The document provides 11 tips for using Facebook pages effectively for brands and businesses. It recommends securing a personalized username for the brand page once 25 fans have been gained. It also suggests using profile pictures that resonate with the target audience rather than just logos, and integrating other online presences like Twitter and blogs onto the Facebook page. The tips also cover using notes as a blog, events for promotions, engaging fans through updates and contests, targeted social ads, insights into fan interactions, and creating a free calendar with brand images.

1. June 16, 2010 1 © Scenario Consulting Private Limited Rajika Talwar, Knowledge Manager, BlogworksEmail: rajika.talwar@blogworks.inTwitter: @rajikatalwar

2. 6/16/2010 © Scenario Consulting Private Limited 2 Source: Facebook Statistics

3. #1 Tip: Set a username for your page 6/16/2010 © Scenario Consulting Private Limited 3 www.facebook.com/username www.facebook.com/kyfriedchicken www.facebook.com/cocacola www.facebook.com/Starbucks www.facebook.com/soliverindia Secure your brand page username. Need to have minimum 25 fans before securing your personalized username.

4. #2 Tip: Take your customers to the landing page 6/16/2010 © Scenario Consulting Private Limited 4 Public Profiles now allow separate default landing areas for Fans and Non-Fans. It’s nice to have a great looking “Welcome” splash so users are going to want to do something when they arrive.

5. #3 Tip: Creating the perfect profile picture 6/16/2010 © Scenario Consulting Private Limited 5 Facebook specs recommend that profile pictures should be 200px wide, while height can vary as needed. Rather than a logo as a profile picture. Upload images which resonate with your TG.

6. #4 Tip: @Mentions status tagging 6/16/2010 © Scenario Consulting Private Limited 6 Dropdown list based on what you’re typing after the @symbol Click to select this person, page, event or group to tag Once you’ve tagged a friend, a notification appears on their page. Fans of a page can also tag their other friends on your wall page.

7. #5 Tip: Integrating your online presence 6/16/2010 © Scenario Consulting Private Limited 7 Easy integration of Twitter, YouTube, Blogs, Slideshare, etc. on your Facebook brand page. Do it yourself!

8. #6 Tip: Notes is your new blog 6/16/2010 © Scenario Consulting Private Limited 8 Don’t have a blog. You can now share your thoughts by posting a note on your brand page. A great way to share product details, share your opinion, share images and also tag friends

9. #7 Tip: Facebook simplifies event planning 6/16/2010 © Scenario Consulting Private Limited 9 Planning a launch, new release, organizing a party or a concert, Facebook events page helps you spread the word

10. #8 Tip: Consistent engagement: keep your fans updated 6/16/2010 © Scenario Consulting Private Limited 10 You can send regular updates via ‘Updates’ on the Fan Page. You can also easily target these messages to a specific country, sex and age.

11. #8 Tip: Consistent engagement: contest that includes participation 6/16/2010 © Scenario Consulting Private Limited 11 Involve customers. Get them to participate, tag friends, share with friends to create a viral loop

12. #9 Tip: Use social ads effectively 6/16/2010 © Scenario Consulting Private Limited 12 Easy to do. You have complete control on the spends. The ads are highly targeted, based on age, sex, education, interests, etc.

13. #10 Tip: Using fan page insights 6/16/2010 © Scenario Consulting Private Limited 13 Number of fans, number of conversations, interactions, likes, demographics, page views, etc. are all easily assessable on the fan page.

14. #11 Tip: Smart integration with applications 6/16/2010 © Scenario Consulting Private Limited 14 Create a free calendar on Facebook using your images

15. June 16, 2010 15 © Scenario Consulting Private Limited