Step back from the authoring and publishing cycle and understand the strategic side of your online content. Introducing Blaze, a toolkit designed to reveal the strategy behind your content. Originally presented at 1 Million Cups Cedar Rapids. #1mc As online marketers, communicators, and strategists we’ve often seen content become an afterthought in the design and planning process. We know that’s not an option any longer. Digital marketers are faced with an unprecedented range of options for publishing content in various media, across multiple channels, viewed on myriad devices, using any number of technologies… the opportunities are beyond the reach of anyone's resources. Meanwhile, options for delivering content are continuing to expand. How will we take our content forward, preparing it for the future? No one has time to research, write, edit, optimize, approve, design, & maintain the wrong content. So how do we end up off track? The Content Lifecycle Our current publishing tools tend to shortcut the process. They’re designed mainly for authoring and publishing – mostly publishing. Before long, the momentum of the publishing cycle takes over, and authors lose track of the purpose behind the content they are creating.  The result? Shortcutting the process puts pressure on all parts of the system. Content strategy offers an alternative. It can create a repeatable process for creating, delivering, and maintaining content. It can ensure that we are investing in content assets that are aligned with business goals and that combine to create great customer experiences. Today, creating a strategy looks like this… We need a tool that supports a more responsive, collaborative way of working. One that can deliver value to our clients and stakeholders in an ongoing, repeatable way. Blaze is designed to help organizations find that strategic path and stay on it. To break out of the publishing cycle, evaluate their content, and develop a strategy that will ensure their efforts produce results. Learn more at http://www.BlazeContent.com

1. Reimagining the
Content Audit
#1mc

2. Lorem IpsumDolor sit amet, consectetur
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5. NO ONE HAS TIME TO
RESEARCH,
WRITE,
EDIT,
OPTIMIZE,
APPROVE,
DESIGN,
& MAINTAIN
THE WRONG CONTENT.

6. TheContentLifecycle

7. TheContentLifecycle
Currenttools
encourageusto
takeashortcut

8. TheContentLifecycle

9. TheContentLifecycle
Content
Strategy

10. Today, creating a strategy looks like this…

11. A tool for the way we work:
 Continual, iterative improvements
 Cross-functional collaboration
 Qualitative + quantitative perspectives

13. Q+A
Learn more at BlazeContent.com