Anne Hogan's breakout session at BlogPaws 2012: Facebook - Ur Doin' it Right

1. Facebook: Ur Doin’ it Right
Anne Hogan
ahogan@humanesociety.org
@Anne_Hogan

2. Starting off Right: Your Profile
Facebook profiles MUST represent a real person
YES
Use pages or groups for:
• Companies
• Organizations
NO
• Pets

3. Pages vs Groups: Which is Right for You?
Page Group
Indexed by Google Not indexed by Google
Post as page Post as personal profile
Access to analytics No analytics
Vanity URL’s No vanity URL
Create events Create events
Add apps or tabs No apps or tabs
Public Public or Private
Updates in News Feed Updates in Notifications
Tagging No tagging

4. Pages vs Groups: Which is Right for You?
Page Group
The focus is on the The focus is on all group
brand/person represented members collectively.
by the page.
Best tool for building long- Best for people with similar
lasting relationships and interests or organizing for a
promoting your brand. specific or short-term
goal/event.

5. Contests and Giveaways
What Facebook Says:
http://www.facebook.com/page_guidelines.php#promotionsguidelines

6. Contests and Giveaways
What This Means:
• Contests or giveaways hosted on Facebook MUST be
administered through a 3rd party app
• Cannot ask people to like, comment or share as a
contest entry – on Facebook or elsewhere
• Cannot ask people to vote for a contest by liking or
commenting
If you violate these TOS, Facebook can remove
your page without warning!

7. Sharing and Cross-Posting
• Make sure cross-posting
is allowed before sharing
to groups/pages
• Always share from the
original source and check
for updates before sharing

8. Anne Hogan
ahogan@humanesociety.org
@Anne_Hogan