1. Brand Identity Project
By Q Joseph Kent

2. Cq Entertainment
The strengths of this name…
• DESCRIPTIVE: The name tells what the company is
about.
• PROTECTABLE: No trademarks have been made for
the name.
• UNIQUE: The lowercase “q” makes the name stand
out

3. Cq Entertainment
BACKSTORY
This name was created in 2004 when in
applying for a publisher membership, ASCAP
chose this as the company name out of 3
overall choices. The name represents a
“partnership” between Christ (“C”) and
myself (Q Joseph – “q”) in an effort to create
positive mainstream music.

4. Logo
SYMBOLISM
The alternate colors not only help the logo stand out, but also shows separation in the
letters. The “q” was made represent an eighth note representing music.
“Entertainment” is plain, yet regal in a Trajan Pro font. The ripple effect is reminiscent of
water, which brings to mind peace and tranquility…the emotions sought after when
looking for entertainment.
COLORS
BLUE: symbolizes stability, tranquility, peace…the feelings you want when listening to
music
BLACK: symbolizes luxury…the feeling we want for anyone using our services

5. Logo
Competition Logos – Big 4 Publishing Companies
The competition has general logos being owned by
bigger corporations who handle more than music
publishing.
Our logo, as it stands, shows that we are all about music
and the entertainment surrounding it. It is simple, but still
attractive. It is effective enough to be put on cd artwork
packaging. It can be seen as a letterform or emblem
(“Cq”) or a wordmark (whole logo).

6. Vision
Our vision at CqE is to create positive
music that will inspire and uplift listeners.
The belief is that no matter the state of
the economy or the country itself, there
will always be a need and desire for
music. CqE will be there to provide
that music.

7. Company Objectives
• We commit to creating and providing
music with a purpose
• We commit to spreading music to
every corner of the world we can
• We commit to uplifting and inspiring our
listeners with music

8. Objectives Fulfilled
CqE will not only write and produce various songs
about life situations (e.g. love, relationships, current
events, etc), we will also create music in an effort to
affect change (i.e. “We Are the World”) to help raise
money for charities.
CqE will also support organizations that help music
programs like VH1’s Save the Music.

9. Mission Statement
The mission of Cq Entertainment is to employ in, educate in, and revitalize
the mainstream art of music. Our vision is that through music we can
inspire and uplift the community and its youth with integrity, success,
and positivity.
The mission statement is directed to investors,
consumers, and employees alike. It is meant to
remind us why we do what we do and who we do it
for.
The statement will be posted in our office/studio
and on our website.

10. Tag Line
…your entertainment
We want the consumer to feel like when they need musical
entertainment, they can come to CqE for their music fix. The tag is
short, simple, and positive. The tagline borders on being
descriptive and provocative in the sense it tells you what we are to
you, and makes you think about exactly what all that could mean.