nearly tripled its workforce and grown its revenue by double digit percent annually over the past four years. Irdeto achieved these milestones and is prepared for future growth through its continued investments in products as well as the ability to embed innovation, flexibility and environmental consciousness into the very fabric of its organizational structure and physical space.
- Digital assets include many things, from music, video, games, software, applications to advertisement content.Devices are increasingly more connected and powerful. Consumers have many choices and expect the convenience of doing what they want, when they want and on any device.Consumers also want social networking, engaging with their family and friends as well as strangers across the Internet with similar interests of watching the same show.Consumers don’t care what networks are used – broadcast, broadband and mobile networks are already easily accessible in many parts of the world to enable service delivery to consumers. The consumer is king, in the center, with the power of choice. Whether you are a content creator, content provider, a device manufacturer or an application / middleware builder, the only way to remain relevant to the consumer is by satisfying his demands and exceeding his expectations better than anyone else.Irdeto enables Irdeto’s customers to fulfill these needs, with solutions and services for many industries and organizations, including pay media operators, game developers, mobile service providers and application owners. Additional background infoThe power of digital technology has afforded us a truly connected world. Each day, we converse with colleagues and friends around the world, share information for business or personal reasons, participate in online communities and enjoy the digital sights and sounds that are delivered to us how, where and when we want. Though behind the scenes, making the connected day a reality is not as simple as a click on a computer or remote control or the touch on a mobile device. To create sustainable growth engines, and maintain the flexibility to address an on demand, choice-driven consumer era requires that content creators and providers securely protect their digital assets from theft or misuse; and yet all the while, continue to develop and deliver compelling media experiences that draw audiences back for more. However, protecting digital assets is not just about music, videos and games. Every day, businesses rely on Irdeto for the assurance that information and digital assets will not be compromised or transgress compliance regulations. Creating Customer Loyalty in a Hyper-Choice Environment Digital content distributors and device manufacturers know that there’s no shortage of options for consumers when it comes to choosing content and devices to play that content. When there’s always another alternative, customer loyalty is at a premium, which makes any compromises to content or devices a risk to a company’s reputation and bottom line. Irdeto thrives when it comes to protecting high quality content on a variety of platforms including TVs, video recorders, set-top boxes, PCs, video game consoles, mobile phones, and any portable media devices. Irdeto technology enables content creators and distributors to maximize the value of their digital assets through secure, flexible environments that respond to consumers who take charge of how, where, what, and when they want to tune in to digital content. For business customers, Irdeto allays a company’s fear of compromised digital content, allowing them to focus on what they do best. Life Cycle Security is KeyIrdeto believes that the most effective way of protecting and securing digital assets is through a proactive approach that prevents hackers, misuse and theft before it strikes. Since the digital life cycle is only as strong as the weakest link in the chain, Irdeto protects digital assets at every point from idea generation to product creation and all the way through final delivery to the home or office. Irdeto also recognizes the proliferation of digital content on various devices including televisions, mobile phones, game consoles, and media devices, and has designed its technology to protect all digital content regardless of the network, device or platform on which it was built or where it will be displayed.
- Digital assets include many things, from music, video, games, software, applications to advertisement content.Devices are increasingly more connected and powerful. Consumers have many choices and expect the convenience of doing what they want, when they want and on any device.Consumers also want social networking, engaging with their family and friends as well as strangers across the Internet with similar interests of watching the same show.Consumers don’t care what networks are used – broadcast, broadband and mobile networks are already easily accessible in many parts of the world to enable service delivery to consumers. The consumer is king, in the center, with the power of choice. Whether you are a content creator, content provider, a device manufacturer or an application / middleware builder, the only way to remain relevant to the consumer is by satisfying his demands and exceeding his expectations better than anyone else.Irdeto enables Irdeto’s customers to fulfill these needs, with solutions and services for many industries and organizations, including pay media operators, game developers, mobile service providers and application owners. Additional background infoThe power of digital technology has afforded us a truly connected world. Each day, we converse with colleagues and friends around the world, share information for business or personal reasons, participate in online communities and enjoy the digital sights and sounds that are delivered to us how, where and when we want. Though behind the scenes, making the connected day a reality is not as simple as a click on a computer or remote control or the touch on a mobile device. To create sustainable growth engines, and maintain the flexibility to address an on demand, choice-driven consumer era requires that content creators and providers securely protect their digital assets from theft or misuse; and yet all the while, continue to develop and deliver compelling media experiences that draw audiences back for more. However, protecting digital assets is not just about music, videos and games. Every day, businesses rely on Irdeto for the assurance that information and digital assets will not be compromised or transgress compliance regulations. Creating Customer Loyalty in a Hyper-Choice Environment Digital content distributors and device manufacturers know that there’s no shortage of options for consumers when it comes to choosing content and devices to play that content. When there’s always another alternative, customer loyalty is at a premium, which makes any compromises to content or devices a risk to a company’s reputation and bottom line. Irdeto thrives when it comes to protecting high quality content on a variety of platforms including TVs, video recorders, set-top boxes, PCs, video game consoles, mobile phones, and any portable media devices. Irdeto technology enables content creators and distributors to maximize the value of their digital assets through secure, flexible environments that respond to consumers who take charge of how, where, what, and when they want to tune in to digital content. For business customers, Irdeto allays a company’s fear of compromised digital content, allowing them to focus on what they do best. Life Cycle Security is KeyIrdeto believes that the most effective way of protecting and securing digital assets is through a proactive approach that prevents hackers, misuse and theft before it strikes. Since the digital life cycle is only as strong as the weakest link in the chain, Irdeto protects digital assets at every point from idea generation to product creation and all the way through final delivery to the home or office. Irdeto also recognizes the proliferation of digital content on various devices including televisions, mobile phones, game consoles, and media devices, and has designed its technology to protect all digital content regardless of the network, device or platform on which it was built or where it will be displayed.
- One major factor that provides consumer with new choices is the increase in broadband penetration, speed and most importantly, quality:low latency and jitter are critical to video delivery and next-generation services.At 11Mbps download speed, online digital piracy takes off based on a study as it takes just 15 minutes to download a movie over the Internet. It’s easy and fast to do, nearly for everyone. In some countries, especially in the developing world, it may be easier to build a 4G mobile network for broadband connectivity instead of building a fixed broadband network. At 20~80 Mbps download speed, many next-gen services can be provided. Example: Sweden operator launched a 4G service in Stockholm in Nov/Dec 2009, with plans for a 30-city rollout in 2010.Other points of interest:2008 to 2009 big step in quality in a number of countries to be ready for tomorrowGreen graph: Download: 3.75 Mbps, Upload: 1 Mbps, Latency:95 msPurple graph: Download: 11.25 Mbps, Upload: 5 Mbps, Latency:60 ms
- Linear content: in the market where the value of content is the main driver for revenue generation, having the best content protection solution and a variety of convenient purchase methods for live-TV or video is crucial. Examples of services offered in this market include subscription, pre-paid, pre-enabled, auto-expiry, CI+ CAM, post and view (on the Internet).Dynamic content: in this market / stage, consumers demand more flexibility in the way they consumer content; they want it anytime, anywhere, and often across any network type. The key to revenue generation in this stage is the ability to provide consumers with flexible means to enjoy content. Examples of services offered in this market include PPV, PVR, catch-up TV, VOD, web player, PC delivery, domain management, as well as services or offered through ad networks, search engine optimization, affiliated sites (syndicate) and open sites (viral).Personal content: in this market, through statistics and analytics, consumers are identified and can be targeted for tailored content and/or ad delivery based on their consumption habits and preference. The value that content distributors and owners can provide go beyond simply serving up the content consumers seek in a variety of ways; they can proactively find and present what may appeal to consumers, and enable social networking and richer interactive experiences that lead to both new revenue streams and increased customer loyalty.
- Background:Huge market in India, densely populated cities1.1B people, 220M households, 300M TVsFast growth of satellite TV, stiff competition5 DTH competitors launched before Videocon d2h services450 channels, no exclusives, difficult to differentiateKey challenges / opportunities:Videocon is a leading CE brand – how to leverage that position to enter DTH?Support local differences – 10 languagesHyper-competitive market5 DTH competitors already launched>10M DTH subscribers at launchAdding up to 1M / monthMust differentiateTime to market fundamentalSolution:Key drivers – fast customization, low ownership costsIrdeto SmartStart Advanced TV solutionRenewable and best-in-class content securityEasily customizable user interface – no dependence on vendorsSupport for 10+ languages – not possible on most middleware platformsAbility to add new in-house or 3rd party applicationsEase of deployment on multiple device platformsFlexible billing and customer care systems to support different offeringsHigh scalability for growthWhy IrdetoOne-stop shop, pre-integrated solutionsExperienced team, global deploymentsProven track record of innovationsResults:Building on existing strong brandConsistent look and feel across STBsPopular “combos” to avoid price-only competition with other pay-TV operatorsService differentiationInteractive servicesFresh content, ahead of competition10+ differentiated channel packagesTailored user experienceCustomized interface and languagesConvenient billing options
- Background:Africa pay-TV market – fast changingIncreased broadband penetrationEmerging value chain – new competition and opportunityNew rights owners, services, platforms, devices, entrants, consumers… and aggregatorsMultiChoice – leading satellite operator since 1986Distribution of both acquired and own contentChannel bouquets branded as DStvPart of Naspers GroupSubscribers: 3.2m Gross active subs between SA and Africa with ca. 800k in the rest of AfricaObjectives:Build on its strong brand and market leadershipOne of the top five brands in South Africa3.2M subscriber homes, rapidly expanding in AfricaPart of Naspers GroupCreate next-generation set-top box platformSolution:Key drivers – fast customization, future-ready solutionIrdeto SmartStart solutionsRenewable and best-in-class content securityEasily customizable user interfaceAbility to add new next-generation services to increase customer loyalty and ARPUPush VOD, games, interactive applicationsVarious content delivery optionsWhy IrdetoOne-stop shop, good fit of company visionExperienced team, global deploymentsSuccessful launch of services in World Cup football stadiumsDVB-over-IP project for hospitality industry in South Africa
- Background:Australia population – 22M people, 9M households Increased competitionFrom broadband and new playersBlockbuster going online with movie rentalsChanging consumer behaviorPopularity of PVR and Internet TVFoxtel - leading satellite operator in AustraliaAdvanced servicesInteractive features – news, weather, sportsPPV, PVR, push VOD, HD1.6 million subscriber homesPartially owned by News CorpObjectives:Add on-demand and catch-up TV services“watch what you want, when you want” Offer differentiated, niche content to create valueDeployed – NDS CAS (sister company), OpenTV middlewareNew – Irdeto Content Management solutionMore mature and operationally superior to other solutionsChosen solution by BSkyB (sister company) and ViasatWhy IrdetoTime to market, ready solutionExperience in pay-TV ecosystem integrationResult:Vancouver 2010 - Olympic Winter Games$65 AUD4 dedicated channels (also in HD)24/7 coverage, 13th Feb – 1st Mar 2010Integrated with pay TV – service on every box in homePlus live online broadcast
- As one of the UK's most visible media brands, BSkyB reaches one third of all UK homes and has a reputation for focusing on quality growth by increasng product penetration and innovative entertainment options. In 2005, as part of its focus on growth and innovation, Sky wanted to streamline its workflow for delivering video content to multiple platforms. With Irdeto Media Solutions, Sky doubled their clients, increased revenue opportunities and significantly reduced their operational overheads.Syndication partners, media outlets, mobile providers, affiliates including railroad stations and shopping malls
- flexible user profile (optional link to satellite account),
- Background:Malaysia’s largest pay-tv operator2.5m+ subscribersAvailable in 50% of Malaysian homesPrivately owned and operated by Measat Broadcast Network Systems.Subsidiary of Astro All Asia Networks PLC which own Maxis – the largest mobile operator in Malaysia.Launched Measat 3 in Summer 2009 followed by new IP PVR STBLaunch of B.yond in December 2009 – HD DTH – 5 channels.Mirror Broadcast from two centres near Kuala Lumpur – AABC and Cyberjaya.>90 channels comprising of pass through, modified, 10 local channels – Astro owned content.Business goals: (key challenges / opportunities):GoalsBrand extensionChurn reductionAvailable to existing DTH subscribers only - expanding to non subscribers.Initial 10 channels available for Catch UpPlus PPV Movies later – Celestial Pictures Re-launching entire online presenceLaunching the B.player to follow B.yondSoft launch with Academy Fantasia – early June, 2010Launched online with World Cup – June 11th 2010All matches streamed to PC and mobile (Maxis) to existing subscribers.Maxis subscribers able to upgrade package.VOD content available to STB (via IP), PC and mobile to existing subscribers.Some FTV content with consumer data capture.Following with BPL and other home content, to online, mobile and STB.Expanding to other content in late 2010What problems they need to solve:Large content library of home content, movies and other TV content.Wanting a solution to enable them to create “The Media Hub” for ALL IP delivered content.Needed to ingest from many existing systems into a single content management solution.Needed a recognized security solution.Solution that considers broadband access challenges in Malaysia.Be able to service non-Astro subscribers.Integrate with their existing CA system for distribution of VOD content to STB via IP.Distribute VOD content and metadata to Maxis (mobile)Scalable.Ingest – locations and integration – archive.Processing – volume.Distribution – platforms.Solution:Created the “Media Hub”.Site located Publish solution with deep integration to existing broadcast production workflow.Integrate with BBS for metadata ingest and scheduling of online content – live and VOD.SAAS Control – later Monetize.Live video ingest and control of Inlet Spinnaker encoders.Providing a skinable, repurposable and client Silverlight Player ; “The B.player”Configurable via the DPM; Playready DRMSmoothstream.Authenticates subscribers against SMS.Solution for non subscribers to access content via PPV.Mobile and STB – content management, distribution and processing.
- Source:Telenor web site:“The Telenor Group is a leading provider of telecommunications services worldwide. The company has a strongfootprint in Central and Eastern Europe and Asia and a leading Nordic position in mobile, broadband and TV services.Content: TV services and mobile content. Telenor offers TV services via cable, digital terrestrial and satellite networks in four Nordic markets. In several markets we also offer mobile content services (e.g. ring tones, music, movies, sports, and mobile TV).”Quad play – very often mobile is on a separate bill, data+voice+TV on the same charge, but seldom is mobile charge on the same bill (Telenor’s mobile telephony is a separate system)Irdeto BSS supportsVOIP, not traditional telephony such as fixed-line or mobile telephony. Irdeto BSS can integrate with other systems that process the traditional telephony call records with rating engines, and serve as the central customer care interface.
- Via Internet: content delivered to PCsVia Playstation network: content delivered to mobile devices, Sony Bravia TV, play stations, Sony / Ericsson products
- Objective:Retain existing subscriber base (many being lured to on-line delivery)Attract on-line only subscribersReduce content delivery costs
- Research in Motion (RIM) is the designer and manufacturer of the award-winning BlackBerry® smartphone, used by millions of people around the world. The company also creates solutions for the worldwide mobile communications market, including the software that allows the BlackBerry to provide mobile access to email, applications, media and the Internet.RIM has two drivers for the improved management of passwords:Availability – RIM operates to telco standards, providing 5-nine’s availability. Improper or unauthorized use of privileged passwords is far too great of an availability exposure, which could result in million-dollar penalties to RIM’s customers (e.g. Vodaphone, Verizon, AT&T, Rogers, Bell, …)Security – Extremely confidential information passes through the RIM network. RIM needs to be able to assure their customers, and auditors, that improper access to systems & data is appropriately restrictedComplex environment:Four independent business unitsMultiple data centers across the globe, and increasingMultiple technologies – Windows, UNIX, Oracle, networkingBoth privileged and A2A passwordsExtreme availability/reliability requirementsDeployment statusPhase I, approximately 3000 credentials managed for the Corporate business unitPhase II (June) is to deploy Password Authority to Blackberry Operations, managing another 3000 passwords