Thoughts on the creative process and idea generation. The idea that nothing is completely original and that artists appropriate ideas from others and create novelty through mash ups.
3. Make your ideas Sticky
• Six Principles of Sticky
Ideas
• According to Chip and
Dan, there’s six principles
that help you craft a
sticky message:
1. Simplicity
2. Unexpectedness
3. Concreteness
4. Credibility
5. Emotions
6. Stories
4. Idea Generation
• “Creativity is not a talent.
It is a way of operating.”
This is the extraordinary
thing about creativity: If
just you keep your mind
resting against the subject
in a friendly but
persistent way, sooner or
later you will get a reward
from your unconscious.
John Cleese