Slides deck from EsoDoc training course (July 2010)

1. multiplatform Mike Dicks

2. Introductions

3. What is the Internet?

4. The Internet

5. What is the Web?

6. Who invented the web?

8. What is the social web?

10. What do we mean by multi-platform?

11. The end of TV?

12. Multi-platform narratives

13. convergence “Convergence is a cultural, rather than technological, process. We now live in a world where every story, image, sound, idea, brand and relationship will play itself out across all possible media platforms.” Henry Jenkins, MIT

14. Kit convergence?

16. Is everything becoming interactive? OPEN KOOL KIDS GADGETIERS GENERATION CHASM? CONTENT ACCESS MASSIVE PASSIVES 2012 2006 LIMITED PASSIVE INVOLVED CONSUMER MEDIA CONTROL SOURCE:

17. Web 2.0

19. Carrier or Distributor?

20. Rules of engagement Producers (5%) Deep content (5%) Gaming Content (20%) Players (20%) Media (75%) Passives (75%)

21. Multiplatform M&L? ? 1954 2006

22. Current Examples

23. History of the world in 100 objects

24. Embarrassing bodies

25. World Without Oil (PBS / Writer Guy)

39. Last Chance to See

40. Kirill(MSN - WORLD)

41. Kirill

42. Landshare C4

43. What do broadcasters want?

44. Who is commissioning?

45. BBC

46. BBC OBJECTIVES Distinctive -make the best of the BBC's strengths Innovative - push our creative boundaries & exploit the full potential of new media Focused - deliver the multiplatform strategy Excellent - inspire audiences, the wider industry and ourselves Value for money - reach audience levels that will justify the spend Public service - fit with the BBC's public purposes that will justify the spend

47. BBC

48. BBC

49. C4

50. C4 OBJECTIVES Award-winning, technologically innovative and impactful cross-platform projectsIncrease in engagement online for key audiences and genres particularly News, Comedy, Arts and Health.

51. C4 GUIDELINES Be an integrated content experience; TV elements are significantly enhanced due to interactive elements and vice versa Be a genuine first for the channel (e.g. the first time a particular game format has been commissioned), ideally for UK media Grow the reach and/or impact of a core Channel 4 TV programme and/or genre onto a new platform Be targeted at clearly identified needs of a core Channel 4 audience If unrelated directly to a television programme or series, be audio-visual (in this context, audio-visual content means video, animation and/or game footage), and directly related to existing or potential talent and/or formats.

52. Multiplatform brief BBC Switch

53. BBC Switch

54. brief A multiplatform idea that appeals to young people’s sense of a mission to change the world and deal with the issues of the environment – but it needs to be cool not worthy, personal not global. IE it is something that drives real action. It must include TV as one of the platforms

55. Case Study

56. Wannabes

57. Sims meets Eastender

58. How a new media team works

59. Team workshop

60. Project Roles Senior designer Copywriter Account Executive Editor (copy) Silverlight developer Project Coordinator CEO Creative Director Senior Writer Assistant Producer IT Director IT Support Front end developer Designer Flash developer Editor (video) Information Architect Account Manager CTO Producer Head of Client Services Animator Cameraman MD Director (video) Editorial Director Project Manager User Experience SEO Artworker Back end developer Analytics Translator

61. Project teams Editorial Director Content Producer Editor (copy) Senior Writer CEO Assistant Producer MD Copywriter Editor (video) Project Coordinator Head of Client Services Account Manager Cameraman User Experience SEO Information Architect Analytics Director (video) Project Manager Artworker Account Executive Back end developer Senior designer Silverlight developer Front end developer Designer CTO Flash developer Animator IT Support Technical Design IT Director Creative Director

62. Project Manager Prepare and track BUDGET, TIMELINE and SCOPE Ensure everyone in the team know WHAT their tasks are, WHY they need to be done and WHEN they need to be done by Keep the team and client REGULARLY UPDATED on progress, changes and issues BE AVAILABLE to answer questions, problem solve and make informed decisions quickly Ensure invoices send out and CLIENT PAYS on time

63. Case Study – Empire’s Children

64. Time Management

65. Project Stages SPECIFICATION / SCOPING / DISCOVERY CREATIVE / DESIGN CONTENT / EDITORIAL DEVELOPMENT / TECHNICAL TESTING / QA DELIVERY MAINTENANCE / ON GOING SUPPORT

66. Project plan/budget

67. Tools Notebook Lists Email Phone Meetings RACI Contract Change Request Word Excel Powerpoint Project Google Docs Basecamp Visio Fireworks Flash Photoshop Illustrator Dreamweaver

68. Empire’s Children 3 month project

69. LUNCH

70. Business Practice

71. Multiplatform schedules

72. documents

73. Organisation

74. recruitment

75. Agencies – others exist

76. negotiations

77. The Final Countdown

78. User Testing Why? Takes time Can be costly Have already considered everything Cheaper than building the wrong site When? Wireframes Initial designs Design development Functional prototype How? 6 users per session, 1 hour per user Have a script to follow with specific questions and tasks for users to try out Avoid leading questions Start and end with same overview questions

79. Training Start with core group of client admins Documents Running the session

80. Delivery What? What assets are you contractually obliged to deliver? Compiled code, raw code, raw design files, documentation? How? Organise content in clearly labelled and structured folders Size of data Email / USB stick / DVD / FTP / Webpage Know which member(s) of the client team the different assets have to go to Ensure they acknowledge receipt of the files When? Never go live on a Friday Get the site on to the hosting environment as soon as its ready for testing Have documents ready to deliver with the site

81. deliverables Rough Cuts Offline Edit Final tape (TX) Designs Beta site (staging) Live site Documentation

82. On going work De-bugging New features New design assets Posting to social media Monitoring social media Monitoring analytics Monitoring SEO

83. Q&A