This document discusses a case study of a small flower shop in Colorado called Stems that is using Pinterest successfully. It notes that Stems has over 1000 Facebook likes, good Google and Yelp reviews, and spends 1-2 hours per week curating galleries on Pinterest of their flowers which helps drive traffic to their site. Their natural focus on colorful pictures of flowers for celebrations makes their content very suitable for the visual social network of Pinterest.

1. Random Small Flower Shop in
Colorado Pinterest Case Study
Bill
-Support Clip Art

2. Stems a Flower Shop

3. WHAT ARE YOU BLUE?!
A FLOWER SHOP SIR!

4. • Highly personal Facebook page 1000+ likes
• Clean Google+ profile with Zagat
reviews, basic information
• 11 total Yelp reviews (4.5 rating). 9 of them
are filtered. 7 of the 9 are 5 star.

6. Woo Pinterest is
worth doing!

8. Flowers

9. Flowers

10. Flowers

11. No Flowers

12. Flowers, Food, and Space

13. Board Breakdown
What they know their
customers like
What they think their
customers like

14. +Traffic to their site

15. Curated Galleries on their site give
them the option to link to their site

16. “Nice Flowas” - Popeye

17. All Stems is doing on Pinterest:
Taking the stuff they’re already
doing here (Taking Pictures)
Posting it to the site where people like to
look at pictures (Pinterest)

18. For even less work and more customer
input they could do..

19. Add their most passionate customers
as contributors

20. • Stem’s is taking advantage of the easy to use
networks with massive traffic. With Pinterest, all
they’re doing is using the pictures on their site to
drive traffic. They’re also contributing to the
flower shop community by linking other blogs. All
in all, they probably spend no more than an hour
or two a week on Pinterest, but because of how
their site is set up (it’s almost tailored to
Pinterest) they are #4 on Google Search ‘Flower
Shop Pinterest’. Some businesses just have
natural advantages on these networks. Pretty
flowers celebrating happy occasions works well
with Pinterest.