Facebook is the world's most popular social network with users spending more time on Facebook than they do at the gym posting, engaging and connecting with friends and family. Hear from recruiters at Fortune 200 companies on how they are using Facebook to reach job seekers and recruit them successfully. This webinar is eligible for HRCI recertification credit. Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR cert credits free.

1. #hrsolutions

2. Get HRCI Recert Credits
• Visit http://b4j.com/hrciwebinars
& register to get PHR, SPHR & GPHR cert
credits free.
#hrsolutions

3. Our Panelists
Jessica Miller-Merrell
@blogging4jobs
Shannon Smedstad
@shannonsmedstad
Jonnah Manning
@jonahmanning
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4. Message From the Moderator
Jessica Miller-Merrell
@blogging4jobs
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5. What is Facebook Recruiting?
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Employment Branding
Jobs Feed
Talent Network
PPC or Targeted Ads
Promoted Posts
Candidate Database
Conversation
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6. Facts About Facebook
• Nearly 937 million users
• US users account for over 69% of total
followed by Brazil, India, Indonesia, &
Mexico
• 300 billion photos are uploaded each
day
• 2.7 billion likes daily
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7. Time Spent on Social Media
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8. Facebook Around the Globe
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9. Facebook Recruiting by
Country
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10. Shannon, @shannon
Shannon Smedstad
@shannonsmedstad
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11. Extending Your Brand on Facebook
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Understand Your Brand
Build Your Brand Library
Use Facebook to Tell Your Story
Engage Your Community
Measure What You Can
»First a little background info …
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12. Your Employer Brand
• What do employees say?
• What does management say?
• What is the public perception?
• Are the employer & consumer
brand the same?
• How do you currently
communicate your brand?
• How can Facebook help
extend your brand?
• What resources are needed?
• How will you measure your
activities?
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13. Building Your Brand Library
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14. Telling Your Story
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15. Engaging Your…
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16. Measuring & Reporting
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17. Jonah, @jonahmanning
Jonnah Manning
@jonahmanning
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18. Understanding the FB Ethos
• Be ultra non-spammy on Facebook.
The same candidate that would
respond in kind on Linkedin or Twitter
might not like you “cold calling” them
on Facebook.
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19. Search Backwards
• Start with alumni or college degrees like
“Computer Science” vs looking for
current titles
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20. Best Paid Sourcing Tool
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21. Some Candidates Load Full
Resumes Within Branchout
Profiles
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22. Best Free Tool
• Still Google X-ray
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23. Questions?
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24. Learn more about . . .
• Shannon Smedstad
www.linkedin.com/in/shannonsmedstad
• Jonah Manning
www.linkedin.com/in/jonahmanning
• Jessica Miller-Merrell at
www.blogging4jobs.com
Statistics sources http://b4j.co/fb-global ; http://b4j.co/chck-fb ; http://b4j.co/fb-daily
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25. Get HRCI Recert Credits
• Visit http://b4j.com/hrciwebinars
& register to get PHR, SPHR & GPHR cert
credits free.
#hrsolutions