1. Digital Marketing
N
IT Start-ups

2. What’s Digital Marketing???
• It is the promotion of products or
brands via one or more forms of
electronic media.
• Has an alarming effect on ROI of the
organization especially start-ups.

3. Types of Digital marketing

4. Digital Marketing & its need

5. Marketing Issues with Start-ups
• Low interaction with the masses.
• Public response is not as
expected.
• Low marketing Budget .
• Marketing Team sometimes don’t
understand the customers
requirement.

6. Benefits of Digital Marketing
Communication is
interactive and two way
process.
Customers can contact you
via social
media, search engines, and
referrals.

7. Traditional Vs Digital marketing

8. Evolution OF Online Media

9. Statistics table
Total
Populatio
n
Active
Internet
Users
Active
Social
Media
Account
s
Unique
Mobile
users
Active
Mobile
Social
Accounts
7.210
Billio
n
3.010
Billion
2.078
Billion
3.649
Billion
1.685
Billion
Jan 2015 Digital World’s statistics
Urbanization
53%
Penetration
42%
Penetration
29%
Penetration
51%
Penetration
23%
Figure include
Access via fixed and
mobile connection
Figure include
total global
population
including
children
Figure shows
Active users not
unique.
Figure Shows
unique mobile
users
Figure shows
active accounts
not unique.

10. 96% of Consumers find that the videos
are helpful when purchasing online.
Digital
Traditional
Digital marketing costs 60% less than
traditional marketing.

11. Conclusion
• For astartup or small scaleindustry it hascreated
awareness.
• Brought light and gavebusinessto new
entrepreneurs.
• Increased interaction and changein businessmodel
from B2B to B2C

12. Thank
You