In this webinar we'll discuss the importance of using training videos for your employee training and development programs. Digital video consumption grew 30% in 2012, and the pace is showing no signs of slowing down. We'll explain how to use this trend to your benefit when training employees, and we'll get you started on your video training program today. What you'll learn: Online video emerging as primary source of information & entertainment Effectiveness of online training vs. traditional classroom training Online video as a MAJOR component of effective employee development programs Elements of a sound video content strategy www.bizlibrary.com/webinars

2. 6,000+ Courses. 25 Topic Areas.
Unlimited Access.
Improve your employees' performance with the
largest and fastest-growing library of on-demand
training videos and eLearning courses today!

3. How are you incorporating
video into your learning
programs?
a. For new employee onboarding.
b. Internal communication.
c. Performance support and
foundational knowledge.
d. All of the above.
e. Something else.

4. What You’ll Learn:
3
2
1
There is a sound business case
for incorporating video into
employee training programs.
Video, especially short-form
video, is a very effective
training tool.
Best practices for incorporating
short-form video into employee
training programs and
initiatives.

5. Over 6 billion hours of video are watched
each month on YouTube - that's almost
an hour for every person on Earth,
and 50% more than 2012.
100 HOURS of video
are uploaded to
YouTube every
minute.

6. 9 out of 10 Americans
already use their
smartphones for work.
Cisco BYOD Insights Report 2013

8. For the first time, an entire generation has
grown up watching content on their own
terms. This generation is defined by the
Internet, mobile, and social – consuming
content when and where they want.
Gunnard Johnson, Google's Advertising
Research Director

9. 81%
68%
61%
76%
61%
51%
Organizational Goal
Achieved
Employees Highly
Engaged
Key Positions Filled
Quickly
Using Video Content
Not Using Video Content
SOURCE: Mollie Lombardi, Aberdeen Group, Elearning! Magazine, April/May 2013

10. HOW?
WHY?

11. ADULT LEARNING SHORT-FORM VIDEO
Adults are internally motivated
and self-directed
Self-directed, access as needed and
when needed
Adults bring life experiences and
knowledge to learning
experiences
Interaction with others when a social
component is available
Adults are goal oriented Goals promoted through short, timely
bursts of relevant content
Adults are relevancy oriented Easier to be relevant when content is
short and targeted
Adults are practical Little to no workflow disruption
Adult learners like to be
respected
Employees manage and control pace
and timing of their own learning

12. 36,000
visual messages/hour
40%
Nerve fibers connect
through retina
60,000
times faster than text

13. WHY VIDEO?
According to popular research – in 72
hours the average human can retain…
10%
of text
10%
of text
65% of
images
95% of
video

14. DOES THIS TRANSLATE INTO
EMPLOYEE TRAINING?
Visual input for
cognitive transfer
ADULTLEARNING

15. Online Training Works Better
Than Classroom
60% faster
56%
greater gains
in learning
40% higher
consistency in
presentation
Source: Prokopeak, M. Special Report: Learning Delivery

16. LOWER COSTS
EXTENDED REACH
CAPTURED KNOWLEDGE
SHOWING
SOFT SKILLS
EXPLANATION OF
COMPLEX CONCEPTS
Advantages of
Video

17. TRADITIONAL
eLEARNING COURSE

18. LEARNING NUGGETS

19. Our job isn’t to help participants learn; it’s
to help them solve real-world problems.
The starting point for design should be what
you want people to do when they leave.
We can’t ignore the desired business
outputs; the trick is to find a balance
between what learners need and what the
business expects.
SOURCE: The Best and Worst of Bite-Size Learning, clomedia.com,
by Sebastian Bailey

20. BUY VS. BUILD
SELECTION
DEPLOYMENT
AND
DELIVERY
MARKETING
AND SUPPORT
VIDEO STRATEGY

21. How Tony Roma
Employees use
Video to Teach
Important Job Skills
The world is changing.
People are changing. To
be effective, our
employee training is
changing to meet them
where they are.
Jessie Bray, VP of Training
and HR, Romacorp.

22. BORROW

23. DEPLOYMENT AND DELIVERY
How do your employees absorb content?
At least 50% of employees already use their own
smartphones/devices to access work-related sites
or information.
SOURCE: Mobile Learning Pulse Survey, Fall 2012,
The MASIE Center
The number of mobile workers totals 1.3
billion worldwide. THAT’S 35% OF THE WORKFORCE!
SOURCE: IDC

25. Case Study: Dental Insurance
Call Center
Challenge: hard to
make time for
training
“TAG TRAINING”
• Development
opportunity
• Maintain work flow and
service standard
• Share with co-workers

26. A NIMBLE LEARNING STRATEGY
CONTEXTUAL
role
location
plan
CONCISE
short videos
updates
INFORMAL
everyday
ad hoc
TIMELY
just in time
moment of
need
SOCIAL
discussions
observed
behaviors
MOBILE
anywhere
anytime

27. BIZLIBRARY.COM
In a world of learning and development
where complexity is the enemy… simple
and nimble approach…
MICHAEL ROCHELLE
Chief Strategy Officer
Brandon-Hall Group

33. BIZLIBRARY.COM
Free trial of the BizLibrary Collection
6,000+ Courses. 25 Topic Areas.
Unlimited Access.
Improve your employees' performance with the
largest and fastest-growing library of on-demand
training videos and eLearning courses today!

34. BIZLIBRARY.COM
Chris Osborn
Vice President of Marketing
cosborn@bizlibrary.com
@chrisosbornstl
Jessica Batz
Marketing Specialist
jbatz@bizlibrary.com
@jessbatz
@BizLibrary