Xenserver 5 Selling And Positioning

Server Virtualization Market Opportunity

Virtualization Market Source: IDC - "Worldwide Virtual Machine Software Forecast 2007-2011 Forecast," August 2007;

Citrix, Microsoft & VMware – Three Horse Race ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mission-critical Linux Windows Enterprise Ready Value

Citrix XenServer 5.0 virtualization for every server in the enterprise. Kyle Kirchhoff Product Marketing Manager

Traditional Approach x86 Architecture OS CPU NIC Memory Disk Application Application Application Application

Virtual Approach x86 Architecture OS CPU NIC Memory Disk Hypervisor Application

Datacenter Evolution Under utilized hardware Increasing costs of ownership Difficult management Barriers to expansion Phase 1 – Needs Identification Pervasive Virtualization Automation / Policy Chargeback / Utility Dynamic Datacenter Phase 4 – Dynamic Datacenter Some tier 1 applications High Availability Disaster Recovery Mobility Phase 3 – Agility Test/Dev Encapsulation Consolidation “ Craplications” Phase 2 – Consolidate

Virtualizing every server ? Cost prohibitive Complexity Mission critical readiness Performance Traditional concerns… Platforms supported Vendor Lock In Physical requirement Windows Linux Web tier servers Test/Dev DBMS Physical boxes Production Tier 1 apps Custom Apps 86% Unvirtualized OLTP Infrastructure Servers Etc…

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is Xen? HP Sun ,[object Object],[object Object],[object Object],[object Object],[object Object],Citrix Citrix IBM Intel

XenServer: Powered by Xen Xen XenServer

XenMotion enables zero downtime Remote VM guest storage Bare Metal Hardware Xen Hypervisor XenTool Stack Device Drivers Bare Metal Hardware Xen Hypervisor XenTool Stack Device Drivers Bare Metal Hardware Xen Hypervisor XenTool Stack Device Drivers

High Availability Remote VM guest storage Bare Metal Hardware Xen Hypervisor XenTool Stack Device Drivers Bare Metal Hardware Xen Hypervisor XenTool Stack Device Drivers Bare Metal Hardware Xen Hypervisor XenTool Stack Device Drivers

XenCenter Management Console ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bare Metal Hardware Xen Hypervisor XenTool Stack Device Drivers Bare Metal Hardware Xen Hypervisor XenTool Stack Device Drivers Bare Metal Hardware Xen Hypervisor XenTool Stack Device Drivers

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],New Guest /HV Support ,[object Object],Business Continuity ,[object Object],[object Object],[object Object],[object Object],Performance and Hardware ,[object Object],[object Object],[object Object],Usability and Reliability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Storage Support And many additional enterprise features… ,[object Object],[object Object]

Optimized for XenApp XenServer Other Guys 73% more users

Broader Guest Support ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Microsoft Virtualization Validation Program Microsoft Virtualization Validation Program Microsoft Virtualization Validation Program Microsoft Virtualization Validation Program Microsoft Virtualization Validation Program Microsoft Virtualization Validation Program Microsoft Virtualization Validation Program Microsoft Virtualization Validation Program Microsoft Virtualization Validation Program Microsoft Virtualization Validation Program Microsoft Virtualization Validation Program Microsoft Virtualization Validation Program

[object Object],[object Object],[object Object],[object Object],[object Object],Something for everyone. Express Standard Enterprise Platinum XenCenter - Fast, bare metal hypervisor - Fast, bare metal hypervisor - Fast, bare metal hypervisor - Fast, bare metal hypervisor - Multi-Server Management - VLAN Support - Dynamic Workload Streaming (Provisioning) - Multi-Server Management - VLAN Support - Multi-Server Management - VLAN Support - XenMotion - High Availability - Resource Pools - XenMotion -High Availability - Resource Pools

The Spirit of Openness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Storage Management Storage API Leverage the capabilities of enterprise storage systems Leave storage to the storage experts. Open up an API for command and control. The XenServer way Intelligent storage reduced to commodity disk Storage operations controlled by virtualization software Cluster File System The Old Way

Embedded version is “integration done right” ,[object Object],[object Object],[object Object],[object Object],[object Object],“ insert the hp quote right here that I don’t know Where it is. Thanks. ” Kyle Kirchhoff , HP VP of Everything

Dynamic Workload Streaming (Provisioning) Network storage Provisioning Server (streaming service) Silo One Silo Two Silo Three A C B

Provisioning Server (streaming service) Silo One Silo Two Silo Three Network storage Provisioning Server (streaming service) Dynamic Workload Streaming (Provisioning) A C B

Silo One Silo Two Silo Three Provisioning Server (streaming service) Network storage Dynamic Workload Streaming (Provisioning) Virtual or Physical Servers A C B

Datacenter to Desktop Vision XenApp Workflow Studio

XenServer: Virtualization for every server in the enterprise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],✓ Cost prohibitive Complexity Mission critical readiness Performance Traditional concerns… Platforms supported Vendor Lock In Physical requirement

XenServer 5 – Highlights Enhanced Guest Support

XenServer 5 Packaging/Pricing *Int’l pricing adjustment specific to Europe, Mid-East, Africa, Asia Pacific, Japan Product Capabilities US SRP Int’l* SRP (as of Sept. 1, ‘08) XS-Platinum Workload Streaming via PVS $5000 $5500 XS-Enterprise High Availability (New) XenMotion $3000 $3300 XS-Standard Multi-server management VLAN configuration $900 $990 XS-Express Basic Virtualization (New: Unlimited memory and VMs) FREE FREE

September 15 Citrix XenServer 5 virtualization for every server in the enterprise.

Launch Plan & Update ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Product Tour – New Landing Pages

New Streaming Videos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

XenServer - Key Plays XA on XS Business Continuity Dynamic Delivery Value

Common Challenges with App Virtualization Power and cooling consumption Time required to provision or change server configurations Server farm and silo complexity 64-bit transition Service level guarantees Managing multiple farms in central and branch offices Lack of space Reacting quickly to changing business demands

Why Virtualize XenApp? Consolidation Simplified Management Consolidation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Improved Availability Simplified Management Consolidation

Optimizing XenServer for XenApp ,[object Object],[object Object],Screenshot from XenServer 4.1

Virtualizing XenApp using XenServer ,[object Object],[object Object],[object Object]

32- to 64-bit Server Transition Spare 64-bit capacity (>4 GB) ERP CRM ERP ERP ERP ERP CRM CRM CRM CRM 32-bit 64-bit 64-bit 64-bit 64-bit 64-bit 32-bit 32-bit 32-bit

Infrastructure Consolidation LS2 SAS2 WI2 ZDC2 WI2 LS1 WI1 LS2 SAS2 ZDC1 SAS1 ZDC2 XenServer LS1 SAS1 WI1 ZDC1 XenServer Consolidate

Consolidate Underutilized Silos XenApp silo 1 XenApp silo 2 XenApp silo 3 XenApp silo 1 XenApp silo 2 XenApp silo 3 VM VM VM

Bechtel One of the world’s largest and most successful global infrastructure construction firm chooses XenServer to virtualize XenApp ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Next Steps

Citrix & Microsoft – Play Nice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mission-critical Linux Windows Enterprise Features Hyper-V + SCVMM XenServer Live migration Quick only  Support for Linux Limited  VM-level high availability -  Dynamic workload streaming -  Optimized for XenApp -  Optimized for XenDesktop -  Advanced storage integration -  No-downtime host upgrades -  Embedded; ships on server - 

Citrix & VMware – Sell Value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Enterprise Features VMware XenServer Multi-server management   Role-based administration  Live migration   High Availability   DR support   Optimized for XenApp  Workload streaming (provisioning   Advanced storage integration   Proxy Server Backups  Workload streaming (provisioning)  Example Deals VMware Citrix 2-Servers (2 CPUs each) $13,400 $6,000 10-Servers (mix of 2-CPU , 4 CPU servers) $63,800 $30,000

Citrix, Microsoft & VMware – Three’s a Crowd ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mission-critical Linux Windows Enterprise Ready Value

XenServer Roadmap 2008 2009 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 beta GA Miami (v4.1) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Orlando (v5.0) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],GA beta Midnight Ride (Mar) ,[object Object],[object Object],[object Object],[object Object],GA beta Boston ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],GA beta

XenServer Platinum : Delivering the Dynamic Data Center Fast, scalable, dynamic virtualization platform Any image, any server, any time Dynamic, efficient, optimized, Delivery Center

KBC Clearing “… when we did a performance test (of XenServer vs. VMWare) on both Linux and Windows, Xen came out best .” Rob de Wit, KBC Clearing

Rollins / Orkin … decision points were price, performance, IBM proven s tatus and upgrade path… Robert Wic, IT Administrator

Xenserver 5 Selling And Positioning

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