SlideShare une entreprise Scribd logo
1  sur  21
Communicating
Your Brand
Bubble Creative Solutions
& Black Dog New Media
Jan 2014

© Black Dog New Media 2014
©
Agenda
•
•
•
•
•

Introductions
What makes a brand?
A brief history of branding
The way forward
Q&A, discussion

© 2014
Brand Elements
A brand is made up from elements such as:
•Company name

© 2014
Brand Elements
A brand is made up from elements such as:
•Logo

© 2014
Brand Elements
A brand is made up from elements such as:
•Website

© 2014
Brand Elements
A brand is made up from elements such as:
•Social media

© 2014
Brand Elements
A brand is made up from elements such as:
•Logo
•Livery
•Literature
•Website
•Social media
•To name but a few…

© 2014
But ultimately…

© 2014
A brand…
…allows your customers to understand who you are,
what you sell and the personality of your business.

© 2014
A brief history
1890’s

© 2014
A brief history
1945

© 2014
A brief history
1980’s

© 2014
A brief history
1990 – 2000’s

© 2014
Social Media

© 2014
Targeted Marketing

© 2014
Targeted Marketing

© 2014
The Website as a Hub
• A website that is current
• Dynamic
• Can bring a large proportion of the
• marketing activities into one place
• Offers a full sense of what we are
• buying into

© 2014
The Brand

© 2014
In summary

“Communication is education”

© 2014
Thank you,
any questions?

© 2014
For branding, design
Bubble Creative Solutions
@BubbleSolutions
Tel 01295 850001

For social media
Black Dog New Media
@BlackDogMedia
Tel 07827 999135

© 2014

Contenu connexe

Similaire à Communicating Your Brand In 2014 - Considerations For Small Businesses

Brand presentation
Brand presentationBrand presentation
Brand presentation
Prominence
 
Internet world 2014_handout
Internet world 2014_handoutInternet world 2014_handout
Internet world 2014_handout
Bernd Burkert
 
Liquid Mobile Launch Plans_825
Liquid Mobile Launch Plans_825Liquid Mobile Launch Plans_825
Liquid Mobile Launch Plans_825
Branden Jones
 

Similaire à Communicating Your Brand In 2014 - Considerations For Small Businesses (20)

Brand presentation
Brand presentationBrand presentation
Brand presentation
 
Brandwatch Masterclass: Expanding Your Audience
Brandwatch Masterclass: Expanding Your AudienceBrandwatch Masterclass: Expanding Your Audience
Brandwatch Masterclass: Expanding Your Audience
 
Digital Fitness
Digital FitnessDigital Fitness
Digital Fitness
 
9 Steps to Winning Your Content Marketing Marathon
9 Steps to Winning Your Content Marketing Marathon9 Steps to Winning Your Content Marketing Marathon
9 Steps to Winning Your Content Marketing Marathon
 
Identifying the Best Routes to Market- Presentations
Identifying the Best Routes to Market- PresentationsIdentifying the Best Routes to Market- Presentations
Identifying the Best Routes to Market- Presentations
 
ReportBuyer.com - working as a publisher.
ReportBuyer.com - working as a publisher.ReportBuyer.com - working as a publisher.
ReportBuyer.com - working as a publisher.
 
Internet world 2014_handout
Internet world 2014_handoutInternet world 2014_handout
Internet world 2014_handout
 
Amy Nicholson - Content Marketing
Amy Nicholson - Content MarketingAmy Nicholson - Content Marketing
Amy Nicholson - Content Marketing
 
TBEX Europe 2016, Editorial Calendars, The Backbone of Your Content Machine, ...
TBEX Europe 2016, Editorial Calendars, The Backbone of Your Content Machine, ...TBEX Europe 2016, Editorial Calendars, The Backbone of Your Content Machine, ...
TBEX Europe 2016, Editorial Calendars, The Backbone of Your Content Machine, ...
 
dlf ppt_042337.pdf
dlf ppt_042337.pdfdlf ppt_042337.pdf
dlf ppt_042337.pdf
 
9 ways to winterize your marketing plan
9 ways to winterize your marketing plan9 ways to winterize your marketing plan
9 ways to winterize your marketing plan
 
Liquid Mobile Launch Plans_825
Liquid Mobile Launch Plans_825Liquid Mobile Launch Plans_825
Liquid Mobile Launch Plans_825
 
Lessons Learned on Forming and Managing Consulting Practices
Lessons Learned on Forming and Managing Consulting PracticesLessons Learned on Forming and Managing Consulting Practices
Lessons Learned on Forming and Managing Consulting Practices
 
Leveraging Digital Marketing and Social Media in Your Business
Leveraging Digital Marketing and Social Media in Your BusinessLeveraging Digital Marketing and Social Media in Your Business
Leveraging Digital Marketing and Social Media in Your Business
 
Campaign Monitor: 10 Years of Overnight Success
Campaign Monitor: 10 Years of Overnight SuccessCampaign Monitor: 10 Years of Overnight Success
Campaign Monitor: 10 Years of Overnight Success
 
Scoop on converged media
Scoop on converged mediaScoop on converged media
Scoop on converged media
 
Word of mouth
Word of mouth Word of mouth
Word of mouth
 
Partner Training: Graphic Design & Branding
Partner Training: Graphic Design & BrandingPartner Training: Graphic Design & Branding
Partner Training: Graphic Design & Branding
 
Modthink - Rotary Disctrict 6110 Assistant Governors Retreat Presentation
Modthink - Rotary Disctrict 6110 Assistant Governors Retreat PresentationModthink - Rotary Disctrict 6110 Assistant Governors Retreat Presentation
Modthink - Rotary Disctrict 6110 Assistant Governors Retreat Presentation
 
230414dosanddontsofsocialmedia
230414dosanddontsofsocialmedia230414dosanddontsofsocialmedia
230414dosanddontsofsocialmedia
 

Plus de Real Towns

Black Dog New Media - A Few Social Media Do's And Don'ts
Black Dog New Media - A Few Social Media Do's And Don'tsBlack Dog New Media - A Few Social Media Do's And Don'ts
Black Dog New Media - A Few Social Media Do's And Don'ts
Real Towns
 

Plus de Real Towns (8)

Introducing Real Towns - Revitalising business. Restoring pride. Redefining c...
Introducing Real Towns - Revitalising business. Restoring pride. Redefining c...Introducing Real Towns - Revitalising business. Restoring pride. Redefining c...
Introducing Real Towns - Revitalising business. Restoring pride. Redefining c...
 
Black Dog New Media Ltd - Social Media Isn't Just About Marketing!
Black Dog New Media Ltd - Social Media Isn't Just About Marketing!Black Dog New Media Ltd - Social Media Isn't Just About Marketing!
Black Dog New Media Ltd - Social Media Isn't Just About Marketing!
 
Pecha Kucha
Pecha KuchaPecha Kucha
Pecha Kucha
 
Black Dog New Media :: Top 11 Tips for Managing your LinkedIn Profile - June ...
Black Dog New Media :: Top 11 Tips for Managing your LinkedIn Profile - June ...Black Dog New Media :: Top 11 Tips for Managing your LinkedIn Profile - June ...
Black Dog New Media :: Top 11 Tips for Managing your LinkedIn Profile - June ...
 
Black Dog New Media :: Facebook Basics - April 2013
Black Dog New Media :: Facebook Basics - April 2013Black Dog New Media :: Facebook Basics - April 2013
Black Dog New Media :: Facebook Basics - April 2013
 
Black Dog New Media - A Few Social Media Do's And Don'ts
Black Dog New Media - A Few Social Media Do's And Don'tsBlack Dog New Media - A Few Social Media Do's And Don'ts
Black Dog New Media - A Few Social Media Do's And Don'ts
 
Black Dog New Media :: Top 10 Reasons Business Uses Social Media - April 2013
Black Dog New Media :: Top 10 Reasons Business Uses Social Media - April 2013Black Dog New Media :: Top 10 Reasons Business Uses Social Media - April 2013
Black Dog New Media :: Top 10 Reasons Business Uses Social Media - April 2013
 
Blogging Basics
Blogging BasicsBlogging Basics
Blogging Basics
 

Dernier

unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Anamikakaur10
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
amitlee9823
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
dlhescort
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 

Dernier (20)

Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceMalegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
 
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 

Communicating Your Brand In 2014 - Considerations For Small Businesses