This survey report summarizes the results of a 3-day survey of 300 South African respondents on their opinions about the importance of design. The report shows that most respondents agreed that design is important in business success, their daily lives, wearing well-designed clothing, and paying more for well-designed products. Support for these statements was generally consistent across gender, age groups, and provinces, with small variations in levels of agreement.

1. www.panelservicesafrica.co.za 1
Report information
SURVEY DESCRIPTION
Evaluation on what SA thinks on the importance of design
SAMPLE n=300
FIELD WORK FROM 08. 02. 2016 TO 10. 02. 2016 (3 DAYS)

2. www.panelservicesafrica.co.za 2
Survey report
We’d like your opinions on the importance of design. Click on the following statements that
you agree with.
BASE SIZE: 300
22
44
47
48
49
54
61
66
0 10 20 30 40 50 60 70 80 90 100
Design is very important in business success
My day-to-day thinking is about changing the
way things work for the better
I feel personally enhanced when I wear well
designed items
Design does not only apply to clothing
Pay extra for products that look good
Pay extra for any product that 'feels' better
than its competitors due to good design
Design plays a big role in your life
My living space is envied by my friends

3. www.panelservicesafrica.co.za 3
Survey report
We’d like your opinions on the importance of design. Click on the following statements
that you agree with.
BASE SIZE: 300
72
61
59
63
50
57
48 4948
50
52
43
45
43
25
18
0
10
20
30
40
50
60
70
80
90
100
Male Female
Design is very important in business success
My day-to-day thinking is about changing the
way things work for the better
I feel personally enhanced when I wear well
designed items
Pay extra for products that look good
Design does not only apply to clothing
Pay extra for any product that 'feels' better
than its competitors due to good design
Design plays a big role in your life
My living space is envied by my friends

4. www.panelservicesafrica.co.za 4
Survey report
We’d like your opinions on the importance of design. Click on the following statements
that you agree with.
BASE SIZE: 300
69
58
71
67
51
54
73 73
53 53
58
45
38
51 52
64
49 49 48
42
38
53 52
42
51
43 44
30
25
20
24
12
0
10
20
30
40
50
60
70
80
90
100
18-24 25-34 35-49 50+
Design is very important in business
success
My day-to-day thinking is about changing
the way things work for the better
I feel personally enhanced when I wear
well designed items
Design does not only apply to clothing
Pay extra for products that look good
Pay extra for any product that 'feels'
better than its competitors due to good
design
Design plays a big role in your life
My living space is envied by my friends

5. www.panelservicesafrica.co.za 5
Survey report
We’d like your opinions on the importance of design. Click on the following statements that
you agree with.
BASE SIZE: 300
70
57
63
74
66
43
65
63
52
61
54
49
51
47
50
46
56
41
54
35
56
45
48
38
46
43 42
46
18
24 24
20
0
10
20
30
40
50
60
70
80
90
100
WC KZN GP Other
Design is very important in business success
My day-to-day thinking is about changing the
way things work for the better
I feel personally enhanced when I wear well
designed items
Design does not only apply to clothing
Pay extra for products that look good
Pay extra for any product that 'feels' better
than its competitors due to good design
Design plays a big role in your life
My living space is envied by my friends