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SURVIVE OR THRIVE? SARA MEANEY, PARTNER COMET BRANDING – HANSON DODGE CREATIVE  SOCIAL MEDIA AND DIGITAL BUSINESS TRENDS
[object Object],[object Object],[object Object],[object Object],© Hanson Dodge Creative + Comet Branding, All rights reserved.
CONTEXT © Hanson Dodge Creative + Comet Branding, All rights reserved.
[object Object],© Hanson Dodge Creative + Comet Branding, All rights reserved.
[object Object],© Hanson Dodge Creative + Comet Branding, All rights reserved.
[object Object],[object Object],[object Object],[object Object],© Hanson Dodge Creative + Comet Branding, All rights reserved.
[object Object],© Hanson Dodge Creative + Comet Branding, All rights reserved.
[object Object],© Hanson Dodge Creative + Comet Branding, All rights reserved.
[object Object],The average consumer mentions specific brands over 90 times per week in conversations with friends, family and co-workers.  WOMMA, 2010 © Hanson Dodge Creative + Comet Branding, All rights reserved.
[object Object],90% of Internet users trust recommendations from people they know; 70% trust opinions of unknown users.  Econsultancy, 2009 © Hanson Dodge Creative + Comet Branding, All rights reserved.
TREND 1:  MOBILE ON THE RISE © Hanson Dodge Creative + Comet Branding, All rights reserved.
[object Object],© Hanson Dodge Creative + Comet Branding, All rights reserved.
[object Object],© Hanson Dodge Creative + Comet Branding, All rights reserved.
[object Object],© Hanson Dodge Creative + Comet Branding, All rights reserved.
[object Object],© Hanson Dodge Creative + Comet Branding, All rights reserved.
[object Object],© Hanson Dodge Creative + Comet Branding, All rights reserved.
TREND 2:  CORPORATE DARWINISM © Hanson Dodge Creative, All rights reserved.
[object Object],© Hanson Dodge Creative + Comet Branding, All rights reserved.
[object Object],© Hanson Dodge Creative + Comet Branding, All rights reserved.
[object Object],© Hanson Dodge Creative + Comet Branding, All rights reserved.
[object Object],© Hanson Dodge Creative + Comet Branding, All rights reserved.
[object Object],© Hanson Dodge Creative + Comet Branding, All rights reserved.
TREND 3:  CONVERT, CONVERT, CONVERT © Hanson Dodge Creative + Comet Branding, All rights reserved.
[object Object],[object Object],[object Object],[object Object],[object Object],© Hanson Dodge Creative + Comet Branding, All rights reserved.
[object Object],© Hanson Dodge Creative + Comet Branding, All rights reserved. Social Media Explorer n = 1898 marketing execs
[object Object],© Hanson Dodge Creative + Comet Branding, All rights reserved.
[object Object],© Hanson Dodge Creative + Comet Branding, All rights reserved.
[object Object],© Hanson Dodge Creative + Comet Branding, All rights reserved.
CONCLUSIONS © Hanson Dodge Creative + Comet Branding, All rights reserved.
[object Object],[object Object],[object Object],[object Object],© Hanson Dodge Creative + Comet Branding, All rights reserved.
THANK YOU © Hanson Dodge Creative + Comet Branding, All rights reserved.

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Sara Meaney, partner at Comet Branding

  • 1.  
  • 2. SURVIVE OR THRIVE? SARA MEANEY, PARTNER COMET BRANDING – HANSON DODGE CREATIVE SOCIAL MEDIA AND DIGITAL BUSINESS TRENDS
  • 3.
  • 4. CONTEXT © Hanson Dodge Creative + Comet Branding, All rights reserved.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. TREND 1: MOBILE ON THE RISE © Hanson Dodge Creative + Comet Branding, All rights reserved.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. TREND 2: CORPORATE DARWINISM © Hanson Dodge Creative, All rights reserved.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. TREND 3: CONVERT, CONVERT, CONVERT © Hanson Dodge Creative + Comet Branding, All rights reserved.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30. CONCLUSIONS © Hanson Dodge Creative + Comet Branding, All rights reserved.
  • 31.
  • 32. THANK YOU © Hanson Dodge Creative + Comet Branding, All rights reserved.