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lenovo digital advertisement
- 2. Digital advertisement It refers to promotion of brands and products through the electronic media.
- 3. Lenovo products Lenovo is a Chinese multinational computer technology It makes and sells personal computers, smartphones, servers, tablet computers and many other products.
- 4. Target audience My target audience with this marketing strategy are mainly consumers from external markets. These include internet users that use computers, mobile phones and internet television. This will advertisements will be all internet users in the world. These include the audience that other forms of advertisements are unable to reach.
- 5. Internet sites The internet sites will include social media sites, email platforms, Google ads and search engine advertising. Much effort and resources will be directed to social media advertisement.
- 6. The advertisement The advertisements will be creative and captivating. There will be links to Lenovo sales webpage.
- 7. Plan The social sites to be used will be identified. Information from the sites will be collected to make sure that appropriate advertisements are created. The advertisements will be created and then be placed on the social media. Evaluation of the success of the digital marketing strategy will be done.
- 8. Budget ACTIVITY PROJECTED AMOUNT Planning $ 10 million Operational costs $ 300 million Maintenance $ 50 million Total cost $ 360 million
- 9. Evaluation Increased number of sales. Increased awareness of Lenovo products. Increased demand of Lenovo products from regions where the sales were low. Increased traffic on the Lenovo website and sales through the website.
Notes de l'éditeur
- These promotional messages can delivered through email, social media, on search engines, banner ads on mobile apps or web sites. Social media advertising, the one I will discuss involve use of social media websites to promote Lenovo products.
- The products include smartphones, tablet computers, laptops and desktop computers. These are the products that I will be involved in marketing through the internet.
- Geographical barriers make some of the customers not be able to be reached by advertisements and internet is a good tool to reach them. The audience being internet users and the most Lenovo products are used to access internet so this will be the right audience.
- These social media sites include Facebook, twitter, Google plus, linked in, you tube and many others. These sites have many active people and they are potential customers of the products. The use of social media will also involve direct interaction between the customers and Lenovo service providers.
- Pictures, videos and text on the social media websites will be used. Accounts for advertisements in the social media accounts will be created and people encouraged to subscribe to Lenovo updates.
- The best social platforms for consideration include Facebook, twitter, Google plus, and LinkedIn. The information collected will include the costs for advertising, the size of advertisement for picture and video and the number of words for the text.
- This amount of money will ensure that the Lenovo products are marketed globally. Many social platforms will be involved and experts to ensure successful advertisement. The social sites gather together a large number of people together and this will be economical.
- Studies will be conducted to ascertain that there are no major factors that are increasing sales other than digital marketing. The evaluation will be done by the marketing team and will involve data analysis of the sales.