Survey results and suggestions from Real Estate Professionals around the Country Assembled by Bill Lublin, combined with suggestions for course development and marketing to association members.
27. Question #8 -
What would you like to tell your Association
about their education program?
28. “Hire Bill Lublin
and hold classes at
a resort
destination”
29. “Hire Bill Lublin
and hold classes at
a resort
destination”
30. “They do an
awesome job and
don't get to hear
that enough.”
31. “I want to see my
association bring
speakers and presenters
that I cannot get at the
local level. ”
32. “ Too many Association Ed
Directors hire the "safe"
instructor who everyone loves.
Generally agents will love the
instructor who doesn't
challenge them and tells them
that doing things they way
they've been doing them for 20
years is ok. It isn't. We have to
adapt to survive. Focus on the
learners who are there to learn
to survive.”
33. “ Make sure instructors are
fluent in multiple levels of
practice. They should be able
to easily discuss Ethics,
Agency, Risk Management
and Twitter seamlessly. Find
well-rounded, current and
relevant instructors.
The fact that they've been
teaching "forever" is
generally not a good reason
to hire them. ”
34. “I think it is important
to stay connected....you
need educators that are
currently involved in the
business. This helps to
ensure that the
program content is
relative and the agent
walks away with useful
information. ”
35. “Do not use the same
instructors year after
year. ”
39. “Post-Licensing should
actually be discussions
and examples of real
estate transactions and
how to build, maintain
and grow a successful
business.”
40. “I like to see the current
trends in my state and
in my area so that I can
see (if) what is
happening in my service
area is an anomaly or
not in RE sales trends. ”
41. “It's got to be timely,
hands on and usable in
my business today. What
tools should I be
embracing to be better?
What information should
I be paying attention to?
Can you be that resource
to help me sort and
qualify or are you just
adding to that "noise"? ”
42. “Technology should be
interwoven into the
training of everyday
practices and not just
glittery. Doing a "60
mobile apps" class is not
relevant. The students
never go back to the list
and don't know what to
do with it.”
43.
44.
45.
46. “Classes need to have
more class participation
for the best educational
experience. ”
47. “If you don't promote it
correctly they won't
come... ”
62.
For Information About classes
for Your Company or Association contact
Bill.Lublin@smminstitute.com
Thanks for Listening
Notes de l'éditeur
Here’s our Bell curve- but you need to note that Twice as many people are passionate about how poorly you match their needs
In topics, these are the courses the members suggest you offer – both for themselves and as part of a curriculum.
The Classroom experience still rules, with a Test being a good thing! Behind that comes Webinars and Video- accessible to most Associations no matter how small – and then the more expensive types of education that would generally be offered by a partner rather than the Assoc itself
If you’re going to have a webinar, Shorter still seems better, though like the email this is a bit of a red herring – its just easy and though the educational impact is less, every feels that they did something – Generally these events are best for building email lists – something you don’t need to worry about
Here is where you can shine – just make a quick video to share some message you need to share – and you get a few uses – You can send it out, build a library on the Association web site, feature trainers and speakers, promote upcoming events, and feature members.
Facebook Pages Are Pretty Much Dead, but Groups are very much alive -
Facebook Pages Are Pretty Much Dead, but Groups are very much alive -
Facebook Pages Are Pretty Much Dead, but Groups are very much alive -
Facebook Pages Are Pretty Much Dead, but Groups are very much alive -
Here you can email any members you are connected to or have email addresses from in Facebook.
eVite’s free option will allow you to send 750 evites at a time – they also have for fee options
eVite’s free option will allow you to send 750 evites at a time – they also have for fee options
eVite’s free option will allow you to send 750 evites at a time – they also have for fee options