Michele Miller, of Wonder Branding and Wizard Academy fame, and co-author of The Soccer Mom Myth, spoke on Building Your Brand and Platform Through Blogging at the BlogPaws 2010 West pet blogging and social media conference in Denver, September 9-11, 2010.

1. Building Your Brand & Platform
Through Blogging

2. 126 million
blogs worldwide in 2009
BlogPulse/Pingdom.com

3. How will you
set yourself
apart?

4. with a platform

5. FO RM
PL AT
V

6. platform
content created around specific:
• structure
• framework
• principles

7. 3 types of platforms
• corporate
• recreation
• specialized

8. corporate

12. recreation

16. specialized

25. where are you
headed?
how will you
get there?

26. the foundation of
your platform:
1. relevant content
2. communication

27. relevant content

28. relevant content
• how-to’s
• your theories
• essays
• articles
• reports
• links
• trends
• videos
• fun!

30. authenticity
www.theflip.com

31. communication

32. monologues are
old-fashioned...
and ineffective.

33. The new communication model is
conversation.

34. communication
• read blogs
• comment
• relationships
• links
• interviews
• social media

35. what is your
goal?

36. The Gravity Well

39. Few people
are that impulsive.
They need
guidance.

42. Michele’s Goal:
workshops
&
speaking
engagements

44. www.aweber.com

47. • build trust
• give away something of value
• establish yourself as an authority
• persuade folks to become, in essence,
your “customers”

48. ADVERTISING

49. Social Media
“People having conversations online.”

50. Social
Networking
57%
of online users

52. communities

53. Text

55. remember: •
•
specialize
relevant content
• communication
• relationships
• gravity well
• social media

56. PDF
of slides
email:
michelemiller@wonderbranding.com