1. WILLIAM MORAN
400 Greenfield Trace
Marietta, GA 30068
678-523-9897
EXPERIENCE:
5/03 – Present SLC ENTERPRISES, INCORPORATED
President, Chief Executive Officer
 Created new company specializing in repair, resale and sales financing of used and insurance salvage
vehicles with annual revenue averaging over $500K and a customer loan portfolio of over $200K
1988 – 2003 THE COCA-COLA COMPANY, ATLANTA, GA
Operations Support Manager, Wendy's International Account Team, WIAT, 2/00-4/03
 Served as primary technical and operations liaison between Coca-Cola Fountain and Wendy's
International
 Utilized customer/client input to develop customized technologies and services utilizing Coca-Cola
operations and equipment supplier's resources
 Developed new technologies to meet customer's needs in resource constrained environment including
concept development, prototyping and oversight of lab and field testing
 Recipient of Performance.Always award for high achievement in resolving systemic technical issues,
implementing cost effective solutions, and providing technical leadership within Coca-Cola Fountain
 Developed and managed $8MM Wendy's Operations Team capital equipment and service budgets
 Managed international design and upgrade projects and resolved overseas operations issues
 Completed development of 10-year fountain equipment evolution strategy to coincide with key
milestones in customer contract renegotiation timeline
 Designed and manufactured prototype tower upgrades to add multi-flavor dispensing valves with
electronic ratio control to existing dispensers to extend the useful life and increase the number of
flavors available on remanufactured equipment
 Completed economic analysis to determine optimal use of resources and potential system wide capital
and expense savings.
 Working with suppliers, identified reliability issues with fountain portion controls, developed
alternative control design outside of Coca-Cola system, and commercialized the control to save
Wendy’s Team over $1MM in annual service costs, as a result controls were later approved as the
standard control in the Coca-Cola system.
 Approved proposal included failure analysis linked to geography, costs/savings analysis of different
replacement scenarios, and risk analysis associated with new technology implementation including
successful lab and field test, development of new supplier audit procedures, creation and
implementation of project plan and training materials, negotiation of product costs and supplies, and
successful sell-in of new control design to customer and account team management
 Supervised up to 12 direct and indirect team members including an applications engineer, a beverage
quality assurance technical account manager and 7 Wendy’s operations support managers
 With total budget under $15,000 and in less than 5 months, designed and built functional automated
fountain beverage dispenser prototype that was blueprint for field test units installed in Wendy’s.
Unit’s creation leveraged supplier resources, internal resources, and “off the shelf” components.
Wendy’s Applications Engineer, Dispensing Systems Engineering, 1/97-2/00
 Developed successful technical solutions to meet customer/client requirements and provide strategic
point of difference vs. competition
 Credited with developing and implementing creative solutions to Wendy's equipment and store design
constraints that were critical in successful contract negotiations to switch Wendy's from competitive
beverage supplier. Creative design utilized standard equipment components allowing vast
improvements in reliability and drink quality while saving customer over $11,000 per location in
rework costs totaling almost $45MM in national savings

2.  Managed three customer support managers
 Led program to upgrade dispenser merchandisers in over 4,000 Wendy’s locations working with
customer support managers, equipment suppliers, internal operations support and external service
suppliers
 Project included creation of project proposal, establishment of project team, development of common
goals and objectives, assignment of responsibilities, development of necessary components and
instruction manuals, negotiation of cost and delivery schedules with suppliers, legal documentation of
customers’ agreement to upgrade, and project schedule development and project tracking. Project was
completed on time and under budget.
National Accounts Applications Engineer, Dispensing Systems Engineering, 4/95-1/97
 Managed development and application of customized equipment and equipment based solutions for
over 300,000 Coca-Cola Fountain accounts
 Developed relationships with US regulatory agencies and successfully drove implementation of
revised NSF equipment standards
Frozen Beverage Project Manager, Agent Development, 4/94-4/95
 Developed service organization blueprint for system wide implementation of frozen beverages.
Blueprint included product distribution, manpower, parts, training, and infrastructure requirements
and costs
 Created and implemented strategies for Coca-Cola Fountain service initiatives.
 Assessed current service network capabilities and capacities and developed training plans, materials,
and tracking processes necessary to successfully implement initiatives
 Negotiated vendor equipment and service provider pricing
 Provided serviceability and service network capabilities input for equipment design projects
Frozen Beverage Development Engineer, Dispensing Systems Engineering, 5/93-4/94
 Completed assessment of frozen beverage equipment suppliers' equipment and operational support
systems by creating testing procedures and performance metrics. Compiled results from lab and field
tests and implement reliability and performance improvements in supplier's product offerings
Manager of Technical Services and Purchasing,
Coca-Cola Refreshment Systems BreakMate, 5/92-5/93
 Responsible for overall technical integrity and product service for the BreakMate product line
 Managed and directed all technology development, purchasing activities, warehousing logistics,
inventory management, and equipment maintenance and remanufacturing for Coca-Cola Refreshment
Systems including customer technical service and support
 Supervised up to 13 direct and indirect reports, including customer service technicians, a warehouse
manager, 3-6 warehouse and remanufacturing technicians, and 4 customer support managers.
Project Manager, Sales Equipment Technologies, 4/88-5/92
 Provided project management for all phases of development of fountain dispensing equipment from
conceptualization through commercialization
 Developed first high flow dispensing valve for Coca-Cola Fountain
1984 – 1988 KLIKLOK CORPORATION, DECATUR, GA
Project Engineer/Senior Systems Engineer
 Successfully led team of up to 14 engineering personnel developing new "clean sheet" line of high
speed packaging equipment including development of innovative technologies and oversight of
equipment field testing and installations
 Assumed technical responsibility for existing product line including customized component design
and customer special design requests
1983 – 1984 LANHAM MACHINERY COMPANY, INC., ATLANTA, GA
Senior Design Engineer
 Created customized proof and bake systems and components used in the bread industry including
conveyor systems, enclosures, fuel systems, and electric and hydraulic drives
1980 – 1983 WHITING CORPORATION, TRACKMOBILE DIVISION, LAGRANGE, GA
Design Engineer/Senior Design Engineer

3.  Designed components and systems for mobile railcar movers including hydraulics, pneumatics,
electronic controls, gas and diesel drivelines, control systems, structural frames and driver comfort
features.
 Developed inventive train airbrake control system to eliminate reliance on single proprietary vendor.
 Served as the lead engineer on new equipment development project including having design or
oversight responsibility for all vehicle mechanical subsystems, drivetrain component selection,
operator interface layout, performance and noise testing, and vehicle certifications.
1979 – 1980 RELIANCE ELECTRIC COMPANY, FLOWERY BRANCH, GA
Design Engineer
 Developed and tested design changes to enhance DC motor performance and reliability, implemented
new production processes and customized equipment designs to meet customer needs
EDUCATION:
1979 GEORGIA INSTITUTE OF TECHNOLOGY
Bachelor Degree in Mechanical Engineering
OTHER:
Fluent in MS Office applications and experienced in MS Project and AutoCAD