Yvonne DiVita, co-founder of BlogPaws, blogger at Scratchings & Sniffings and Lip-Sticking (among others), and author of two books, spoke on Writing Essentials at the BlogPaws 2010 West pet blogging and social media conference in Denver on September 9-11, 2010.

1. Denver, CO • September 9-11, 2010 Writing Essentials Yvonne DiVita, Co-Founder of BlogPaws President and Founder of: &

2. Writing Essentials Let’s talk blog writing… How do you write so your wordsinspire and attract readers, while still serving your core message? How do you compose paragraphs that keep your reader engaged and wanting more? How do you create content that is good enough to turn into a book?

4. Know & use your relevant keywords.

5. Use Provocative language.

6. Share Educational content.

8. Keep complete thoughts together.

9. Get personal – use “I” and “me”.

10. Add pictures.

11. Use power words: be, act, do, dream, bold, feel, live, share, free, now, create.

12. Keywords/power words belong at the beginning or end of your sentence.

13. Spelling and punctuation count! Your goal is to create content that compels people to share.

15. Proof of expertise.

16. Who are you?

17. Why are you the best person for this topic?

18. An established audience.

19. Marketing Savvy.

21. Creative Commons, WikiPedia Commons: what and where are they?http://creativecommons.orghttp://commons.wikimedia.org/wiki/Main_Page

22. Fair Use: don’t abuse; always cite; link to the actual article or blog. http://fairuse.stanford.edu/Copyright_and_Fair_Use_Overview/chapter9/9-a.html

24. How-to create powerful paragraphs.

25. Power writing for:

26. book publication.

27. building traffic.