1. SAH: Mobile
Bill Cava, Chief Evangelist
Mobile is the New Competitive Edge

2. Are we currently
experiencing the biggest
transformation in the history of
computing to date?

6. http://www.lukew.com/ff/entry.asp?1510

7. http://www.lukew.com/ff/entry.asp?1510

8. http://www.lukew.com/ff/entry.asp?1510

9. The Mobile 50%
-46% of U.S. adults use smartphones
as of February 2012.
-66% of Americans 24-34 year olds
owned a smartphone January 2012
-50% of Facebook's total audience
(845 million) uses mobile devices
(425 million people)
http://www.lukew.com/ff/entry.asp?1510

10. Mobile is driving the most dramatic
behavior transformation in history
1. Social networking is accelerating the growth of mobile
2. Consumers are shifting time to mobile usage
3. Mobile commerce is changing shopping behavior

11. Separation of Content from
Presentation

15. 3 Approaches
• Device Detection (Server Side)
• Responsive Design (Client Side)
• Responsive + Server Side (Ress)

16. Device Targeted Content
• Server Side Device
Detection
• WURFL Library
• Device served a specific
template

17. Device Targeted Content
1. Enable Device Detection in
web.config
2. Develop Templates for Mobile
Device
3. Register Mobile Templates
with Ektron

19. demo

20. Responsive Design

21. Main 3 Ingredients of RWD
1. Flexible grid based layout
2. Flexible images
3. Media Queries

22. Flexible Images
http://www.alistapart.com/articles/responsive-images-and-web-standards-at-the-turning-point

23. Responsive Images
• http://jquerypicture.com/
• https://github.com/scottjehl/picturefill

25. SS vs RWD
• SS - Approach assumes you want to
layer mobile functionality on top of an
existing site
– Works well when you need to “patch”
mobile holes
• SS – Requires a separate “forked”
code base
– Drawback: more code, more overhead
– Benefit: isolated code, less risk

26. resources

27. http://www.ektron.com/Resources/Product-Documentation/

30. Case Studies

31. May Developer Program: Mobile
• Content Technology Podcast:
Episdode #7: Responsive Design with
Ethan Marcotte
• 5 Technical Blog Posts from MVPs
(Managing Content for the Mobile
Web, Mobile Website Detection, more)