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Small Business Email Marketing Campaigns...Maximizing the Inbox
- 1. Maximizing the Inbox! Key Speaker Nicole Roach Marketing Coordinator BizCentral USA HBIF Meeting 12-09 A WebinarBy:
- 2. Welcome! BizCentral USA: A “One-stop” resource center for startup, small & midsized businesses nationwide! Key Speaker: Nicole Roach Questions Recorded Webinar Available At: http://vimeo.com/channels/smallbusinesswebinars
- 3. Agenda Email Marketing Fundamentals Format and Layout Best Practices Building your Email Lists Complying with Regulations
- 4. What Is Email Marketing? The Promotion of Products or Services via Email Why Does is Work?
- 5. Email Marketing Vs. Direct Mail Many business have replaced or supplemented their direct mail efforts with email marketing. Email marketing campaigns are less expensive and easier to track.
- 6. Basic Fundamentals Relevancy Consistency Tracking
- 7. Relevancy Relevant email marketing means your email marketing subscribers get emails from you when they want, how they want and with information they want. Don’t get mixed up with what is only relevant to you.
- 8. Relevancy Do you give people to option to: Choose how often and when they hear from you? Choose between html and text? Choose topics or categories or types of email marketing messages?
- 11. Maintaining similar color schemes?
- 12. Always including your logo?
- 16. How many people were sent the email
- 17. How many emails were delivered
- 18. How many people clicked through
- 20. The Body
- 21. Subject Line
- 22. From Line
- 23. FrequencyEmail Format & Layout Best Practices!
- 25. Monthly, Weekly, Bi-Weekly, Quarterly
- 27. Educational
- 28. Blog
- 29. Social Media,
- 30. Promotion
- 31. Call-to- Action
- 33. Content should include an “urgent” tone:
- 34. Limited
- 35. Last Days
- 36. Don’t Wait
- 38. 1 primary message and goal:
- 39. Leave them on the edge of their seat.
- 40. Will focus on:
- 42. Use appropriate graphics & white space
- 43. Include “Call to Action”links
- 44. Create sense of urgency
- 45. Pay attention to spelling & grammar… Always have someone proofread
- 47. Opinion
- 48. Case Study
- 49. Seasonal
- 50. Best Of
- 51. Reviews
- 52. Educational
- 54. 35-50 characters including spaces
- 55. Incorporate a specific benefit
- 57. Capitalize and punctuate carefully
- 58. If possible, personalize it
- 60. Include your company name or brand
- 61. The clearer the better
- 62. The shorter the better
- 65. Create a master schedule
- 66. Coordinate timing for maximum impact
- 67. Keep in mind the format type
- 68. When to send
- 69. When is your audience most likely to read it?
- 71. Single opt-in means that actions were taken to sign up for the email in question.
- 73. Place the sign-up form prominently on your homepage, "above the fold“.
- 75. Offer a white paper, free e-books, entry in a contest to win an iPhone, discount coupons.
- 76. Forward to a Friend:
- 78. Provide a registration card or the option to leave their business card.
- 79. Display Your Website On Everything:
- 82. Ask Yourself:
- 83. Do they know you?
- 84. Do they want your email?
- 85. There is a direct relationship between Spam & Permission:
- 86. SPAM complaints will increase as your email contact list gets older
- 88. Opt-Outs Honored within 10 Days
- 91. Physical Address
- 94. Valuable Demographic Data can be Gathered
- 95. Email Marketing is Highly Automated
- 96. You have Rapid Send and Response Time
- 100. Incorporation
- 101. Website Development
- 102. Graphic Design
- 103. Marketing
- 105. Nonprofit Services
- 106. Contact Us
- 113. Incorporation
- 114. Website Development
- 115. Graphic Design
- 116. Marketing
- 118. Nonprofit Services
- 119. Contact Us
- 126. Incorporation
- 127. Website Development
- 128. Graphic Design
- 129. Marketing
- 131. Nonprofit Services
- 132. Contact Us
- 139. Incorporation
- 140. Website Development
- 141. Graphic Design
- 142. Marketing
- 144. Nonprofit Services
- 145. Contact Us
- 152. Incorporation
- 153. Website Development
- 154. Graphic Design
- 155. Marketing
- 157. Nonprofit Services
- 158. Contact Us
- 165. Incorporation
- 166. Website Development
- 167. Graphic Design
- 168. Marketing
- 170. Nonprofit Services
- 171. Contact Us
- 178. Incorporation
- 179. Website Development
- 180. Graphic Design
- 181. Marketing
- 183. Nonprofit Services
- 184. Contact Us
- 191. Incorporation
- 192. Website Development
- 193. Graphic Design
- 194. Marketing
- 196. Nonprofit Services
- 197. Contact Us
- 204. Incorporation
- 205. Website Development
- 206. Graphic Design
- 207. Marketing
- 209. Nonprofit Services
- 210. Contact Us
- 217. Incorporation
- 218. Website Development
- 219. Graphic Design
- 220. Marketing
- 222. Nonprofit Services
- 223. Contact Us